A Comparative Study of Consumer Behaviour

22 Feb 2018

33 (13,190 )

ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without any second thought. To live we need to eat and ...

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Case Study On Aurobindo Pharma

22 Feb 2018

6 (2,352 )

Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have been recently going global by investing abroad with an intention for market expansion? Objectives: To find out the strengths of the Indian Pharmaceutical Industry and analyse the pattern of Mergers and Acquisitions by various companies ...

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Wedding Planning Needs Assessment

22 Feb 2018

31 (12,285 )

CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people's life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organized as perfect as possible. According to Howard (2006), wedding today is a $70 billion business in U.S., and the average cost of wedding is $26,000 per couples. As a spinoff the larger discipline of ...

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Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy

22 Feb 2018

9 (3,346 )

Executive Summary Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry. This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airways’s marketng strategy. Firstly, it is focused on the macro environmental ...

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Factors of Affecting Online Game Satisfaction

22 Feb 2018

27 (10,720 )

CHAPTER ONE INTRODUCTION 1.1 Introduction Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are. Due to the advancement in the technologies, it has brought lots of growth in this industry since early of 2000s. This growth has been developed online game market into the core of the world cultural industry (Sang, Yung, Jae, ...

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Demographics of Online Shoppers

22 Feb 2018

26 (10,176 )

Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to adopt the Internet shopping as an innovation. Measurement of the demographic and behavioural data, investigation of the trends and attitudes of the online consumers toward online apparel shopping. The research will provide insightful preliminary data based on the detailed profiles ...

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Impact of Advertising on Fashion

22 Feb 2018

25 (9,723 )

Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high street fashion retailers to the low fashion retailers. According to (Dittrich,2000) ...

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Customer Segments in Retail Supermarket | Analysis

22 Feb 2018

31 (12,075 )

CHAPTER 1 : INTRODUCTION BACKGROUND In today's dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitors' actions on existing relationships (Reinartz and Kumar, 2000). This increased competition to satisfy the diverse needs of the customer, forces the traditional production and selling focus of the retailers towards customer relationships. In ...

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Price Forecasts for Oil

22 Feb 2018

33 (13,121 )

“TECHNOLOGY FORECASTING - CRISIS ANALYSIS” Technology Futures & Business Strategy 1st Assessment Project PART ONE Michel Godet indicated that qualitative parameters were important in accurate forecasting. Using the available information in the international literature and between 1000 and 1500 words: 1. Mention the qualitative parameters that may be considered in future energy price scenarios. For this purpose take the year 2020 and list, with a brief ...

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Effect of the Internet on Business Development

22 Feb 2018

17 (6,796 )

The internet is a network of computers who can share data and communicate between them. Its reach is almost every place in this world (see table 1). Any other technology has never changed a business as fast as internet has done. There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche ...

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Impact of Freight Forwarders in the Shipping Industry

22 Feb 2018

35 (13,917 )

1. INTRODUCTION 1.1. Introduction The basic ideology of this thesis is to determine the impact of freight forwarders in the shipping industry of Pakistan. This chapter briefly describes an introduction of the thesis. Being the introductory chapter of the thesis, the present chapter includes the introductory outline of the research as it will lay an emphasis on the background of the research and clearly identify ...

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Customer Satisfaction with Self Service Checkout

22 Feb 2018

39 (15,557 )

Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you to some of the theories about the self service technology, customer satisfaction and retention. At the end, you will find the critical review of this literature review and possible arguments and recommendations. Literature Review As ...

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Impact of Organised Retail On Unorganised Retail

22 Feb 2018

63 (25,015 )

Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian scenario there is always a constant clash between challenges and opportunities but chances favors those companies that are trying to establish themselves. As every coin has two faces similarly it also has some pros and cons. In India about 96% ...

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Company Comparison of Customer Satisfaction

22 Feb 2018

11 (4,098 )

CHAPTER FOUR RESEARCH FINDINGS: ANALYSIS AND INTERPRETATION 4.1 INTRODUCTION This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the present study: a publicly-owned company (referred to as Company 'A) and a privately-owned company (referred to as Company 'B'). Satisfaction rates of customers of both companies are also compared against each other in Chapter Five to illustrate which ...

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Re-patronage Intentions in Restaurants

22 Feb 2018

26 (10,093 )

"The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants"   ABSTRACT This Research is intended to study the relationship between dining attributes, customer satisfaction and customer's re-patronage intentions in the perspective of the restaurant industry. The respondents were 105 restaurant patrons who completed the self constructed questionnaire. Optimal Scaling (CATREG) indicated that dining attributes and customer satisfaction has a positive association on ...

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Stages of the Purchasing Decision Process

22 Feb 2018

47 (18,504 )

P-1: Describe the main stages of the purchasing decision making process Business buying decision process Business buying decision process consists of the following steps. Problem recognition General need description Product specification Supplier search Proposal solicitation Supplier selection Order routine specification Performance review (Kotler, Armstrong, 2008) Problem recognition: It will occur when an organization recognizes a problem or need that can be meet by ...

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Principles of Marketing | Dissertation

22 Feb 2018

34 (13,521 )

Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target ...

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Marketing Strategies of UK Political Parties

22 Feb 2018

28 (11,081 )

In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are identified and applying these frameworks to the marketing strategies of the political parties within the UK and the US. Additionally, we compare and contrast certain aspects of the marketing frameworks that have been identified ...

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Constructing Luxury for Consumers

20 Feb 2018

37 (14,751 )

WHAT IS LUXURY? The word ‘luxury' derives from the Latin word ‘luxus' , which according to the Latin Oxford dictionary signifies ‘soft or extravagant living, indulgence' and ‘sumptuousness, luxuriousness, opulence' (Christodoulides, Michaelidou, & Li, 2008). THE TRADITIONAL, ECONOMIC VIEW There are two aspects to consider when defining luxury, the psychological value and the value of the product/service itself. The psychological value of luxury comes from its ...

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Analysis of South Africa's Retail Industry

12 Feb 2018

28 (10,904 )

Executive summary South Africa is a player in the local and international retail industry. Retail like all business operates and is affected by external forces as well as internal forces. The external forces are commonly referred to as macro and micro environmental factors have a direct or an indirect impact on the retail industry. Retailers do not have much control over environmental forces unlike marketing variables. ...

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