Online Tutoring Service For High School Dropouts

Published Date: 02 Nov 2017

The long term goal of our company is to assist students in increasing strategies that will facilitate their strengthen their acquaintance, build up transferable learning ability, and accomplish academic achievement. In the near future we would like to expand our on-site classroom capacity and along with trying to move our on-site classes on to another state of the USA. Secondchance.com has already established its focal point on a small group of enthusiastic, carefully chosen high school dropout but we would also plan to open up a totally online school. With a new focus on promotion, feature website redevelopment, re-branding, new publicity proposal, and efficient recommendation programs.

2.0 Situation Analysis

Over the years, the graduation rates of high school students are dropping. Year after year, more students miss the opportunity to graduate because of society, academic and personal factors such as absenteeism, teenage pregnancy, and preference of earning money over education, ill motivation, and peer pressure among others.

It is known that, every day, 8300 students nationwide do not show up for class. In 2012, 3,030,000 students nationwide do not get to complete high school. It was also recorded that only 59% of high school students graduated last year, leaving the remaining 41% wandering and wondering what next to do. An alarming research shows that 75% of criminals incarcerated are high school dropouts and 90% of kids in juvenile correctional facilities are high school students or dropouts. The situation is beyond teachers and principals, it is now becoming a social problem. Some schools have gone the extra mile of organizing extra classes for students who do not perform well so they can pick up lessons slower and get to graduate. However, most students do not show up for these classes. Some students are punctual yet they choose not to write their final exams.Another side of the problem is that dropout rates are high among Hispanics (20.7%) because of the language barrier. Textbooks, assignments, tests and exams are all conducted in English which makes Spanish speaking students’ comprehension difficult. Our online tutoring company, having identified the problems on the ground, has decided to offer our services in the most flexible environment there is. We found out that 23 states allow dropouts to take their exit exams multiple times if needed.

We intend to:

Make our site seem like a social network; fun based features, technology advanced tutoring, encouraging discussions and sharing.

Provide live chat rooms for students and tutors to encourage interaction.

Make our Hispanic students and students of foreign origin take compulsory ESL classes to break the language barrier.

Take a monthly payment instead of daily and weekly payments like our competitors.

Hire college graduates as tutors.

Limit our live lectures to an hour a day (to accommodate our target audience).

Provide a mobile site to accommodate the technology advanced way teens use their phones.

We are well aware of our competition. Some companies are registered within the education system. They help students with homework problems, tests, quizzes and textbooks for a fee as you access or weekly as a subscriber, which is expensive. However, they do not provide interactive live classes and the responses seem automated.

We will get registered under the education service and work with schools that have had very low graduation rates. We will hire college graduate and a tech team to assist with any technical problem associated with the tutoring and response from users.

We know how expensive these extra classes and private tutors cost so we intend to make our fees affordable and worth the price.

2.1 Market Summary

The education system does contribute immensely to the economy; channeling out human resource needed for employment. 90% of jobs in the U.S.A will not hire a high school dropout or a person without a diploma. With over 40% of high school student’s non-graduates, the market is huge and we are definitely in the right business. Teenagers are high-tech lately therefore bringing their school needs to them in a way they enjoy, will surely help in fixing the problem. Our target market includes high school students who:

Failed their exit exams.

Were absent during exams.

Are in juvenile prisons and still want their diplomas.

Became a parent or caregiver.

Have previously tried a website offering similar service.

Are Hispanics or of foreign origin who need to break the language barrier.

Recently most high schools have introduced backup online classes therefore we believe the trend of online tutoring is not strange so it will be easy to operate and manage.

2.2 Swot Analysis:

The SWOT analysis of a company presents the rough draft of the company’s situation/position in the marketplace which is really important to determine the exact place where you are standing. To calculate the organization’s strengths along with weaknesses, environmental opportunities plus threats it easy to facilitate the organization for originates strategies in addition to attain its objectives. We are focusing on online tutoring which is the process of tutoring in an online, virtual atmosphere or networked surroundings in which educators and students are divided by time and space. Our online tutoring website, is an indication of the diversity of the wider Internet, and is experienced using numerous diverse approaches along with dealing with distinctive sets of users. As such, tutoring services are measured to be an obligation as it communicates to a child’s education. Parents are eager to spend huge amounts of cash as it relates to make certain that their child becomes successful in life. As such, these businesses are usually able to continue moneymaking along with cash flow optimistic in markets that are well thought-out to be affluent.

Strength:

Tutoring services usually are able to continue profitable in any financially viable climate due to the actuality that they are able to provide a service that is in continuous demand amongst the general community. One of the greatest features of a tutoring service is that they are capable of creating higher gross margins for their services.

One more significant aspect of online tutoring should be the reasonably low cost overhead connected with operating this kind of business.

Focusing on diverse student makes our site more interesting and knowledgeable which allows the students to build strong relationships among different cultural groups by using our social networking sites.

We are also focusing on live interaction between the tutors and students along with providing our services to the juvenile corrections students.

Students are more comfortable while learning online for the reason of elasticity of timing, one to one based approach of lessons, homework facilitates, live chat, offline homework assists along with use of compact disk services.

Weakness:

The primary weakness of this type of business is referred to operate this business with high quality service on a day to day basis as compared to other company’s services.

As we don’t have any certified teacher that may create doubt in our consumer's mind. They may question the tutors’ ability which may create huge impact on the relationship between our consumers and us.

Opportunity:

As our business takes some place in the marketplace we could easily hire experience and certified teachers or personnel for the improvement of our business.

We could create a huge community of diverse people who could later on help each other to assist in their career fields or planning for new business.

As the technology market has been growing immensely which lead our business grown along with that.

Threads:

As the online market field is huge, that’s why it is pretty obvious that a competitor could easily snatch the ideas and modify their services according to that or even lower their price rate according to that.

-Manage high quality

on a day to day basis.

-Certified teachers

-Low cost to startup business

-Create High gross margin

-Cultural diversity

-live interaction facility

-flexibility of time

Internal

S

Negative

Positive

W

-Competitors can

easily grasp service idea and start their service with at a cheaper price

T

O

-Diverse community group helps each other to think about new business

-Improved Technology

External

Competition:

Our website seeks to utilize its core competencies to accomplish a sustainable competitive advantage, in which competitors cannot present the identical value to customers that our website does. We are planning to (1) offer a high-quality, services which represent an image that is going to be identified among consumers; (2) we are creating a sense of community among consumers (by providing a facility of social networking among the student) who obtain the service; and (3) We’ll try to enrich the students moral or confidence level by providing the counseling with our tutors as a result they’ll get the courage they need and graduate. The intends to make on these competencies all the way through marketing efforts that amplify the number of services offered. It's significant that before we start the business we should take the time to compare the diverse features, description tools, and payment options, along with customer service in the online tutoring services of our competitors which gives us a clear idea of how to act in this business differently and make our own positions interested in. www.homeworkhelp.com -recommend over 3,000 learning modules in the central part of subjects included math, science, social studies, along with English. In accumulation, the site features regarding 8000 interactive, self-scoring quiz problem in addition to about 1200 Flash moving pictures.www.tutor.com- This site helps students to join with one of the expert tutors in their state-of-the-art online classroom. It's simple to work mutually on whichever assignment. Getting started is trouble-free. No need of any special hardware or else software— need a Microsoft Silverlight, a free web browser hook up that establish in seconds. www.e-tutor.com- eTutor Virtual knowledge is an online school make available that an in-depth syllabus to students in grades K-12 anyplace in the world. eTutor successfully promotes student education along with can amplify student knowledge in definite subjects along with topics throughout targeted components comprehensive in every lesson module.www.tutorvista.com- only hires qualified tutors. Nearly all have a masters otherwise Ph.D. degree as well as 5-10 years teaching experience as well as must pass rigorous qualification exams.www.assignmenthelp.com- Offer students solve their homework problems along with the quiz problems but they do not interact with the people which somehow make them weaker compare with other sites.

Service Offering:

There was a time when students walked miles to attain that supplementary support from their tutors in regulates to accomplish the obligatory level of understanding to do extremely well in their studies. Those days ended. Over the years, the World Wide Web comprises creates an online tutoring business that lives off the world wide teaching method. Seeking homework assistance otherwise known as tutoring services online will end all the hassle, and make it tremendously convenient. These tutoring services allocate student to make an agenda around their lifestyle, with no trouble finding a tutor that is experienced, as well as pay for merely the help that they essentially need. Service we are offering:

One-to-one online tutor service

Live interaction with tutors

Tutoring services to juvenile correctional services

Students can also interact with each other like a social networking site

Language exchange sessions

Our mission is to make available world-class tutoring in addition to high-quality service to students in the region of the world - anytime, anywhere. The student will be able to schedule sessions through their tutor in advance. Via equipment called Voice-Over-Internet-Protocol (VoIP), the student as well as the tutor can have a discussion naturally through headphone along with microphone by means of the students personal computer in addition be able to chat online. The student and also tutor could allocate their assignments on the white board and work on them together. Our company benefits from the extremely educated, low-wage-base graduate students who offer their services at a cost efficient price. In support of $120/month the students are able to compress unlimited tutoring 24/7. There are considerable discounts intended for multi -month contracts ($60/month used for 12 months). Tutoring can be for a specific subject or multiple subjects. We offer tutoring services on the following subjects:

Math; which includes Algebra, Science. History, Calculus, and English (for student whom English is a second language). In addition we will offer intro to college courses in the following subjects: Statistic, Accounting, Finance, and Economics.

The rates we are going to offer our students:

Individual tutoring, $18/hour C:\Users\MAMUN\Desktop\MY courses\Mgtk522\safe_image.php.jpg

2 people at $13 each/hour

3 people at 11$ each/hour

4 people at $9each/hour

5 people at $8each/hour

6 people at $7 each/hour

2.5 Keys to Success

There are many factors needed to successfully market our business. We need to make sure we meet the wants and needs of our students. Establishing our company values of our tutors and students will make sure everyone is on the same page. Everyone will never be on the same page as us nor have the same passion as us, but they need to understand and value the company values and be willing to promote and take a stand for who we are and what we do. Knowing our students will give us a firm understanding of what their needs are and where they need the most help. Another factor we need to take into consideration is expectations. We need to have clear expectations and let our tutors as well as our students know what we need from them. They will also be aware of the consequences if the requirements are not met. We also need to make sure that our students and our tutors know that this is not social time, it’s time to learn. We have standards and goals that need to be reached.

Being a leader is also an important factor. Leadership is a characteristic that expresses itself as one’s ability to lead others towards a common goal. Our common goal is to make sure each and every one of our students learns and passes their GED. As leaders we gain the respect of others and we are looked upon for guidance and wisdom. Knowledge is the sum total of what we learn academically and through our lives. Many of our students did not get this from their high schools but we are here to give them all they need to succeed. Knowledge growth is never ending and that is why we as owners and the tutors will make sure everyone is qualified and continues to take classes if and when needed. A balanced combination of all these factors is very important for our business to succeed.

2.6 Critical Issues

Education has completely changed. Before the only way of getting an education was from having to go to an actual school, but not anymore. Now education can come to you through the internet. Our students will be able to connect to the internet to study and interact with our tutors at any time. One of the issues we will have would be marketing our services. Many of our students still live with their parents therefore it might be best to advertise where the parents would be, like supermarkets. We can also market our services to local school and libraries. Many students go back to their high schools asking for help and some of the guidance counselors don’t know what to tell them. By offering our services we help the schools. We can also use free online advertising. They would advertise our website and expose us out into the world. Newspapers would also be a great way of advertising. We will also promote our services on social networks, like Facebook and Twitter.

Another issue that we may encounter is making sure our students go on-line and do the work. The activity level of a student will define the result they achieve. Considerable activity level will produce massive results, and we all want that. Every student will be given a goal and they should be able to complete it.

Another issue would be hiring the right tutors. We are not teachers but all tutors will be college graduates and understand the importance of education. As stated above knowledge growth is never ending. Each tutor should show confidence and knowledge. If for some reason a tutor feels overwhelmed and cannot do what is required, there is help for them as well. Confidence is hard for a lot of people and it can be learned. Once you do it and sometimes it will take more than one case the fear will subside and the confidence will emerge. The more confident you are the more confident your student will feel.

3.2 Financial Objectives

We have some underlying assumptions in our marketing plan that is :

The Tutoring Service will comprise an annual profit growth rate of 16% per year.

The Owner will get hold of $50,000 of debt funds to expand the business.

The loan will contain a 10 year term through a 9% interest rate.

Sensitivity Analysis which has to consider: The Tutoring Services’ revenues are reasonably sensitive to changes in the all-purpose economy. To a lot of parents, their children’s educations are a complete necessity, in addition to only a severe economic collapse would consequence in a lower revenue base for the industry. Moreover, we will go all-out to keep the expenditure of our Company’s services low, as well as such, the business will be able to flourish regardless of the current harmful economic conditions. C:\Users\MAMUN\Desktop\MY courses\Mgtk522\diploma.jpg

For a start-up, the applicable financial objective is likely to be paying attention primarily on survival - i.e. not running out of hard cash. Subsequent to a while (optimistically sooner rather than later) the our company aim to break even in addition to then start generating a revenue. Even better would be to produce positive cash flows out of those earnings. Medium-term financial objectives intended for the startup may then in addition contain making a return for the shareholder and increasing the resource's value of the business. Nevertheless, as a business becomes entrenched and its services in addition to operations become more shaped, the character of its financial objective changes.

$18 an hour @ 2 hours= $36

Student #1 = $36 per session 2x a week= $72x2 twice a month = $144

Student #2 = $36 per session 2x a week= $72x2 twice a month = $144

Total = $288 a month per tutor

The factual opportunity of this business is that there are hardly any costs connected with the operations. Some expenses include gas in addition to transportation to congregate with students away from his home plus occasional handouts. Our company has reserved 3 rooms in a convenient office place for the students who need face to face tutoring. Additionally, we incur Internet service supplier fees, along with every two years we are planning to buy a new computer. Fixed expenses are correspondingly limited.Below is the expense list-

INCOME STATEMENT:Explore with your tutor

Estimated Revenue: (per month) $864 ($288 x3 tutors)

Expenses: ‐

Website Maintenance $35

Office Supplies‐paper, pencils, etc $20

Books $30

Advertising/Promotions $60

Other $30

Total Expenses $175

A. Net Profit $864

B. Taxes + Expenses (100 + 175) $275

C. Net Profit After Taxes $589 ( $589/3 = $196 per tutor)

3.3 Target Market

The target market of www.scecondchance.com is high school dropout students, who have the willingness to complete their study. Regardless of the improvements, U.S. high school students are motionless failing to maintain up with international peers, which put into concerns in relation to U.S. competitiveness taken as a whole. The U.S., which previously had one of the uppermost graduation rates of any developed country, has slipped as well as at the present ranks 22nd out of 27 developed countries, according to a 2012 ranking through the Organization for Economic Cooperation and Development. Students who are deficient in a high school diploma are supplementary likely to be without a job in addition to earn, on a regular, far less than those who protected the sheepskin.(http://online.wsj.com/article/SB10001424127887323301104578256142504828724.html)C:\Users\MAMUN\Desktop\MY courses\Mgtk522\child studying 3.png

This thing makes us think and we decided to design our project for the high school dropout Students and their Parents who. According to the behavioral and psychological prospective our target audience is-

Students who at present leave their public or private schools in New York State

Who are ambitious as well as go all-out for good grades in order be conventional into a good college

Who wants a speedy response to their work

Who wants a tutor they can believe, is well-informed

Students who Know how to make use of the internet to submit documents

Who want reasonably priced tutoring

Now if we think about the The demographic prospective target segments then-

New York Statistics

Dropout Rate 26%

As the table shows the rate of groups dropout from high school and we are trying to capture almost all the groups. While this analysis has to first and foremost focused on accomplishment differences based on demographic characteristics, attainment gaps among other groups could also be addressed.

3.4 positioning

Marketing from an online tutor’s viewpoint involves the procedure of creating positive associations with equally your students along with potential students based upon their educational objective and requirements The considerate that comes from this category of relationship facilitate lead to the formation of classes that are inspiring, challenging, enjoyable, and filled with assessment from your student’s viewpoint. This procedure benefits the tutor from side to side classes that prove to be admired as well as economically rewarding. Marketing position of our service be supposed to modify to meet the current circumstances of the market for our competitors services. The capability of a company to regulate will be enhanced to a great extent by an up-to-date knowledge of the marketplace increase through numerous monitoring. Through having good data regarding consumers, the segments they fit into as well as the buying motives of those segments, can help us to select the position that constructs the most sense. secondchance.com is an attempt on the element of tutors to provide you maximum support by the technique of pooling their subject acquaintance exclusively for the students' understanding as well as knowledge improves. It is a highly reachable source of gaining thoughtfulness in subject of administration and getting successful homework facilitate and assignable sustain in topics like English, math, science etc. C:\Users\MAMUN\Desktop\MY courses\Mgtk522\img8E.jpg

College Reading

Student Achievement (GPA)

Use our tutor service

4.1 Contingency planning

Our Online tutoring services are obtainable for various types of subjects, including guidance for exams, so that the students can be well prepared before the exam. We are also offering help students in carrying out their projects and assignments. Our services are ideal for:

Children whose parents are working, however like to make certain that the kids do not misplace out on their studies.

Students seeking out help for particular projects as well as assignments.

Students who are weak in studies in addition to need added attention

Students with extraordinary needs, who require that extra slight attention to construct them at par through other students

Talented students who have inquired to gain knowledge of more

We are focusing on some relevant issues which will help us to deal with any difficulties. Such as Our Online tutoring services offer parents the chance to keep an eye on the progress of their children from time to time. The one-to-one communication without meeting face-to-face is good for the students, who are normally cautious in asking questions and illustrative their doubts. We have a very clear with guideline and when any students registered with us they have to agree with all the condition we have made. In the guideline we are planning to include the prices , schedule of the online and on-site classes, discipline instruction, academic policy,and so on.This thing will help us to solve any dispute.

Here is a sample of our prospective planned features:

Secondchance.comWebsite view ( features)

Home About Us Service Contract Tutors Reference Log in FAQS

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5.0 Conclusion

To conclude, they explore with your tutor service is an effective way to increase student achievement, and also create a substantive impact on student grades, along with significantly improves the GPA’s of underprivileged students. The student who is unable to finish their school and for any reason have to stop their study in the middle of the way , here is the good news we are here to help you. This is not to say that the our services will hopefully turn D students into honor roll students by itself. As a substitute, students motivated to use the system will discover they're on the whole grades improving. Additionally, using our online tutoring service allows many students to save money. It is predictable that several thousand dollars per year possibly will be saved through using an online tutoring service. As students become more knowledgeable at working together online, a number of of the online facilitation roles can be allot of the students. On the other hand, the students will necessitate advice and training in order to become flourishing collaborators. Therefore, all the facilities are available here .C:\Users\MAMUN\Desktop\MY courses\Mgtk522\Tutor-Online.jpg