International-business Proposals-samples


1: Introduction Context and Background China's fast-growing economy has been acknowledged globally (Liang, Lu & Wang, 2012). One of the major factors contributing to the rapid economic growth is internationalisation of Chinese enterprises. As a result, this trend has drawn the attention of researchers in the past two decades (Liang, Lu & Wang, 2012). According to Yeung and Olds (2016), ...

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Delegate Workbook Getting Started

This Student Pack is designed to help to crystalise and reflect on your research proposal, its structure, its ‘do-ability’ and its efficacy. It should be developed as homework, and in tutorials. We encourage you to work in groups to help you to complete YOUR work. The completion of this workbook will be assessed. Groupwork in ‘ThinkTanks’ ...

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The Key Elements Influence The Successful Completion Of Cross-border Mergers And Acquisitions Deal -----Case Study

: The aim of this research is to investigate the factors which can contribute towards the success of merger and acquisition. In order to investigate the underlying phenomenon, multiple case studies method has been proposed and in depth exploration of the notion will be carried out with respect to three cases including; FedEx, Vodafone and CNOOC. The primary data will be obtained through semi structured interviews and seconda ...

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Global Prestige: An Examination Of The Role Of Brand Reputation On Products' Interna-tionalization Success. -the Case Of Mercedes In China Market

INTRODUCTION Background Information Internationalisation has been the order of the day for most big companies in the world.  Companies in almost all industries are internationalising today and one of such is the automobile industry. Mercedes for instance is one of the companies in the automobile industries that has internationalised widely to almost all countries ...

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