Nike Brand Equity Analysis

23 Feb 2017 09 Jan 2018

8 (3,055 )

Introduction The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Strong brands are amazingly durable and have the ultimate ability to overcome many challenges. Either does Nike. Since its creation in 1971 in the USA, the Nike swoosh is still one of the world's most valuable brand despite of the severe crises. Ranked at ...

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Concepts of Money Measurement

23 Mar 2015 09 Jan 2018

7 (2,661 )

Business Entity Concept can also be known as separate entity concept. A business entity concept is the financial activities are record distinct from the people who finance it such as owners, creditors, customers, and employers. The accounting records reflect the financial activities of a specific corporate entity. So, the business should separately from the proprietor or investor. When the profit is return in to the business, the ...

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Impact of Packing Elements on Consumer Buying Behavior

23 Mar 2015 09 Jan 2018

6 (2,144 )

Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the ...

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Coca Cola's Strategic Management Process

23 Mar 2015 09 Jan 2018

8 (3,049 )

In 1886, John Pemberton was able to make replacement product of alcohol by adding CO2 with sugar and other components such as caffeine and cocaine named the mixture Coca-Cola. He may have been inspired by the formidable success of Vin Mariani, a European coca wine. At the beginning, they consider it as a medicine to relieve headaches and gain energy. They were believed that carbonated water is ...

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Sara Lee Retrenchment Strategy

23 Mar 2015 09 Jan 2018

3 (996 )

In order to focus on being more profitable in designated industries, Sara Lee reduced its business units in 2006. A total of eight businesses had been retrenched and divested, which included, direct selling, U.S. retail coffee, European apparel, European nuts & snacks, European rice, U.S. meat snacks, and European meats and Sara Lee apparel (site case study). Sara Lee expected to obtain approximately $3 billion net after ...

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Comparison of Business Model and Development

23 Mar 2015 09 Jan 2018

8 (2,992 )

The growth and development in the field of information communication technology has more or less changed the buying preferences of consumers. Currently Tesco not only sells products through its physical stores but also through online store. Tesco was the first "explorer" of the new market which began online sales in 1994 (Ocado, 2011). Tesco is the UK's largest retailer and one of the world's re-known leading international ...

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Impact of Brand Name on Consumer Decision Making

23 Mar 2015 09 Jan 2018

25 (9,917 )

Brand Name Consumer Today's generation follows the pattern of capitalism where human values are measured by, ‘you are known by what you have not by what you are’. This naturally leads to a social structure where everyone seeks uniqueness by possessing things which sets them apart from everybody else. Nowadays, brands not only represent the symbol of a company or product but also define the daily life ...

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EasyJet E-Marketing Strategies Analysis

23 Mar 2015 09 Jan 2018

15 (5,777 )

This technical report has been order to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report was looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective ...

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Vietnam Banking Industry: Customer Satisfaction Analysis

23 Mar 2015 09 Jan 2018

8 (3,098 )

It can be said that Vietnam is on the way of dramatic development and integration in global economic. Since Vietnam has officially become a member of the World Trade Organization (WTO), besides the advantages and opportunities, there have been still many challenges that Vietnam has to overcome. In recent years, Vietnamese's banks have achieved many important achievements in innovation have grown larger and stronger than previous time. ...

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Influence of Promotional Activities on Fast Food Buying

23 Mar 2015 09 Jan 2018

10 (3,991 )

Dining out in Pakistan is an exciting and rich experience. In Pakistan food has many different styles with many great restaurants in all the major cities of Pakistan. Fast food trend is quite new in Pakistan. It was introduced in Pakistan about two or three decades ago and it is growing very fast which indicates that this type of food industry have a very bright future in ...

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Economic Analysis of Nintendo

23 Mar 2015 09 Jan 2018

7 (2,642 )

Nintendo is a company which manufactures video games and gaming consoles and it is not new company as, it have been one of the oldest in the stock market. This company actually produces different devices of technology that upgrade the new videogames that had launched in the world, the name of Nintendo is very famous and became the most dominant in the in the games industry. And ...

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Changes to McDonalds: An Analysis

23 Mar 2015 09 Jan 2018

6 (2,257 )

Introduction About the Report The main objective of this report is to actually look in depth on McDonald's, a fast food restaurant that has been there for so many years and analyze the differences between McDonald's in the past and at present which can be explained further using SWOT and PEST analysis. From there onwards, we are able to see and understand how McDonald's changes through time ...

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Analysis of the Chocolate Industry in India

23 Mar 2015 09 Jan 2018

26 (10,038 )

Project Objective This project aims at understanding the overall Chocolate Industry in India, the product portfolios of different players in the market, various factors affecting the growth and success of chocolate industry in India, the challenges and opportunities which the market offers and the changing trends in the Indian Chocolate Industry. The project also covers a brief study of Cadbury's India with reference to above points. An ...

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Marketing Analysis for Indian Restaurant

23 Mar 2015 09 Jan 2018

8 (2,885 )

Aim and vision The main aim is to provide customers with authentic Indian food laced with the captivating taste and nutritional values of traditional Indian herbs and spices served in a traditional Indian (Punjabi) sitting to give the complete feel of incredible India, at the prices which don't make people think twice. The target customers are large number of Indian student and families in the area with ...

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UK Fashion Industry: Strategic Analysis

23 Mar 2015 09 Jan 2018

7 (2,557 )

Introduction Fashion industry is one of the most thriving and profitable industries of the world. The advent of globalization has led to greater penetration of fashion into the mind of individuals. Mega fashion shows are being held in many nations across the world which has generated considerable interest among the individuals. The present study deals with the fashion industry of UK. The choice of the nation assumes ...

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Organizational Structure of Starbucks

23 Mar 2015 09 Jan 2018

11 (4,066 )

Starbucks have built a global coffee empire on the basis of quality inexpensive drinks. In February 2009 the Seattle based Company announced that it will close more than 300 stores which would impact 6,000 people and result in 700 layoffs. Starbucks have stated that they will continue to expand its presence in Europe and staff that is laid off will be given the opportunity of alternate jobs ...

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Topshop's Commitment to the Environment

23 Mar 2015 09 Jan 2018

10 (3,864 )

Topshop is a British clothes retailer with stores in over 20 countries and online operations in some of its markets. Topshop's sales primarily come from women's clothing and fashion accessories. It is part of the Arcadia Group, which owns a number of other retail outlets including Burton, Dorothy Perkins and Miss Selfridge. The chain was founded in 1964 as Peter Robinson's Top Shop, a young fashion brand ...

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Designing a Data Center

23 Mar 2015 09 Jan 2018

2 (652 )

A data center is a capability used to host computer systems and connected apparatus like telecommunications and storage systems. It usually includes backup power supplies, excess data communication connections, environmental controls and safety devices. IT operations are critical feature of most industrial operations; among which, business continuity is mentionable which allows companies to run their business depending on their information system. So, it is inevitable to get ...

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Pricing Strategy For Retail Leather Business

23 Mar 2015 09 Jan 2018

16 (6,387 )

1. Executive Summary Pricing strategy is play very important role in any business and pricing is always based on the consumers perception .This research is based on the Pricing strategy of Leather Retail Business in Singapore this is my first step for having retail leather shop in Singapore. In this research the important to know what price range will make customer to buy leather products and to ...

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Internal and External Influences on L'Oreal

23 Mar 2015 09 Jan 2018

11 (4,112 )

Globalisation is the system of interaction among the countries in the world in order to develop the global economy, through integration of economics and societies all over the world by involving technological, economic, political, and cultural exchanges which made possible largely by advances in communication, transportation, and infrastructure, (source: http://hubpages.com). A business firm which want to or operates in global environment needs to be aware that there ...

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PESTEL and SWOT Analysis: Starbucks in India

23 Mar 2015 09 Jan 2018

9 (3,205 )

Starbucks is the number one specialty coffee retailer in the world. The company wants to deliver the finest coffee products and offers handcrafted beverages. Starbucks is not only about drinking coffee but about a unique experience. The company follows an international expansion strategy through strategic alliances. Starbucks wants to prevent competitors from having a head start, build upon the growing interest for Western brands and take advantage ...

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Market Analysis for Buffet Restaurant

23 Mar 2015 09 Jan 2018

8 (3,198 )

The creation of a unique, innovative, entertaining, mid scale atmosphere that will differentiate us from the competition. The highest quality food is unbelievably low prices in a clean, fun environment. Controlling costs at all times, in all areas. Hiring the best people available, training, motivating and encouraging them, and thereby retaining the friendliest, most efficient staff possible. Section II: Business description Mission: We want our guests to ...

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Comparison of Marketing Strategies in Banking Industry

23 Mar 2015 09 Jan 2018

8 (3,185 )

1. Introduction There has been progress and advancement in the field of finance and business due to the widespread use of information technology. Banking Industry has proved that it is far ahead due to the implementation of several technologies and most of its industries and businesses are doing exceedingly well because of this. In today's times, when one is interacting with banks and other financial institutions there ...

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Organisational Structure of Red Rooster

23 Mar 2015 09 Jan 2018

5 (1,700 )

Red Rooster is owned Australia chicken brand. Red Rooster (n.d.) stated that it has over 360 stores and 5000 employees and well established franchise support network so Red Rooster is great successful fast food Franchise Company Australia owned brand. Red Rooster support each restaurant franchises such as operation system, commercial and promotion of brand and it designed to take minimise risk and maximise potential. Australian Fast Foods ...

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Reasoned Action and Planned Behavior Theory

23 Mar 2015 09 Jan 2018

4 (1,596 )

Buyer Behavior and Marketing Strategy The theory of reasoned action assumes that "consumers consciously consider the consequences of the alternative behaviours under consideration and choose the one that leads to the most desirable consequences" (P&O: 8th edition: 2008) where intention is the key cognitive demonstration of a persons willingness to carry out the specific behavior and is the "single best predictor of actual behaviour" (P&O: 8th edition: ...

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Onida Electronics: New Product Launch

23 Mar 2015 09 Jan 2018

12 (4,472 )

LAUNCHING OF A NEW PRODUCT ONIDA LAPTOPS   COMPANY DESCRIPTION ONIDA is one of the largest television manufacturing companies in INDIA. It is one of the largest and rapid growing companies in the same field. Onida as a company was founded in 1981 as a public company. Its head quarter is in MUMBAI, MAHARASHTRA, INDIA. Onida deals in a type of industry known as electronic industry. Onida ...

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Comparison of Aldi and Lidl

23 Feb 2017 09 Jan 2018

8 (2,837 )

ABSTRACT The price war among supermarkets does really benefit the customers in recession time. But the major discount supermarkets like Aldi and Lidl cannot get the all grip on the retail markets as they had it at early stage. They are not able to maintain the position in the market as cheapest retailers because of tough competition from rivals. This project hopes to discuss some of the ...

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Apple's Product Development and Marketing Strategy

23 Mar 2015 09 Jan 2018

6 (2,008 )

With the development of technology at high speed, particularly in the field of electronic products, some companies have launched brilliant products which are full of imagination and creativity. These products are exercising an invisible and formative influence on society. Among these products, the series of products from Apple Inc. (previously Apple Computer, Inc.) may be some of the most noticeable ones. Apple Inc., whose products have attracted ...

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Callaway Golf Company: Analysis

23 Mar 2015 09 Jan 2018

5 (1,921 )

The driver of the Callaway Golf Company is a world-class institution designed to provide a clear advantage, and to please different golf products, including breakthrough technology the backup these products significantly superior customer service, and generate a return to shareholders the cost in excess of capital. "CGC was led by Ely Callaway, a powerful motivator who defined the company's culture." It's a world famous golf brand of ...

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Analysis of the Engineering Industry

23 Mar 2015 03 Jan 2018

6 (2,023 )

Executive summery: In the assignment below, the engineering industry is critically analyzed by studying its characteristics, identifying and analyzing its key areas and its current position and how it is affected by micro and macro environmental factors. All these analysis is done by using analytical tools like Porter's Five Forces framework, PESTEL analysis, Industry Life-Cycle analysis, drivers of change within the industry, etc. The mechanical industry after ...

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Aldi's International Strategic Management | Analysis

23 Mar 2015 03 Jan 2018

6 (2,072 )

Introduction Consumption plays a vital role in economic activities. In most developed countries, personal or household consumption takes up about 60% in GDP（OECD,2008）, of which retailing industry is often proven to be the most important industry. Recently, due to the economic growth, employment improvement, and favorable tax policies, retailing industry has the chance to develop in a more comfortable environment. According to statistics from Planet Retail, a ...

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Influences on Consumer Behavior for Mobile Phone Choice

23 Mar 2015 03 Jan 2018

8 (3,033 )

INTRODUCTION With the passage of time, advents in technology have given new meanings to almost everything around us. Every preconceived notion and idea has been forced to go through a metamorphosis to keep in line with the growing pace of change. This tidal wave of change has surely altered communication drastically. The new advances have led to addition of many new forms which came about as a ...

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Positioning And Differentiation Strategies

23 Mar 2015 03 Jan 2018

5 (1,791 )

The increasing competition that organizations are experiencing in the face of globalization and innovation has of late resulted to them seeking to enhance their competitiveness. This has been achieved through application of various management as well as marketing strategies. Some of those strategies are meant to enhance organizations as brands of choice through effective brand positioning. Consequently, differentiation has also become crucial as one of the key ...

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Importance of Choice in the Strategy Formulation

23 Mar 2015 03 Jan 2018

8 (2,965 )

In recent years, international hospitality industry, like any other industry, has been affected by the effects of globalization, the information technology revolution, and the consumer demand. Hence, the targets in tourism have suffered considerable alterations and forced hospitality managers to re- examine their decision-making plans. Hospitality is difficult to manage and assess as long as it deals with a new awareness and addresses to new demands. Its ...

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Adidas and Reebok Marketing Communication Strategies

23 Mar 2015 03 Jan 2018

7 (2,649 )

Introduction: This reported is presented with intent to draw would the comparison in the marketing communication strategies and mix adopted by the shoes brands Adidas and Reebok. The dual brands are functioning in a non-monopolistic global market environment which imposes the need to be market savvy and creative on the part of the business houses such as Adidas, Reebok and many other established brands to not only ...

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Penfolds Wine - Porter's Five and SWOT Analysis

23 Mar 2015 03 Jan 2018

7 (2,505 )

Penfolds is one of the oldest Australian wine brands, founded in the mid-19th century by the English immigrant and medical doctor Rawson Penfold. Starting with wine growing for medical purposes and the production of fortified wines and brandies, the business has developed very quickly and by 1920, the company already had a 50 per cent market share in Australia. After World War II the company has changed ...

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Starbucks Strategy and Planning Analysis

23 Mar 2015 03 Jan 2018

11 (4,070 )

Starbucks Corporation is a mulitinational coffee chain store first setup in Seattle, Washington, United States. It is the biggest coffeehouse through out the world with more than 17000 restaurants in 55 countries including Australia, U K, New Zealand, Canada, and Brazil. It has more than 128,800 employees. It is the public based industrywhich established by Zev Siegl, Jerry Baldwin and Gordon Bowker in 1971. Other key people ...

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Online Advertising Methods Applicable to E-commerce

23 Mar 2015 03 Jan 2018

5 (1,664 )

Introduction We have identified the current online advertising methods applicable to e-commerce. We have conducted a research on the internet by using search engines to identify the latest advertising methods. We have discussed these online advertising methods. We have found 3 online advertising methods. There are Banner and Popup advertising methods, Content Provider advertising methods and Online Marketplace. We have also state the advantage and disadvantage of ...

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Analysis of Franchising Strategy

23 Mar 2015 03 Jan 2018

9 (3,342 )

FreshDirect is the leading online grocer, who serves more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassua County, Riverdale, Westchester, Staten Island, New Jersey, and some areas of Connecticut, and they are providing a new way to shop for food. They are based in a 300,000-square-foot production building in Long Island City and they are the largest employers in the city. Joseph Fedele and Jason Ackerman ...

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Analysis of Young People’s Buying Behaviour

23 Mar 2015 03 Jan 2018

7 (2,776 )

1.0 Introduction In a very conservative and traditional context, businessmen used to focus on the consumers lying between the age group 30 and 45. However, things have changed in the last two decades, in the sense that more and more young people are entering the markets as potential buyers (Michman et al., 2003). One simply cannot accept the fact that consumerism and the material aspects of life ...

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Cultural Barriers in International Marketing

23 Mar 2015 03 Jan 2018

7 (2,785 )

The research area of this proposal is focused on the broad area of international marketing. More specifically, the focal point of the research will be the sociocultural environment and how this has an impact on a multinational company whose ambition is to enter a new market (Hollensen, 2007). As indicated by Doole and Lowe (2008), the sociocultural factor affects the consumer and buyer behaviour, making the development ...

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Market Feasibility Study For Tsingtao Beer

23 Mar 2015 03 Jan 2018

7 (2,418 )

Tsingtao Brewery was founded in 1903 by German and British settlers in Qing Dao city, China. Until 1916, it was owned by The Anglo-German Brewery Co. Ltd, after which it became nationalized as a state-owned enterprise in 1949. The company was later privatized through a merger with 3 other breweries and was called Tsingtao Brewery Company Limited. Though the Tsingtao brand has the legacy of a German ...

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Factors Affecting the Choice of Drug Brands by Doctors

23 Mar 2015 03 Jan 2018

4 (1,429 )

This research proposal explores the factors affecting the choice of branded drugs in India. Indian pharmaceutical market is unique due the presence of more than 60000 branded generic drugs. The doctors are spoilt for choice of brand. Hence it is important to find out the factors which affect the prescription of drugs to help both doctors and pharmaceutical companies serve patients better. LITERATURE REVIEW INDUSTRY OVERVIEW Pharmaceutical ...

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Analysis of Pepsico's Vision Statement

23 Mar 2015 03 Jan 2018

7 (2,434 )

In the report, I had analyzed the vision and mission statements of PepsiCo. I had used vision statement matrix, shortcomings of vision statement and mission statement evaluation matrix to conduct the analysis. In the vision statement matrix, there are few characteristics such as directional, graphic, focused and so on. There are also some common shortcomings in company vision statements that I used to analyze the vision statement ...

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Customer Behaviour Analysis in Sportswear Industry

23 Mar 2015 03 Jan 2018

10 (4,000 )

In the world we live today, businesses and top companies have to understand what their companies have to offer to their customer and they have to understand the needs of the consumers in their markets. Consumer behavior is the study of individuals, groups, or organizations. The way customer buys their product and the ways they select their particular products in Singapore. (Customer behavior, 2010) Sportswear market is ...

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How People Interact With Search Engines

23 Mar 2015 03 Jan 2018

4 (1,514 )

A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search. Search engines utilize automated software applications (referred to as robots, bots, or spiders) that travel along the Web, following links from page to page, site to site. The information gathered by the spiders is used to create a ...

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Blue Ocean Strategy Strategy Simulation Analysis

23 Mar 2015 03 Jan 2018

5 (1,872 )

Background The below chart shows the characteristics of Resheps blue ocean product Blue box, highlighted in Yellow. The product was considerably different from the existing products in the market, but due to concerns with the team budget the changes were kept austere to save on the project costs. Only one path (3) was targeted. The price of the product was fixed much higher than the 'Red box' ...

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Aqualisa Quartz Showers Market and Business Analysis

23 Mar 2015 03 Jan 2018

7 (2,519 )

1 Introduction/Case study analysis Aqualisa quartz shower, the top, state of the art product of the Aqualisa, was launched in May 2001. Quartz was the result of the intense market research, fantastic piece of technology and design. The compatibility, ease of installation and reliability were popular among the plumbers while the beautiful design, stability of temperature and good pressure made it ideal for the consumers. Unexpectedly, despite ...

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Analysis of Marketing Campaign: Victoria's Secret

23 Mar 2015 03 Jan 2018

5 (1,656 )

Currently, Victoria's Secret offers a large assortment of products that are not only lingerie based. In the store part of the organization, there are also beauty and fragrance products that include cosmetics and skin care. In the Victoria's Secret catalogue and Web, the assortment varies even further with lingerie, swimwear, apparel and shoes. Within the Victoria's Secret brand, there are sub-brands or collections. These sub-brands have also ...

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Effectiveness of Sponsorship Strategies

23 Mar 2015 03 Jan 2018

4 (1,515 )

This paper discusses how Under Urmour gets noticed by the customers. It does this by; making its brand personally relevant, surprising, and easy to process; use of objective and subjective comprehension through sponsoring up-and-coming athletes and ensuring that the consumers can clearly see different models as well as its mission and guarantee on its website. The paper also discussed how Coca cola and Pepsi are marketing their ...

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Dart Group Plc SWOT and Porter's 5 Analysis

23 Mar 2015 03 Jan 2018

8 (3,148 )

We chose our company from the aviation industry, because we think it can be interesting to analyze an airline in the current economic situation, how they can survive and actually realize profit and growth in this really strong competition. Furthermore our company, the Dart Group PLC is not just an airline but operates in three segments, it is a Leisure Airline, Package Holidays and Distribution and Logistics ...

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Impact of Advertising of Toilet Soaps

23 Mar 2015 03 Jan 2018

18 (6,880 )

Rationale of Study 70 % of India Population Lives in 627000 Villages in rural Areas.90% of the Rural Population is concentrated in villages with a Population of less than 2000, with agriculture being the main Business. This shows the Potential India and has to bring the much -needed Volume Driven Growth. The Saturation limit in the Urban Market has reached and now marketers are moving Rural. They ...

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Impact of E-Commerce on Global Business

23 Mar 2015 03 Jan 2018

9 (3,475 )

Introduction E-commerce is different from any other type of business. In other words we can say that e-commerce have far more similarities than differences. E-commerce has its road map for the operation and development of the business; just to make sure we will not be lost. It has its own process for the business planning, to set the goals, think ahead, anticipate problems and some measures for ...

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Emirates Airlines: Key Performance Indicator Analysis

23 Mar 2015 03 Jan 2018

7 (2,542 )

In this simulation you chose a sector to operate in (budget, mid-range or luxury). What have you learned about these sectors as a result of your experience in this simulation? What would you have done differently at the beginning of the simulation and why? What would you have done differently to be more successful during the simulation and why?" In this sector we operated as Emirates Airlines ...

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Marketing plan of L'Oreal Melbourne Fashion Festival

23 Mar 2015 03 Jan 2018

11 (4,215 )

Listed as a not for profit organisation since 1996, the Melbourne Fashion Festival Ltd, now known as the LOreal Melbourne Fashion Festival, has always been at the forefront of the fashion world. Over the years, the LMFF has become one of Australias top fashion events and focuses on target markets that are fashion oriented, social oriented and a mixture of both. The events success can be recognised ...

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Effects of Counterfeit Goods on Customer Preferences

23 Mar 2015 03 Jan 2018

5 (1,999 )

The purpose of this research is to observe the Customer preferences of Pakistani people towards the counterfeit products in regards of fashion accessories and their purchase behavior and how does it affect the original brands. The people of Pakistan are considered to have distinctively different views towards the international brands as all of them want to use those brands but cannot afford it. Therefore they shift towards ...

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Evolution of Escalator and Elevator Advertising

23 Mar 2015 03 Jan 2018

6 (2,344 )

In a noisy, media saturated and distracted consumer environment, the elevator and escalator advertisements ignites curiosity and fires demand for client brands through integrated alternative marketing technologies that authentically engage and truly influence consumers. It work in helping clients reach consumers, surprising and unconventional ways. The companies should take benefit of elevators by marketing their products and services. The elevator is always crowded with people, and these ...

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Organizational Culture of Toyota

23 Mar 2015 03 Jan 2018

4 (1,575 )

Toyota is a globally recognized automobile manufacturer. It is one of the top auto mobile manufacturers in North America. Passion, integrity, and innovation are element of great importance at Toyota. It is an innovation leader in the industry, and well known for its philosophy of management its mass market hybrids. Toyota is delivering diverse line up of vehicles around the globe. The integrity, innovation and passion are ...

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Changing Business Environment of Tata Motors

23 Mar 2015 03 Jan 2018

8 (2,915 )

Executive Summary: Business Environment is the key factor which determines the success and failure of a business. If an organisation has a prior knowledge about its business environment and take strategic decisions from the signs from the environment around the business then the organisation is bound to become a success. The key factor in the business environment is divided into two broad categories namely Micro and Macro ...

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New Product Development (NPD) Process Theory

23 Mar 2015 03 Jan 2018

7 (2,723 )

According to the linear view, new product development (NPD) process begins with ideas, proceed with idea screening, concept development and testing, marketing strategy development, business analysis, product development and test marketing, ends when the product actually commercialization and creates wealth (Kotler and Armstrong, 2011). To bridge the theory into practice, we worked as a team to develop a new, branded product, and formulate the marketing strategy to ...

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Impact of Corporate Social Responsibilities

23 Mar 2015 03 Jan 2018

12 (4,459 )

Corporate Social Responsibilities as the culture of Foreign Investor There are many reasons that attribute and would attribute to the failure, some being corporate social responsibility concept being new in Tanzania whereby majority of corporate or organisational employees, management included and civilians have not thoroughly understood the gist of the concept. Only corporate or companies that mostly implement corporate social responsibility (CSR) are foreign-oriented who bought shares ...

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Strategic Review of L'Oreal External Environment

23 Mar 2015 03 Jan 2018

6 (2,380 )

This essay firstly introduce L'Oreal and their main operations in recent years, and then emphasize to analysis their external environment, such as P.E.S.T analysis, five forces analysis, sector level analysis and product life cycles analysis. And in the end analysis the opportunities and threats which the company faces over next 3-5 years 2. Company and Product Overview The L'OREAL Group is the world's largest cosmetics and beauty ...

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Consumer Loyalty in UK Sports Leisure Industry

23 Mar 2015 03 Jan 2018

18 (7,092 )

The sports leisure industry in UK is booming with possibilities. The consumer spending pattern across the entertainment hubs such as online casinos, outdoor sports and other holiday sports has been growing as a sweeter spot for both consumers as well as service providers (Skills Active, 2009). The core purpose of this study is to analyze through research findings if the consumers are loyal to a type of ...

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Argos Segmentation, Targeting and Positioning (STP)

23 Mar 2015 03 Jan 2018

5 (1,856 )

Introduction The objective of this assignment is to understand Argos segmentation, targeting and positioning in strategic marketing and how Argos uses STP to gain competitive advantage. In strategic marketing STP plays a vital role in the organization or company because it is a marketing strategy for dividing market in segments, targeting customers and making a position for products. (Whaley, A.2010, P12) Competitive Advantage is important for a ...

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Environmental Analysis of Malaysia Airlines

23 Mar 2015 03 Jan 2018

3 (1,022 )

The general environment represents the outer layer of the environment which are international, technological, sociocultural, economic, and the legal-political. The task environment includes all sectors that have a direct working relationship with the organization, customers, competitors, suppliers, and labour. International element is represents the events originating in foreign countries. Technological element includes scientific and technological advancements in a specific industry and society. Sociocultural element represents the demographic ...

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Effectiveness of Product Placement of Cars

23 Mar 2015 03 Jan 2018

4 (1,221 )

Product placement is a marketing tool where a product is put into a movie scene where it is heard or seen, or its brand name heard (Lehu and Bressoud 2008). This marketing practice has since mushroomed in movies. The communication potential of product placement in the movie is considered as a feasible and attractive branding method (Cowley and Barron 2008). As a marketing strategy, product placement has ...

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Hotel Profile and Marketing Plan

23 Mar 2015 03 Jan 2018

9 (3,335 )

Executive summary In this essay we concentrate on Starwood hotels, this is a world famous chain of hotels. We talk about the marketing strategies, hotel staff training of Starwood. The hospitality, leisure, travel and tourism sector continues to play an important role in the UK economy. A report published by People 1st in association with British Hospitality Industry in 2009 states that the hotel industry has enjoyed ...

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Marketing Communication Tools for Apple

23 Mar 2015 03 Jan 2018

4 (1,285 )

In the past two decates it become a common practice for companies to spend millions and billions of money in advertisement (see Table 1, due to lack of any further evidence the numbers should be taken under suspicion). Most of us think that they spent all this money just to make us buy more and more but is not only that. Their ultimate goal is to make ...

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Analysis of Lindt & Sprüngli Chocolate Brand

23 Mar 2015 03 Jan 2018

3 (852 )

In 2001, chocolate production (without semi-finished products) in Germany reached to 730,000 tons, of which 50,000 tons were exported. Sales volume of German chocolate market was the biggest in the Europe (EUR 3.4 billion). Approximately 100 producers existed in the chocolate industry. 35% of the market was served by the 2 biggest players: Ferrero (from Italy) and Kraft Foods (from the USA). Both of them marketed multiple ...

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Advantages and Disadvantages of Rebranding

23 Mar 2015 03 Jan 2018

19 (7,231 )

Introduction Brand identity awareness as we understand it now appeared in the 19th century with the introduction of packaged goods. As soon as products were no longer produced by local manufacturer the need for the brand image occurred. Mass production has a wider market orientation and often cheaper price. But competition with local products which were already familiar to consumers was impossible without differentiation and strong appealing ...

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Service Quality and Customer Satisfaction Relationship

23 Mar 2015 03 Jan 2018

3 (856 )

The distinction between service quality and satisfaction was initially unclear in literature (Anderson and Fornell, 1994). There was considerable debate whether service quality is a cause of satisfaction (Cronin and Taylor, 1992; Parasuraman et al., 1985) or a consequence of satisfaction (Bitner, 1990; Bolton and Drew, 1991). Anderson and Fornell, (1994) contend that Satisfaction is a ``post consumption'' experience which compares perceived quality with expected quality, as ...

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Internal and External Analysis of Volvo

23 Mar 2015 03 Jan 2018

7 (2,716 )

The macro and micro environmental factors 1) Outline and discuss the macro and micro environmental factors that are influencing Volvo's strategy? The micro environment is which explains the internal environment of the company and which tells the position of the company in all the terms of the business and hence this gives an idea of the current position of the company. Micro environment: The Volvo name is ...

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Research on Views of Food Packaging

13 Dec 2017

6 (2,203 )

Introduction To The Report: During the last two decades many important developments in the position of food in daily life of consumers and producers takes place. In earlier times consumers were self sufficient, but during the last two decades things have been changed and there was a rapid development in the industrialization of food packaging communication process. So this research study focuses on the area of Packaging ...

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Economics of International Marketing

01 Dec 2017

5 (1,804 )

Gibbie Yapsen Handadilla (DBM)Student ID : 1409012060 Brian Junaldo Honoris (DBM)Student ID : 1409012075 Objective We make this report in order to do a deep research on global marketing and understanding on the importance of international marketing Acknowledgement We would like to thank EASB for letting us to write this report and also Ms. Roszana for guiding and teaching us through this module and ...

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Growth Spread Of New Information Media

02 Nov 2017

1 (1 )

1.1 General Overview According to Deborah Wheeler (2000) "The growth and spread of new information media is often seen as part of the globalization of culture, but in fact local cultural traditions are often adapted to the new media" (p.1). Globalization is the process of growing social, political, cultural inter- connectedness and economic interdependence ...

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Marketing In Sport Recreation Industry

02 Nov 2017

1 (1 )

1.0 Introduction This report has been undertaken as part of the ISRM Higher Professional Diploma in Sport and Recreational Management to both explore and assess marketing in the sports and recreational industry. The report will look at how the Sports section within the Directorate of Wellbeing Services considers both the use of their facilities and the ...

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Nestle Was Formed In 1905

02 Nov 2017

1 (1 )

1.0 Introduction Nestle was founded by Henri Nestle who was a trained pharmacist, developed a healthy and economical source of infant nutrition in 1867. Until today, the product of Nestle is all around the world, for the South-East Asia the most famous beverage is MILO. Mostly of the Asian customer will prefer for breakfast or ...

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Kfc Corporation Based In Louisville

02 Nov 2017

2 (2 )

KFC Corporation, based in Louisville, Kentucky, is the world of the restaurant chain's most popular chicken every day, nearly eight million customers served worldwide.KFC menu everywhere includes Original Recipe ®, made with the same great taste Colonel Harland Sanders created more than half a century. Customers around the globe also enjoy more than 300 other products from ...

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The Indian Retail Landscape

02 Nov 2017

1 (1 )

5.1: SUMMARY The Indian retail landscape is changing drastically with the advent of modern retail formats (convenience stores, super markets and hyper markets) while the traditional formats (kiryana stores) continue to upgrade and grow in order to keep pace with the competition. The retail story is changing, where the new age retailers are trying to ...

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Kitkat The Educator Business Plan

02 Nov 2017

1 (1 )

Cathy Austin, Abayomi Adedokun, Addison Baker, John Cooper and Lawson Doomah MBA 662 Marketing Executive Summary Kitkat the Educator program aims to prepare disabled students to excel at a young age, by combining an exclusive based curriculum tailored specifically for children with intellectual Disabilities (ID) and children with Autism. Unlike our competitors, we offer advanced ...

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Introduction Of Foreign Product

02 Nov 2017

6 (6 )

Executive Summary This report was commissioned to examine the procedures that are applied to bring a product or a service from oversea to Canada and after sell it in the Canadian market. In that case, the product that will be imported from China is Potato Chopper. In order to perform the transaction, all the mechanisms ...

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Think Globally Act Locally

02 Nov 2017

6 (6 )

1. INTRODUCTION: 'Think globally, act locally' is often used in today's competitive world to account the managerial challenge confronted by global marketers of any industry. Significantly, for powerful economic growth and development the financial hubs of the country play the vital role. The Economy of the Arabian Countries ...

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The International Finance Assignment

02 Nov 2017

1 (1 )

Part A Sony Corporation was founded in May 7, 1946 in Japan. It started up as an electronic company. Today Sony was a public listed company in Tokyo Stock Exchange (TYO: 6758) and listed under 1st section. It also listed is New York Stock Exchange (NYSE: SNE) in United State. Besides produce consumer electronic product, ...

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Management Skills And Entrepreneurship

02 Nov 2017

1 (1 )

Introduction: This research focuses on Entrepreneurship. Sarasvathy defines entrepreneurship as "The capacity and willingness to develop, organise and manage a business venture along with any of its risk to make a profit". The most obvious example of entrepreneurship is the stating of new business. (Sarasvathy, Saras D. 2008) Sometime ago, two terms of different styles of entrepreneurship ...

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Analyse The Major Marketing Activities

02 Nov 2017

1 (1 )

With `ATHE Course Title: Diploma Level 7 in Strategic Management Unit: ...

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Customer Service Helps In Branding

02 Nov 2017

2 (2 )

Branding is the Buzz in town in this transition age, is also referred as Branding revolution. The brand defines the unique point of differentiation for your product and services and it’s the only opportunity to standout in the market (Barlow, Stewart, 2008). The statement clearly states to get an organization identified in the market it ...

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Consumers Demographic And Retail Format Choice

02 Nov 2017

2 (2 )

5.1: SUMMARY The Indian retail landscape is changing drastically with the advent of modern retail formats (convenience stores, super markets and hyper markets) while the traditional formats (kiryana stores) continue to upgrade and grow in order to keep pace with the competition. The retail story is changing, where the new age retailers are trying to ...

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Incorporated By Jamshedji Tata Tata Steel

02 Nov 2017

1 (1 )

SAIL 68.75 28,397.36 46,341.79 3,542.72 55,908.53 JSW Steel 700.40 15,627.13 32,122.66 1,625.86 30,799.71 Visa Steel 44.00 484.00 1,365.91 -118.85 1,437.66 TATA STEEL LTD. Background Incorporated by Jamshedji Tata, Tata Steel is the largest private sector integrated steel producer in India. A century old company, it has an established presence across the entire value chain of ...

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Six Crucial Business Awareness Questions

02 Nov 2017

1 (1 )

Introduction: You are required to select either a private or public limited company operating in any business sector. In your capacity as a new marketing manager, address the following issues. My chosen company for this task is H&M group, a public limited company registered in Sweden. History – From a single womenswear store in 1947 ...

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Equity Source Of Finance

02 Nov 2017

1 (1 )

INTRODUCTION This piece of work is aimed at describing the source of finance an entrepreneur can use for a business start-up, as well as highlighting the pains and gains of the source of finance. However, for a successful launch of a business, a plan has to be mapped out to give directions to the entrepreneur ...

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Deinition Of Operational Management

02 Nov 2017

1 (1 )

Operating functions is responsible for delivering valued goods and services for the organizations being, According to slack defines operating functions" the process of transforming input resources into useful outputs and adding value to some entity, constitutes the primary and central function of the organization " It deals with the design and management of products, services ...

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Elements Of The Marketing Process

02 Nov 2017

1 (1 )

Nowadays there are over two thousand definitions of "marketing," which is caused by different points of view in relation to this phenomenon. According to the famous scientist Kotler(1980) a general definition of marketing is: "Marketing - a human activity aimed at satisfying the needs and wants through exchange process." C:\Users\Навруз\Desktop\Новая папка (10)\2250_marketing system.png CIM's Definition ...

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Transactional Marketing

02 Nov 2017

1 (1 )

Abstract For long, transactional marketing has been the bread and butter of business. Transactional Marketing refers to the promotion and selling of the product with little or no concentration over customer value and satisfaction, and tries to make new customer every time. But, over ...

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Good And Service Produces In The Market

02 Nov 2017

1 (1 )

Course Details Subject Code : UBEA2113 Subject Title : Microeconomics I Tutorial Class : T1 Tutor’s Name : Lee Chin Yu Assignment Details Company Name : McDonald’s Due Date : Week 10 - Friday, 22 March 2013 (before 5:00 pm) Important Note : Submission of assignments is the responsibility of the students. Student’s Details 1. Student ID and name : Goh Pei Shan 1107453 ...

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Country Of Origin On Co Brands

02 Nov 2017

1 (1 )

Abstract This paper compares the effects of country of origin on co-brands, where one of the constituents is a powerful global but acquired brand and the stand alone brands. Taking evaluations from the young Indian professionals and students on the overall evaluation of a branded laptop, from various countries of manufacture, this study provides results ...

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Classification Attempts In Online Environments

02 Nov 2017

1 (1 )

Clifford (1998) also reviewed the methods used for classification of retail stores. He adopted a deterministic approach (i.e., perceptions of property developers and town planners) in the classification studies that he presented. He did not include the classification studies that take into consideration shoppers’ opinions and perceptions of shopping. Thus, he presented the UK government ...

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The Consumer Behavior Child

02 Nov 2017

1 (1 )

1. Buying behavior Work on the purchasing behavior of children began in the 50s. It was then to determine the differences between buying process in children and adults. Adult decision-making process is quite complex. He must make his choice based on several factors: cognitive ability, levels of expertise, involvement of procurement, external influences ... These ...

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The Phenomenon Of Recession

02 Nov 2017

1 (1 )

Introduction: The global economy has seen a downturn since the year 2007 in the last decade. This is mainly because of the banking sector in America and Europe. T he downturn has resulted into low productivity, high rate of unemployment, increasing inflation and many other concerns throughout the world. India being a developing country has ...

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The Third Largest Tea Producer

02 Nov 2017

1 (1 )

Kenya According to the International Tea Committee (2009) is the third largest tea producer in the world, having produced 314 million kilograms in 2009. The world’s leading tea producer is China followed by India, the two countries having produced 1,359 and 979 million kilograms respectively in 2009. Kenya is however the world’s leading exporter of ...

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Tauranga Shopping Center Case Study

02 Nov 2017

1 (1 )

Assignment Two Research Report on Tauranga Shopping Center Case Study Name: David.Hauw Tutor: Muna Hallis Due Date: 5-Febuary-2013 1. Terms of reference On July, 1st 2012, The General Manager addressed a request to conduct a research report on the image and operations of the Tauranga Shopping Centre and requested me to make some recommendations ...

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