Challenges of Marketing to Children

23 Feb 2018

25 (9,787 )

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only difficult but at times disappointingly inaccurate. Yet marketers today consider themselves ...

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Fragrance Advertising and Brand Study

23 Feb 2018

19 (7,337 )

INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.” Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one ...

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Branding Cities for Tourism

22 Feb 2018

39 (15,239 )

INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. The days where the big cities used to compete with ...

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Customer Attitudes Towards Search Engine Marketing

22 Feb 2018

44 (17,564 )

Abstract The present study approaches the empathizing of the UK users' behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conceiving the present dynamic role of online and connected consumer who uses the internet and Web 2.0 tools like Social and Media Blogs. An online form survey, reaching up to 100 respondents actively using social network sites like ...

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Effectiveness of Loyalty Schemes for Supermarkets

22 Feb 2018

27 (10,521 )

Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market research is when an organisation studies their customers buying habits and gathers information about the market. The information they find is then analysed to determine the expectations of customers. Market research is ...

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SERVQUAL Model for Measuring Customer Satisfaction

22 Feb 2018

12 (4,764 )

In chapter 1, an overview of the whole dissertation has been provided. It can be considered as a backbone of the dissertation with the clear objectives and purposes stated. As an illustration, the chapter has mentioned about the overview of Vietnam banking system as well as credit services in Vietnamese bank in general and BIDV in particular. Moreover, chapter 1 has also presented about the significance ...

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Causes and Strategies for Aggressive Customers

22 Feb 2018

31 (12,149 )

INTRODUCTION Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or country (Avelini, 2003, p. 130). The tourism industry worldwide generated US $ 944 billion sales in 2008. In year 2008, international tourists' arrivals reached 922 million and World Tourism Organization (WTO) forecasts that approximately 1.6 billion new arrivals of international ...

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Strategies for Measuring Marketing

22 Feb 2018

32 (12,451 )

“Conviction is the luxury of those sitting on the sidelines. For those of us who choose to play rather than watch, measurement is the compass that guides us through our mistakes.” Famous dialogue of movie A Beautiful Mind EXECUTIVE SUMMARY Business world has become very dynamic in current times. Technological advances are bringing changes in lifestyle of customers. It has generated necessity for introduction of new ...

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Marketing Strategies of Primark

22 Feb 2018

16 (6,239 )

1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today's modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading retailer Primark with special focus on competitive analysis. Primark Stores ...

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Marketing Analysis of Tesco

22 Feb 2018

25 (9,665 )

1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept exists on the fusion of all marketing activities. When they are combined, the company can achieve higher profitability (Hooley 2008: 6, 7). Tesco has developed a strategic customer relationship management which builds and keeps a valued customer awareness and powerful brand engagement. ...

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Effectiveness of E-Marketing

22 Feb 2018

30 (11,976 )

Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom & top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for ...

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J.K.Tyres Analysis

22 Feb 2018

23 (8,952 )

Executive summary A small, sincere and dedicated step towards the fulfillment of my responsibilities and duties ensured me a giant leap to accumulate knowledge and real life exposure to business during my summer training period. My first experience of corporate world started with big frame company J.K.Tyres, a division of J.K.Industries. The projects given to me deals with fitment trend, market share along with consumer's ...

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Uses of Brand Extension Strategies

22 Feb 2018

48 (18,898 )

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed that consumers will favor new extension if new products are ...

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Voluntary Disclosure Behaviour of Kuwait Companies

22 Feb 2018

31 (12,294 )

BACKGROUND OF STUDY 1.1 Introduction Disclosure of information in corporate annual reports has attracted a number of researchers in both developed and developing countries. The voluntary disclosure information in excess of mandatory disclosure, has been receiving an increasing amount of attention in recent accounting studies. Because of the inadequacy of compulsory information, the demand for voluntary disclosure provides investors with the necessary information to make more ...

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Cisco Systems: SWOT Analysis and Marketing Analysis

22 Feb 2018

26 (10,073 )

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco's business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing ...

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Investment of Mutual Funds in Pakistan

22 Feb 2018

31 (12,306 )

Chapter 1 Introduction 1.1 Introduction 1.2 Purpose of the Study 1.3 Research Objective 1.4 Research Methodology 1.5 Data Sources 1.INTRODUCTION 1.1 Introduction Mutual funds can play a significant role in the growth of an economy of any country. Mutual funds are a preferred investment destination for any individual/ organization as the fund houses offer not only the expertise in managing funds but also a host of ...

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Comparison of Buying Behaviour: Own Brand and Label Food

22 Feb 2018

34 (13,485 )

CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on offer are the key factors attracting customers to own label products. (Mintel Report, 2007). Own-label brands give consumers the opportunity to find something new at a supermarket, while branded is the same ...

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Internet Advertising: Comparison of Nigeria and Hungary

22 Feb 2018

28 (11,172 )

Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are the most accessible to internet ads. Internet advertising also termed online advertising or internet marketing or web advertising is simply the making available of advertising messages and marketing communication through the internet via the web. Internet ...

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Link Natural (Pvt) International Audit

22 Feb 2018

30 (11,891 )

EXECUTIVE SUMMARY Link Natural (Pvt) Ltd's decision to advance their business to France was apart of the economical and socio-cultural analysis carried out to identify the market potential for the product (Link Samahan) to be sustainable in the French herbal market. The company is already conducting their businesses in many locations around the world, and France was a further step taken to expand their global presence. ...

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Consumption Behaviour of Students

22 Feb 2018

41 (16,201 )

Chapter One Introduction 1.1. BACKGROUND OF THE STUDY 1.1.1 Consumption Behaviour Definition If it is said that marketing in true sense is the conclusion of social culture of post modern consumer culture (Firat, 1993) then an immense burden and responsibility has been imposed to determine the conditions and meanings of life for the future (Firat and Venkatesh, 1993). This life which is dealing with meeting ...

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Integrated Marketing Communication Program for Jeans

22 Feb 2018

15 (5,797 )

Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and customers they advertise their campaign on TV, magazine, online and ...

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Green Marketing: Advantages and Disadvantages

22 Feb 2018

27 (10,749 )

ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I take this opportunity to express my sincere gratitude towards the pillars of successful completion of Dissertation Report, without whose unflinching assistance & co-operation at all times it would rather have been impossible ...

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Indian Consumer Buying Behaviour in the UK

22 Feb 2018

35 (13,628 )

1. Introduction This dissertation provide an overview of research topic on Indian consumer buying behavior in UK, first part outline aims and objective of the dissertation and followed by the motivation and study carried. Outline of structure of the dissertation and limitation are presented. 1.1 Aims and Objectives The aim of the dissertation is to understand and identify the social, cultural, buying behaviour characteristics of Indian ...

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Implementation of a Marketing Plan

22 Feb 2018

10 (3,877 )

EXECUTIVE SUMMARY INTRODUCTION The present financial crisis has negatively affected not only the US market but also International markets with economies experiencing negative global growth in Gross Domestic Products (GDP) and decreases in global consumption levels. Now more than ever, companies (in Trinidad and Tobago) are faced with reformulating their business strategies in order to boost sales volumes by attracting customers through promoting traditional products but ...

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Impact of Marketing Collateral in Banks

22 Feb 2018

29 (11,435 )

INTRODUCTION About HDFC Bank: HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATM's in 996 Indian towns and cities. The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India to set up a bank in the private ...

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Development of an IMC Plan

22 Feb 2018

14 (5,300 )

Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for ...

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Benefits of Social Network Marketing for the Business

22 Feb 2018

17 (6,673 )

Chapter One   Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification' of traditional marketing practices. O'Connor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as social network marketing. This is one of the latest tools available to today's ...

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Customer Loyalty in the Restaurant Industry: Nandos

22 Feb 2018

18 (6,947 )

Topic: How customer loyalty can be increased in the restaurant industry? The case of Nandos. Why customer loyalty is important? What Nandos is doing and how it can be better develop? Loyalty marketing, loyalty programs, how to manage it? Techniques? Benefits? Problems? Conclusion. Loyalty Marketing: Definitions Of Customer Loyalty The main change concerns in the organization of marketing activities are certainly one ...

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Impact of Brand Sound Elements on Consumers

22 Feb 2018

27 (10,475 )

Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although, our relationship with sound is largely unconscious, sound is one of the most powerful and least explored senses in advertising and branding. India being a country with a very rich oral culture has numerous examples of ...

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FMCG Market Analysis

22 Feb 2018

40 (15,974 )

EXECUTIVE SUMMARY The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers ...

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Importance of Brand Management in SME's

22 Feb 2018

40 (15,749 )

Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organizations) while research on the importance of the brand management this in SME (Small Business Enterprises) has been neglected. I have tried to emphasis in my dissertation that what were those important factors of brand management which ...

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Factors Influencing While Purchasing Tyres

22 Feb 2018

29 (11,208 )

Abstract  In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfaction of the customer towards the product is become first priority, it is therefore very important to analyze customer behaviour. Consumer behaviour can be looked upon as study of how individuals make decisions on how to spend ...

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International Marketing: Franchising and Entrepreneurship

22 Feb 2018

16 (6,331 )

The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations.  Some analysts credit these large multinational firms with more economic impact than many nation states.  This has greatly changed the way marketing is done.  Global markets are extremely difficult to define, and variables significantly more complex and diverse.  The decision to take a company outside the UK involves careful analysis ...

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Ethical Issues of Advertising to Children

22 Feb 2018

27 (10,638 )

Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyse the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only difficult but at ...

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Effects of Website Attributes on Customer Satisfaction

22 Feb 2018

23 (9,071 )

ABSTRACT This study investigates the important attributes of online web stores in e-commerce by examining the possible website elements that determine different aspects of the association between customer's satisfaction and e-commerce website attributes. A questionnaire consisting of 24 items was completed by 60 respondents. The instrument for this study was developed on the basis of “SERVQUAL” using a 5 point Likert scale. There were five ...

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