Effect of Culture in the Formulation of Marketing Strategies

22 Feb 2018

26 (10,033 )

Introduction As a student of business administration and having experienced the multicultural cosmopolitan life in London, U.K., marketing strategies of various multinational companies have always intrigued me. These marketing strategies are more challenging for small and medium sized enterprises. Hence I am motivated to research on various marketing strategies focussing on "Culture" to determine how well an organization working under stressful economical conditions can formulate ...

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Eco Friendly Marketing: Challenges and Opportunities

22 Feb 2018

27 (10,779 )

It is no exaggeration to say a society is ruled by the logic of the environment in the 21st century. Since the 18th century industrial revolution, human beings have benefited of the richness due to the mass production and mass consumption, having a continuous growth with a progress of industrialization, industrial technology, and advanced material. However, these types of economic activities based on material growth causes ...

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E-tailoring Online: Customer Views and Impacts on Services

22 Feb 2018

49 (19,425 )

Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers' hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and in order to do that they need to know what ...

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Evaluating Derivatives Market in India

22 Feb 2018

38 (15,034 )

Introduction to Derivatives Market The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the financial markets are marked by a very high degree of volatility. Through the use of derivative products, it is ...

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Customer Analysis of the Airline Industry

22 Feb 2018

25 (9,846 )

Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore customer satisfaction, is the most crucial strategies of the airlines (Fried, 1989; Gardner, 2004; Zaid, 1995). Customer complaints serve as a critical dimension of service quality and customer satisfaction. Both the great affect that complaint handling has on customer retention ...

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Customer Switching Behaviour for Mobile Networks

22 Feb 2018

42 (16,713 )

EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a daily basis, but on a much larger scale compared to consumers. However, customers are not always satisfied with a particular service that they maybe using and often resort to switching their ...

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Strategies for Customer Satisfaction and Loyalty

22 Feb 2018

40 (15,792 )

Abstract This research aims at to provide the strategies which can be employed by company in order to establish customer satisfaction and customer loyalty by looking at the case of Thai square which is the famous Thai restaurant in London regarding to its reputation. Since customer relationship management is gaining more important to businesses. Many companies try to solve their problem by applying customer relationship management ...

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Effect of the Financial Crisis on Consumer Buying Behaviour

22 Feb 2018

25 (9,989 )

ABSTRACT Consumer buying behaviour is a complex phenomenon, which is comprised of a bundle of decision-making processes, economic determinants and market stimuli. Consumer purchasing behaviour has been attracting the interest of a great number of academic and commercial parties for many years. The complexity of the processes with which consumer purchasing can be associated has made the phenomenon considerably difficult to be predicted and controlled. ...

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Contemporary Issues in Strategic Marketing

22 Feb 2018

9 (3,369 )

Contemporary Issues in Strategic Marketing Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an SDK programme within the firm embraces both the strategic and tactical implications and the costs and the benefits. Implications of service-dominant logic Nowadays, we need to set up strategies and tactics in a ...

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Consumer Shopping Decisions and Behaviour

22 Feb 2018

16 (6,055 )

Literature Review - Introduction Satisfaction of consumer needs and wants is the definitive goal for triumph in business. Hence, an effectual marketing strategy must spotlight on serving consumers/customers better than the competitors. The marketing manager should be interested in revealing the complexities of an individual buyer, the dynamics of consumer behavior and should also try to understand consumers' individual differences so that he/she can segment the ...

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Effect of Branding on the Consumer

22 Feb 2018

30 (11,616 )

Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with a particular brand. A firm or company’s primary target is to make and preserve customers. They use various plans which include several research methods in order to discover the best way to make profits. For ...

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Consumer Expectations Before and After Purchase

22 Feb 2018

35 (13,701 )

Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen 1977; Day 1977; Oliver 1977) generally agree that satisfaction results from a subjective comparison of the expected and received ...

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Consumer Behaviour in the UK Automotive Industry

22 Feb 2018

28 (10,962 )

Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has its importance in nearly every form of trade. Trade is directly dependent on communication, and these days the Internet is considered to be the most important and reliable means of communications for trade. In ...

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Analysis of the UK Confectionery Industry: Thorntons

22 Feb 2018

19 (7,496 )

Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country's Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country's economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products in increasingly demanded by the consumers in the UK market. Alongside, ...

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Comparing Hypermarket and Traditional Wet Market Consumers

22 Feb 2018

42 (16,426 )

CHAPTER 4 - DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires were distributed and collected, each market has 100 questionnaires respectively. First of all, the general data such as respondents' profiles, trip patterns and transaction patterns were analyzed by using descriptive statistics. This approach generates frequency and percentage of ...

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Commodity Futures and Markets

22 Feb 2018

34 (13,331 )

Chapter 1 Introduction to Commodity Market What is “Commodity”? Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as commodity. The article should be movable of value, something which is bought or sold and which is produced or used as the subject or barter or sale. In short commodity includes all ...

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Effects of Colour Packaging on Consumer Behaviour

22 Feb 2018

47 (18,624 )

Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message is chosen. This is why basic research is necessary, whether it's from previous case studies of similar products or from focus groups. Finally, packaging professionals ...

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Effectiveness of Direct Mail on Cigarette Vending Industry

22 Feb 2018

32 (12,435 )

The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the spread of a number of diseases directly related with smoking including ...

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Changing Marketing Strategies of Pharmaceutical Companies

22 Feb 2018

10 (3,711 )

Abstract Pharmaceutical companies spend large sums of money in the time-consuming research and development of new drugs and the new classes of drugs. Each company marketing in the US seeks the possible payoff of staggering high profits which is possible on their patented medicines. Because of the lack of price regulation in the marketing environment in the United States, the United States has become a premium ...

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Effect of Celebrity Marketing on Magazine Sales

22 Feb 2018

28 (10,854 )

The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give man fame; we have willingly been misled into believing that fame – well-knowingness - is still a hallmark of greatness. The celebrity is a person who is known for hiswell-knownness. He is neither good ...

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Dell Business Analysis: Organisation and Effectiveness

22 Feb 2018

44 (17,308 )

Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most ...

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Business Process Outsourcing (BPO) From USA to India

22 Feb 2018

49 (19,521 )

CHAPTER NO.1: INTRODUCTION 1.0 INTRODUCTION: The business environment is changing rapidly in recent years and is affecting business all over the world. The management of various businesses are looking for a way to minimize the cost so the profit can be maximised. This will ensure business growth and sustainability. Hence many international companies are adopting the outsourcing in order to minimize the cost where there ...

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Business Potential of Data Solutions

22 Feb 2018

19 (7,206 )

1. AUTHORISATION The project “Business potential of data solutions in the Kolkata SME market” has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting ...

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Branding in FMCG Goods in Changing Economic Conditions

22 Feb 2018

49 (19,290 )

An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of more than tow years in Sales and Marketing, at Excell elevators and currently working at IIPM Ahmedabad, as a Senior Research Associate. Perfection and proper direction are his two keys to achievement for ...

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Concepts and Strategies of Brand Management

22 Feb 2018

32 (12,564 )

ABSTRACT Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product. Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. Brand management can really create value like increasing more adaptability, uniqueness, recognition etc. All in all, ...

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Concepts of Brand Identity and Positioning

22 Feb 2018

40 (15,721 )

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls for two essential tools of brand management: ‘brand identity', specifying ...

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Analysis of Brand Management Strategy for Shoe Company

22 Feb 2018

43 (16,897 )

Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, and Brand Loyalty is discussed followed by the evaluation of Servis Sales Corporation as how successful Brand they are in Shoe industry of Pakistan. Servis Sales Corporation claims to be the largest retail shoe sellers of Pakistan ...

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Bottled Water Preferences Analysis

22 Feb 2018

40 (15,609 )

Preface “Leaders aren't born, they are made. And they are made just like anything else, through hard work. And that's the price we'll have to pay to achieve that goal, or any goal” Vincent Lombardi All the knowledge learning and procedures are useless without observations and practical experience. The purpose of this research is to acquaint the business graduate with empirical business practices. As a ...

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Appropriation of Brand Extension

22 Feb 2018

21 (8,373 )

LITERATURE REVIEW This chapter intends to set the theoretical frame of the thesis by introducing the main areas needed to create the basis of our analysis, shaping the ways towards our own main purpose. Thus, it begins with the roots of brand extension and starts of with the concepts of brand, brand identity and brand hierarchy and then leads into brand extension and explains it ...

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Retail Market Scenario of Aluminium Foil Industry

22 Feb 2018

21 (8,395 )

ABSTRACT This research is an attempt at understanding the Retail Market Scenario of Aluminium Foil Industry in Mumbai. It studies the distribution channel in the industry, factors that have led to the presence of strong brands like Freshwrapp™ and the likes in the Kitchen Foil sector. It also includes a detailed study of the impact of Advertising & Sales promotion on Direct Sale and Brand ...

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Strategic Analysis of the Current Status of Aktel Mobile

22 Feb 2018

37 (14,674 )

“Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing & HR Division” Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. This survey was conducted among the current customers of AKTEL, ...

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Advertising Strategies for Indian Customers

22 Feb 2018

34 (13,271 )

Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for the customer on the product it is impossible to create a ...

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Marketing Analysis of Adidas

22 Feb 2018

8 (2,880 )

Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with approximately 150 continents (www.adidasgroup.com). Adidas aim to get better their quality, ...

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SWOT Analysis of Danone UK

22 Feb 2018

8 (3,164 )

EXECUTIVE SUMMARY Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is that they are healthy food and part of a healthy lifestyle. Some modifications were made in the currents marketing strategy, which include modifying the current target market for both brands. These brands have the potential to ...

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Talent Management in the Corporate Sector

22 Feb 2018

27 (10,551 )

A Talent Management INTRODUCTION:- Talent management is the process that emerged in 1990 and continues to be adopted, as more companies came to realize that their employees' talent, skills drive their business success. Companies that have put into practice talent management have done so to solve an employee retention problem. The issue with many companies today is that many organizations put tremendous effort into attracting ...

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