The Creation Of A Website

Published Date: 02 Nov 2017

Website design and creation is a technique that requires some important steps to be followed but for a site to become successful, you need to implement certain tools.  The ultimate objective of a website creation is to drive customer/ clients to your website and then grow your business. This need not have a commercial aspect but an altruistic purpose to provide information. People who come to your site be it looking for a service or looking for information are customers of that content which they are seeking. A website can be a single page designed in HTML or may consist of hundreds of pages with live entertainment, programmed services in PHP, JAVA or other coding languages, forms processing JavaScript etc...You need to identify the objectives of the website first.

STAGES OF CREATION OF A WEBSITE:

In relation to the website and framework you would need to identify and put into practice some ways that are usually recommended. With each one of these stages match experience (ergonomics, Persuasion Architecture, data architectural mastery, Content Blue Print, SEARCH ENGINE OPTIMISATION, composing, etc. ).

Information gathering:

A good website Design will always start with having a frank discussion on:

what are your objectives

what would you want to achieve

understanding the customers

your target markets

target segments

products and services

main proposition

what percentage of your business is likely to come from online activities

What do your customers or new prospects expect to be able to accomplish with your business when they come to your web presence

What impression or message do you want your online presence to convey to your customer

Where and when is your customer looking for your customer or services

USP

budget

understanding the customer journey

What search terms would they use to find you online

buying decision process and the sales process

Understanding the competition, their marketing efforts and their search terms

What do you like about their online presence and what don’t you like

Your goals for the financial year and marketing objectives

Project:

Reflection upon the purpose of it, its goal, its success, the fiscal means to engage...

Manifestation upon the intention of the site, its goal, its success, your personal means to indulge

Reflection on the content: pages, expected services, principles of navigation.

Reflection of the customer segmentation, demographics, psychographics creating personas

Reflect and identify your benefits rather than the features

Planning:

Use the above information that you have gathered wisely and convert that to a user design

Prepare a content blueprint and site structure blueprint

Create a easy to understand and use navigation structure

Identify what functionalities will you be using:

Based on you online business goals identify the functionality that you want to incorporate

It can be based on leads capture, building a database, capturing booking for your events, building a community around your business., servicing your existing customers and providing a members only access

Implementation:

Registering of the website domain name

Selecting a Webhosting service provider

Choosing and installing a content management system ( SPIP , TYPO3 , Drupal , Joomla , Wordpress)

Utilising a website publisher like WYSIWYG (e.g. Adobe Dreamweaver, phpDesigner 8 , Microsoft FrontPage , NVU , WebSelf) or text (example: Bluefish , Emacs , ...).

Design:

Based on the target audience start designing the website look and feel

Try and maintain a consistent brand image as your other marketing elements to ensure a consistent look and feel and a brand identity

Use your company logo and your brand colours

If you are starting from start then the colours and logo should be a starting point.

Give some thought to the images that you will be using to emotionally connect with your audience

Navigation will it be horizontal or vertical

Identify the overall look and feel- busy, clean, edgy, professional, classic, crisp, eye catching, colourful minimalist

Identify the tone you want to set- happy, sad, serious, fun, informal etc

Your key message based on your USP

Establishment of a structure of pages HTML or XHTML .

Definition of a tree

Development of a graphic

Development of an editorial charter.

Directed by:

Developing web-pages using the Content Supervision Process or founder. Web pages may be created individually or dependant on the design technique.

Implementation of the graphic. Order to separate the structure of the presentation style sheets CSS are used.

Possible dynamic developments (Form, services, etc.)

Ensure that the site is in compliances with W3C standards and validates to meet accessibility standards and cross browser compatibility

Follow-up:

Recipe site when ready.

Launch Site: online.

Ensure that you create a robot.txt file and include that in the root directory

Ensure that you create a XML sitemap to get it indexed.

Ensure all files are intact

Ensure all links are functional and not broken

Announcement. Publicise the site can be achieved by several mechanisms: advertisements, advertising on social platforms, registration in directories ...

Maintenance (new content, corrections, continuous improvement of quality)

The accessibility of the site needs to be taken into account at every stage from the development of the structure of pages. It is even referencing whose strategy can be implemented at the design stage. Principles of SEO are also taken into account when creating templates, integration of pages, writing content, the launch of the service. The usability is also involved in all stages: design, recipe and audits, continuous improvement.

CONSTITUENTS OF A WEBPAGE THAT PERFORM A WEBSITE DESIGN:

The structure and content, HTML or XHTML

Presentation with style sheets CSS.

The design and integration by cutting images GIF, JPG, PNG, MNG.

Behavior Javascript to be managed by the client-side browser.

Navigation and data exchange via the HTTP protocol and the use of Web Service or AJAX.

The animation in Flash or SVG, and more recently, with some CSS3 attributes (not yet formalized, which can cause compatibility problems with older browsers, or differences of interpretation between graphical browsers).

The incorporation of multimedia.

The dynamism in the content management server will be side with development languages ​​like PHP, Java, ASP, operating with a web server.

DESIGN STAGES OF A WEBSITE:

Basic design and sample pages

Starts with a design, usually in a photo editor. Designer creates one or more design options, in accordance with the terms of reference. The individual creates a home page design and the design of standard pages (eg: articles, news, and product catalog). Actually "page design" is a graphic file, layered pattern of the smallest image-layers of elements common pattern.

In this case, the designer should consider the limits of standard html (not to create a design which then cannot be realised using standard html). The exception is the Flash-design which is a no-no. Don’t use Flash to make your site search engine friendly to enable it to be indexed, enable disabled people to access the website and also make it more iPad friendly.

HTML-coding

The approved design is expressed by html-coder, who "cuts" graphical image into separate images, of which subsequently puts html-page. The result is a code that can be viewed using a browser. A typical page will then be used as templates.

In small studios html-coding involves designer, who creates the site layout.

Programming

Next, prepare HTML-files transmitted to the programmer. Site programming can be carried out "from scratch", and on the basis of CMS - content management system. 

The final stage in the development of website is certainly testing.

Web site design should look properly in different browsers, especially in browsers -Internet Explorer, Firefox, Safari, Chrome and Opera.

Internet Explorer (version 6) is treated in its own HTML-standards (echoes of the old struggle for leadership with Netscape). This outdated browser created many problems for web designers. Many developers have even offered to give up layout in IE 6, but the presence of the browser with the standard Windows XP, and therefore its presence in a number of user computers, forcing Web designers test their projects in it. 

The testing process can include a wide variety of test page views with larger fonts, with different sizes of the browser, in the absence of Flash and many others. Detected errors are sent to fix as long as would be eliminated.

Timing controls project manager. Also at this stage to draw the designer, so he had supervision.

Placing a site in Internet

Site files are placed on the provider's server and he makes the necessary settings. At this stage the site is still closed to the public.

Filling the content and publication of the site:

This site is filled with content - text, images, downloads, etc. Sometimes the texts are specialists’ studio, sometimes content involved person in charge of the customer. This is decided at the stage of requirements specification. If the content is made by the representative studio, and this is stated in parallel with other phases of the project.

Internal SEO(on-page or on-site)-optimisation.

The internal seo optimization is related with modifications of the website. It starts by defining the semantic core. At this stage, you need to define few keywords that will attract the most interested visitors. Links, texts and other tags are adapted so that the search engines can easily with a success find their keywords.

External SEO(off-page or off-site)-optimisation.

Reduced, as a rule, to the construction of the structure of incoming links. This actually is promotion. By developing an external site SEO-optimisation is very relevant. Since SEO-optimisation is a kind of shamanism - it is like magic, is classified in the "white Hat" and "black Hat" - so, if you use "black Hat SEO" the site for two weeks gets to the top, and then a ban. True white SEO optimisation is a time consuming and lengthy process, it involves creating compelling and persuasive content, optimized, sharing it on social media networks. This is a natural process by which you will earn backlinks.