to a new study by the Intel Corporation, most of the people are more willing to use and participate in the healthcare services which are virtual in nature by using sensors of health. These sensors would attach to their bodies or even in toilets to visit their doctors.  According to this research paper advancement in the technology and the innovation in the technology would best provide the solution for the cure of fatal disease. This would also help the problem of increasing the number of hiring more and more doctors or physicians and the research cost would also be minimized through the technological advancement of virtual healthcare services. That is the reason Intel Corporation takes a step towards the more innovative nature of health care (Tidd & Bessant, 2011)

Based upon the survey research a high number of people are happy to adopt a solution for their health problems with the use of advancement and innovation in the technology. Eric Dishman, who is Intel employee and the general manager at the health and sciences group said that most of the people would prefer to have their future treatment without physically going to the hospitals. This would also help them to get more personalize healthcare services (Galbreath, 2012).

THE REASON OR RATIONALE FOR THE HEALTHCARE INNOVATION FOR THE INTEL CORPORATION

According to The Time 100 (n.d.) Intel’s approach to innovation and healthcare, demographic is the major force behind the shaping of healthcare environments and providing an Intel competitive advantage. The population of the world is growing at the fastest rate, advancement in the medical sciences and declined birth rates have contributed towards the increase in the average life of the population. According to Millennial Highlights (2010) only 10 percent of the population in the year 2002 was about 60 years old and with the innovation in the healthcare technology the percentage would cross the limit of 20 % which is nearly the double of that figure.  According to Intel Newsroom (2013) as the average life span of the population is increasing, it is going to place more and more burden on the health care institutions because this would also increase the costs related to the healthcare as the population increases. By the increased cost for the health care increase the number of the uninsured people as it is more costly to insure oneself against the fatal diseases. But there is one more cost is attached to the increased average life of the human as those who can bear the expenses of insurance, they would be facing a challenge of the decreased number of professionals worldwide. As with less number of medical professionals, patients would not be able to take their quality time. Doctors would also face the challenge of serving in more than one location, campus or the clinics. Based upon this fact United States would expect the decrease of about one million nurses and doctors would decrease to about 200,000.

SOLUTION TO THE HEALTH CARE PROBLEM THAT THE WORLD IS FACING

THE INTEL’S APPROACH

Intel Corporation is devoted to devise the solution to this health care problem by making a huge investment in this area. As suggested by Senbet (2011) Intel is striving to achieve the solution by giving it back with the technological medical related products which enables the patients to virtually examine themselves by the expert doctors.

According to Intel Newsroom (2013) Intel has addressed this issue by launching two studies that are based on ethnographic so it can understand and realize the need of doctors and nurses to those patients who require health care services proactively to prevent the disease and to root out it before it gets into a more severe form. This research has begun in 1999, especially for those patients who are suffering from Alzheimer’s disease and other types of cognitive diseases. Intel then established its proactive health lab in 2002 to find out new technologies that will solve the problem of large population with an increasing number of diseases and to save most of the patients on a proactive basis.

Under Intel’s digital health group (DHeG), proactive health lab has evolved Intel’s health research and innovation group in the year 2005. Intel’s health research and innovation group worked with the collaboration of social scientists, engineers and the designers. These groups helped Intel’s health research and innovation group to understand the human needs and values, to build new innovative technology based on the needs of the human and to invent newer and developed ways of grabbing the attention of the humans by advanced technological development. The main purpose behind the creation of Intel’s health research and innovation group was to develop new technologies, ways and procedures that help people for their health care from hospital to home. This means that by enabling the patients to get them examined outside the boundaries of the hospital inside their own home by delivering more personalized form examination. This examination would be more proactive in nature as this will help the patient to get them examined of their diseases more efficiently before they get seriously ill of that particular disease (Intel Newsroom, 2013).

The advantage of the work of Intel’s health research and innovation group’s explored technologies is that it is personal and distributed. As the virtual health care will provide the solution of formal clinical setup which is also costly, by providing diagnostic innovation that is not restricted to the certain locations. As suggested by Glaser (2002) through this approach patients would now be able to examine their diseases by the access of different tools available to them thus to manage the disease on a proactive basis. They can also get help through the technological advancement of cell phones, TV, and other players, etc. Patients can also get professional guide from the far off doctors by technologically advanced devices of phones and computers etc. by telling them the results that are shown on the accessible instruments. This will help the patients in different ways, for example through preventing the disease or illness, through early and proactive detection of disease and health related problem, through providing healthy behavioural changes which are required to cure the disease and through the professional support of the patients (Intel Newsroom, 2013).

According to Abernathy & Clark (1985) to provide solutions of health care related problems Intel Corporation  is building faster and smaller chips and processors, so that manufacturers can build the instruments which are used for the detection of diseases lighter (so to carry them easily wherever they want to take them) and with long battery life so to ease the user. Intel is producing new mobile type things which could be used in the hospitals, homes and clinic. According to Cvent (2013) the instruments which are produced by the Intel are tablets, Intel ultra books and smart phones etc. Intel has done joint venture with the General Electric Company by collaborating its general electric health care division for the care innovations. From this collaboration, Intel has managed to produce home health care instruments and devices which enable family members, professional and patients with each other thus supporting the independent living structure.

Intel has provided the solution for the security and privacy need of each individual patient who are using the technological innovations of the Intel health care unit. The critical priority of Intel health care is to provide the security and privacy of patient information. Through more advanced software like Intel Expressway Service Gateway, Intel has solved the problems of theft, encryption related problems, management of personal computers, laptops and for the detection of malware detection. These arrangements would provide the solution for the integration and security needs of the health care data (Norton, 2010)

CHALLENGES FACED BY INTEL CORPORATION IN THE PROCESS OF TECHNOLOGICAL INNOVATION

MEASURES FOR POLICY CHANGE AND THEIR CONSEQUENCES

According to Cvent (2013) Intel has reformed the technological health care world so enormously that it is considered as a leader in the innovative technological advancement. Indeed, Intel has revolutionized the health care world with its advanced technology that has empowered the people of the world to take the advantage of personalized and directed treatment for their diseases. And hence, Intel Corporation is also considered around the globe as the health care partner. But in bringing this technological innovation around the world, Intel has to take on board all the stakeholders most importantly Government. According to Intel Newsroom (2013) for this health care transformation and advancement, Intel would need the collaboration from the governments of different countries. Governments in the countries where Intel wants to expand its business should collaborate in the transformation of business models, health care design changes and also the change in the policy of those particular countries in the successful implementation of healthcare transformation. Intel is collaborating with dozen of governments in other countries so to smoothly run the process of the health care reforms and it has faced different challenges in this innovative technological development. As said by Hamel, (1999) Like it is very difficult to change the entire environment towards more technological advancement because in the more developed countries' governments would adopt the IT based standards for the healthcare but for other countries, it is very difficult for the government to bring changes in the public policy as their budget is already going into deficit. This is the major challenge that Intel has faced with introducing and innovating the health care sector with technological advancements during the global collaboration process (Christensen, 2004).

RESISTANCE FROM THE USER OF THE TECHNOLOGICAL PRODUCTS IN THE RURAL AREAS

Intel has introduced digital and technological instrument in the medical field. By these innovative technologies people would be able to get them examined outside the walls of typical hospitals and clinics inside their homes. This could be done either through the use of advanced medical equipments by them or through sharing their data with the far off doctors in the clinics through telecommunication devices and get them examined. But this is not very easy for the task to understand quickly and efficiently. There arise certain challenges in the implementation of the technological innovation in the health care sector. As said by Baumol (n.d). This is so because most of the people in the rural areas due to the lack of education would be unable to use these instruments. And these instruments are definitely made for the far off rural areas, mostly because they are not able to reach at the moment for doctors in the urban areas and this would lead towards the fatal attack of the disease in case if the diagnosis is not done on a proactive basis. For their convenience, if they have these innovative technologies, but they are unable to do their examination with those devices due to lack of knowledge is a serious challenge for the Intel health care units (Earl, 2011)

According to Datta (n.d) Intel health care unit has reacted to this issue positively by addressing this problem in the rural areas of Mexico. Intel has solved this issue by developing telemedicine networks of doctors and nurses that enable the doctors, professionals and the nurses to connect with the patients in the rural areas. In this way, if the patient in the rural areas wants to get administration in case of a medically unfit situation, they can easily get the advice from the professionals of the urban sites and also get assistance from the nurses in acute diseases.  According to Datta (n.d) this all is done through the technological improvements by the Intel in making the smart phones, tablets and TV devices which help to connect the Mexican rural population with the urban medical professionals. With this approach of telemedicine network, people are now able to diagnose their diseases proactively and get the medication before the disease go advance. The telemedicine network is supported by the high definition and high frequency audio and video transmission in the real time. The data are transmitted from the medical devices being used in the rural or local clinics and home. The type of devices that are being used in the rural areas could be of different kinds, for example, it could be CT scanners, X ray machines and equipments and the monitors which monitor the heart beat of the heart patient. As this information is accessible to the professional in the medical and health care sectors of the urban areas, then they can easily examine, help in diagnosis and help in developing the treatments plans for those patients. This all network would ultimately bring life in the rural communities along with the local and urban ones. Thus, with this telemedicine approach, Intel has devised a way to solve out the challenge and bringing health around the globe. This practice, when applied on the large scale will surely lead towards healthier community and fulfilment of Intel’s goal.  (Davenport, 2009)

EDUCATION OF HEALTH CARE WORKERS; A CHALLENGE FOR THE INTEL’S INNOVATION PROGRAM

The data that are delivered by the patients from rural or local areas must be interpreted well by the medical professionals to develop a plan for the treatment of those diseases. But it is not a very easy job for the Intel to carry on. It has posed the issue of availability of the doctors around the globe. The availability of doctors is very crucial challenge for the Intel to carry on the process of digital medication well. For this purpose Intel has to develop certain ways through which it would become possible to arrange the teams of doctors for the rural patients for the diagnosis of the diseases. There are not too many professional in this field, thus Intel has to focus on the education of the health care workers so to provide alternate for the limited access of the doctors and to efficiently manage the digital and the telemedicine process of health care (Chaturvedi, 2008).

Intel has managed this problem of shortage of the health care workers by introducing its Intel’s World Ahead Program, under this program Intel is intended to educate the health care workers. This is a very necessary step at this phase because the world is lacking for the medical professionals that would be necessary to accomplish the goal of digital and technological advancement in the health care sector. This program has begun from the country of Sri Lanka, where Intel has developed its Intel’s World Ahead Program to educate more and more health care workers so to provide the framework for the digital health care advancement. A framework of the mobile computing platform is launched and developed under this program which aims at delivering the interactive contents related to medical and health care, training of the health care workers on the multimedia and other education related contents to educate the health care workers to aid the patients in the diagnosis of the problems and to provide proper treatment for them. As said by Jovanovic & Rousseau (2007) Intel’s World Ahead Program is focusing on the need and indulges in educating the health care workers. This informative training session is conducted now mainly in the emerging markets like Bangladesh, India, Brazil and Nigeria to smoothen the way to digital and advanced ways of health care. The aim of this Intel’s World Ahead Program is to educate and train around 1 million health workers and this target is assumed to be achieved by 2015. The areas where internet access is not available, universal storage Banks (USBs) will act as a medium to deliver the educational content to the other computers, thus this will deliver the medical related training content to those also who lack the internet facility. By launching and developing Intel’s World Ahead Program, Intel has somewhat managed the problem of the shortage of health care workers around the globe. And also by this way Intel is going to achieve its goals towards the society (Christensen, 2003).

CONCLUSION

In a nutshell, Intel Health Care has invented a new way to revolutionize the health care sector. Intel has done so by introducing digital devices and mechanism that link patients from the rural areas to the professionals in the urban or city areas. But Intel has faced many challenges during this innovative development phase like policy changes, resistance from the users and education of healthcare workers. But Intel is trying to overcome on these problems and is doing well.

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