The Background Of The Ecommerce Website

Published Date: 02 Nov 2017

E-Commerce is a virtual marketing place created and operate in the global internet which it is a main street of the marketing place where business happening. However, this term are more than just referring to selling and buying. It has become an important and efficient method in developing a successful business deal. Until today, almost all corporation outside are current uses E-Commerce to help in advertising their company and also uses to making deal in the internet without needed to meet each other. With the flexibility and advance of e-commerce today, even normal people could start up an e-commerce business from scratch anytime through many ready-up e-commerce webs hosting site. This kind of business is also referring to C2C; Consumer to Consumer.

The unique 7 features of e-commerce website is the main core to help the rapid growth of many e-commerce website today. As in the assignment given, we would learn about the 7 unique features that working behind the e-commerce website.

2.0 E-Commerce Website

There are many type of E-commerce website that are exist and continues to do its own role to contribute and help the growth of online marketing. It is dividing into few type of e-commerce concept:

B2B

B2C

B2E

C2C

2.1 Type of E-Commerce

2.1.1 B2B

B2B are referring to Business to Business whereby this concept of e-commerce are happen between business organization to business organization for transaction and good exchanging. Most B2B products are purchased by companies to be used in their own manufacturing, producing goods and services to be sold on. The value added product can then be either sold to yet another company; or to the consumer. Example of B2B:

Material provider to Product manufacture

Production supplier to retail

2.1.2 B2C

B2C; Business to Consumer is referring to exchange of goods between business organization and consumer whereby describing business directly providing goods to be sold or services to consumer. Example of B2C:

Shopping mall

Retail shop

Online purchase such as http://www.aliexpress.com/

2.1.3 B2E

Referring to Business to Employee E-commerce uses an intra-business network which allows business personal to provide products and/or services to their staff and employees. Typically, companies use B2E networks to automate employee-related corporate processes. Example of B2E:

Corporate announcement dissemination

Online supply requests

Online insurance policy management

2.1.4 C2C

Referring to Consumer to Consumer; whereby this exchange of goods happens between 2 or more consumer that involves transaction of currency without involving business personal. Example of C2C:

eBay

Mudah.my

Amazon

3.0 7 Features of E-Commerce

Behind of every E-commerce website consist of the unique feature that support and help the rapid growth of today E-commerce. There are 7 unique features that support in an E-commerce website:

Ubiquity

Global Reach

Universal Standards

Richness

Interactivity

Information Density

Personalization/Customization

3.1 Unique features in E-Commerce

3.1.1 Ubiquity

Ubiquity is refers to the usable availability whereby you could use it just about as anywhere and anyplace. To be precious, it refers to compatibility in using or browsing it in different type of devices with different type of platform such as mobile, computer, kiosk system and more.

This features are very important in every E-commerce website as it act as a first step to allow more user to be able to use it in any situation whether from home, work place, or on the go.

3.1.2 Global Reach

For an E-commerce website to be truly success, Global Reach is needed to be considered. It refers to the ability to allow user from all around the world to be able to gain access to the E-commerce website seamlessly and without modification. With the feature global reach mean to gain many and many time more user or consumer from all around the world which it will greatly burst a succession of a business.

3.1.3 Universal Standards

Different countries have different currency value. Thus, price of goods in different country are always different.

Universal Standards mean internet standard exist to lower market entry cost, reduce product search cost and by creating single, one world market place where price discover become simpler, faster and more accurate whereby are able to meet every market place standard and able to compete with local competitor in term of services and cost.

3.1.4 Richness

On E-commerce, limitation which causes customer lack of confident and trusts with the E-commerce website continues to exist as consumer could not direct approach or test the desire product before making purchases. Thus, exist of multimedia element here to enchant and help explain, introduce and promote in order to gain customer confident. With the technology of internet, delivering many element of multimedia such as text, audio, video, graphical and animation become possible.

3.1.5 Interactivity

Interactivity refers to technology that allows customer and consumer to be able to communicate and interact with person in charge or other similar consumer that also interested in the same product. It could enchant the confident level of potential customer and help in choosing the correct product to purchase.

3.1.6 Information Density

Unlike hardcopy news pressed or magazine, E-commerce website could greatly reduce to cost to store and deliver information with efficient. Thus, information could be plentiful, cheaper and more accurate.

3.1.7 Personalization/Customization

3.1.7.1 Personalization

The target of message direct to specific individuals by adjusting the message to a person's name, interest, and past purchases.

3.1.7.2 Customization

Allow consumer and customer to change the appearance or specification of the product to meet the user preference.

4.0 C2C Website

Example of C2C website:

http://www.mudah.my/

C:\Users\Reuben\Desktop\home page mudah.my.JPG

~ Home Page ~

C:\Users\Reuben\Desktop\mudah 1.JPG

~ Product page ~

4.1 7 Unique Features in Mudah.my

This E-commerce website are categories as C2C; Consumer to Consumer. 7 unique feature of Muday.my:

4.1.1 Ubiquity

In this E-commerce website, it has a good ubiquity where it allow many different type of platform and device to directly access the website without the need to uses and modify the content using third party software. Which mean, it allow all range of user included home, work place, and even on-the-go type of user to access it anytime.

4.1.2 Global Reach

These E-commerce website are only focuses on local uses. The availability for foreign country to be able to use it is still impossible as most exchange is made directly by consumer to consumer.

To be success like other C2C website such as eBay and Amazon, global reach must be put into consideration and careful planning.

4.1.3 Universal Standards

The standard of pricing in this webpage are quite good as it concept made it to eliminate the extra cost for going through 3rd party where by it bypass the sales agency. Thus, most prices are also negotiable between 2 parties.

4.1.4 Richness

Richness of content are only limited to text and graphical element in this E-commerce website.

To improve the delivering of message, other multimedia element should be places into the website such as video, audio and animation.

4.1.5 Interactivity

In this website, all interaction between seller and buyer are made directly using mobile and email. Even for some seller, they temp to prefer direct meeting up with customer to promote their product which might be a very good approach to gain more confident from the customer.

4.1.6 Information Density

The content of information is very depending on the information upload by each product owner. Some might have a very complete of information displayed on the product and some require consumer to have direct interact with each other.

In these cases, the rule of regulation should be revoke to have item seller provide more solid information regarding the product they wish to sell.

4.1.7 Personalization/Customization

Personalization and customization of product in this website seem to be lack of because most products are focuses on pre-made type. For a C2C website, this feature seems to be difficult to be implying as the seller are also consumer and not businesses.

5.0 Conclusion

E-Commerce is a virtual marketing place created and operate in the global internet which it is a main street of the marketing place where business happening. However, this term are more than just referring to selling and buying. To help enchant consumer purchasing experience, every unique feature is there to help.

In order to truly success an E-commerce website, consideration to focus on improving every unique features are very important.

6.0 Introduction

Electronic commerce or e-commerce involves the buying and selling of products or services over the internet. Put simply, e-commerce means conducting business online. E-commerce software programs run the main functions of an e-commerce web site, including product display, online ordering, and inventory management. This software resides on a commerce server and works in conjunction with online payment systems to process payments.

There are many pros to e-commerce. One factor is that e-commerce provides service and performance by offering a user-friendly experience. In a regular business, the retailers may have to go some way before achieving such a responsive goal. E-Commerce also provides an attractive website. The colors, graphics, and animation can help an e-commerce site become successful. The website can also influence the customers to purchase and return. Promotions, coupons, and discounts increase the chances for a customer to use the site more frequently. Websites can provide the customers with personal attention. The customer can personalize the website to better fit their likes and remove their dislikes. Purchase suggestions and personalized special offers can most of the time substitute person to person interaction.

The aim of this topic is to elaborate the different between making purchasing online and direct. In the end of the assignment, we could learn that pros and cons of online purchasing.

7.0 E-commerce

Electronic commerce or E-commerce create an experience enchanted place for consumer to shop online from almost anywhere with the compatibility of many different platform and devices to access. One question always comes to mind when a consumer wish to making exchange via online: Is the person in charge trust worth?

Thus, pros and cons are always chasing to exist in E-commerce to become one of it limitation. There is always type product that suite and not suite to be sell across E-commerce website.

7.1 Electronic Product

Electronic product is always come with much selection in the same categories in order to fulfill the need and preference of every customer. When making purchasing of electronic product, many temp to survey in various places before making the final decision of purchasing and also having problem with deciding with the wide range of choice.

7.1.1 Pros

Product comparison

it is good to purchase an electronic product online as electronic product has many different specification and large range of selection. It easier to compare with other similar categories of electronic product when making purchase and find the most fit for one self.

Easier to survey

Without the need to running around the mall or survey in many different places, purchasing online could know the availability of stock and compare price of item in a simple list.

Save travel cost and time

it could minimize the time and cost of travel with just a few clicks with your keyboard and mouse. There always no guarantee that stock will be ready for you even if you visit to a retail shop.

Larger inventory

online purchasing could always help finding the closer availability of the selected model you wish to purchase.

Shop 24/7

Without the worry of waiting for working hour to make purchases, E-commerce website are operate 24hour per day, and 7 day a week without turning off so that customer could always visit, survey, gain information, and making purchase any desire time they want to.

7.1.2 Cons

Shipping Cost

When purchasing a product online, shipping cost always need to be put into consideration especially when purchasing a large size of item. Shipping cost is always very depending on the size and weight of the product.

Business – Customer Relationship

purchasing online are always lack of sales services. When you purchase online, you rarely have the opportunity to build a relationship with the seller. On the other hand, local retail stores are far more likely to form relationships with their customers, simply because of the personal interaction between buyer and seller

Defective Item

when trying to deal with defective items purchased online, quite often the only option is to pack the item up and ship it back to the online retailer for a credit or replacement. And the customer is often responsible for any return shipping costs. After waiting a few days for your item to arrive in the first place, this adds even more time to the overall process.

For item such as electronic devices, the chances of having defective product are always high.

No Testing

Lack of direct physical approach with the devices. Especially for customer that are uncertain of what and which model suite them the best. Some electronic product such as mouse, sound system, direct testing are needed to meet the best preference rather than just some text of feedback as different people has different taste.

Lack of COD (Cash on Delivery)

When purchasing a product online, it require to make payment immediately. But the time consumes when process of packaging and shipping is always there while purchasing direct from retail are cash and carry.

Support

Online support may be limited, or even non-existent, for items purchased online.

7.2 Wear / Cloth Product

Wear and cloth has become one of the main products that have large popularity on E-commerce website. Unlike electronic component, purchasing wear and cloth are simpler as it is all about design based rather than specification.

7.2.1 Pros

Comparison

Product such as wear and cloth has a very wide range of choice. Purchasing online could help one to compare between many without the need to run to many outlet and compare between them.

Large Inventory

online purchasing are covering product from all over the world. Usually it would also mean to have more stock level than a retail store.

Save Time / Cost

Without the need to travel, time and money could be saved.

Shop 24/7

Without the worry of waiting for working hour to make purchases, E-commerce website are operate 24hour per day, and 7 day a week without turning off so that customer could always visit, survey, gain information, and making purchase any desire time they want to.

Up-to-Date Design

When come to cloth and wear, it design are always change and update according to the current generation. Purchasing online let you know the latest design without mistakenly purchase an outdated design.

7.2.2 Cons

Shipping Cost

When purchasing a product online, shipping cost always need to be put into consideration especially when purchasing a large size of item. Shipping cost is always very depending on the size and weight of the product.

No Testing

especially for cloth product, testing is very important as every different design match different person. Also customer could not feel it confortable of the cloth without wearing it once.

Lack of COD (Cash on Delivery)

When purchasing a product online, it require to make payment immediately. But the time consumes when process of packaging and shipping is always there while purchasing direct from retail are cash and carry.

8.0 Conclusion

On electronic commerce or E-commerce, it provides us with many and many advantage over shopping in a shopping district. Even so, nothing is perfect. Several of limitation continues to chase exist in the way of a growing E-commerce. Different type of product has a different type of thing to be considered before making purchasing on it.

As the above assignment it has been compare between 2 types of product; electronic and cloth. Different product has a different aspect to be considered before making purchases. Thus, knowledge of purchasing various type of product is needed in order to make the best choice.