Kfc Corporation Based In Louisville

Published Date: 02 Nov 2017

KFC Corporation, based in Louisville, Kentucky, is the world of the restaurant chain's most popular chicken every day, nearly eight million customers served worldwide.KFC menu everywhere includes Original Recipe ®, made with the same great taste Colonel Harland Sanders created more than half a century. Customers around the globe also enjoy more than 300 other products from a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan. KFC continues to reach customers with home delivery in more than 300 restaurants in the United States and other countries. And in a number of U.S. cities, KFC has joined other restaurants in Taco Bell and Pizza Hut, selling nearly fifty years ago, Colonel Sanders invented what today is called "replacement for a meal at home "- selling complete meals to harassed, time-strapped families. He called it ". Dinner on Sunday, seven days a week," Today, the Colonel's spirit and heritage is reflected in the KFC brand identity - the logo features Colonel Harland Sanders, one of the icons in bestrecognized world.

KFC specializing in chicken and says, "No body like KFC kitchen and today we are the experts of chicken," "There is no competitor to the spicy chicken is done for KFC"

New Product Introduction

KFC

Pricing issues

PRICING OF PRODUCTS Twister

The manufacturing cost of 5% marketing costs (per unit) Total cost of 15% VAT 15% lower total margin Retail Price RS. 100/RS. 5/RS.105/RS.25/RS.140/-

PRICING STRATEGY TO DEAL 6

The manufacturing cost of 5% marketing costs (per unit) Total cost of 15% VAT 15% lower total margin Retail Price RS. 140/RS. 25/RS.165/RS.55/RS.220/-

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KFC targets

Create an organization dedicated to excellence.  In line offer superior quality and value in our products and services.  Maintain a commitment to innovation for continuous improvement and growth, always trying to be the leader in the market changes instead.  To generate consistently superior financial returns and benefits that our owner and employees. Set in India our position as a leader in RECA (Western quick service restaurant) chain, which serves a good relationship. Innovative products based on chicken. Consistently, providing a pleasant dining experience with great friends, in a

clean and convenient. At any given time must be dedicated to providing excellent customer delight.

KFC History

KFC is a fast-food industry of international repute in the world. They have the ambition to increase and maintain quality in the fast food industry. Its aim is to capture the fast food market. Basically they want to offer their products to anyone, that is why the expansion of its branch offices worldwide. They want to increase their profits by giving the utmost satisfaction and other facilities better than the people you love. Now, after capturing a wonderful position in international markets, KFC is introducing a new element "Fried Boneless Chicken" flavor even more attractive and charming.

Company Description:

Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the business started Kentucky Fried Chicken has become one of the largest systems of sales of food in the world. And Colonel Sanders, a pioneer service fast food restaurants have become a symbol of entrepreneurship. Over two billion "finger lickin 'good" chicken dinners are served annually colonel. And not just in America. Colonel kitchen is available in over 82 countries around the world. When the Colonel was six, his father died. His mother was forced to go to work, and young Harland had to take care of his brother three years of age and

Baby Sister. This meant doing much of the family kitchen. At the age of seven, was a master of a score of regional dishes. Tie 10, his first job at a farm near $ 2 a month.When I was 12, her mother remarried and he left his home near Henryville, Ind., to work on a farm in Greenwood, Indiana held a series of jobs in the coming years, first as a young 15 years old streetcar conductor in New Albany, Indiana, and then at 16 yearold private, soldier for six months in Cuba. After he was a railroad fireman, studied law by correspondence, practiced in justice of the peace court, the sale of insurance, operated a ferry on the Ohio River steamboat, tires sold and operated service station . When he was 40, Colonel began cooking for hungry travelers who stopped at his service station in Corbin, Kentucky. I had a restaurant in a while, but it was the people in your own dining table in the house of his service station. As more people started coming just for food, he moved across the street to a motel and restaurant that seated 142 people. During the next nine years, he perfected his secret blend of 11 herbs and spices and basic cooking technique that is still used today.

KFC India

QSR KFC is the world's No. 1 chicken and has industry-leading stature in many countries like UK, Australia, South Africa, China, USA, Malaysia and many more.KFC is the largest brand of Yum Restaurants, a company that owns brands like Pizza Hut, Taco Bell, A & W and Long John Silver. Renowned worldwide for its good food scrumptious, KFC offers its signature products in India too! KFC has made many offers to its growing customer base in India while staying rooted in the legacy taste of the secret recipe of Colonel Harland Sanders. His signature dishes include the "crispy exterior and juicy on the inside" hot and crispy chicken, tasty and juicy Original Recipe chicken, the spicy, juicy and crispy Zinger Burger, Toasted Twister, bucket of chicken and a variety of drinks and desserts. For vegetarians in India, KFC also offers great tasting vegetarian includes veggie burger, Vegetables

Rice and vegetable food snacker. In India, KFC is growing rapidly and now has a presence in 11 cities with about 50 restaurants.

KFC values

focus all our resources to our operating restaurants because that is where we serve our customers.  Award and respect for the contributions of each individual in KFC. Expand and update the training over time and be the best they can and more.  Be open, honest and straightforward in our dealings with each other.

 

Commit to the highest level of personal and professional integrity at all times.  Encourage new and innovative ideas as these are the key to our competitive growth. result of the efforts and not simple.Award

dedicate ourselves to continued growth in sales, profits and size of the organization.  Teamwork.

KFC PHILOSOPHY OF CHAMPS Program

Campos is our conviction that the most important thing each of us can do is focus on the client. This represents our commitment to providing the best food and best experience for the best value. CHAMPS, support for all six universal customer expectations common to all cultures and all restaurant concepts.

CHAMPIONS These are: Hospitality Precision Cleaning maintenance of facilities

Product Speed ​​CHAMPS service quality, is the philosophy that the customer has a consistent quality experience in every restaurant, every day, at all times and is role in delivering our customers CHAMPIONS.

Situation Analysis

The current products of Kentucky Fried Chicken

GameBox Twister Zinger Burger Krushers hot pot chicken wings Boxmaster fries corn on the cob Zing Kong Snacker (chicken and vegetables) Veggie Feast of soft vegetable Thali Chicken Salad Finger Snack Box Brownie Sundae Sundae soft money

Entry

For the current market in India for fast food, it is difficult for a fast food restaurant to enter the market. However, it would be very difficult to assume dominance is already running major fast food chains "in India or even make a significant amount of profit. While there are plenty of people in urban India of any restaurant to survive, KFC has the advantage the first movement in the "food segment of specialty plant foods" that gives them free fame. Customers, especially children who are accustomed to go to KFC as a gift or reward from their parents or grandparents, will not want to go to other restaurants that have never heard of. The brand is already established. Moreover, there is already a great variety of places many Western-style restaurants in India, McDonald's, Pizza Hut, Domino's and Subway, and new entrants Fast food is only present something very similar to what already exists. While small neighborhood restaurants tend to have low barriers to entry, these are the barriers to entry for similar restaurant businesses to enter the market food chain quickly.

The purchaser / provider negotiating power

KFC customers, particularly as individual buyers have almost no bargaining power because if only one customer threaten to not eat at KFC, the store will not lower its price because the cost of losing a client is not very large . Suppliers, as buyers have little bargaining power. In terms of food, KFC, its transfer to India, he urged many of its U.S. suppliers also extending branches in India. KFC also began to help local suppliers, providing them with technological support to improve their products. This is a brilliant strategy because supplies KFC would otherwise have to import from the U.S. Now you can get at home, and if U.S. suppliers decide to raise prices, KFC can easily switch to local suppliers. This gives us a brilliant strategy. With this strategy, KFC created competition among its suppliers, reducing supplier

bargaining power. In terms of human resources, labor costs are very low due to the large supply of unskilled workers exceeds the demand for them. With so little and buyer bargaining power of suppliers, KFC is able to have a very strict control over prices and costs.

Substitutes and complements

As mentioned above, there are few major competitors in the fast food industry of KFC in India, namely McDonald's, Pizza Hut, Domino's and Subway. Replacement product, in this case would be burgers, pizzas and sandwiches. Although the competitors, their products are exceedingly different from each other, which sells chicken, burgers and fries, pizzas and sandwiches, respectively. Traditional Indian dining, home cooking, and supermarkets with ready to eat are also substitutes, how families can choose any of these more than fast food for a meal. The alternates are definitely considered healthy compared to fast food chains. Even the food vendors count as substitute goods. While other fast foods as a substitute for KFC, which can also serve as a complement to fast food as a whole. If the general price rises fast food, KFC price also rises, and the same is true of the quantity sold of these products, which do a complement to each other. KFC also provides stores located near popular tourist attractions, so that tickets for tourist attractions are complements, because people are more concerts of these attractions, plus get KFC customers.

Rivalry

Unlike what one would expect, KFC has little rivalry with similar fast food chains in India. The main reason is that its main products are different, as in selling different kinds of fast food with different tastes and styles. For example, KFC raised its price for a small chicken, Indian chicken lovers that can not be regarded as acceptance of the pizzas (many Indians do not like the strong flavor of the cheese) will not changePizza Hut just because the price of KFC increased. Besides that, these restaurants have different target customers that the price fluctuations of a restaurant not going to affect others. For example, a meal in KFC hovers around Rs. 100, while a full meal at Pizza Hut can cost more than Rs. 300. The drastic difference in price assures no price competition between these restaurants.

KFC Original Recipe

6 cups Crisco shortening eggs well beaten 2 cups milk 2 cups flour 2 teaspoons ground pepper 3 tablespoons salt 1 teaspoon MSG 1 / 8 teaspoon garlic powder 1 pinch of paprika 2 Frying Chickens cut into 6 pieces Place butter in the pressure cooker and heat over medium heat to reduce reaches 400F. In a small bowl, combine egg and milk. In another bowl, combine the remaining six dry ingredients. Dip each piece of chicken in milk until thoroughly wet. Roll the moistened chicken in flour mixture until well coated. In groups of four or five, drop the covered chicken pieces in reducing and close the lid. When pressure builds up cook for 10 minutes.

KFC Outlets in Delhi

KFC KFC Central Delhi Noida A-12, Inner Circle, CP, Delhi-110 001 Calendar Shop: 8:30 a.m. to 23:00 from Sector 18, Noida 201301 Shop Time: 11 am-11 pm Great India Place Noida, 201.301 Time Store: 11 aa 11 pm

KFC KFC in West Delhi, South Delhi back wing, the mall Select Citywalk, Saket, Delhi-110 017 Calendar Store: Centro Commercial 11 am-11 pm Vasant Plaza, Vasant Kunj-110 070 Calendar Store: 11 am City Shopping Centre 11 pm Plaza, Rajouri Garden, Delhi-10027 Shop Time: 11 am-11 pm Vikas Surya Plaza, Sector 4, Dwarka, Delhi-110 075 Calendar Store: 11 am-11 pm below the subway station Netaji Subhash Place, Pitampura, Delhi 110034 Shop Time: 11 am-11 pm

KFC in Shipra Mall East Delhi, Indirapuram, Delhi-201 012 Calendar Store: 11 am-11 pm V3S Mall, Laxmi Nagar, Delhi-110 092 Shop Time: 11 am-11 pm

KFC in Gurgaon JMD Regent Mall Road Mall, GurgaonStore schedule: 11 am to 11 pm Atmosphere Mall Gurgaon, 122 001-Store Time: 11 am-11 pm

Promotions

In India, there is no advertising of KFC products much because the people of KFC, because of its reputation in other countries. They promote their products through special packages.They promote products through billboards, brochures

and through other promotional strategies

current target market

Segmentation

KFC has divided the market in India in different groups of customers with different needs, tastes and behaviors that require separate products or marketing mix. In India, niche marketing is being used for certain classes of people. They have made the market segments on the following basis.  The demographic behavior geographical Using these three bases that segmented the market as under.  

POPULATION BASE

In its first demographic profile segment income is income that is, high factor, the average income and low income.

BEHAVIOR

In the aspect of behavior that segmented the market based on quality, taste and price. Below are the different segments possible in this regard.  conscious awareness class combination of price and quality conscious   Taste Quality

GEOGRAPHIC BASE

On the basis of the geographical factor, we divided our market into three main segments.  The urban Sub urban 

Profile criteria:

1. Genre: KFC is for each gender, both men and women. 2. Income: Everyone can use the middle and upper class KFCservice. 3. Age: age limit for use of this product above 15 4. Occupation: By profession also everyone can use this product means that workers in businesses of students and other people. 5. Education: No need for more education about why the person who know something can enjoy this product. 6.family life cycle: KFC is appropriate at each stage of life such as marriage and only those with children can use this product. 7. Lifestyle: This product is used in all levels of social class and upper class, middle. 8. Attitude: When customers once they purchase this product after the product can be used continuously. 9. purchase decision: KFC often change purchasing decisions of customers due to their good attributes. 10. Geographic Region: Geographically KFC is used all over the country and around the world.

Product Positioning

Customer perceives the product as a unique product that others are failing.

Attitudes

Public attitudes are very good people as our new product like everybody else.

Buying Process:

Many people come home to eat it, and some make the decision to drive, and I saw him.

Market Strategy coverage

KFC will use the strategy of differentiated market coverage. This means that the marketing mix to be used for different age groups.

PURPOSE OF THE FAST FOOD MARKET

After evaluating different segments, KFC has decided to focus on the market for Urban and Sub-urban areas of Pakistan.

Product use

People are educated and want variety in their diet.  Usually people in rural areas do not have fast food. On the other hand people in urban areas to take fast food.  The incomes of urban areas is usually high and can afford to buy these products, which are slightly higher in price compared to the prices of local foods on the market. People in urban areas are more aware of the quality that people in rural areas.  In Urban Area lived people from all walks of life and the generation of benefits is easier than in rural areas.

The population density is higher in urban areas compared to rural areas, so the number of customers who are more in urban areas.

Competitive Analysis

Competitors

You can not enjoy the business without competitors. No organization can afford to ignore their competitors. It is very important for marketers to monitor activities of competitors there, what are you doing? KFC adopted this type of strategy that there is no competitor to the spicy chicken, which is made by KFC. KFC beats its competitors by reviewing the marketing strategy in every move, but the main competitor of KFC are Mc Donald

COMPETITIVE ADVANTAGE

KFC spicy Indian village products, such as products instead of boiling spicy rice and Arabic food Zinger chicken burger Free delivery is eaten by each community McDonalds Burger and fries

Big Mac Delivery charges

Beef is prohibited in any community The staff consists of simple and local graduates and highly qualified staff, and give them the training of local staff can better deal with McDonald's customers uses the top down KFC uses top-down and bottomapproximation. Up approach in management.

KFC is co branding with Paredes

No case.

Economic Analysis of Market

A market in this context refers to a set of all actual and potential buyers of a product (Kotler et al 2003). These buyers have the need to meet their needs through the exchange (Figure 1). These requirements are the demand for products and services.Several components must be

Figure 1

Communication

Industry

(A collection of seller)

Product / Service Money Information

Market

(A collection of buyers

considered, since all these components have a direct or indirect impact on the success of KFC. The changes in the components described below in the last couple of years have led to major changes in people's attitudes towards healthy foods. This explains why the Australians of today want to eat healthy and nutritious, rich in order to stay healthy and that KFC should adjust its product range and corporate image to appeal to these new expectations, people. (Http: / / www.marketresearch.com).

Macro environment

KFC operates in a broader macroeconomic forces that create both opportunities and threats. (Kotler et al 2003). A company like KFC usually can not influence the trends in the macro environment that affect people and organizations on a larger scale.

However, KFC has to carefully examine macro trends of the environment and to create competitive responses to these trends. There are six major macro-environmental forces KFC has to take into account.

Microenvironment 

The microenvironment consists of all forces that are close to KFC, and KFC has an impact. That directly affect the ability to serve its KFC 

KFC Company Competitors 

customers. (Kotler et al 2003). Three main components of the microenvironment influence KFC: 

Consumers Micro Environment 

Figure 3 (Source: Kotler et al 2003) 

COMPETITORS 

Because the fast food market in India is very competitive, KFC faces a large number of direct and indirect competitors. KFC's main competitors are fast food chains like McDonald's and Domino's, which are already well established throughout India.McDonald's in particular, is a direct competitor, since they have already successfully introduced its line of salads (http://www.theage.co.in), which goes directly to the Indian consciousness "healthy foods." However, there are a number of other competitors who also focuses on the products 'chicken' types. All this makes the competition is quite difficult to KFC to maintain or even expand their customer base. However, with the introduction of a new range of healthy products, KFC may differ from most competitors and gain a competitive advantage. 

CLIENTS 

market KFC customers is only the consumer market (Kotler et al 2003). KFC products are bought by people (men, women, singles and families). Therefore, the range of KFC products offer should appeal to many people in this consumer market as possible, to ensure that the maximum number of products can be sold. The characteristics of these people and segmentation of these are discussed later in this report. 

Strengths and weaknesses of your competitor S 

TRENGTHS: 38 products, attractive outlets, Great marketing, budgeting, more entertainment for children 

Eaknesses W: The same type of menu, no home delivery 

How do you compete your competitors? 

It is found that KFC competitors vying for five ways: • KFC compete their competitors through marketing strategy • Different packages offer different events such as Ramdan offer midnight etc • KFC competitors are competing to offer a good service• Must drive hired vendors to market their products on the market and motivate employees for the good of the organizations and employees do well and there are competitors compete KFC has quality products and through these quality products that compete competitors 

Current Sales Analysis 

Stock Market 

KFC has a long history and has more brand recognition in order of chicken with more than 50% of market share. It is difficult for businesses as a way of Sub, McDonald's, Planet Chicken, Dixie or those wanting to enter the market for fast food restaurants.Because more than 50% of market share in the KFC fast food industry has worldwide recognition and has positioned globally for many years in India and capture market share in India adopts the philosophy of Champions 

Environmental factors and opportunities 

Political: 

KFC's operations are affected by government policies on the status of fast-food operation. Currently the government is controlling the marketing of fast food restaurants because of concerns about health as a topic cardiovascular and cholesterol and obesity among young people and children in the country.Governments also control the license given to open the fast food restaurant and the regulation of other issues that remain as a franchise business. Good relationship with the government to provide mutual benefits, such as employment and taxation is a necessity for companies to succeed in any foreign market. 

Economic: 

Although the end was a year of economic slowdown worldwide, but sales of KFC and other fast food chains did not stop at this extent in other sectors in GDP (purchasing power parity) is estimated at 2965 U.S. $ billion in 2010. GDP per capita (PPP) for U.S. $ 2700 estimated that in 2008. The growth rate of real GDP in 2007 was 8.7%.India has the third largest GDP at purchasing power parity, just ahead of Japan and the U.S. behind and China. Foreign direct investment increased in the fiscal year ended March 31, 2007 to about $ 16 billion from just $ 5.5 billion last year. There is continuing growth in per capita income of India's income per capita is expected to reach $ 1,000 in late 2007 to 08, $ 797 in 2006-07. This will lead to greater purchasing power in the hands of consumers in India. So taking into account economic factors in India, KFC is safe. The only danger is if a terrorist attack in India and the victim is KFC. 

Socio-cultural: 

India is the second most populous country with a population of over 1.1billion people.This population is divided into age structure: 0-14 years - 31.8%, 15-64 years - 63.1% and the years 65 and above - 5.1%. It has also been a steady increase in consumption of fast food in India. The social trend toward the consumer goods is changing rapidly and India has increased fast food consumption 90% from the year 20022007. This increase is much greater than the increase in the BRIC countries of Brazil (20 percent), Russia (50 percent) and China (almost 60 percent). So this shows a positive trend for the fast food industry in India. 

Technology: 

The India fast food industry is heating up with a lot of foreign players entering the Indian market. The technological know-how and experience will also enter the India market with increased competition. With lower rates and increased technology fast food counters are attracting young people giving attractive offers. For example, KFC and Domino's pizza. For a fast food restaurant, the technology gives a great impact on the company and is not a significant variable macro environment. But KFC is looking for innovation and competition to improve itself in terms of technology integration in the management of its operation. For example, inventory system, supply chain management system to manage the delivery, easy payment and ordering systems for its customers and the wireless Internet technology. Application of technology can make a more effective management and cost savings in the long term. This will also make customers happy if the results of cost savings in reducing the price or discount promotion campaign that will benefits from time to time. 

Environment: 

As one of the world's largest consumer of beef, potatoes and chicken, KFC has always been critical to the environmental world. This is because the high consumption of beef causes the greenhouse gas methane from the cow farm. large-scale plantations has an effect of the environment and the loss of open green forest plantation activities. vegetarian environmentalist criticized the fast food giant with animal cruelty and sacrifice. In the U.S., once KFC wants to introduce whale burger causing an uproar because whales are endangered. Before using paper packaging, KFC, had once been criticized as insensitive to pollution due to use of ne-based packaging for food products. Imagine millions of people buy fast food operator and how the global environmental impact apart from the difficult to recycle packaging. Our world is becoming a concern in the field environment and the companies operating here should not only look for profit, but the careful use of global resources for sustainable development and care for the safety and health environment of our future generations. Critics and concern of all public and activist should be the assessment and support as necessary to ensure we play our best social responsibility. 

Legal factors: 

As a certified fast food, there are many regulations and procedures to be followed by KFC. For example, Halal certification is that it becomes a concern for Muslim consumers. KFC has to protect its integrity and consumer confidence by ensuring that all materials and the process as claimed or to be followed. Another legal requirement that the business owner must follow as stipulated in the laws are as hours of operation, business registration, the need for taxes, labor and employment laws and certification of quality and environment (eg , ISO) which has been making certified.The legal requirement is important because offenders will be fined or prohibited from operating businesses that can be disastrous. 

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Boston Consultancy Group (BCG) Matrix 

Question mark: 

KFC now has launched a new product on the market. They have also tried to enter the beverage market with the launch of its new brand of shakes KRUSHERS call. As a relatively new product that comes into the category of question mark in the BCG matrix. It has a small market share, which brings income. KFC is advertising much to popularize this product, so there is a lot of the same expenses. This product is not individual bringing the benefits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does well soon and start bringing in revenue. 

DOG: 

KFC Vegetable Thali comes into this category. Although the company has launched this product much earlier, has not yet managed to become successful. As KFC is known more for its non-plant food, it also leads to low demand for this item. It has a low market share, and while low spending (as a company not to spend on his class), does not bring in much revenue as demand is low. The product is mostly neutral effect. 

CASH COW: 

KFC chicken bucket is the most successful of the company. It has the largest market share among all other products. It has good demand in the market and produce huge sales revenues. Development and other costs are also low and therefore this product is a SIRPLUS CASH for the company. 

STAR: 

The company's flagship product is its crispy boneless chicken. It has a high market share and produce higher revenues. But it also has a high development costs involved. The benefit is therefore usually not very high provided by this product. This product is NEUTRAL IN CASH for the company. The company is trying to make this product of a cow, well, by reducing costs 

Summary of current situation 

SWOT analysis means strength, weakness, opportunities and threats and the SWOT analysis of KFC are: 

STRENGTHS 

 

Goodwill and reputation: The company certainly has earned a good name and reputation for their products and services before the 

   

market. It is further recognized in other markets outside India, where the company is a leading fast-food giant. The brand is known and trusted in India for its quality products, price and customer service. Therefore, it is a good lead and has a good chance to become a leader in India's fast-food industry. 

Employee Loyalty: The employee loyalty is one of the greatest strengths of KFC. The turnover rate in the company ranks among the lowest in the industry. 

Customer loyalty: Despite win for Boston Market, Chick-fill, KFC customer base remained loyal to the KFC brand, due to its unique flavor. KFC has continued to dominate the dinner and take part of the industry. 

 

Ranks first among all chicken restaurant chain for convenience and variety of its menu. It generates $ 1 billion in revenue each year. 

 

WEAKNESSES 

KFC was losing market share as other chicken chain has increased its sales at a faster pace.  share of KFC chicken segment sales declined 71 percent in 1999, less than 56 percent in 2009, a 10-year decline of 15 percent.  fierce competition in this segment.  India is mostly polite society dominated vegetarian. South India is mostly very much. This may reduce the market share of the company.  KFC has not yet invested heavily in R & D and innovation of new products for markets in India. This can lead to failure of their products, since they are not in line with the Indian mindset, people and taste 

 

   

preferences and their likes and dislikes. This can be fatal for the company. 

Oppurtunities 

 

New markets: globalization has opened new markets for the company. In developed markets are largely saturated, developing countries like India and China promises a good market and generate demand in the future. With more than 70% of the markets in India are unexplored and the United Nations organized, KFC has a good scope to expand their operations in the country. Cross Culture: There is usually a good acceptance of the U.S. fast food culture in India. People are opening up fast food more regularly in their daily lives and not only maintained once a matter of months.That mindset is rapidly changing India. Large youth population, India has a very important part of the youth population comparison with other countries. Over 60% of the population is under 30yrs. As the younger generation is more open to fast food and the demand is more, this is good news for the company. 

 

 

New variety: Company may also come with a new variety on the menu such as pizza, garlic bread to attract more customers. 

THREATS 

Competition: competition to companies like McDonald's are fast catching the market.McDonald s', with sales of more than $ 19 million in 1999, accounted for 15 percent of sales of major restaurant chains in the nation 100.  Organizations like PETA, People for the ethnic treatment for animals have been given a bad name to the company that can prove disastrous for the company image.  Currently, KFC is under massive attacks from animal organizations, questioning how KFC suppliers are threatening the chicken before they are slaughtered.  saturated U.S. market The campaign against KFC, PETA like affecting the image of KFC brand in a negative way and result in direct dollar losses, as fewer people are eating KFC chicken Now KFC can not just rely on their domestic market sales. As U.S. markets already saturated and leave no or little room for growth, the company necessarily have to look at foreign markets offshore to generate sales 

 

and maintain profits. 

KFC MARKETING STRATEGIES 

There are different strategies adopted by KFC for different events. Marketing their products in different events and different activities that are helping SOS village.According to KFC, children are the future and permanent clients know very well that without any marketing strategy of any marketing program is successful product and not because they depend on customers, clients do not depend on us. 

 

KFC is following niche marketing and societal marketing techniques. 

 

KFC has a western culture, because some of the indigenous peoples are also following this culture. 

KFC also offers free home delivery. KFC are moving from the Division at the district level by opening branches   open KFC outlets in accessible locations.  KFC menu consists of more than 30 products. 

 

KFC gives more priority to the family. 

MARKETING 

Since 1982, KFC "All-American salute to Mother" national card competition has been the way of KFC in honor of mothers and their families to the day of the mother of KFC sales most important day of the year. The contest encourages children to creatively express their feelings toward their mothers as a homemade card and give them the opportunity to compete for over $ 10,000 in cash and prizes. Educational packages, including language, history and art exercises emphasizing Mother's Day, it sent thousands of schools nationwide. There are 4 Ps of marketing: 1. PRODUCTION 2.PRICES 3. PROMOTION 4. 

PLACEMENT 

Production: 

Basically, the product is anything that is offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. KFC is especially the negotiation of chicken products; Basically, KFC has a special rough chicken products is the reason, known as KFC chicken specialist allover globalization. KFC fate of Asia and the east side, as we observed that people are like chicken products, so they enter the market because demand for its chicken products. product range of KFC chicken product, the products are as follows: PRODUCTS: • • • • • • • • • • • • Original Recipe ® chicken hot chicken CrispyTM Extra Tasty WingsTM ® Tender Roast chicken pieces Chunky Chicken Pot Pie Nuggest ® Kentucky Colonel's Crispy Strips ® Honey BBQ Original Recipe ® Sandwich Sandwich Tender Roast ® Sandwich Triple Crunch ® Zinger Sandwich Triple Crunch ® Sandwich ® 

BRAND: 

There are three brands KFC: 1) Taco Bell 2) Pizza Hut 3) Long John Silver 

1.Pricing: 

KFC in the prices of their products maintain the various points in mind as whether to adopt the cost basis for pricing strategy. Product price includes government taxes and excise duties, and then come in the final stage of determining the price of their products. the price of KFC products are a little higher as the market segment and is also compatible with the shift personnel of their products. Price calculation on the cost price strategy base: total pounds of chicken served in KFC Restaurant Annually = Total 1,914 million U.S. dollars KFC chicken pieces are sold each year = 5.89 million total retail sales = $ 8.9 thousand million sales price of each piece of chicken = total retail sales / chicken pieces sold = $ 8.9 billion / $ 5.89 billion = $ 1.51 We assume that the fixed cost is Variable Cost = $ 6,000,000,000 = $ 675,000,000 Marginbenefit is or mark = $ 225,000,000 (25% of sales) per unit variable cost = $ 675000000 / 5890000000 = $ 0.115 

Unit Cost = Fixed Cost + Variable Cost / chicken pieces sold = 0.115 + 6000000000 / 5890000000 = 0.115 + 1.02 = $ 1,135 Now suppose that the manufacturer wants to win a 25% mark for sale. The manufacturer's mark up the price is calculated: Mark Up Price = unit cost / (1 - desired return on sales) = 1.135 / (1-.25) = 1.135 / 0.75 = $ 1.51 

3. Sponsor: 

The promotion is one of the plates needed in any business or in other words one can say that the promotion is the key to success. If you promote your product at the right time. KFC also knows the importance and significance of the promotion by using the boards as the main source of advertising and one of the most important things that uses the media, especially newspapers to promote their products. They are also creating awareness among masses about the range of existing products, and tell us about the future product. Marketing efforts to be taken by the restaurant: Pasting posters delivered to service stations, houses, apartments, schools, plazas and department stores. Distributing flyers delivered in residential areas, markets, places and institutions (per plan) visit the offices and places of business. 

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4.Placement: 

In the case of the KFC product placement is not important, but the location of the restaurant is important. KFC products cooked in the sport and then went after that.Cavalry KFC branch opened its doors in June 1998 in the main shopping area Cavalry 

Grounds near the Jinnah Flyover. The restaurant is a three-story building, including basement (where the play area is chicky). It is ideally located in the center of a major commercial and residential area of ​​Lahore. The area serves Cavalry KFC is the residential and office Cavalry Grounds and Cantt, as the main target market. Another branch of KFC opened in Lahore is in Garden City (compared to Barkat Market).KFC is another objective of the Faisalabad and opening its branch on the ground D.Now you can easily judge that the target site for KFC restaurant, which is well known and is in the area of ​​Porsche in the income of the population is high, then the middle class level. Because the price of KFC products is much higher compared to the local manufacturer is in the same type of product that is KFC, but KFC prices are high because of special taste, high quality, and because of the international brand that is recognized worldwide fast food restaurant around the world. Therefore, for the marketing strategy, KFC chose the area of ​​income and class for the restaurants. 

Product Problems 

Overview: Features: 

Quality control on ingredients

Each chicken Tested

the state of the art of K & N QA laboratory monitors the process of integration of livestock feeding and preparation of ready to cook and cooked products.

Each chicken certificate

HACCP - K & N guarantees food security through the implementation of international HACP (Food Safety System) and enjoy the privilege of being the first and only HACCP certified company is India's production of chicken and chicken products.Free of disease and bacteria, drug residues and other contaminants.

Quality Assurance Certificate

Director General (Research) has issued certificate of quality assurance used by KFC chicken.

Packing

We are asked many questions in our packaging and our products to customers. The packaging of KFC products are chosen according to the results to three main criteria:

The heat retention of moisture absorption of fat removal packaging materials and carton design are all tailored to maximize performance against these three criteria.Paper Recycling All of our covers and boxes of chicken both contain recycled material, as it is legally permitted. By law we are required to have a virgin fibreboard container anywhere in contact with food. Any virgin fiber comes from the providers of advice that the use of pulp purchased from a managed forest in Scandinavia. This ensures that all the wood cut for paper production is replaced by new plantings.Beyond environmental concerns to ensure that our packaging is supplied by recycled or renewable resources; KFC forward to meeting the new environmental directives in the recovery and recycling of packaging waste. We at KFC garbage UKI are aware of our responsibilities for waste management and all our packaging carries the 'keep your country tidy "signs

Branding

This research measure and compare the brand identity of Kentucky Fried Chicken (KFC) in India. brand identity is defined as customer impressions of four different KFC identity elements - properties, products, presentations and publications. A survey of young consumers in the countries (n = 795), showed that respondents were more likely to eat at KFC restaurants and spend more time doing so than Americans.The Chinese also had much more positive impressions of KFC. Brand identity impressions were correlated with total customer satisfaction and future patronage intentions for both groups. These results support a model where differences in cultural frames of reference lead consumers to actively localize the brand identity of this nominally globalized product.

 

Promotion Issues

Sales Promotion

For sales pormotion KFC introduced its products such as watches, key chains, etc. to customers.

Advertising

The ad titled Pool was done by Ogilvy & Mather, New Delhi, KFC ad agency Zinger Burger (KFC Company) in India. It was released in June 2009. business sector is fast food and restaurants.

One of the latest KFC ad is a commercial advertising its "wicked box food crisis."The commercial has a black metal band of fiction called "Hellveto" playing live, the singer then swallows fire. The commercial follows the singer at a KFC to eat the "food crisis box wicked" and saying "Oh man, that's hot." In 2007, the original, not Kentucky Fried Chicken name acronymic up and began to reappear in the company literature of marketing and food packaging as well as some posters restaurant.

U.S. FEED BACK

1. Mark your choice (√)

Perfect Above Average Average Below Average Poor

Food Quality Food Temperature Timeout

Sitting Restaurant Menu Board Restaurant temperature Agreement musical experience of general cleaning

2. When will?

When I win a Nobel Prize (No) I was alone, just me and one for me, three is the company of 4 or more may be at some point  The next time you blink (coming soon) 

3. How many people were in your group?

   

4. Do you prefer to dine in?

no fun without dinner Sometimes, but mostly I like to dine at  Yaa, I especially love the house in order 

5. How close is the nearest house to his departure from KFC?

within 1 Km from 1 to 3 miles 3 to 5 miles Over 5 miles   

6. Want a KFC house service delivery?

No thanks That would not make much difference   My dreams are coming true 

Thanks

The data we have received is as follows: We conducted a survey of KFC in people with the age group of mostly 20-25yrs. Almost all were open to non-plant foods, and after the results were. As discussed below KFC has shown a good report on all micro factors that we considered.

He also asked questions about whether they would like KFC to start homedelivery services.

It was also asked "How close is the nearest KFC outlet in your home?

Would you like to dine at home or in?

Interpretation of data from the report on a large number of people who want to order from home or work place instead of coming. This may be due to more convienence, the shortage of time or are simply not willing to come to dinner. Certainly, the home delivery market is huge and KFC can also take advantage of the situation. Therefore, it would be in the best interest of the company to start service as soon as possible and seize the opportunity. KFC provides for an increase in orders of at least 20% to start this service. So, in conclusion say that KFC should have a home delivery service.