Principles Of Information System For Management

Published Date: 02 Nov 2017

The one of the most important competitive strengths of the Apple Inc. is its ability to manufacture the unique and distinct products in the Industry. Its differentiation strategy has enabled it to capture more market share as well as to achieve the economies of scale. Moreover, Apple’s competitive advantages are its entire control of hardware and software, digital asset management, marketing, retail approach and merchandise differentiation. (Hedgebeth, 2007)

Google, because of its innovation, scope and market standing, has many competitive edges over its participants. Its strengths (competitive advantages) are chiefly divided into three key groups involving innovative services, infrastructure, and market fragment. Its amenities would not be probable without their infrastructure which brands it very firm for competitors to duplicate or even stab to challenge Google. The implausible worth of Google’s amenities lies in the point that it can provide almost all of their amenities at zero prices to the users. This is a firm advantage for contestants to overcome; though, Google must endure to modernize in order to make this edge viable.

The main competitive advantage of Microsoft is founded on having the brightest and smartest personnel in the corporation and stirring them to be the best, by means of the human resources. At Microsoft, the department of HR is made answerable for maximizing the worth of their people advantage to drive corporate triumph. It provides an all-inclusive business productivity tactic to meet the users’ ever-changing corporate demands. Their infrastructure provides the choice and control the need to retort to developing needs.

Q2. You have to demonstrate the reason why mobile computing is important in the entire Internet industry and then to discuss their current situation in mobile computing area by these companies.

Mobile computing has become the competitive necessity for the firms operating in the Internet Industry and it has become essential for them to trail the technology convergence in order to be successful. Moreover, having a computer or access to the work while on the go can help the one to stay better organized and access important information at a moment’s notice. This can help in managing one’s business or employees as well.

The sale of smartphones of Apple has quadrupled, and that of computers has more than doubled if the sales of 2009 and 2011 are compared. Apple realizes the huge revenues that mobile devices can generate and hence keeps trying to increase its market share. Apple’s strategy for promoting mobile computing is evident from the fact that SIRI for iPhone 4S, a clever personal assistant powered by the iOS, allows to convert user’s voice and swift replies.

On the other hand Google Voice Actions on Galaxy Nexus have been able to achieve even better in the same domain using the Google’s Ice Cream Sandwich and Jelly Bean. Google’s Android operating system poses a strong challenge due to being open source. It can be installed on handset manufacturers’ devices and developers can also use it freely to create applications. (Shaughnessy, 2013)

Microsoft also claims its own share in the market with Windows Phone 7. The 7.5 update enables voice commands for opening applications, writing messages and searching. It is a user-friendly platform but has some utilities missing, like visual voice mail and video call, which smartphones and IPhone have.

Q3. You have to show the current and future market value of mobile applications and app store. You also have to discuss the strengths and weaknesses of closed app standard strategy and open app standard strategies.

In the upcoming time, the overall world-wide mobile applications market is expected to be of 25 billion dollars by 2015, while lately it has been approximately $6.8 billion. Nearly 20.5 percent of the share will be of Apple’s App Store. Factors contributing to this growth include progress in network technologies, the decreasing mobile data usage cost, growing global market of smartphones, and increasingly efficient applications. On the dark side, the risk of data theft through spyware in mobile applications is the biggest challenge applications’ and devices’ capabilities. Currently, North America leads the mobile market with a 41.6 percent revenue share while and Asia is the largest market of app store in terms of downloads with 36 percent share. By 2015, the European mobile applications market can be expected becoming the largest. (Clark, 2012) Both closed app standard strategy and open app standard strategy have their own strengths and weaknesses. While closed platforms, development languages and device form factors sometimes seem the last resort, an open approach enables flexibility in opting for one’s preferences, use open source technology and eliminate many risks. A closed approach focuses greatly on fewer device types but this limits the choice of device types for building and deploying.

Q4. You have to discuss which (i.e., closed versus open app standard) would be more

appropriate to success in the market. Appropriate cases or facts can be employed to support your ideas (e.g., Beta and VHS).

The open app approach would be more appropriate to succeed in the market due to its unique user experience. Application design is an important factor in choice of a mobile application by users. Organizations which want their mobile applications to enhance customers’ loyalty or even employees’ efficiency should go for open approaches as they ease flexible design decisions. The most famous example is VHS as it does not limit the users to a specific OS or other technology options. Therefore attractive widgets can also be added effortlessly to any mobile application. Moreover, their versatility and integration also contribute towards the success of the firm. Mobile applications were sent into the market after the entry of inexpensive consumer smartphones, the common platform for mobile applications. Companies that use an open approach can build and deploy their apps to any medium now, including smartphones, tablets, and much more. Open standards allow the one to extend mobile apps using foreign function interface. This approach allows adding third-party workflows like augmented reality, barcode scanners and diagnostic sensors in the mobile app experience. Open standards allow extending mobile apps using foreign function interface. This approach allows adding third-party workflows like augmented reality, barcode scanners and diagnostic sensors in the mobile app experience. Furthermore, the Enterprise organizations opting for the open approach to their mobility strategy have better chances to implement a Bring-Your-Own-Device program, which is one of today’s key apprehensions regarding enterprise mobility.( Ahituv & Neumann,1993)

Q5. You have to discuss about three possible scenarios when one of the three companies

dominates the entire market, from the perspectives of app developers, tablet pc and

smartphone manufacturers, and consumers (or other stakeholders who might be relevant). Windows will expectedly dominate the tablet-pc market, in the same way as it has been dominating the PC and laptop market.

Windows will expectedly dominate the tablet-pc market, in the same way as it has been dominating the PC and laptop market. Windows is by large considered a good product and most PCs and laptops in most environments, is powered by Windows. Windows 7 has had the speediest sales among operating systems through major period of computing. Hence domination of the tablet market is an expectable outcome of the amazing performance behind Windows. In terms of smartphones and app developers, Google is more dominant among these three companies. Google software these days is said to be running on three out of four smartphones and tablets, and this provides a great market for App developers. Modern devices including the Galaxy Note II tablet use Android software and are gaining access to more and more brilliant libraries of downloads. (Satariano, 2013)