Telecommunications And Computer Network Engineering

Published Date: 02 Nov 2017

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Department of Engineering and Design,

BEng (Hon) Telecommunications

And Computer Network Engineering

Author: Antoine Depadoux Edzoa-Mbede

ID: 2824348

Academic Session: 2012-2013

Date Of submission: 18/01/2013

Marker : Dr Chris Dowlen

Course Title : Innovation and Enterprise

Mode of Study: Full Time

Content Pages

1-Executive Summary.........................................................Page 3

A-Description of Business

1-1 Introduction

1-2 the Company

1-3 the Services

1-4 the Market

1-5 Objectives

1-6 Mission............................................................................Page 4

1-7 Keys to Success

2-Company Summary

3- Services..............................................................................Page 5

3.1 Service Description

3.2 Competitive Comparison

3.3 Fulfilments

3.4 Technology

4-Market Analysis Summary..................................................Page 6

4-1 Target Market Segment Strategy

.4-2 Market Trends

4-3 Market Growth

4-4 Competition and Buying Patterns

4-5 Pricing Strategy

5 Promotion Strategies...........................................................Page7

5-1 Marketing Programs

5-2 Competitive Edge

6-Sales Forecast.....................................................................Page8

7-Management Team

7.1 Personnel Plan

8-Financial Plan.....................................................................Page9-10

8-1 Use of Funds

8-2 Projected Profit and Loss

8-3 Projection Cash Flow.......................................................Page11

8-4 Business Ratios and References.......................................Page 12

1-Executive Summary

A-Description of Business

1-1 Introduction

Wireless usage is taking advantage in a modern way of communication a chance to be an important provider of the wireless communications system will improve our society. The first goal of this company is to become a leading contributor and distributor of wireless communications system services. To be able to achieve our goal as Wireless Providers we will identify the need of the wireless and demonstrate how this can provide improvement in some public services we use every day and integrate them into our transports companies ,operations will quickly respond to technology amelioration and we have to be there early, to provide best-quality services, and invest constantly time and money to continue expansion in that field and be ahead of the technology by doing promotion ,marketing and advertising.

1-2 The Company

The Company will initially be a wireless communications and will create opportunities market for its services and accessories. Research, development and improvement will be the key factor, wireless Providers will provide a technology lead in the field and will offer a the best customer services. Now and days, incomes will be associate with best service performance for the wireless system, and a complete range of services and accessories. Wireless Provider will have a good managerial people and skills in that sector, with the understanding needed for the company. The team will have, a president, a highly qualified CEO, HR manager, in the future the company will require people will good customer care, some staff in accounting ,

1-3 Company offers

Company will develop services targeting businesses and consumers. To grown business, we will equip ourselves with more and different methods to keep in touch with our clients. Wireless Provider will involve product and service providing the best advantages to clients, including innovative best connectivity, fast, reliability, high standard in maintenance and much more.

1-4 The Market

the wireless communications service is excellent. With the evolution of new technology, Company in that field are expecting to generate revenues. There are a number of aspects that are driving the expansion of the industry. The most significant ones are greater advertising and marketing efforts, networks are rapidly expanding , and technology advances. New services and applications such as good and fast connection, data transmission, and location technology are in the early stages prediction of a time of opening new offices.

Wireless Provider will have an ongoing marketing strategy for the company expanding and maintaining a base of clients in target, built a link between product and services companies so that it can deliver high quality services and products, and bring these together and implement total solutions for customers , and maintain good organization. The company will move from a product-focused strategy to a total-focus on customer .

Financial Considerations

Wireless Provider will have strong profits based On sales of his product. The company will be seeking funding in the amount of £500,000 as a four-year load and increasing market share, we will plan to open additional stores hiring additional staff, and effectively promoting and advertising our products and services.

1-5 Objectives

Business Objectives

Company expansion

Become the leading distributor and contributor of wireless communications services.

Retail outlets increase number

Financial Objectives

Revenue increase

Marketing Objectives

Double efforts in marketing.

Market are expansion

Recognition of the brand

Double effort in telemarketing.

1-6 Mission

Wireless Provider will be committed to provide high levels of customer service, selling network services and products .Wireless Provider will be leading distributor of network service and accessories. Wireless Provider vision will focus on high technology and best products and services and is designed to respond to business and personal communication.

1-7 Keys to Success

Business timing is essential and critical. Wireless provider will encourage realistic challenges and reward good employees .Wireless Provider will take advantage and opportunity to be a highly distinguished leader because of certain key advantages we will focus on:

The management team will create a combination of experience in this market and knowledge

Our company will provide staff with experience who will give the best customer care.

Wireless Provider will establish a partnering relationships with others companies in the industry and customers.

Wireless Provider success include funding, marketing, sales, management, branding. Businesses, wise in competitively , use of technology in demand, be realistic and dynamic to keep pace with evolving business strategies in wireless communications.

2-Company Summary

Wireless Provider will be a leader in the field of wireless communications services. The company will be specialising on selling and distributing wireless communications services. Wireless Providers will involve in selling network service and accessories. Wireless Provider will carry the latest in wireless technology.

The company's management philosophy will be base on responsibility and mutual respect. Wireless Provider will maintains structure an environment that encourages respect for the customers, fellow employees and productivity . Additionally, an environment providing challenges that are realistic and rewarding and encourages employees to have fun by allowing creative independence.

3- Services

The company will develop services targeting consumers and businesses. Business and companies need to develop multiple and different ways to keep in touch.

Wireless Provider will innovate product and service offerings the following advantages to customers.

A good connection.

Data capability.

A full range of features.

A different ways to access the network.

High – performance and reliability

14 days free trial of the services

3.1 Service Description

Wireless Provider will create a market of one stop shop for wireless services. Additionally, wireless Provider will have professionals with experience, and will implement, sales and distribution channels that will generate profit and will be successful. Our services will add ingredients to increase quality of network communications and Data transfer, all improve internal business communications, and give users to access the best connection such as the ability to access the Internet via wireless.

3.2 Competitive Comparison

Wireless Provider will plan to take a significant leading and role player in the wireless sector and service marketplace in two-way radio. Varying ways and degrees of competition in each sector will be ranging from a great deal of perceived, understanding competition, be able to analyze and respond in a quick way will be a major drive of the company any minor issue will never be put aside everything will be take with great consideration. The cutting edge will be focus on new technology, research and upgrading a system to allow improvement of our product and services, wireless provider will remains a leader in that sector. In comparison to the other players of the industry, Wireless provider will offer excellent complement of services and products that will make a big impact for wireless communications services. Significant differences include these offerings, specialty markets with a direct need, services of four different wireless service providers.

3.3 Fulfilments

Wireless Provider will require complying with various rules and regulations. Locally, the company will maintain business license and comply with regulations and codes. The company will require complying with the laws concerning employment, corporate, consumer products regulations. The company will require complying with additional consumer product and taxation, etc.

Wireless Provider accounting will follow and generally accepted accounting principles. Wireless Provider financials will turn over quarterly.

Wireless Provider will use a Book for his software accounting; Accounting will be base on the accrual system. The fiscal year will be base at end of the year. Financial report will be weekly, monthly, quarterly, and annually. In January the firm will have an annual audit; this will perform by the firm’s CPA.

Wireless Provider will carry a liability business insurance, medical coverage and automobile. The company will add others insurance such as worker compensation.

3.4 Technology

Wireless Provider business tools will to keep assets that consider running the business smoothly. The tools will include software computers, business forms and various internal process, and other company documentation.

Technology changes will concern any changes that would affect wireless Provider ability to compete. Management will identify technology change; any small changes will be analyzed, studied and evaluated. Those technology changes that show important impact on wireless Provider in coming years, resources and funds available will help to adjust the business operations. Planning expansion on sales, customer service, and training to meet the demand of the business.

4-Market Analysis Summary

Wireless Provider will continue to focus on analysis of the sector to stay current and dynamics in the industry. This process will helps develop management skills and maintain a good business understanding and good strategies for marketing and future success of the company by avoiding making decisions based on bad assumptions. Wireless Provider business model will be developed on two areas of knowledge: understanding the sector, and will develop as a successful company and address business model to follow in the wireless communications services provider sector.

4-1 Target Market Segment Strategy

Wireless Provider sources of revenue will base on the sale of wireless communications services to consumers and businesses, the accessories in sales, and shares. In comparison to other companies, wireless Provider will planned very well for their target.

4-2 Market Trends

The significant trends will be a great advertising and marketing efforts, quickly expand the networks, and the advances technology. New services and faster connection such as good performance on data transfer and other transmission.

4-3 Market Growth

Current economic conditions driving wireless Provider a sector in rising, on interest rates gradually edging high, c and the increasing number of consumers with good income. The savings will be rising as well. Wireless provider service will invest in excellence, research and development every year, and that may bring new consumers help for growth With the expansion of the company due to new technology, this sector will expected to increased revenues.

4-4 Competition and Buying Patterns

Competition will be built upon understanding the definition and determination of another competitor company . Wireless Provider will not believe that similar and two company compete with because many of these provide same services. The numbers of companies providing Wireless services continue to grow and each competes for a share of the market. This translates into expensive advertising costs with larger companies. This trend is expected to continue in years to come. Wireless Provider outline for intelligent and competition and monitor competitors change, time, strategies implementation plans contingency and marketing strategies division, price comparison, and be alert, watchful of new technology developments, respond accordingly by innovation and adequate service for a new product.

The overall marketing for wireless Provider service is based on:

The market to reach.

Distribution channels to be used to reach market: retail, telemarketing and representatives sales.

Share of the market expected over a period of the year.

Several marketing goals to achieve include the following:

Capture more than 10% market share of businesses

Capture 5% market share of consumers in market areas.

Develop market share for equipment.

Educating consumers and businesses about services we provide.

increase sales Substantially over a certain period

Be the number one provider of solutions in wireless communications.

New marketing program initiatives with a budget

New collateral marketing materials have to be creating (radio ads, brochures, video).

Media adverts including magazine, radio, TV, Internet, banner advertising and print.

Product and service offerings expansion.

Sales reps will have with free demo systems.

4-5 Pricing Strategy

Wireless Provider retail will have competitive prices affordable for businesses. The company will also have a commission structure and prising for distributors and sales representatives. Bulk purchasing will allow company to reduce cost of goods sold, growth revenue, and focus more attention to consumers and businesses instead of the saving.

5- Promotion Strategy

Wireless Provider major goal is to generate new and more retail traffic, growing consumer and the business base, creating awareness and the necessity for his services in the marketplace. Current, marketing efforts will be solved around telemarketing and sales representatives.

In 2013 will be the first year, Wireless Provider marketing goals will include positioning the company for co-branding and alliances together with several others in the leading industry. Aggressive telemarketing will be a way for wireless Provider to introduce his services to businesses and consumers.

In addition to basis advertisement practices, Wireless Provider will gain considerable recognition through additional promotion on:

Newspapers sent to major industry.

T.V advertising.

Construction and Oil gas journals.

Trade shows.

5-1 Marketing Programs

Advertising programs will be direct advertising, telemarketing, trade shows, and ads in print media and radio television, marketing promotion, relationship building with customers, direct sales efforts.

Wireless Provider marketing propositions will be design to various audiences. Wireless Provider will continually inform consumers and businesses through newspapers releases and media about the benefit of theirs services and the endorsements from different customers.

5-2 Competitive Edge

Activities contributing to company success include identifying emerging trends and integrate them into wireless Provider operations, respond and adapt to new technology quickly and update, provide high-quality services, and continue to invest time and money in advertising and marketing, continue expanding into the market.

Our future will highly dependent by measuring new resources and we need to execute our plans and be very competitive. Company methods will be quantitative and qualitative competition and estimation of our company cash flows, growth and finally sales.

Our new resources will be measured in terms of equipments, financial critique and people to see if the resources will be adequate any situation. Resources will be available to meet the challenge of new technology. Generally company strengths will involve management of the business, finance and accounting, and knowledge plus understanding of the wireless communications services, experience in successful businesses running from previous year.

Wireless Provider will be proud of the high-quality of customer service. Excellent customer service will be expected, Wireless Provider will be available at all times to provide excellent customer inquiries and orders

6-Sales Forecast

The table chart illustrates the projected sales forecast of Wireless Provider.

http://www.bplans.co.uk/telecom_wireless_business_plan/images/23a78eb5f82c4e0b9c2e89a833a7e337.png[1]

Sales Forecast

2013

2014

2015

Sales

Personal Sales

£1,734,283

£4,800,000

£8,000,000

Business Sales

£419,800

£960,000

£1,920,000

Total Sales

£2,154,083

£5,760,000

£9,920,000

Direct Sales

2013

2014

2015

Personal Sales

£728,399

£2,030,400

£3,400,000

Business Sales

£188,910

£406,080

£812,160

Subtotal Cost of Sales

£917,309

£2,436,480

£4,212,160

7-Management Team

Wireless Provider will have a premier class management team with the industry knowledge, research will be intensified and experience really important, administrative skills will be essential. The team will be form of the president, CEO, HR manager, regional manager, office manager and eight retail staff.

7.1 Personnel Plan

Evaluation will made for future new staff every mouth. A numbers of factors will determine if new staff will be needed these factors comprises demand on existing resources, growth, requirement of future capabilities and budget. In the future, wireless Provider will recruit more highly qualified customer service personnel, sales representives, and a public relations manager.

Personnel Plan[1]

years

2000

2001

2002

President

£0

£150,000

£175,000

CEO

£60,000

£95,000

£110,000

HR Manager

£49,992

£55,000

£60,000

Regional Manager

£45,000

£50,000

£55,000

Manager

£30,000

£35,000

£40,000

Marketing Staff

£69,000

£150,000

£250,000

Retail Staff 1

£54,000

£65,000

£76,000

Retail Staff 2

£34,500

£65,000

£76,000

Retail Staff 3

£18,000

£65,000

£76,000

Retail Staff 4

£0

£65,000

£76,000

Retail Staff 5

£0

£42,500

£76,000

Retail Staff 6

£0

£30,000

£76,000

Retail Staff 7

£0

£0

£32,500

Retail Staff 8

£0

£0

£20,000

Other Personnel

£31,166

£84,000

£112,000

Total People

10

16

22

Total Payroll

£391,658

£951,500

£1,310,500

8-Financial Plan

The following sections outline the financial plan for Wireless Provider.

8-1 Use of Funds

Wireless Provider will be seeking funds of £100,000 for the purpose to increase market share and project to open other new stores, recruiting new additional staff, advertising effectively and promoting our services new technology. Distribution of proceeds like: Integration of new services, website development, and expansion into different new markets. Produce relations with the media; build a brand name with the help of advertising, promotion and marketing; and gain various and additional products. Proceeds will be funded and also will be used to increase Wireless Provider enhance brand name, capabilities, and enlarge wireless Provider market sector. Business relations will also be well funded, advertising on Television, newspapers, print advert, Internet advert, and website development and maintenance. This investment will be used to start marketing budget. If things work as planned we will be financing our expansion and our marketing programs.

8-2 Projected Profit and Loss

The company will expect good financial position throughout his financial projection, and results of operations and cash flow for the three years ending December 31, 2015. Accordingly, the forecast will reflect the judgment as April 4, 2013 will be, the date of predicted forecast, The expected conditions and course of action .Usually there are differences between forecasted and results, because circumstances and events do not frequently usually happen as predicted.

Financial projections will be based on sales revenue volume at the levels described in the revenue section, management will predict and will believe that the company will expect, liabilities, assets, capital, expenses further the projections and revenues will reflect management judgement of conditions and will be expect a course of action base on the hypothetical assumptions given.

Revenues are derived from sales of wireless communications services, products, and accessories to businesses and consumers.

Annual Growth: We will expect that growth will increase 200% per year on the basis that the company will be investing in sales efforts and marketing, initiation of new partnerships and new alliances that will allow growth and extensions of markets. These strategies will aimed to build critical mass within the company and momentum in overall sales.

Cost of Goods: Wireless Provider will expect that products will bear a reasonable mark-up, which will translate to a relative low cost of the product. The cost of our product will include a big consideration in the cost of the products, shipping charges and sales commissions.

Marketing/Promotion: We will regroup advertising, promotions, and retail marketing under this category.

Retail: We will estimate that each store will cost £30,000 to set up and we will be opening new stores.

Other: We will estimate that we will need some additional funds for other promotions and this will be set aside in a special fund.

Rent: The rent will be an average £1500 per month for a store.

Repairs and Maintenance: This will be an estimated figure which may grow with the setup of the service company.

Salary: will be base on the national average for similar positions. We will hire a store manager, a regional manager, a CEO, an HR manager, and will take services from marketing company.

Utilities: Management will estimate £800 per month expenses for a store .

http://www.bplans.co.uk/telecom_wireless_business_plan/images/39c8a6a211ad4cdeb52c9bd0a0f83e2b.png[1]

8-3 Projected Cash Flow[1]

The following table and chart shows the projected cash flow of Wireless Provider. http://www.bplans.co.uk/telecom_wireless_business_plan/images/892874ee569340c3a1375334878f0d4b.png

Pro Forma Cash Flow[1]

2013

2014

2015

Cash Received

Cash from Operations

Cash Sales

£1,550,940

£4,147,200

£7,142,400

Cash from Receivables

£658,468

£1,406,261

£2,539,325

Subtotal Cash from Operations

£2,209,408

£5,553,461

£9,681,725

Additional Cash Received

Sales Tax, VAT, HST/GST Received

£0

£0

£0

New Current Borrowing

£100,000

£0

£0

New Other Liabilities (interest-free)

£0

£0

£0

New Long-term Liabilities

£0

£0

£0

Sales of Other Current Assets

£0

£0

£0

Sales of Long-term Assets

£0

£0

£0

New Investment Received

£0

£0

£0

Subtotal Cash Received

£2,309,408

£5,553,461

£9,681,725

Expenditures

2013

2014

2015

Expenditures from Operations

Cash Spending

£391,658

£951,500

£1,310,500

Bill Payments

£1,702,342

£4,215,061

£7,014,849

Subtotal Spent on Operations

£2,094,000

£5,166,561

£8,325,349

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out

£0

£0

£0

Principal Repayment of Current Borrowing

£33,600

£33,600

£32,800

Other Liabilities Principal Repayment

£0

£0

£0

Long-term Liabilities Principal Repayment

£125,000

£300,000

£500,000

Other Current Assets Purchase

£37,000

£50,000

£100,000

Long-term Assets Purchase

£0

£0

£0

Dividends

£0

£0

£0

Cash Spent

£2,289,600

£5,550,161

£8,958,149

Cash Flow

£19,808

£3,300

£723,576

Balance

£194,808

£198,108

£921,684

8-4 Business Ratios

Wireless Provider will be a company that will seek to grow quickly in order to figure out the market share in this industry. The company will be on average, in the high growth phase and the product life cycle for the telecommunications products.

Ratio Analysis[1]

2013

2014

2015

Industry Profile

Sales Growth

141.08%

167.40%

72.22%

4.80%

Percent of Total Assets

Accounts Receivable

23.93%

34.48%

25.46%

14.30%

Inventory

21.81%

31.22%

23.14%

2.50%

Other Current Assets

7.76%

9.41%

8.52%

46.50%

Total Current Assets

91.27%

95.82%

98.43%

63.30%

Long-term Assets

8.73%

4.18%

1.57%

36.70%

Total Assets

100.00%

100.00%

100.00%

100.00%

Current Liabilities

55.19%

40.84%

26.72%

43.60%

Long-term Liabilities

295.74%

128.04%

32.49%

26.30%

Total Liabilities

350.92%

168.88%

59.21%

69.90%

Net Worth

-250.92%

-68.88%

40.79%

30.10%

Percent of Sales

Sales

100.00%

100.00%

100.00%

100.00%

Gross Margin

57.42%

57.70%

57.54%

57.80%

Selling, General & Administrative Expenses

58.41%

45.60%

40.45%

35.50%

Advertising Expenses

10.00%

10.00%

10.00%

1.00%

Profit Before Interest and Taxes

4.63%

18.22%

23.60%

1.90%