Bescafe Coffee Company Market Research

Published Date: 02 Nov 2017

To

Bescafe Coffee Company

From:-Market Research Agent

Subject: Research Brief

Respected sir,

Thanks for giving us opportunity for making project. And we can built the information by using the secondary sources. And we will provide best service in making up a new product for your company. But before to start writing project proposal we would like to have certain information from your side to understand the strength of your requirements.

The information which we need from your company will be categorized into the following :

1. BACKGROUND

2. RATIONALE

3. OBJECTIVES

4. METHODOLOGY

5. REPORTING

6. TIMESCALE

7. PAYMENT

BACKGROUND :

What research was carried out in relation to your current packaging? Can we have access to that data?

What are the services are you providing to the customer at present?

What information do you have about core customer? Can we have access to that data?

What is the product on which the company is working at present?

What is the information about macro environmental factors that affects your current packaging?

What information do you have about brand position of your product?

What are the reasons for your market share going down?

Who are all the competitors taking market share from you?

RATIONALE :

At present what are your business objectives?

What are your marketing objectives at present you are handling?

Apart from new packaging do you have any other decisions?

OBJECTIVES :

What are the steps should take by the company for market awareness?

Did you know the products that are made by your competitors?

What are the policies did you implemented in your company?

Do you know the where your brand stand in the market?

What are the steps to be taken to make new design of packaging from existing?

What are preferences does the customer know from your company?

What are the needs to be taken for making quality product?

METHODOLOGY :

How the research is carried out in the company?

What are different types of data are going to be used in the company?

Do you have any data subjects with you?

Do you have any store cards so that we have access to that?

Do you have any focus groups?

Do you have any moderator for the focus groups?

REPORTING :

It can be in the form of presentation.

It can be in the form of formal report.

All the information of the data can be stored in the form of backups files like usb,cd’s,hard disk etc......

When do you want us to give interim presentation? If yes then when?

When do you want us to give final presentation?

To whom do you want to address?

TIMESCALE :

How much time can we take to complete the project?

When do you want us to submit the final presentation?

There are any mini milestones you want us to aware of?

What kind of analysis do you want us to complete presentation?

What kind of discussion can be made ?

PAYMENT :

We thought to complete the project in less budget.

Our payment varies with different projects.

It is fixed for larger projects.

For smaller projects it varies.

The payment also depends on the people involved in the project.

Once again thanks for giving us opportunity. We hope that we will provide best service to improve your product for high standards. We hope you will send the feed back to as soon as possible.

Your sincerely & Regards

Market Research Agent

1B. Having made reasonable assumptions regarding the information required in Question 1(A) produce a proposal to address the research needs of the company.

PROJECT PROPOSAL :

To

Managing Director

Bescafe Coffee Company

From:-Market Research agency

Subject : A Project Proposal

Respected sir,

METHODOLOGY :

"A set of working methods" It means that the body of practices, procedures, and rules used by those who work in a engage in an inquiry.

It is categorized as the following :

SECONDARY RESEARCH

PRIMARY RESEARCH

QUALITATIVE DATA

QUANTITATIVE DATA

REPORTING

FINAL REPORT

TIMESCALE

SECONDARY RESEARCH :

Whatever information we are getting from Bescafe coffee company in research brief will be acting as a source for secondary data and this data will be helpful in judging and analysing . And this data can be used for growth of the company for making the design for the new product.

What are the steps need to be taken for creating the market awareness in the people regarding to the coffee max brand and it will also help in belief in the people for the product in the market. And the preferences regarding to the brand and design of the packaging.

And the secondary research is easy to collect the information and it will also save the time in preparing the project and it is cheaper than any other data.

PRIMARY RESEARCH :

QUALITATIVE DATA :

Qualitative data is unstructured data. In this part we are going from or adopt a focus groups for need to be understand the data. We are making four focus groups for which it consisting of 10 members for each group. And each group are send to different directions like North, East, West, South that to get the accurate results of the data.

And each focus group will be lead by a moderator. So that moderator will be monitoring the each focus group whether group is working according to given data or not. Purpose of focus group are planning to give the respond for some sort of gift to maintain their interest in the discussion. Those gifts can be in form of gift vouchers, reward cards, gift cards etc..........

QUANTITATIVE DATA :

Quantitative data is structured data. In this session we are going have halls for the focus groups. And hall contains 100 members from all the groups and each hall is send to different directions to gather or to collect the information regarding to the data. And after getting all the data or information from the members it should be put into tabular form.

Quota Sampling is done for the requirement of the data it means some members in each group like male or female is assigned with some quota for the survey they have done to get the data from any directions which is useful for making a product.

REPORTING :

The Reporting can be in the form of interim presentation that is done which the research project of the company is in progress. It can also be in the form of formal report. As the previous decisions on interim power point presentation which is done by the designer at the end of qualitative analysis.

After completing the qualitative analysis the design or the presentation you made should show to the key decisions makers. And 20 copies can be provided and they can be given in the form of presentation. All the information of the data can be stored in the form of backups files like usb,cd,hard disk etc.......

FINAL REPORT :

The Final Report is prepared and presented about the product to decisions makers at the end of quantitative analysis. And present the design or presentation to whole organization it includes higher level, middle level and lower level.

TIME SCALE :

The time scale is discussed about time and analysis that will take to complete the project and When the final presentation is prepared and submitted and there are any mini milestones to be done and also discussion can be done regarding the research project and also the cost of the project.

The time scale is explained as follows :

S.NO

TASK

TIME(weeks)

COST £

pounds 

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

1.

Collect secondary Data

*

*

*

£ 7,000

2.

Analyse Data

*

£ 3,000

3.

Collect Qualitative Data

*

*

£ 5,000

4.

Analyse Data

*

£ 3,000

5.

Interim Presentation

*

*

£ 6,000

6.

Collect Quantitative Data

*

*

£ 5,000

7.

Analyse Data

*

£ 3,000

8.

Preparing Final Report

*

*

£ 4,000

9.

Presenting Final Report

*

£ 4,000

Total

£ 40,000

PART - B

QUESTION-2

A. The advantages and Disadvantages of secondary data relative to primary data.

SECONDARY DATA :

"It defines the data or information already collected"

Now the advantages and disadvantages of secondary data relative to primary data

ADVANTAGES:

When compare to primary data secondary data saves time.

Secondary Data is easy to collect.

It is cheaper then primary data.

We can generate more ideas using secondary data.

DISADVANTAGES:

Secondary Data is lack of accuracy.

It is not available at all the time.

Secondary Data is not comparable with existing data.

It is not applicable to all the methods.

Secondary Data will get outdated.

It will take more time

2B. The manner in which a customer database can act as an additional source of marketing intelligence.

CUSTOMER DATABASE :

"Anything or Any information about the customer is known as customer database."

Eg: Demographics- It will explains that who are all working in the company and are all the designers are male or female (sex), What is their age, What is the educational background etc......

Psycho-graphy-It tells about the beliefs and behaviour of the people over the product.

MARKETING INTELLIGENCE :

"Mixing of internal and external data of the product in the market is known as marketing intelligence". And the information of the product will be collected from different directions like behaviour of the people in the market opinion of the product in the people.

Types of marketing intelligence

MICRO

MACRO

MICRO :

The term micro denotes that the company can have control over the product in the market. And it will help to gain the information to do some operations in the market.

Eg: stack holders, suppliers etc…

MACRO :

The term macro denotes that it is an uncontrollable process. And in this competitors will be high and the economic growth of the company should be high to do operations in the market for the growth of the company in the market.

Eg: Political, Legal, Economic etc….

Marketing Intelligence is explained with following contents:

MARKETING OPPORTUNITY.

MARKETING DEVELOPMENT.

MARKETING PENETRATION.

MARKETING OPPORTUNITY :

The condition which is favourable in business can be used in increasing the demand and also in increasing the trend of the product. And this should be recognized by the competitors. For marketing opportunity the company should be able to identify the need and requirements to be met before making a new product and introducing the product in the market.

And to identify the customer preferences about the product in the market it should know the size of the market and its capacity to capture market share.

MARKETING DEVELOPMENT :

In this the development of the company is done in the market it means the expansion of the total market of the company or product from the company. This can be done with some needs and requirements to develop the marketing of the company in the market. In that case the company should enter into market with new ideas or new segments.

And this ideas can be able to attract the customers towards their product and those all who are not the users of the product should convert them into users. And due to increase in the user to use the product the growth of the company and it share will increase in the market.

MARKETING PENETRATION :

The marketing opportunity can be done in the existing place where the lot of customers and users and the availability of the product. In that place the growth of the product will be high and it also lead to make new product and promote that new product into market.

And this product should be known by the customers. For that the company should adopt some strategies such as advertising the product in newspapers or through the media and discounts on the product should be made and also the prices of the product should be decreased then only the customers will prefer the product and by these market share of the product also increase.

LINK :

The link between the Customer Database and Marketing Intelligence. If one competitor launches a new product in the market then the other competitors will immediately follow same line. The competitor business in the market depends on some of the factors such as the power and dependence of the product in market.

The main thing is customer preferences. Whether the customer is able to buy the product and whole business depends on basis of customer. And the competitor should know the opinion of the customer regarding to your product. Based on these it show the competition in market about the product.

EXAMPLE :

When the Bescafe coffee company started the business in the market it should know the customer database like who are all working in the company and their data subjects and age and sex of them and also the educational background. And the company should have ideas before launching the product in the market and it also want to know the opportunities in the market regarding for the new product.

Some of the ideas such as the company should known the capacity of the market will customer able to buy our product and what are needs to be taken to increase growth of the product in the market. For that the company should come up with new trends to attract the customer. It also aware of the competition in the market for the growth of the product.

2C. The general principles of data protection that should be considered when establishing a customer database.

PRINCIPLES OF DATA PROTECTION :

PRINCIPLE 1:

This should be processed fairly and lawfully for the protection of the data.

Eg: For the growth of the company. The Bescafe coffee company should do the business fairly and lawfully without doing unfair to the customer based on the data and also without violating the rules and regulations of the government.

PRINCIPLE 2:

This principle should be processed only for one or more specified data which is only useful for the lawful purpose( based on government).

Eg: The Bescafe coffee company should processed only for one or more specified data which is relative to the customer database and this protection of the data for the customer should be in the lawful purpose (no unfair business).

PRINCIPLE 3:

This principle can be relevant to the customer database and it should be adequate frequently for the customer and it should not excessive for those purposes (against the government).

Eg: The Bescafe coffee company business will be relevant to the customer needs for the protection of the data. And the data should be available and adequate for the customer. And should not excessive it means no duplication or no quality should not be made and it is against to the government.

PRINCIPLE 4:

In this principle the company business cannot kept for no longer than it is necessary for the purpose it is until being processed for the company.

Eg: In this session, The Bescafe coffee company should not keep the data for longer time until it is necessary. And it should be useful only for the purpose of the company.

PRINCIPLE 5:

This principle says that the data should be accurate and updated. The data subjects have the right to have inaccurate personal data corrected or It can also be destroyed to any matter of fact if the personal information is inaccurate.

Eg: In this part to raise the growth of the company the data is kept secure, accurate and it should be updated. And the inaccurate personal data is corrected by the data subjects(the data of individual or a person). And it may also destroyed if personal data is inaccurate,

PRINCIPLE 6:

This principle is secured against the accidental loss like destruction or damage of the data and against unauthorised or unlawful processing. This principle is also applies to you to save even if your business used by others in place of you.

Eg: The Business of the Bescafe coffee company is secured against if anything is destroyed or damaged and it can also avoided by processing of illegal data. And the business and information of the company is protected if any third party uses behalf of our company.

PRINCIPLE 7:

This prinaciple suggest or processed in line with rights of individuals , they are

a right of access to a copy of the information comprised in their personal data.

a right to object to processing that to cause or distress.

a right to prevent processing for direct marketing.

a right to object to decision being taken by automated means.

a right to claim compensation for damages caused by the breach of the act.

Eg: In this session the Bescafe coffee company should follow some rights for each individual working for the company .This include the right to be informed of all the information in the company held about them and also to prevent the processing of their personal information for the purpose of the marketing.

PRINCIPLE 8:

This principle says that it cannot transferred to countries outside the European Economic Area(EEA) like Iceland, Norway and Liechtenstein that do not have adequate protection for the individuals personal information unless a condition from schedule for the act can be met.

Eg: This suggest that the Bescafe coffee company should take the decisions for the adequate protection act for each and every individual working in the company. see the company guidance on assessing adequacy of the protection for individuals rights.

(Secure Data Protection)

(Guide to data protection)

QUESTION-3

A. Design a discussion guide for use in a series of group discussions to address the research objectives of the proposal set out in question one.

To

Discussion Moderators

From:-Market Research Agency

Subject: Group Discussions

DISCUSSION GUIDE

The discussion is categorized as the following :

INTRODUCTION PHASE(20 MINUTES)

DISCUSSION PHASE – 1(1 HOUR)

DISCUSSION PHASE – 2(1 HOUR)

WRAPUP SESSION(30 MINUTES)

INTRODUCTION PHASE :

WELCOME :

Welcome will be given by the moderator to all the focus groups. And the moderator tell to all groups to overview the company.

HOUSE KEEPING :

The moderator will suggests to all the focus group members about health and the safety measures. And he will also mention about the environment in which the group discussions can be carried out for the project.

PURPOSE :

The purpose of focus group is tell by the moderator. The purpose is to discuss about the market awareness in the people and are people aware of existing packaging and brand of the company.

TIME :

The moderator tell to the focus groups about the group discussion and how long the group discussion goes on.

RECORDING :

The group discussions which are done will be recorded in the form of video or audio . And this can be used only for research purpose.

WARM UP :

Each focus group introduce each other and to the moderator and this is how the warm up session goes on in group discussion.

QUESTIONS :

The focus groups can feel free to ask any questions to the moderator in the group discussions about the company requirements , problems etc… from us.

DISCUSSION PHASE (PART-1) :

In this discussion phase the moderator and focus groups discuss about the company and its brand in the market. It consist of the following

CURRENT AWARENESS

PRECEPTION

CURRENT AWARENESS :

Name any five brands that comes to your mind?

How you feel about your product of the company?

Can you recall the packaging and colour of the coffee max brand?

How popular your brand is?

Are people have awareness of coffee max brand?

PERCEPTION :

Have you ever heard of coffee max brand ? If yes have ever tried it?

What do you feel about the coffee max brand as a whole?

What are the existing packaging of coffee max brand? show that to the people and ask them opinion about it?

DISCUSSION PHASE (PART-2) :

In this phase the moderator and focus group discuss about designs and packaging going on in the company at present.

Discussions about the three new designs.

Show them the three new designs to the participants and ask them which one they like more. And do they prefer the one they have selected.

What are all steps to be taken to make different product from others?

What do you notice in the packaging of any product?

What is the colour and style of packaging and is that product used by the people in the market?

What is the position of the product in the market?

What do you expect from the product apart from the things mentioned above?

WRAP UP SESSION :

Moderator giving thanks to all the focus groups participated in the group discussion.

Some sort of gifts to maintain their interest in the discussion.

In this CONFIDENTIALITY plays major role in session it means whatever recordings have been used for the research purpose with market research agency.

Payments about the project.

And last Question and answers round will be discussed.

Your Sincerely & Regards

Market Research Agency

3B. Provide a detailed description of two projective techniques that could also be used within the group discussion, alongside guide, to help meet the research objectives.

The two projective techniques are as follows :

COMPLETION TECHNIQUE

BRAND MAPPING

COMPLETION TECHNIQUE :

It is defined as "complete the thing or story writing or in the form of sentence". It will judge what the people think about it that means if a new product is released from the company into the market by seeing the people we can judge the product position in the market. And this is completion technique is quite reliable to use in the companies for the growth of the product.

This technique is used in creating awareness in the people like what is the company existing brand and what type of designs they are making and sending to the market and we can also know the customer preferences and conflicts about the product.

It will increase the rate of data generation and also the backups files like usb,cd’s,rom’s etc…. .this technique is used in finding more results. It will create models or designs or packaging that allow the prediction of the future trends. And technique is accurate.

Eg : Examples can be in the form of fill in the blanks.

How many designs does company want ………….. ?

How much does the company spent on the research project ……………?

Recorded data can be used for ……………….. purpose.

…………… mention safety measures to the focus group.

…………… will decide the payment for the research project.

To conduct the research in company………………. is required.

…………………..technique is used to judge what people think about the product

BRAND MAPPING :

A Brand Mapping is a technique which is used to identify and competing with all present brand's in market position from different dimensions. And plotting them in the map. In brand mapping it will have competition from one brand to another brand, opportunity are available in the market for new product and customer should aware of the product.

It also tell about how do you feel about your brand position in market as a whole. It also shows that the brand has the existing packaging or it is designed with new packaging and it also talk about the colour of the new product.

Brand mapping tell about the position of the product in the market and differentiation of the product from other brand product.

Eg : Examples will explains difference between Nescafe Coffee and Star Bucks Coffee

Nescafe Coffee

Nescafe Coffee Coffee

1.Cost is less

1. Cost is high

2. Less people like it

2. More people like it

3.Brand is not well known

3. Brand is well known

4.It has proper items

4. No proper items

QUESTION-4

A. The difference between panel research and focus group using group discussions.

To

Board Of Directors

From:- Market Research Agency

Subject: Panel Research and Focus Groups

In order to better understand the requirements and attitudes of the customer, the Bescafe coffee company would like use more panel research for research project of the company.

PANEL RESEARCH :

This is a longitudinal study that means it will take long period of time to complete the research regarding to the project of the company. The number of members can be involved in the group are two(2). And it remains constant throughout the study of the research project of the company.

The Panel Research has the records buying trends and brand preferences over a period of time. And the results we are getting from the product are quantifiable in nature. It is more of descriptive in nature.

It is easy to do analysis to find the change in the trends of the product in the market. And it is occurring changes in the frequency. And the results may not be proper for the research project of the company.

FOCUS GROUPS :

It will take less period of time to complete the study of the research project. And the number of members can be involved in the focus group varies six to nine (6-9).It takes into account the attitudes will be involved.

The customer awareness should be there because the customer need to know that the product is available in the market. Whether the style of packaging is changed before the existing one. What is the quality of the product.

It is cost effective so that customer is able to buy the product. And this is much faster when compared to panel research. So work of research project of the company can be completed quickly with the help of the focus group.

Your sincerely & Regards

Market Research Agency

4B. The benefits and challenges of recruiting and developing a panel of coffee drinkers for research purposes.

To

Board Of directors

From:- Market Research Agency

Subject: Benefits and Challenges

BENEFITS :

There are some benefits regarding to the Bescafe coffee company.

Bescafe coffee company has a benefit with long study because in long study the company may come across new things so from that there is possibility to change product better than existing brand.

We can do the testing time before submitting the results because the company will be benefited a lot with this testing like increase rate of data generation and increase in backups creating models that allow prediction future trends.

The results are reliable in nature it means the product from the Bescafe coffee company will create positive result in the customers by seeing the new brand and also the new style of packaging and also colour of the product.

It is descriptive in nature. It means that make the thing clear without any effects regarding to the product from the company.

Easy to analyse the product. It tells that whether the product quality is good or not.

CHALLENGES :

It may be little bit hard for the Bescafe coffee company to maintain the interest of the members involved in research project.

This may be difficult for the company to maintain the backups for the research project in case of members are moving away from the groups.

Biased results can be there since the study is conducted over a period of time. And the members are not involved or considered in the topic (research project).

It involves huge cost for Bescafe coffee company research project because the project is very large and it will take long time to complete.

The data collected about the research project can get absolute results over a period of time.

Your sincerely & Regards

Market Research Agency

QUESTION-5

"When reporting research results in either a presentation or a written report, it is critical that you understand your audience"

Evaluate this statement and show how it impacts on the presentation and a written report.

AUDIENCE :

"While presenting the research report to the company it is very important to understand you by the AUDIENCE and that result can be in the form of formal report or presentation"

And the AUDIENCE is expressed and explained with a case study below:

A- ANALYSIS

U- UNDERSTANDING

D- DEMOGRAPHICS

I- INTEREST

E- ENVIRONMENT

N- NEEDS

C- CUSTOMIZED

E- EXPECTATION

ANALYSIS :

Analysis is explained about the company what company is and what the company is going to do and what are the projects going in the company at present and what type of projects are undergone in the past and more importantly whether there is a market research department in the company and it is succeeded in research and in development. And how many designers are working in the company.

Eg: The company Bescafe coffee which sells and manufactures instant coffee. And this company is in the UK. And the main aim is to develop a new style of packaging to increase its brand name. And how many designers are working to develop the design.

UNDERSTANDING :

Understanding is one of the most important element in effective communication. Each designer should have knowledge toward the subject what are they doing. What are the problems that need to be understand this can help you gain valuable insight about your readers, which can help you to choose and develop a different design. It can also help you to create a writing plan, with appropriate tone, style, language and content.

Eg: In this the result of the company is losing its market share because other companies are different from this. So by this designers should understand the problem and from this they need to think differently with new designs to gain more share from others.

DEMOGRAPHICS :

Demographics explains that who are all working in the company and are all the designers are male or female (sex), What is their age, What is the educational background of the designer and all the designers work in same department are work in different department and each designer should work towards their goal given by the company.

Eg: It explains that who are working in the company and all designers should have good educational background regarding to this design. What is the age of the each designer. Is the goal of the company is motivating the designers to work on the project.

INTEREST :

Interest explains such way that, Why are they there in the company, Who asked them to be there in the company, What are they looking at the advertisement from this we can say that each designers should understand the preferences required for the company to improve shares and designers should determine the new designs and concepts to increase the profits in the market.

Eg: By seeing the advertisement given the designers who are interested will be capable of doing new designs. And the company should determine the awareness and attitude towards their designs of the Bescafe coffee company by doing this the designers are able to know why they are here and what they want to do.

ENVIRONMENT :

It explains the atmosphere of the company that the employer can work. We can also say that where will i stand it means what is the position of the employer in the company and What is the role he is playing for the company, can they all see and hear me it means that will all the designers listen to his concepts and designs that he made where will be the designs be viewed.

Eg: Confidentiality will play major role for the designer to work in the Bescafe coffee company atmosphere. Because of this the designer may come up with new designs and he will mingle with other designers and they listen to his new concepts from that he come to know what is the position in the company for him.

NEEDS :

At first we have to know that what are the company needs to be associated with your designs. It means that is you designs are the useful to the company to increase the shares and profit of the company. At first as a designer you need to know what are the attitudes and problems towards the company facing with existing concepts and why it is losing its market shares.

Eg: The need of the Bescafe coffee company requires a programme of marketing research to determine the market awareness towards the coffee max brand and the existing packaging. From this company need is that designers should come up.

CUSTOMIZED :

This is one of the important element in AUDIENCE. What are the specific needs and interests should the designer address relating to the specific company. It means that the designer should think about the solutions or do market research for the need of the company so that the result of the company is to gain more profits and shares.

Eg: Now the designer should address particular needs and interests relating to the Bescafe coffee company. And the company need is that it wishes to develop a new style of packaging for its company Bescafe coffee max brand.

EXPECTATIONS :

What does the company expect to learn from your design. The company should walk away having their initial questions answered and explained. It means that the design or the concept you explained to the company should slove the problem and shares and profits of the company should increase in the market.

Eg: What is the Bescafe coffee company is expect from result. That means whether the company is market shares are increased or decreased. When shares are increased the profits will be raised otherwise the profits are low.

FORMAL REPORT :

"A Formal report is usually written to someone in another company or organization. Formal reports can provide an employer with the opportunity to record your progress within the company"

The structure of the report contains:

EXECUTIVE SUMMARY

BODY

ANALYSIS

CONCLUSIONS

RECOMMENDATIONS

EXECUTIVE SUMMARY :

In this section we will come to know that what the company is going to do it means that it well tell the designer the purpose of the report, this is method of investigation, and how the discussion is organized about the report and the report should be done such way that if someone pick up report immediately they might wish to read the report more carefully.

Eg: Bescafe coffee company, which manufactures and sells instant coffee in UK, wishes to develop a new style of packaging for its coffee max brand. The coffee max has lost it name in the market due to supermarket own branded coffee have developed packaging. so the company requires market research programme to determine market awareness towards the coffee max brand and the existing packaging. And then the designers should come up with new designs and concepts.

BODY :

In this the Body is probably the most important section of the formal report of all. This part make quick and lot easier for you, if you have written a method before conducting the research. Write exactly what you did because it should read as if your research went without a problem. Once you have written it make sure that you read over it. And also someone should able to read it and do the research perfectly.

Eg: When you are coming up with design and concepts for company to increase its brand. First you should read and check the report you made without any problem. When higher authorities or client reads they should understand your report without any difficulty. Overall this will play major role in the part of research.

ANALYSIS :

The analysis section is what i find the very interesting because you finally get to actually think about something instead another one. I believe that this section is good as you can always find something to talk about in a table of graph if you look hard. If you are finding difficult then i would suggest looking at each point and asking yourself why it is there and why it got there from the point before and why it moves to the next point. This way the analysis goes.

Eg: When you are thinking to raise the market share of the your company you should think differently. You analyse each and every part of it like if you design in this way what is the result and if you design in another way what is the result.

CONCLUSIONS :

This section is often used as a summary of the Analysis, which reminds the designer of the main findings solutions from the research, and the main merits and demerits of the possible solutions. It leads the way for the recommendations.

Eg: The Bescafe coffee company is successful in re launch of the company. Because company came up with new designs and concepts and designers had find out solutions to the problems from their research why the company is losing market shares.

RECOMMENDATIONS :

This section clearly states which alternative solution you and your team of researchers prefer and gives the designer the reasons for your choice. It means that you have made different style of packaging from that the company in the market gaining its shares and profits. Here you can make reference again to the scope and limitations of your report, and to specifics about your company's situation that make your choice the best.

Eg: The recommendations given by the designers to the company change the style of packaging with three new designs concepts. From that the customer may prefer regarding to the new design. With this new style of packaging the Bescafe coffee company maximizes its brand.

PRESENTATION :

1) Each slide should have a good layout.

2) A modified theme must be used in the presentation.

3) The title slide should show the designer name.

4) Digital images or Clipart must be included during the slide show.

5) Each slide should be able read from the back of the room.

6) Each slide must have a title on it.

7) The presentation must have a minimum of 8 slides but no more than 10 slides.

8) The presentation must have audio and video files.

9) Each point in slide must have arrow bullet points.

10) Each presentation will be minimum five minutes.