Molina Is A Sole Proprietorship

Published Date: 02 Nov 2017

Molina is a sole proprietorship based in Columbus, Ohio. The company provides affordable internet-based marketing solutions. The company’s core market consists of small business owners in Columbus, Ohio. The president and owner is Ms Jacqueline James. She is using her expertise and resources as a website designer and marketing professional, Ms James is about to create a proprietary web-based interactive publication, women.com, which has acquired the URL www.women.com. The women.com will be 100% owned by Ms James as a sole proprietorship. Women.Com will serve women with news, commentary, advice, humour, and community exchange. As the name implies, Women.com will be a useful resource for women. It will be both motivating and stimulating brand. Women.com will target women aged between 25-75 who are engaged in multiple vocations and who lead busy and engaged lifestyle in the workplace, as parents or grandparents, and as community members. During first year of operating, the focus of the content will be from the Columbus area, and will expand each year thereafter to attain a national, non-regional character by the end of year three. During the first three years, women.com will not pay for original content. Content will be provided by a growing network of contributors and links. During first year, thirty per cent will be provided by business owners and consultants who have areas of professional expertise; thirty per cent through links to content creators; and thirty per cent from bloggers and unpaid contributors. Editorial and graphic art control will ensure brand identity and continuity. After the third year of business, it is anticipated that an increasing amount of content will be provided by paid contributors who will furnish original articles that will bear the women.com copyright. During the first three years, women.com’s sole cash revenue source will be advertising and affiliate programs. As the women.com brand becomes established, the brand may be attached to physical products such as women.com self-help publications. The women.com will be launched with an initial investment of $.475, 000 provided by Ms James. Launch date is expected to be 30th June 2013. Financial projections for the first three years are also included in section 7.2 of this business plan.

OBJECTIVES

The first year`s objectives of the women.com will be as follows:

To build the infrastructure of women.com this will include website design editorial policy.

To launch www.women.com by expected of June 30, 2013.

To present 70 pages of content, exclusive of links to outside content.

To achieve a rate of 50 pages viewed per month.

To achieve a rate of 100 unique visitors per month.

To achieve a rate of 2000 click-through per month to outside content.

To sell $ 5000 worth of advertising and affiliation per week.

To place the women.com click-through button or banner on 15 websites of affiliates.

To establish women.com as a brand.

MISSION

The main mission of women.com is to promote, educate and empowering women. In addition to that the company also believes that it will entertain women. We strive to provide awareness into issues that have emotional impact to women, to encourage women to realize their potential, to teach women in both real-world and academic subjects, to offer an environment for discussion, and to create a caring and developed community.

ACTION PLAN FOR SUCCESS

The actions leading to success are:-

Create and test the branded women.com website architecture.

Identify and exploit sources of quality content.

Continuously weave the content seamlessly into the women.com website experience.

Control costs while maximizing value to the user.

Attain the targeted number of visits and click-through.

Attain the targeted number of pages and articles.

Build women.com search engine recognition.

Collect user data to create a universe of women.com users. Identify both concentrations of users and where the number and quality of users falls short.

Build a stable of quality contributors and bloggers.

Attain advertising goals space, duration, and revenue.

Leverage the women.com brand to other markets.

COMPANY SUMMARY AND OWNERSHIP

Columbus recognized an unfilled niche in the internet self-help marketplace. Ms James will create women.com to serve as an internet destination for multitasking women ages 25-75 that provided hands-on, motivating, and aspirational peer-generated information. Women.com is a sole proprietorship owned by Ms James. Start-up funding for women.com in the amount of $475,000 has been provided by Ms James. It is anticipated that additional funding may be provided through small business loans and grants. The company does not anticipate seeking funding from venture capital investors or other individuals during the period of first three years. The total investment capital requirements of women.com through the end of 3rd year are projected to be $1,103,850. At the date of launch, Women.com anticipates the number of full-time employees to be only 3, the number of part-time and consultants will be 2. At the end of 3rd year, the number of full-time employees will be 5 and the number of part-time and consultants will be 6.

COMPANY LOCATION

Because women.com is an internet enterprise, the physical location will not be relevant to the user. The mailing address is:

Apt 6607 Quail Creek Drive ‘

Canal Winchester Columbus

Ohio, OH 43110

USA

PRODUCTS SUMMARY

The product of women.com is information. The product will be delivered through the content of the website www.women.com.Content categories include:

Informational / educational

Practical information about everyday life topics—education, work, dieting, voting, raising children.

Product presentation

Product reviews and showcases by women-owned companies and products of interest to women.

Not necessarily women’s products like lip gloss, but products that any independent woman needs to know about, like garage door openers and drain uncloggers.

Interview / testimonial

Success stories from women who have made it.

Women who can provide a practical roadmap and inspiration.

Cultural / historical

Articles that provide context and highlight the culture in which we live.

Humour / commentary

Women.com must also be a place where women can hang out, relax, have fun, and escape from the stress of everyday life.

Forums

Women.com should be a place where women’s voices can be heard, and where differing viewpoints can be presented.

COST AND METHOD OF PRODUCTION

Content will be provided by a growing network of contributors and links. During first year women.com content will be provided by the following:

Promotional: One-third will be provided by business owners and consultants who have areas of professional expertise. Contributors will be invited to submit articles that provide useful or inspiring information to our target audience. In exchange, the contributor will be provided with an opportunity to present a link to his or her business. This will be a non-cash barter agreement.

Links: One-third through links to other Internet content creators. Women.com will provide a brief introductory paragraph or graphic, and a link to the selected content. After third year, women.com may begin to phase out this category of content because it does not enhance the women .com brand as effectively as purpose-written, original, and copyrighted by women.com content.

Bloggers and contributors: One-third will be provided by bloggers and unpaid contributors.

Bloggers: It is a goal of women.com to provide a robust public forum for the exchange an expression of ideas. Blogs encourage participation and build audiences.

Unpaid contributors: women.com will provide a professional platform and an audience for emerging writers who are not yet ready to attract fee-based outlets for their work. Editorial and graphic art control will ensure brand identity and continuity.

Key articles that cannot be acquired in the three preceding ways will be purchased as works for hire.

MARKET ANALYSIS SUMMARY

Women.com exists in an information marketplace. Management believes that a thorough knowledge of this highly competitive marketplace is a key to success. Effective branding and positioning in the marketplace and the possibility of creating a new market can be accomplished only with a clear picture of our competition. Before the advent of the internet, women’s informational content providers consisted of two sources: glossy magazines (Cosmopolitan, Redbook, Family Circle, Vogue), and television programs (Julia Child, the View). Since the development of the internet, a third source has been added: women’s website destinations.

MARKET ANALYSIS: COMPETITIVE LANDSCAPE

There are several general-interest competitors to women.com. They include:

www.ivillage.com/

"iVillage Inc., is a division of "NBC Universal", It is the leading and biggest media corporation committed exclusively to connecting women at every stage of their lives. Ranked the number one online destination for women with 31.4 million unique visitors (comScore MediaMetrix ), iVillage.com offers an authentic community infused with compelling content from experts on well-being, childcare, prenatal period, prettiness, elegance, fitness, interactions, nutrition and show business. The site’s communicating features include thousands of message boards and a wide variety of social meet people tools, permitting women around the world to link, share their way of thinking, and look for advice and backing about everything from fertility to fashion."

www.style.com

The Condé Nast portal for Vogue Magazine.

Average Unique Users/ Month: 2 Million

Source: Publishers Data, April 2006 - March 2007

12% Male / 88% Female

Median Age: 39.4

74% Ages 18-49

74% Ages 25-54

Average HHI: $81,811

Source: @plan, Spring 2007

http://www.womansday.com/

The online version of the glossy magazine, a unit of Hachette Filipacchi Media U.S., Inc. Their statistics are:

WomansDay.com Traffic: monthly unique visitors: 840,000 monthly page views: 20.4 million Demographics: Female 91% age 25-54 70% median age 46.3 years average Household income $65,280 employed 54% att. / grad. college+ 75% married 69% children in Household 49% own a residence 79%

http://www.cosmopolitan.com/

Hearst Website: "Publication started in March 2006, Hearst Magazines and Digital Media is devoted to forming and realizing the digital online and mobile approach for Hearst Magazines. It is still a part of the Hearst Corporation, the world's most leading editors of monthly journals, with a total of 19 titles for US and over 200 global editions…with over 12million new and unique users every month."

http://shine.yahoo.com/

Shine is Yahoo’s proprietary website that targets only women. "We craved to produce a dynamic, smart place for women to meet obtain information and to link up with others and the world around them… we want you to be a part of it, and not just a bystander. This is not just a magazine or a TV show where you are not active participant but you also can help to create this site.

http://allwomenstalk.com/

"All Women’s Talk is a website created especially for Fabulous Women. It brings the hottest updates on beauty, fashion, love, celebrities and other significant things we, women, need for our general fabulousness, So, what does All Women’s Talk do exactly? It gathers all the finest articles from the most popular blogs and sites for women and shows them all in one place, so that you do not have to go back and forth from one bookmark to another. It sorts and groups all this information by categories, making it easy to find related articles from other sites, so that you get it all!"

http://www.bellaonline.com/

"BellaOnline provides an inspiring, reassuring publishing public for women. We run free teaching, promotions and support so writers may reach their personal goals. Overall, BellaOnline strive to provide very helpful, high quality and trustworthy content for free. We are a community of women who live all around the globe….

http://www.womenworking.com/

A website operated by consultant Helene Lerner.

http://www.womensenews.org

"Mission Statement: Women's eNews is the definitive source of substantive news—unavailable anywhere else--covering issues of particular concern to women and providing women's perspectives on public policy. It heightens

http://www.wowowow.com/

The website offers no information about the mission or management of wowowow. It seems to be a platform for the musings of wealthy and/or celebrity women including Leslie Stahl, Whoopi Goldberg, Marlo Thomas, Lily Tomlin, and Candice Bergen.

STRATEGY AND IMPLEMENTATION SUMMARY

Our strategy is based on becoming a leader in a clearly defined market. Our audience of multitasking women 25-75 is internet savvy, looking for answers to life’s challenges, eager to share advice and knowledge, and brand-loyal.

The task is to reach, inform, and involve our target market with minimal cash expense. Our first year strategy will be to maximize our search engine visibility, leverage affiliates, use email advertising, and create awareness through our link of contributors.

MARKETING AND PROMOTION STRATEGY

Search engine optimization: women.com is being designed to be Google-friendly, with significant numbers of content-rich pages and text, links, and steady site activity. We will avoid the use of short-term tricks such as spamdexing, link farming, or keyword stuffing that is both unethical and detectable by search engine spiders.

Affiliates: It is our goal to build a network of legitimate links with affiliates in order to make finding women.com easy and to enhance search engine visibility.

Email: Selected email blasts will be sent to carefully edited lists to inform and involve prospective users.

Personal outreach: Ms James has built her business Molina through personal networking throughout the central Ohio area, and will apply her considerable experience and skill to promoting women.com.

Our contributors: We will encourage our contributors to become Website Ambassadors, because it is in their best interest to promote their personal contribution to the website.

REVENUE STRATEGY

Women.com will earn income in Y1 Y3 through advertising sales. In Y1 our rates will be:

ACGIH Home package

size

6 Months

12 Months

160 x600

$400

$350

468 x 60 header

$375

$325

468 x60

$300

$250

160 x600

$325

$275

160 x600

$300

$325

468 X 60 Header

$300

$250

We will also exploit the potential of affiliate programs. Our value as an affiliate will grow as women.com acquires more market share.

Our sales strategy will include outreach to potential advertisers and affiliating partners. Our sales objectives are:

MANAGEMENT SUMMARY

Women.com is a sole proprietorship owned by Ms Jacqueline James. Full-time and part-time staffing will be kept lean. Contributors will not be paid staff, although some freelance writers may be used.

MANAGEMENT TEAM

Ms Jacqueline James, Owner and President

MBA Franklin University, BSc (Hons) Journalism and international studies from university of London. She is the founder of Melina trading Inc. and women.com a sister company. Ms James Has worked for different international media organisations before moved to United States to start a new life. The companies worked for includes International labour organisation (ILO) and British Broadcasting corporation BBC

Others

James Dongwe Manager & Full Time web designer

BEng Computer Systems and Networking from London Southbank University.

Expertise in website design and Network solutions

MANAGEMENT AND STAFF PLAN

The following table indicates the recruits plan and projected salaries for key people:

NAME

POSITION

Y1

Y2

Y3

1.Ms Jacqueline James

Owner and President

$60,000

$65,000

$80,000

2.James Dongwe

Manager & Web designer FT

$34,000

$36,000

$38,000

3.Jill Jones

Sales Executive

$32,000

$34,000

$36,000

4.Clive Soliris

Marketing FT

$22,000

$25,000

$28,000

Dorah Djiouk

Web design & Programmer PT

$18,000

$18,750

$19,000

6. Duncan & Co

Lawyers & Accounting Consultancy

$24,000

$25,000

$27,000

Risk Analysis

An unusual risk factor facing women.com is growth. The company must take steps to not outpace its access to capital and its management capabilities. Failing to manage growth could lead to rapid implosion, a collapse under the stress and strain on infrastructure, on customer, staff members and on cash flow .While this business plan represents our best estimates of the future for women.com and Molina Group Company limited. It should also be noted that not all of the major risks can be predicted or avoided and quite few business plans are free of errors of omission or commission. Therefore, any individual or company thinking about to invest in women.com or its sister company (Molina) should be aware that this business has its own risks that should be evaluated prior to any investment.

FINANCIAL PLAN SUMMARY

After initial capitalization and site launch, growth will be achieved through internal cash flow generated by advertising and affiliate sales. Additional capital may be generated through government or private grants (particularly those intended for women-owned small businesses), additional investment by Ms James, or the solicitation of outside investors. Expenses will be controlled by the use of freelance independent contractors paid on a fee basis.

PROFIT AND LOSS PROJECTION

We expect $ 181,777 in net income at the end of first year and $ 599,305 in the third year. Margin will be 22.04 % in Year 1 and 36.06 % in Year 3

PROFIT AND LOSS

2013

2014

2015

SALES

$824,870

$1,291,500

$1,662,000

Cost of Sales

$120,000

$150,000

$250,000

Sales team payroll

$203,983

$270,000

$307,100

Other costs of sales

$0

$0

$0

Total Cost of Sales

$323,928

$420,050

$557,100

Gross Margin

60.73%

67.48%

66.48%

Total sales and marketing Expenses

$500,942

$781,450

$1,140,900

payroll

$108,000

$113,000

$113,000

Other administrative Expenses

$0

$0

$0

utilities

$60,000

$60,000

$60,000

Administrative and General Expenses

Training

$4,000

$6,000

$6,000

Marketing and Promotion

$5,000

$5,000

$5,000

Rent

$19,200

$19,200

$19,200

Insurance

$3,000

$3,000

$3,000

Payroll taxes

$0

$0

$0

Other Expenses

$21,150

$22,150

$22,150

Business travel

$13,000

$12,000

$12,000

Total Operating Expenses

$240,750

$248,750

$248,750

Profit before income and taxes

$260,191

$622,700

$856,150

Taxes Incurred

$77,904

$186,757

$256,845

Net profit

$181,777

$435,768

$599,305

Net profit /sales

22.04%

33.74%

36.06%

PROJECTED CASH FLOW

The table below illustrates cash accumulation from the initial assumption of $ 475,000 capital infusion for a "innovative investments". At the expiration of first year we expect to have a cash balance of $ 818,066

2013

2014

2015

Cash Received

Operations

$0

$0

$0

Receivables

$824,870

$1,291,500

$1,662,000

Subtotal Cash Received from operations

$824,870

$1,291,500

$1,662,000

Sales tax, VAT

$0

$0

$0

Borrowing

$0

$0

$0

Sales of Assets

$0

$0

$0

New investment

$0

$0

$0

Subtotal Cash Received

$1,299,870

$1,291500

$1,662,000

Expenditures

Cash spending

$371,928

$443,050

$480,100

Payments of accounts receivable

$240,028

$405,298

$566,230

Subtotal cash spent on operations

$611,956

$848,348

$1,046,330

Sales tax , VAT

$0

$0

$0

Repayment of current borrowing

$0

$0

$0

Purchase long-term assets

$0

$0

$0

dividends

$0

$300,000

$300,000

Subtotal cash Expenditure

$625,456

$1,151,848

1,346,330

Net Cash flow

$674,414

$139,652

$315,670

Cash Balance

$678,414

$818,066

$1,133,737

PROJECTED BALANCE SHEET

At the end of Y1 the company projects a net worth of $ 668,778

PRO FORMA BALANCE SHEET

2013

2014

2015

ASSETS

Current Assets

Cash

$678,414

$818,066

$1,133,737

Accounts

$0

$0

$0

Receivable

$0

$0

$0

Other current assets

$10,001

$10,001

$10,001

Total Current Assets

$688,415

$828,067

$1,143,738

Long-term Assets

Long-term assets

$26,000

$26,000

$26,000

Accumulated Depreciation

$13,400

$15,800

$18,200

Total Long-term Assets

$12,600

$10,200

$7,800

Total Assets

$701,015

$838,267

$1,151,538

Liabilities and Capital

Current Liabilities

$0

$0

$0

Account payable

$28,737

$33,722

$47,687

Current borrowing

$0

$0

$0

Other Current liabilities

$0

$0

$0

Subtotal Current Liabilities

$32,237

$33,722

$47,687

Long-term Liabilities

$0

$0

$0

Total Liabilities

$32,237

$33,722

$47,687

Paid in Capital

$530,000

$530,000

$530,000

Retained Earnings

$0

$0

$0

Earnings

$181,777

$435,768

$599,305

Total Capital

$668,778

$804,545

$1,103,850

Total Liabilities and Capital

$701,015

$838,267

$1,151,538

Net Worth

$668,778

$804,545

$1,103,850