Report On O2 Uk Phone Store

Published Date: 02 Nov 2017

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Introduction

Business environment is a combination of both the internal and external factors that influence an organization operation. The business environment includes factors such as clients, suppliers, competitors, government activities and economic trends. For a company to maximize on its products, the external and internal environments should be analyzed entirely so as to give a sense of direction. The theories of business management organization need to be used for assistance. Finally a plan that clearly stipulates what is required of the company is put down. O2 UK is accompany is a telecommunications, internet and financial services provider in the United Kingdom owned by Telefónica, forming part of its Telefónica Europe division. Just like any other business organization, O2 UK has the both the internal and external environment that affects it. However, these environments were not properly analyzed thus creating some void in the company’s operations.

The internal and external environment

O2 UK has a well-organized form of network service. It provides GPRS, SM, EDGE, UTMS, HSDPA and HSPA networks. These are both 3G and 2G network coverage. The HSDPA and HSPA forms of network coverage are the latest and the fastest currently. We therefore ascertain that the company is way ahead in the level of technology used. With the current technology in phones, people prefer networks that are fast and more reliable to operate in. Video calling can only be possible in 3G networks and since that is the current trend in the world today, the O2 UK Company has made a good process to enable this.

In January 2012, the company announced plans to provide free internet to millions of occupants and visitors in central London. Europe's largest free Wi-Fi zone was launched, along with free Wi-Fi access for anyone on any network in and around every O2 retail store. This Wi-Fi network was free to anyone i.e. for both O2 users and non-users. This was a boost towards expanding the company network coverage. We're launching a hotspot network called O2 Wi-Fi. It's free. And you don’t even have to be an O2 customer to use it.  Even if your mobiles with another network or you get your home broadband from someone else, everyone's welcome (O2 Wi-Fi).

On 20 February 2013, Ofcom announced that O2 had been awarded spectrum in the 800 MHz band for 4G LTE coverage as reported by BBC news. The 4G LTE network coverage is a super-fast wireless network that provides the user with capabilities such as video conferencing, watching TV stations online, and so on. It was reported that O2 UK did cut owned inventory to world-class levels with the help of Liaison Technology’s cloud based data integration platform. Studies showed that that a more closely integrated, holistic and agile supply chain would enable O2 to move product more quickly from the distribution centers, allowing it to keep up with customer demands and reduce stock obsolescence.

Mobile network operator O2 UK, announced that Wave Crest, FIS, Intelligent Environments and Visa Europe as the suppliers for the mobile wallet service it plans to launch during the second half of 2011. These would come with capabilities such as m-commerce, airtime to ups and pre-payment services. It also re-launched its prepaid Visa card with contactless capabilities. These enabled easy money transaction thus improving the supply chain of the company. The company’s main competitor is Vodafone. Vodafone is up in the market since it has more subscribers and provides better services as compared to the O2 UK counterparts. The management of O2 UK forward process in improving customer relations and proper service delivery. The company theme is business through communication i.e. beyond mobile.

Using PEST and SWOT tools of data analysis the organizational challenges were able to be determined. After establishing these challenges, it is of importance that organizational structure to be change. The process of organizational change involves tuning, adaptation, re-orientation, and recreation. An organization change model is of help to the organization in understanding, what to change and how to bring about the change. When change is not continuous its targets should be: mission, strategy, goals and culture. However, when change is continuous targets should be processes, technology, and managerial practices. The main issues that could have led O2 UK change its organization are:

To design new products at O2 is essential to sustain competition in the telecommunication market.

Customers' requirements and tastes always change. In order to keep up O2 continued to devote in its range of 3G mobile data services.

The changing domestic and global economic crisis have forced O2's officially announce combining together network sites to cut future costs regarding infrastructure.

New ways of service delivery to its customers are good ideas. This gives it customers control, an example is

O2 also found new ideas about how to deliver services to its customers and thus, gives its customers control. An example is the Bill Manager and Bill Analyzer.

The issue of improper management is the leading factor to the poor performance of the company. It is reported that in a third o O2 customers where potentially impacted by the network outrage. The uses were not able to send or receive text neither could they make calls. This network problem that lasted for about twenty four hours affected peoples business the mostly affected being the most popular rental bikes, as more than 100 bike stations across London were hit by a network blackout. The problem here is solemnly blamed on the management of the company as well as its leadership.

Using the McKinley 7s framework we are able to come up with solutions that can help O2 to have picture of what the company was expected to do. The seven elements of McKinley are strategy, structure, systems, shared values, skills, style and staff. The management should be in proper knowledge of strategy statements, organization charts, and formal processes and IT systems. The McKinley model is based on the theory that, for an organization to perform well, these seven elements need to be aligned and mutually reinforcing. So, the model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment during other types of change.

Conclusion

By using the McKinley rule gaps and inconsistencies between the actual and the expected. If the management of O2 used this theory in their work they could have put extra precautions to curb for an error in case of network complications. But all is not lost since O2 is still in the market and it has a major role to play. It is of much importance that the new management put down a complete plan that would help the company in the coming years. The company’s mission and vision should be taken seriously. The company should put many efforts in risks. The technological department has to put down a plan that outlays all the possible outcomes and ways of containing them.