Marketing Dissertation-samples

Title: An Empirical Study On The Factors Influencing Customers' Satisfaction And Experience In Budget Hotel

Abstract   This research has been conducted for analysing the impact of 4Ps of marketing on satisfaction and experience of customers in budget hotels. In order to conduct the research, quantitative research method has been used. In case of quantitative research method, questionnaires were used to collect data from respondents. The respondents in current study are 100 customers of 10 budget hotel ...

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The Influence Of Customer Trust In Purchasing Online: Why Is Successful In The Chinese Market And Is Not?

In this research the effect of trust on online buying behaviour of customers is analysed. In addition to this, research was also aimed at identifying factors that can affect customers’ trust for online buying. The research is conducted with the help of quantitative research method in which primary data was collected from 165 customers from Amazon and E-bay each. From the data collected from customers of Amazon and E-bay, the trust factor of customers for both e-commerce site ...

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Title: Analysis Of Current Situation Of Innovation In Hospitality Industry Of China

With increased globalisation and technological advancement, the need of hotels for bringing innovation and using innovation management practices has become highly important. This research is conducted for analysing innovation management practices used by hotel industry of China. In order to conduct the research, Hotel Hilton China is used as case study and employees of hotel are used to collect primary data. Moreover, the study also used secondary data collected through articles, books and internet s ...

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Title: Impact Of Customer Complaint Management Of Reputation Of Hotels

Abstract In today’s competitive business world, it has become highly important for a hotels’ management to ensure appropriate customer service through effective complaint handling. This research has been conducted with the intention of analysing the impact of customer complaint management on the reputation of hotels operating in UK. The study is conducted usinga quantitative research approach in which questionnaires were used for the purpose of data collectio ...

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An Examination Of Role Of Service Quality Of Budget Hotels In Customer Satisfaction– A Comparison Between UK And China

In recent years, with the fast developing of social economy, and due to the comfort of the facilities, the standardization of services, a boom in the development of Budget Hotels has been observed. This research is about the role of service quality in customer satisfaction of the budget hotels. This research considers the budget hotels of two countries i.e. U.K. and China. There are five objectives of this research. It conducts the literature review on theories of customer satis ...

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An Examination Of Role Of Customer Relationship Management And Strategic Brand Management In Performance Of Luxury Hotels – A Case Study Of Westin Hotels

Abstract In the last few decades, the luxury hotels have become significantly dominant in China. There are many luxury five star hotels which are currently operating in China. Though, initially there were making the significant profits, but recently, a new trend is observed where it is found that their performance is declining. Considering the recent dilemma regarding the performance of luxury hotels, this research is conducted ...

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The Role Of Online Sales Promotion And Its’ Impact On Consumers’ Purchasing Decision Making In Chinese E-Commerce Platform – A Case Study Of Taobao

Executive Summary The aim of current study has focused on exploring the online sales promotion that might influence consumers’ online decision making in China combine with the case study of Taobao. The research has focused on fulfilment of three key objectives. The first objective pertainsto evaluation of online sales promotion in shaping decision making of online purchasers. The second objective is about identificati ...

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The impact of COVID-19 on experience marketing in the retail industry of China

  Abstract With the increasingly severe impacts of the COVID-19, there is a need to analyse the impacts of COVID-19 pandemic on the organisations, in order to investigate the reasons behind the declining sales. For this purpose, the study had investigated the impacts of COVID-19 on the experience marketing in the Chinese retailing industry. Moreover, the study developed the research objectives for ...

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