Fascinate Your Customers Mind

Published Date: 02 Nov 2017

It is difficult to imagine our television, newspapers, radio, Internet and even streets without advertisements. Nowadays advertising plays a big role in the modern life and the life of each person. We cannot imagine life without advertising because every day we hear or see advertising, we are trying to find information we need in hundreds of ads. Even when we go for a walk or just shopping we see many different advertisements in the streets. "Advertising" is a highly interesting, because in the twenty-first century every minute of our life is linked to advertising. One of the first known methods of advertising was outdoor advertising, usually attracting a sign painted on the wall of a building. From these unsophisticated beginnings in ancient times advertising has turned into global industry.

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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competing situation those which persuade better are those most probably to gain. Advertising, it has been conjectured in previous literature, consumer preferences for forms in multiple ways. So how advertisements can be persuasive ? Persuasive advertising is a component in a comprehensive advertising strategy that seeks to attract consumers to purchase specific goods or services, often by appealing to their emotions and sensitivities. Advertising may influence consumers in many different ways , first the ability to capture attention , second the ability to get the name across to the consumer’s mind , and the last one is how to lead to the consumer’s action.

The increase in the sales of a product is usually allotted to the consumers becoming informed about the existence of the product. Advertising can accelerate this process of conscience of the consumer. For a consumer chooses a brand, two conditions must be satisfied:

Firstly, the brand should be in its regulated choice. Secondly, the brand should be preferred above all other brands as a whole of choice. Advertising may facilitate one or both of these conditions.

To separate the impact on the choice; placed on preferences, the measurements; a real utility of the analysts on the level of the information had by consumers about many brands and their perceptions of quality. They compiled a panel dataset that combines advertising expenditures of brand-level annual data with a consumer survey on a large scale in which respondents were asked whether they were aware of different brands and, if so, to evaluate them in terms of quality. Listen

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These data above the unique opportunity to study the role of advertising for a range of the brands through a certain number of various categories of product.

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Measurements of awareness indicates the way in which consumers are informed about the existence of existing and the availability of a brand and thus directly captures the extent to which the brand is part of Consumers', sets well chosen. The estimation of quality measures the degree of vertical product differentiation in the subjective sense that consumers are led to perceive the brand as being announced soon.

Advertising is modeled as a dynamic investment in a brand ; stocks s awareness and perceived quality and we wonder how such an investment changes the perceptions of conscience and quality brand.

To get the name across to the consumer's mind must study its behavior. All of us are consumers. We consume things of daily use, we also eat and buy these products according to our needs, preferences and purchasing power. These may be the consumable goods, durable goods, specialty goods, or industrial products.

Consumer behavior can be defined like decision making and physical-activity implied while acquiring, evaluating, employing and by having goods and services. This definition shows clearly that this is not simply the purchase of goods / services that attract attention in consumer behavior, but the process begins much before the goods were acquired or purchased.

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The primary mission of the advertiser is to reach potential customers and influence their awareness, attitudes and buying behavior. They spend lots of money to keep people (branders) interested in their products. To succeed, they must understand what motivates potential customers to behave the way they do.ListenRead phonetically 

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Advertisers that the appropriate data bases is to get enough branded to develop accurate profiles of buyers to find the common group (and symbols) for this communication involves the study of consumer behavior: mental processes and the emotive and physical activities of the people who buy and use goods and services to meet the specific need and want

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The role of advertising by determining the consumer behavior was under the microscope during several years. However, some arguments, claims and proposed policy options - for example in relation to the recent advertising of food - are not based on a detailed understanding of how advertising works with consumers and its influence on branders.Liste.Read phonetically Dictionary - View detailed dictionaryListe.Read phonetically Dictionary - View detailed dictionary

Theorists of consumer behavior say that the positive and negative emotions and patterns of consumers influenced by such emotions can help while forming consumer attitudes to a brand.

However, attitude aid while still explaining the origin of consumer behavior. Therefore, it is possible to claim that emotions are one of the sources for the formation of consumer attitudes and behavior at the same time.

Overall you cannot find a single brand, successfully applying the means of emotional impact in communicating with consumers.

Advertising is no longer a single source, causing particular emotions of the consumers. Frequently, seeking the exclusive brand of the emotive attributes is assigned to brand itself. In this way consumers test emotions, having direct contact with the brand or the product itself. Therefore, detailed studies and methodologically proven emotionally charged attitudes of consumers towards the brand are needed.

Researchers with the attitude indicate the importance of the emotive reactions like principal aspect for the change of formation and attitude. Applying the hierarchy impulsive consumer behavior is defined by the feelings which state beliefs forming the attitude.

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Using the hierarchy it is possible to form attitudes or affect the use of intangible attributes of a product.

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Consequently, researchers and buyers who would predict the buying behavior tend to rely on global brand attitudes of buyers and potential buyers.

Advertising is very important factor of marketing. It obtains the name or the product outside where the public will know about it thus they can choose for themselves what is the best. Sometimes advertising is so good it convinces the customer whom produces to them is the best.

Advertising was seen as both positive and negative forces in the company. As indicated above, this is not the intention to become here too deeply implied in the moral discussion that edges what is called the ‘second oldest profession’. Effective advertising can only be realized by including/understanding the subject like a management process.

Today, the primary role of advertising is to help build brands. In the old days traders have had their customers personally. Then they saw them daily, but now the report is to be simulated. One way to achieve this is to use the branding. If the object is to bring the product / company and the customer in a relationship of trust, commitment and perhaps even loyalty, this poses real challenges / dilemmas for the use of certain tools. For example, the use of sales promotion may be seen as some form of corruption, but if used subtly can be a real tool for management reporting to keep customers, such as loyalty bonus card. To achieve this, the objectives must be clear.

Advertising is generally seen as the art of persuasion, and can be defined as ‘paid communication intended to inform and / or persuaded’. It is much more than this though. This is part of the fabric of everyday life.

Work Cited:

-http://student.km.ru/ref_show_frame.asp?id=0CFB809CF78349D1984CA4BDFA2D018D : first paragraph

- Persuasion in Advertising by John O'Shaugnessy, and Nicholas O'Shaugnessy

- The effect of advertising on brand awareness and Perceived Quality: An Empirical Investigation using

- Panel Data by . Robert Clarky,Ulrich Doraszelskiz,and Michaela Draganska February 21, 2009

- Attitudes towards brand purchase -By Chuck Chakrapani

- The Influence of Advertising on Consumer Brand Preference

Adeolu B. Ayanwale, Taiwo Alimi and Matthew A. Ayanbimipe

- Relationship of Consumer Attitude and Brand: Emotional Aspect

Jūratė Banytė, Eglė Jokšaitė, Regina Virvilaitė\

- Attitudes towards brand purchase -1

By Chuck Chakrapani

- Consumer behavior and advertising management by Matin khan

- Marketing communication management by Paul Copley