The History About Watches And Clocks

Published Date: 02 Nov 2017

The interested of the owner is to explore the potential for e-commerce to grow her business and gain an understanding of the following issues:

How a SWOT analysis might help to gain a better insight into whether the proposed business model of selling timepieces online is appropriate as an e-commerce application.

How to ensure that the TOTW e-commerce site is able to stand out from the competition faced from other online watch and clock retailers.

If there is the possible of taking an action to counteract that can be employed to address the range of online security threats that she has read much about.

How to know the benefits that can be delivered through the launch of an e-commerce site.

She has asked you to undertake a feasibility study in order to address the above points.

PROJECT EXPECTATION

To design a website namely TOTW (Timepieces On The Web) to make it possible for the shop to sell and showcase its watches and jewelry on the internet. The jewelry shop owner like to know more about the following how a SWOT analysis can be used to validate the business idea for the TOTW e-commerce site. Providing a short presentation of not more than 15 minutes addressing some of the key marketing issues in relation to how the new TOTW e-commerce site might be found by potential customers who are surfing the web. In particular the presentation should address search engine placement, domain name considerations and branding issues. Preparing a document that will provide guidance on some of the key aspects of a security polices namely, Authentication, Access control and Data integrity. Possible approaches that can be used in measuring the benefits will arise from the operation of the TOTW site. A note that discusses some of the issues associated with the use of cookies by the TOTW e-commerce site and new cookies law.

TASK 1 (ONE)

LIST OF SOME E-COMMERCE SITES THAT SELL WATCHES AND CLOCKS ONLINE AND THEIR IMFORMATION

MIAMI WATCHES

MiamiWatches.Net is B2B market place for fashion brand name accessories. They sell to resellers only and minimum order amount applies and source 1st choice & top quality merchandise only.

Most of their products are brand new, delivered in original packaging, including factory warranty, booklets, hang-tags, labels and bare-codes and also ship Worldwide.

Their Customers are the shops and outlets, as well as E-commerce sities and mostly small and medium size fashion businesses worldwide.MiamiWatches.Net has an audience of 1500+ registered B2B members, in more than 60 countries:

    - North America.

    - Central and South America

    - Western Europe.

    - Eastern Europe.

    - Western & South Africa.

    - Australia & Pacific.

With Services they provide their customers with real value-added services to help them grow their businesses, and to facilitate their process of buying stock of brand name products and also deal in online wholesale Shop while worldwide delivery.

    www.miamiwatches.net

GILLIS WATCHES AND CLOCKS

Actual name of this watch and clock company is Gillis Vintage Watches and Clocks, and it is based in Seattle, WA, USA. The names of the types of products have been listed being wrist, pocket, stop or gold watches and clocks have been for customers to select. You can shop online at this website with either Master Card of Visa Card. They have displayed their contact so customers can talk to them if they have problem shopping or cannot get what they want. (Consulting., 1997-1999). They sells, buy, consign and trade vintage and pre-owned contemporary wrist watches, pocket watches, clocks, and fine jewelry and collectibles. They also sell mantle clocks, Schneider cuckoo clocks, and new Wittnauer and H Horology wrist watches.

Their web site contains the firm’s online catalog of watches and clocks and also having a phone number and e-mail of which you can call or send us e-mail with your inquiry if you don't find you are searching for. Their online catalog is updated frequently.

www.gilliswatches.com

BRAUN CLOCKS

Braun is an e-business company based in Germany, registered with the Trademark of Braun GmbH, Kornberg.

Their website is very attractive because of the Black and white color they have used to designed the website making it Clearer to view.

Also they have used a unique animation to display the watches and Clocks.

Watches and Clocks have been separate and Details of each brand also displayed.

Their clocks have been thoughtfully and simply designed to enhance their individual uses through features such as voice activation function, radio control precision and German precision quartz movement.

http://www.braun-clocks.com/

TASK 2(TWO)

A PROJECT PLAN ON HOW TO GO ABOUT WITH THE ASSIGNMENT

DATE

TASK

TIME

ASSIGNMENT

5TH November 2012

1

1hr:20mins

Research and know the subject area so to help you carry out the rest of the project. With a maximum of 1hour list some e-commerce sites that sell watches and clocks online and layout information that can be useful in the assignment.

19TH November 2012

2

48mins

Make a project plan on how the assignment will be complete using the allocated timescale.

26TH November 2012

1 AND 2

55mins

Review of assignment

3TH December 2012

3

1hr:20mins

Within 750 words defined the concept of SWOT analysis and how it can be useful in validating the business ideas of TOTW e-commerce site to sell online. Layout and explain the four(4) areas of SWOT analysis will investigate and include one(1) example or area that would be possible to find the SWOT analysis when looking at the potential of TOTW site.

17TH December 2012

4

1hr:55mins

With the use of PowerPoint or any similar tool design at least fifteen slides(15) to outline the key issues that will enable prospective customers to have access to TOTW e-commerce new site basis on the following

Explain search engine placement and how to make the e-commerce site can be possible known as high in search result

The importance and your recommendation for domain name while ensuring no user online uses the timepiece supplier.

The importance of branding e-commerce site.

7TH January 2013

3AND 4

59mins

Review of assignment

14TH January 2013

5

1hr:15mins

In 500 words explain why it is important that a security policy addresses the following

Authentication

Access control

Data integrity

28TH January 2013

6

1hr:42mins

In 500 words describe five(5) ways e-commerce benefits can be measured while making one(1) known by explaining how it can help in the success of the and reasons for that selection.

4TH February 2013

7

2hr:30mins

Understand the new European Union(EU) Cookie Law introduced in May 2011 and effective May 2012 and explain what the cookie is intended to do and summaries the key point of this new legislation. Draft a statement to ensure the site complies with the requirement of the new legislation.

11TH February 2013

5,6 AND 7

1hr

Review of assignment

TASK THREE (3)

SWOT ANALYSIS AND HOW IT CAN BE USEFUL IN VALIDATING THE BUSINESS IDEAS OF TOTW E- COMMERCE SITE TO SELL ONLINE.

The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in Timepieces On The Web as an organization. The firm will then note the external opportunities and threats that may affect the organization, based on its market and the overall environment. The firm will capture the factors that are relevant in each of the four areas. The primary purpose of the SWOT analysis is to identify and assign each significant factor, positive and negative, to one of the four categories, allowing the firm to take an objective look at it business. The SWOT analysis will be a useful tool in developing and confirming the goals and its marketing strategy. The following SWOT analysis captures the key strengths and weaknesses within the company while also describe the threats facing Timepieces On The Web as a business firm within and outside the environment by which it operates.

Electronic commerce is the application of communication and information sharing technologies among trading partners to the pursuit of business objectives. E-Commerce can be defined as a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery Electronic Commerce can offer both short term and long-term benefits to the companies. Not only can it open new markets, enabling you to reach new customers, but it can also make it easier and faster for you to do business with your existing customer base. Moving business practices, Such as ordering, invoicing and customer support, to network-based system can also reduce the paperwork involved in business-to-business transactions. When more of the information is digital, one can better focus on meeting the customer’s needs. Tracking customer satisfaction, requesting more customer feedback, and presenting custom solutions for the clients are just some of the opportunities that can stem from E-commerce

SWOT Analysis helps in strategic planning in following manner-

It is a source of information for strategic planning.

Builds organization’s strengths.

Reverse its weaknesses.

Maximize its response to opportunities.

Overcome organization’s threats.

It helps in identifying core competencies of the firm.

It helps in setting of objectives for strategic planning.

Strength

Strengths are the qualities that enable us to accomplish the organization’s mission. These are the basis on which continued success can be made.

The strength of TOTW has to be analyzed and see if the current Timepieces displayed at the e-commerce sites have strong market, checking the Exclusive watches like the Rolex, Omega, Tag and Breitling so as to know de kind to sell.

We need to check how well Children watches dominate in the market, such as Cactus and Speedo. The current market is strong for the sale of children’s watches. As children’s watches gain market mostly during Christmas seasons.

We also look at the Clock, how well Carlson and London Clock Company are strong in the market and know whether to still sell such clocks,

Weakness

Weaknesses are the qualities that prevent us from accomplishing our mission and achieving our full potential. Weaknesses are the factors which do not meet the standards we feel they should meet, So we need to check the standard in the market so as to see our weakness, knowing the kind of watches in demand by Customers know how flexible customers wants to shop at an e-commerce website, so to change things if it’s necessary to and to adopt to the current systems being used in terms of Payment, shipping etc.

Opportunities

Opportunities are presented by the environment within which our organization operates. These arise when an organization can take benefit or make use of conditions in its environment to plan and execute strategies that enable it to become more profitable. We need to study the market environment well to see what customers demand more but is not available, how more flexible we can make it for Customers to shop on our e-commerce site. This we can do by investigating on the various e-commerce website and making survey.

Threats

Threats arise when conditions in external environment jeopardize the reliability and profitability of the organization’s business. Threats can come in different directions as from competitors, price wars, also ever changing technology as technology arises, and we need to make room for all this threats so as to be able to overcome them when we face them

TASK 5(FIVE)

IMPORTANCE OF SECURITY POLICY THAT ADDRESSES AUTHENTICATION, ACCESS CONTROL AND DATA INTEGRITY

In private and public computer networks (including the Internet), authentication is commonly done through the use of logon passwords. Knowledge of the password is assumed to guarantee that the user is authentic. The weakness in this system for transactions that are significant (such as the exchange of money) is that passwords can often be stolen, accidentally revealed, or forgotten Increased e-commerce activity has led to a similar increase in lost profits due to online fraud. Authentication is a way of implementing decisions about whom to trust. Authentication methods seek to guarantee the identity of system users: that a person is who he says he is, and not an impostor. The authentication service will stops fraud by making automated scan with the person involved in the online transaction. By knowing the true identity of the customer, businesses are able to take full advantage on the e-commerce capability without sacrificing profits to credit card chargeback fees and lost products or services.

Access control can mean a variety of different things, all based on controlling the access or availability of an object. A door lock on a home or car is a form of access control. Security software on computers that only allow certain users to log in

User access control is the means of controlling what a user can and cannot access. User authentication is the method used to identify users.  User access control applies to users accessing:

Systems

Resources

Information

When access to systems, resources, or information needs to be tightly controlled, best-practice security is to implement two-factor authentication (sometime called strong authentication) methods. Two-factor authentication is an authentication protocol that requires two independent ways to establish identity and privileges.  Most two-factor implementation involve something you know (the first factor) and something you are or have (the second factor). 

Data integrity is the accuracy and consistency of stored data, indicated by an absence of any alteration in data between two updates of a data record. Data integrity is imposed within a database at its design stage through the use of standard rules and procedures, and is maintained through the use of error checking and validation routines. Data integrity is having the integrity to use private information correctly. Data integrity should be used on the internet but when it is not it can be a pain if your personal info is stolen. A system will be program to kick out "bad" data that is missing or formatted incorrectly when loading, entering or merging data into the system. Run error reports that show data omitted from the system and complete a "cleanup" of any records that need manual intervention to fix. Without valid data, the integrity of your outcomes is in question. To ensure that your systems contain accurate data and there will a mechanisms in place to manage data integrity. This will start with the software that TOTW had selected in the training of staff who will work with that data. Running reports and completing data audits will contribute in managing the integrity of your data.

TASK 6(SIX)

WAYS E-COMMERCE BENEFITS CAN BE MEASURED

Number of visitors that visits the site. Measuring how many people have registered to use or are using an ecommerce site demonstrates adoption of the channel and the credibility and usability of a site. This metric is a critical ecommerce measure for a brand new site or for a company expanding into the world of ecommerce for the first time.

Average cart total. Analyzing our average cart totals and whether the totals are trending up or down will help you qualify the success of the site merchandising and promotional efforts. When average cart totals spike, we can figure out why, so to repeat a successful promotion in the future.

Cart abandonment rate. The number of carts that are abandoned on the TOTW site is a clear indicator of how our site is performing. Taking a closer look at exactly when customers bail out will tell as where the problem is and keeping tabs on our abandonment rate will help as fix issues before they become major problems.

Percentage of total revenue. When looking at TOTW total revenue, what percentage is attributed to ecommerce? This percentage will be measured periodically so to give as a revenue of the overall adoption rate and the success of our site. A growing percentage of revenue will also be critical ammunition when it comes time to request additional budget dollars for upgrading your ecommerce site.

Evaluate where your customers are coming from. Now that we are tracking people coming through the proverbial door as opposed to cash-flow only, we will measure where our best customers are coming from. TOTW site will use the hub Spot to track visitors by integrating their lead tracking with a third-party shopping cart like PayPal. Now we can see where specific customers are coming from and their path through the website, helping as to understand what's working and what's not!

TASK 7(SEVEN)

THE NEW EUROPEAN UNION (EU) COOKIE LAW INTRODUCED IN MAY 2011 AND A STATEMENT THAT ENSURE THE SITE COMPLIES WITH THE REQUIREMENT

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. They generally contain two bits of information: a site name and a unique user ID. The Regulations apply to cookies and also to similar technologies for storing information. This could include, for example, Local Shared Objects. According to a UK study by Trust-e, the average website has 14 cookies per page. Roughly 32 percent of these come from the website owner and 68 percent come from third party companies, which could be analytics companies or companies that deliver advertising.

The "Cookie Law" stems from a modification to the EU Privacy and Electronic Communications Directive, which took place in November 2009. The law aims to make sure that any company seeking to collect information about a web user must ask for their consent first. Prior to this modification, websites had to allow people to opt out of cookies. The law was imported into UK law in May 2011, but UK companies were given one year to comply. The deadline for compliance is 26 May 2012

The law applies to all member states of the European Union. Websites outside of the EU must comply with the law if they are targeting people within member states. So a website based in the USA that sells to people in the UK will also have to comply.

For TOTW site to operate cookie it should have any advertising or analytics tools it are likely to be serving cookies. However, if we want to find out exactly what cookies our site serves, there are a number of cookie audit tools that allow us to do this. Firefox has an extension called View Cookies, but there are other tools including the Attacat Chrome extension, Trust-e's cookie tracker and Tagcert. It's worth clearing our browser cookies before us do this. Remember that not all cookies are bad cookies -- some of them may be strictly necessary.

THE IMPORTANCE IN THE USE OF COOKIE

It helps in the safeguard privacy online and protects our web users from unwanted marketing. TIMEPIECES ON THE WEB (TOTW) will use cookies to build up a profile of where they have been and how they behaved online. Cookies are useful because they will allow the website to recognize a user’s device.

It will also help us in auto-filling forms, counting visitors, storing shopping basket items, personalizing content, targeting advertising and recording user preferences and for authentication and security.

COMPLINIG TO THE NEW COOKIE LAW

The TOTW ecommerce site will complies technically, from 26 May, 2012 with the requirements of the new legislation cookie law so to gain the consent of our web users for placing non-essential cookies on their computers. The definition of consent is open to interpretation, but must involve some form of communication where the individual knowingly indicates their acceptance. This may involve clicking an icon, dismissing a banner, sending an email or subscribing to a service.