New Marketing Mix For Sony Marketing Essay

Published Date: 23 Mar 2015

Marketing mix is a very latest method and concept of 21st century because it really helps in doing the marketing of any product easily. This concept attracts a large number of customers which a company really wants, so that the company can provide their customers with good products and services which a buyer really wants. Thus marketing mix is a type of model for a company to implement its marketing strategy.

In this report we will discuss brief about the marketing mix of the new TV of Sony that is SONY 3DTV BRAVIA , which will come in summer into the market in 2010.

1. Product

2. Price

3. Place

4. Promotion

Except this I will also give brief information about Sony TV and its products, the SWOT

Analysis of the new 3D TV bravia , promotional or marketing strategy they are using now to promote

Their products, whether it is satisfactory or not and what new marketing strategies they should

Use for this new TV, I will also give some of my views on new marketing strategies other

Than this i will also discuss about the marketing terminology.

METHODOLOGY

This is the report given to us on one of the biggest brand amongst television which is very

Well known globally i.e., 'SONY'. As it is a big brand so it was a bit difficult to find infor

mation on its one product, but I collected the data from various sites. First of all I got to know

Form various sites that what 3D TV actually means, then I started with my research on

Official site of Sony TV, from the website I came to know that when are they going to launch

This 3D TV in market, then I came to know about the speciality features of this TV

As primary research I have prepared questionnaire for the people who are going to buy this

Sony 3DTV bravia .it will also help me to know for what purpose the people are buying this

Product, is it for playing games, movies etc .and on the basis of all these stuff I have

Completed my report.

Detailed information of Sony TV

Sony TV is basically an Japanese company when they entered the market for first time they had no brand name.sony begin its activity from a very small departmental store in Tokyo. In 1946 the Sony store was attacked by bombs. An capital of about $1600 was invested by 2 person out of which 1 was engineer and other was a physicist to create a company of around 30 employees, Masaru Ibuka was an engineer and akio morita was an physicist the employees they have appointed use to repair the electronic products, but after few years they started producing their own products. Company received license that allowed producing transistors in 1954.the first product which Sony produced after getting license was radio transistor in may 1954.this was the turning point of the Sony company from that period of time Sony started making television, colour video cassette,walkman,cd player, digital camera . One of the most popular Sony products was Sony PlayStation, created in 1995 which made a great profit for the company. As the products of Sony were getting famous worldwide Sony spreaded its network world wide and made its own show rooms in various country like UK,USA,China,India,etc...

PRODUCT

The first variable which falls under marketing mix is product. a product is nothing but an item which is full fills the need and demand of the consumer after it is consumed and provides satisfaction to the customer. Products success is mainly depended on it styling,packing,services,quality,warrenty ...etc.all the attributes of the product can be changed according to the wants of the consumer, from this Customers will find for something new and improved product and which marketers should always look on improving the existing products and discontinue old ones which are no longer needed by customers.

Sony is one of the biggest producer of electronic items, as it produces digital cam,playstation,tvs,vedio system, home theatre. But the product which Sony is going to produce in 2010 is nothing but an 3D TV, which is really great and is in a high demand because costumers like it a lot.

Till now various companies had launched various types of TV s but Sony is trying to make people to experience something new by launching 3DTV.

In categories of Television Sony had launched many TV s till now which are

' BRAVIA LCD TV

' CRT TV

' HOME THEATRE PROJECT

' BUSINESS PROJECTOR

' PUBLIC DISPLAY CHANNEL

' And now SONY 3DTV BRAVIA

PROMOTION

Promotion is very important in marketing any product because if promotion is not done you cannot do the marketing. It is the process of communicating the decision of marketing strategy efficiently and effectively to the target market in order to facilitate exchange between the marketers and the customer that may satisfy the objective of both customer and the company. A company s promotional effort is just to create awareness about it, its product and services among customers.

PRICE

Sony is going to launch its new 3D TV in 2010 (June).it is going to introduce 3 different type of 3d TV which will have some unique feature following are the 3 types o TV

' LX903

' NX803

' HX903

The estimated price of LX903 according to the Sony is '3,500 and the size of the LX903 is 60 inch and the NX803 will cost '2,500,which will include the built-in transmitted LCD active shutter glasses which will give the customers a real 3D effect

PLACE

Sony is a big company so it has signed the contract with big companies like sainsburry,currys,PC world,tv world ...etc this contract says that Sony is only going to sell its new product to these companies. But even small retailers are going to sell the new Sony 3d TV so that customers may get some discount and they can enjoy the experience of new Sony 3d TV

SWOT ANALYSIS

http://news.sel.sony.com/en/press_room/corporate_news/release/56049.html

It is really good to do swot analysis because it really helps to know what are the strengths,weakness,opportunity and threats of the company but in this report it really important to know the swot of the new Sony 3D TV Bravia.

' STRENGTHS

Sony Electronics is unveiling an array of new products and technologies at this year's Consumer Electronics Show that unite the company's strengths in electronics, movies, music, and games. Sony's CES display ranges from full high-definition 3D compatible BRAVIA' LCD TVs, Blu-ray 3D' capable players and an impressive new line of BRAVIA TVs, which incorporate Sony's Monolithic Design concept, to customized Internet content, new Cyber-shot' cameras, Handy cam' camcorders, VAIO' PCs, the Reader' digital book, and more. These will really enhance the lifestyle of the consumers. As Sony is known for his better HQ quality tvs,this can be an strength for them to sell the new HD TV easily. Sony's new 3D capable BRAVIA LCD televisions for 2010 will include its first full HD 3D integrated TV, packaged with two pair of active shutter glasses as well as a built-in transmitter. The Edge LED Backlit LCD series will feature screen sizes up to 60 inches (measured diagonally), and have all the superb picture quality and technological advantages consumers have come to expect from Sony.

' WEAKNESS

The weakness that Sony is going to face is that of its new product if the customers do not like it no one is going to buy it and even the customers have to pay extra for the 3d glasses which are specially designed for this kind of TV. According to news Facing declining market share for their Bravia LCD TV's and massive losses Sony has desperately hit out at LED backlight TV technology claiming it is a myth that LED is better than LCD. They also claim that Samsung is trying to position LED technology up against OLED TV technology. Sony also claims that Samsung is misleading the market when they claim that LED TV technology delivers a superior picture over LCD TV technology. Their comments made during a Sony road show for their new LCD Bravia TV range is now being challenged from several quarters, and not just by Samsung.

Apart from this another weakness for Sony would be that the customers may face problem of wearing the glasses all the time this may lead to the irritation of the

http://www.smarthouse.com.au/TVs_And_Large_Display/Industry/A2A5D6L3

' OPPORTUNITY

As compare to other companies the price of Sony 3d TV is cheaper this would prove to be an great opportunity for Sony .change in economic conditions can also prove beneficial for Sony .the another great opportunity for Sony is that it can increase its customers as there are many game lovers, so its main target should be game lovers .

' THREATS

3D TV is a threat to some who feels their pride and joy investment now will be second rated when March 2010 comes. If you are in the US in March 2010, would you buy a Sony 3D Bravia a 2D one?? If you chose the latter then you must feel threatened by 3D.We all want to feel proud of our TV ownership and that means something. But 3D TV overturns that proverbial convention. There is no room for 2D sets when 3D comes out as they will do 2D just as good. It's a threat to some people inner sacred assumptions. It's been obvious from day one there are people here who wants to see 3D fail. No names need be put forward.

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