The History Of Cadbury

Published Date: 02 Nov 2017

The success of any company depends upon how the internal structure of the company is designed. So, in order to achieve the aim and the objectives of the company effectively and efficiently, division of the work into different functional area is necessity (Jiang, 2009).

The most common types of functional areas found in every business organization are:

Marketing Department

Executive Department

Financial Department

Sales Department

Human Resource Management

Customer Relation Management

ICT Department

Production Operation

Research and Development

Human Resource

Human Resource is another very essential function of a business without it a business won’t be able to recruit new employees, the main function of human resource is to recruit new employees Research and Development (R&D) Human Resource is the function within an organization that focuses on recruitment of, management of and providing direction for the people who work in the organization. (Heath field, 2012) human resource department keeps the records of every employees, records such as holiday entitlement, sickness records, qualification records, wages, pension, details of trainings and so on.

Marketing

Marketing department looks for the needs of the customers, it stay in contact to sales department to get feedback and survey on product and try to know what customers want. The marketing department acts a guide and leads the company in developing, producing, fulfilling and servicing products or services for the customer. (Engelmann, 2007)

Distribution

Distribution is an effective and efficient function of business as distribution of business’s product is the task of distribution department. Distribution departments are departments charged with the responsibility of receiving items that are ordered, from vendors, and directing those items to the proper division or department within a company.

Sales

Sales department one of the most popular and vital function in every business as sales department is responsible for the sales taking place beside this the department keeps the records of the current levels of sales.

Finance/ Accounting

This department monitor the transaction of money of the business with the help of computers and calculators. Finance Department is responsible in handling of all financial transaction that is going on in a business. This department is split into two; day to day finance and long term finance.

These are all the core functions of the business without which a company will not be able to be will established and to run this business function it will need the involvement of each and every employee, contribution of a single person is not enough to perform these functions. (Canwell, Diane, and Bernard Kane. 2004)

Task 1.2

The Blackberry mobile phones are looking professionals and stylish mobile phone with can peoples are attract to this phone. Blackberry is the smart phones which is the most popular in the world with its charming features. It offers accessibility to an extensive variety of applications many wireless instruments across the world. It provides accessibility to an extensive variety of applications on several wireless instruments across the globe by data and other services. (Weblineindia, 2012) It was clear to us that the BlackBerry based solution they were proposing really would add Value for Mishcon de Reya." (Adrian Cambridge, IT Manager, Mishcon de Reya, 2012)

In context of Nepal blackberry has not been able to raise their sale as of the lack of marketing. It isn’t able to compete with other cell phone that are available in the market of Nepal. The youth of Nepal are intended to use other cell phones rather than blackberry as they are not well known about the features that are available in blackberry which is the result of the lack of marketing. So, blackberry should focus on increasing its marketing in the market of Nepal.

Finally, blackberry should be able to come up with the new mobile doing the research on what kind cell phones are youth intended to use. They are able to come up with the new cell phones which will help them to compete with other cell phones that are available in Nepal. And raise their sales in content of Nepal. The marketing department of blackberry should stay in contact to sales department to get feedback and survey on product and try to know what customers want.

Ideally, all stakeholders should be dealt equally but in reality, some are important or influential than others so their influence is likely to be greater in the organization. Analyze the statement with valid examples. (1.2) (D1)

A stakeholder is anyone with an interest in a business. (Covell, 2012) Stakeholders can be defined as "Any individual, group, or institution that has a vested interest in the natural resources of the project area and/or who potentially will be affected by project activities and have something to gain or lose if conditions change or stay the same" (Golders, 2005). The various stakeholders in a business have differing roles and their level of involvement in the enterprise varies from full-time to barely involvement at all. (Hill, 2012)

(dfpni.gov.uk, 2012)

In every company there are many types of stakeholders, within the stakeholders, there are both internal and external classifications. Internal stakeholders are those directly affected by the project, such as employees. External stakeholders are not a part of the business, such as vendors or suppliers, but have an interest in its outcome. However, not all stakeholders are dealt equally as some stakeholders get directly or indirectly get affected by the company’s strategy and its decision. (Riley, 2012). Project managers are internal stakeholders because they are directly involved in developing the project. They have authority to manage the project by handling responsibility of work performance, organizing and planning; effectively ensuring that all phases of the project are done accurately and efficiently. Vendors, suppliers, and outside organizations are external stakeholders because they supply needed elements for a project's success, they need to stay in communication at all times on goals, milestones and deliverables (dfpni.gov.uk, 2012)

Stakeholder Type

Classified based on

Example

Supporter or Opponent

Interest

Primary or Secondary

Interest, Involvement

Primary : Customers End users, Project Sponsors , Project Managers,  Senior Management  and team members.  Secondary :Administrative Staff, Financial or Legal Consultants

Internal or External

Position Relative to the Organization

Internal :  Project Managers, Team Members External Government agencies, Customers and Competitors

Direct or Indirect

Affect

Direct :  Team Members Indirect : Customers, End user

Operation or Strategic

Level in the Organization

Operation : Team Members Strategic : Senior Executives

(toostep.com, 2012)

You are a marketing officer of a chocolate company, analyses the environment of your country to achieve the set goals and objectives of your company. (1.2) (D2)

Everybody loves chocolates from kids to adults. In Nepal, chocolates from all over the world are found. Therefore, it is not a surprise to state chocolates has taken a very strong market in Nepal. There are many chocolate companies, which have taken market for many years. The successful chocolate companies, which have managed to do pretty well in Nepali market for many years, are Nestle.

Cadbury

History of Cadbury:

Cadbury plc.is a sweet and liquid refreshment company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc. before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr. Pepper Snapple Group Inc.

In 1825, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as Cadbury brothers. After John Cadbury's retirement, his sons, Richard and George, opened a major new factory at Bourneville. Over the years many mergers and acquisitions were undertaken. The biggest merger came in 1969. Cadbury's merged with drinks company Schweppes to form Cadbury Schweppes in 1969. With this merger, besides chocolate confectionary, Cadbury entered into the drinks business with brands such as Snapple, Mistic and many more.

In May 2008, Cadbury Schweppes split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its U.S. drinks business. Thus the firm was renamed Cadbury plc and the beverage unit, was renamed Dr Pepper Snapple Group Inc.

Cadbury plc. operates in over 60 countries. They work with around 35,000 direct and indirect suppliers and employ around 50,000 people. (studymode.com, 2012)

Market Overview

Nowadays Cadbury has become part of Nepali society. It has successfully become a part of Nepali culture. The Nestle products are being preferred almost on every occasion like festivals or party. The most preferred Chocolate in Nepali market is Dairy milk. For fact, the product Kit-Kat can be found in every leading or small stores. Hence, Nestle has successfully gained a successful market in Nepal