How The Proposed Business

Published Date: 02 Nov 2017

Figure: 2.1: Solatech inside’s Logo

Logo.jpg

Our company’s name is called "Solatech inside". The reason we want to name our company as Solatech inside is our nature of the business mainly focus on the production of solar film. Furthermore, the solar technology is still in the research and development stage. For example, there are so many solar products, such as solar automobile, still in the testing process. Therefore, those kind of the products are belong to the high technology and our nature of the business is emphasized on the solar technology. That’s why we use "Solatech inside" as our company’s name.

The logo we use to represent our business which includes the sun, leaf and grid. As we know, the solar energy is come from sun and the main power to drive the devices is come from sun light. It is the major element in the solar technology. Furthermore, the leaf is represented the environment. Nowadays, our environment is polluted seriously such as, the air pollution, water pollution and so on. Therefore, we choose the leaf to represent our environment to try to communicate the information about the solar energy is recyclable and able to protect our environment. Lastly, the grid in our business logo is represented the product we produce. Our product is film, so called photovoltaic film which enables us to convert the sun light or fluorescent light into the power and provides the power to others electronic products. All the combination we choose in our logo that represent different meaning, all of those components combine together that will present our company’s business and areas we involve.

The location of our company is located in Shah Alam. It is because the area of massive industries involves in and factories have set up around the areas. The characteristic of location can provide the benefit for us in the material, production and also the partners in our business.

Nature of business/ product or services offer

The most useful and greatly invention in this world is all those telecommunication devices, such as tablet, mobile phone and so on. These devices provide the convenience for the human being, it makes us can easily to communicate with others and also easily to communicate the information from one place to the other place. Although these devices make users’ life easier, it brings the problem for users. For example, the most serious problem we face is about the device out of power. It will bring many inconvenience for users, especially the users have the important information need to communicate or contact with others. Therefore, we come out with the concept which calls "Solatech". Solatech means that those kinds of problem will be solved under the solar technology.

The nature of our business is about inventing high technology product in term of solar energy. The solar technology means that the sun light or the fluorescent light will be converted into the energy that able to use in all the devices. Furthermore, this technology also makes the telecommunication devices’ battery will be charged by this converting energy. Our product will solve the problems the users faced effectively.

Our business will provide the product which call "photovoltaic film". The function of this film is the telecommunication devices will automatically re-charge when the power of batter is lower than a certain level. This will be controlled by the software and it can be set by the users. Furthermore, the film is easily to use. Users just need to put the devices under the sun or fluorescent light and the film will activate and charge the phone. It brings the convenience to the users and solves the problem they face.

Furthermore, the idea we source from is emergency situation. It is because this kind of situation is always faced by the users. For example, high consuming battery activities such as, connecting to the data networks, surfing the internet and playing the game. It will consume the power of the battery faster. Therefore, if the users want to make a call when the situation is emergency such as dealing with business partners, tourist search for the guiding in travel and so on situation. It make the inconvenience for users.

Company mission and objectives

Mission statement

Our missions are:

To serve the telecommunication users with the high quality of solar products and as a solution for the users’ problem.

Strengthen the relationships with the suppliers, manufacturers and partners as well.

Mutually beneficial network in order to compete in rapidly changing market environment and establish a strong position in solar energy market.

To satisfy the needs and wants of customers when they are using our products.

Objectives

Our objectives include:

Effectively and efficiently to solve the users’ problem when using the telecommunication devices.

To become the market leader and provide the best solar product for the users.

To become the top performance in the solar energy industry within ten years, while add value for our business stakeholder.

The opportunity

Problem to solve or need to be filled

In this globalization era, the speed of transmission of information is higher than before. Therefore, the inventions of telecommunication device are come out in the world market. These devices bring in a lot of convenience for the users, it transmits the information in time and accurately for the users. Furthermore, these inventions also make the distance of people closer due to easy to contact each other.

Although these devices bring a lot of convenience for the users, they also bring many inconveniences for the users. For example, the users will face the most serious problems when they are using the devices. This problem is out of power of battery. The reason that we state that is the most serious problem, it is when the emergency situation is happened, but unfortunately the battery is running out. This is a very tougher moment for all the users.

Furthermore, although there are several substitutions for the photovoltaic film, such as external battery, it also cannot solve the problem of the users effectively. For example, the external battery has its life same with the battery of devices. After several charging for the external battery, it will shorten the life of external battery. Therefore, the external battery will be spoiled by charging for numerous times. If the external battery is brought by users to outside, suddenly the devices are out of power and the external battery is also spoiled or forgot to charge. This kind of scenario is also showed that the external battery cannot solve the users’ problem well.

Therefore, this is the main problem that facing by many telecommunication users. That’s why this is the opportunity for our company to come out the photovoltaic film to solve the problem.

How the proposed business solves the problem or fills the need

There are many problems face by the users when they are using the telecommunication devices. The problems are not only the functions of telecommunication devices, but also the battery and several physical problems. The problem we always face in the telecommunication devices is the problem of battery. Therefore, our company will mainly focus on this problem and seek out the solution.

Therefore, we come out the film, so called "photovoltaic film" to overcome this kind of problem. The functions of film will be worked under the place where has sun and fluorescent light. The film will absorb the particular light and convert it as the energy to store in the battery. This function maintains the power enough for the telecommunication devices to function.

Furthermore, some users will have the question about how the battery life-span because of overcharging due to the film will be activated under the light. The film will be controlled by software. This software will control the power fill into the battery. Furthermore, the users can set the time which is suitable for them. For example, when the battery power is lower than 30%, the film will be automatically activated and charge the phone.

In addition, the effect for the screen resolution also is the main concern of the users due to the thickness of the film. Our product, photovoltaic film, is only 100 micron, and it just attaches on the screen. And it will not have any effect to the resolution of screen. Furthermore, the most of the telecommunication devices also the touch screen basis, so the film also will not have any effect on it due to the thickness is thin enough.

Competitive advantages

Description of the business model

Core competency

Our business core strategy is our business did not sell any product and services. We conduct our business as selling the idea to others. "Photovoltaic film" is the business idea we have from observing the problem of users. Therefore, we run our business as selling this technology idea to those big players in the industry.

Customer interface

Furthermore, our business mainly focuses on business-to-business (B2B). The reason that we want to focus our business on B2B basis due to our company is a newly company and our market share is not big enough. Therefore, our business and product can use such a way to promote to other companies or customers in order to gain the market share and awareness. Therefore, we can mainly focus on the research and development part to improve our product in order to make it more efficiently and effective.

Value added service

The value of our idea is the film able to make the users’ lifestyle easier. It is because the film can charge the devices whenever and wherever the users are, especially, businessman, tourist and student who have high battery consumption of devices’ battery. Furthermore, our idea also is valued due to it protect our environment. If disposal of a device’s battery, it will cause the environment be polluted due to the battery is not easy to dispose. Therefore, our idea of "photovoltaic film" has this advantage for protecting environment.

Innovation

The idea of our business to be sold is totally new for the market. The market did not have any similar product with our product. Therefore, our idea is highly technical innovative and unique in the market. Furthermore, we will patent our product in order to prevent other company steal our idea because of the reason that our idea is new in market.

The business model that we conduct in our business is we mainly focus on improving our idea. For example, we establish our own research and development department to do the research in order to improve our product features such as, the durability of the film and also the speed charging of the phone. Furthermore, we outsource and the operation department to the third parties to manufacture the film and negotiate the affiliation with them. It is because the technology for manufacturing the film is expensive and also we do not have so much capital to purchase the equipment. Therefore, we only focus on the research and development areas. This is how we work on the operation and production parts.

Furthermore, the marketing and selling parts we will persuade and negotiate with those giants in the particular industry. For example, we will act as the marketing agent ourselves and convey this information of the "photovoltaic film" to the giants in the telecommunication industry such as how the film work after attach to the phone and its advantages or benefit for the users if the phone attach this film. If the giants in the industry are agree with our products, we will provide the film to them. After that, we act as an intermediary person. Therefore, we collect the order from the giants such as, how much the film they need and what is the size of the film and so on. We will pass this order to the manufacturers to produce the product and send them to the giants.

Our work is focus on the marketing and research and development which means that we will invest the capital in the research and development and finally come out the good performance of the product to the customers. Furthermore, there are many potential customers for us in the market. We start to focus on the mobile users, it is because all of the mobile users face this kind of the problem and this is the source of idea come from. Besides that, the marketing part is we will continuously to find the giants who interested about our film and negotiate to have the cooperation. It is because it will enhance the phone features, extend the battery life-span and bring the convenience for the users.

Therefore, the role of us is the middle man who provides the ideas to the manufacturers to produce and convince the giants. And the sales we get from the giants, we will divide according to the contract we agree with the manufacturers from the beginning. All of these are how our business works in reality.

Core strategy

Core strategy is about our company’s mission statement where it is defined clearly in the early part, where the main concern of our business is to serve the telecommunication users with the high quality of solar products and as a solution for the user’s problem. Furthermore, our company also pursuits the mutually beneficial network with the partners in order to compete in the rapidly changing market environment and to be the stronger player in the particular market. Furthermore, the scope of products in our company includes photovoltaic film. Due to the reason we are newly company, we are lack of capital to invest in other solar energy products. Therefore, we are dedicated on photovoltaic film in order to focus on the solutions for customers.

In addition, our company differentiates with other solar energy company by using focus strategy. Our company will focus on the improvement of "photovoltaic film". We dedicate in producing the film and coordinating with all those big players in the telecommunication devices company. Therefore, our strategy will focus on those telecommunication devices users. Furthermore, we also outsource our production to the third party due to the limited capital, so we can have the expertise in this particular area to serve the high quality of product to our customers. Besides that, our company also will patent our product and business idea in order to prevent the idea stolen by others. For example, the third party we outsource to can easily imitate our idea. Therefore, we register our product as patented product to prevent such case happens.

Strategic Resources

The resources that we have in our business are we cooperate with the big players in telecommunication devices industry. Therefore, we can easily to get into the large market share which big players have. The location of our company also is a strategic resource for us. We locate our company in the Shah Alam. There is a place which includes many industries and this makes us can easily to acquire the resource we need. Furthermore, the outsourcing strategy also allows us to capture the skills and equipments that use to produce the photovoltaic film from third parties.

Partnership network

Partnership network in the business area is very important. Our company is cooperated with all those big players such as, Samsung, Nokia, Apple, and HTC and so on. The reason that we want to cooperate with them is we can through this cooperation to acquire the large market share. Furthermore, there also is a mutual beneficial relationship due to the big players also can improve their products through this relationship.

In addition, the production area we also will outsource to the third parties such as the company which is professional in this particular area. This outsourcing relationship with third party that can make our business move more smoothly and it can produce out the good quality product to the customers.

Customer interface

The channel that our company chooses is indirectly connect with the customers, we sell our product to those telecommunication devices users through those big players in the market. Therefore, the big players also are our customers. The relationship between the big players and our company can be categorized into business-to-business (B2B). And our target market is focus on the broad customer’s areas because the price of our product is suitable and affordable for all the users.

This kind of the customers interface that we can get the feedback from those big players in order to improve the features of our products. Furthermore, the big players also will provide the feedback from the users for us. Through the ways we are, we can more dedicate to improve our product and provide the customers the better product. This is our company’s competitive advantage in customers interface.

How the business will create a sustainable competitive advantage

The factors that make our business have the sustainable competitive advantage in the market include first mover advantages, quality of the product, and solve the user’s problem

Relationship with big players

The sustainable advantages of our company is our business has the relationship with the big player in the market will enhance our position in the particular industry. Furthermore, the market share of our business also can easily to get it through the relationship with the big players in telecommunication devices industry. This relationship allows our products can gain more awareness from the customers.

First mover advantages

We are the pioneer to produce this kind of film. In the market, there are not such product exist in the market yet. And this product is totally new to the customers. Although the market has same similar product with our photovoltaic film, there is the solar panel and it is thick and cannot apply to the devices. Our product just have 100 micron. In addition, it will not have any effect on the devices it attaches on.

Quality of the product

The product we provide to our customers and those big players in the industry is high quality product. It is because we outsource our operation to third party who has the technology and equipment to produce our products. The expertise provides by the third party this will lead to high quality and guarantee on our product.

Solve the user’s problem.

The purpose of our product launches to market is focus on solve the telecommunication devices users’ problem. The main problem of the users is the battery of the devices. Although the devices are high technology, without the power then it is nothing. And our product can substitute to another alternative and provide the solution for users more effective and efficiently.

Current status and requirement

Description of where the business stands today and what the business needs to move forward

"Solartech" is a solar energy product producer that becomes the first mover in producing the photovoltaic film in Malaysia’s market. The position of our company is in the introduction stages and the objective of our company is gaining the awareness of users to adopt our film in the telecommunication devices.

Projected milestone of Solartech

No.

Task

Period (DD/ MM/ YY)

Duration (Days)

Start

Finish

1.

Receive funding

1/9/2012

10/9/2012

10

2.

Registration of company

11/9/2012

12/9/2012

2

3.

Searching for supplier

13/9/2012

1/10/2012

19

4.

Confirmation of supplier

2/10/2012

25/10/2012

24

5.

Searching for partners

26/10/2012

15/11/2012

21

6.

Confirmation of partners

16/11/2012

30/11/2012

15

7.

Obtaining patent and business related certificate

1/12/2012

31/1/2013

62

8.

Hiring the research and development team

1/2/2013

20/2/2013

20

9.

Setting up the laboratory equipment

21/2/2013

10/3/2013

18

10.

Publication and promotion

11/3/2013

20/3/2013

10

11.

Commencement of business

21/3/2013

12.

TOTAL

191