Marketing Strategies Adopted By Companies

Published Date: 02 Nov 2017

BY COMPANIES INVOLVED IN

E-COMMERCE

SUBMITTED BY:-

BHARAT MAHAJAN

A3914710042 [43]

ASB, NOIDA.

ACKNOWLEDGEMENT

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E-COMMERCE: INTRODUCTION

Business has been looking for ways to increase their profits and market share. The search for more efficient ways to carry out business activities has been driving another revolution in the world of business .This revolution is known as electronic commerce. Any purchase or sale of goods through an electronic communications medium. They see electronic commerce as a "wave of future". One of the most visible icons of the IT Revolution is the internet – the world wide web. Which is a gigantic anarchic network of computers worldwide, which is essentially used for communication, interaction, interactive long distance computing and exchange of information. E-commerce exists because of internet. It has born on the net and is growing with the net. It involves carrying business on and through the net. E-commerce is a product of the digital economy. It is a source of a paradigm shift, in redefining technology, individual and global societies as well as national and global economies. Electronic commerce is a symbolic integration of communications, data management, and security capabilities to allow business applications within organizations to exchange information related to the sale of goods and services. Communication support the transfer of information from the originator to the recipient.

Security mechanisms authenticate the source of information, guarantee the integrity of the information received, prevent disclosure of information to inappropriate users. Prior to the development of e-commerce, the process of marketing and selling goods and services was a mass-marketing and sales-force driven process. Customers were viewed as passive targets of advertising. Selling was conducted in well-insulated "channels" .Consumers were trapped by geographical and social boundaries, unable to search widely for the best price and quality. E-commerce has challenged much of this traditional business thinking.

E-COMMERCE DEFINED:-

"Electronic commerce is commerce through any electronic media, such as TV, fax, and online networks. Internet-based commerce makes use of any Internet facility and service ie sale and purchase of any goods and services with the help of any electronic devise is called e-commerce.

BENEFITS/FEATURES OF E-COMMERCE:-

Electronic commerce increases the speed, accuracy, and efficiency of business and personal transactions. The benefits of E-commerce include the following:•

Ubiquity:

Electronic commerce is ubiquitous, meaning that it is available everywhere all times. It ease the market from being restricted to a physical space and makes it possible to shop from your desktop, at home, at work, or even from your car using mobile commerce .From customer point of view, ubiquity reduces transaction costs – the costs of participating in a market. For any kind of transaction it is no longer necessary to spend time travelling to the market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to transact in a marketplace. Cognitive energy refers to the mental effort required to complete a task.

Global Reach:

Electronic commerce technology allows commercial transactions to far overseas and national boundaries more conveniently and cost effectively than is true in traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of the world’s online population. The total number of users or customers an e-commerce business can obtain is a measure of its reach.

Richness:

Information richness refers to the complexity and content of a message.

Universal Standards:

The technical standards to conduct e-commerce are Universal standards – They are shared by all nations around the world. The universal technical standards of e-commerce greatly lower the market entry costs. The cost merchants must pay just to bring their goods to market. At the same time, for consumers, universal standards reduce search cost – the effort required to find a suitable products.

Interactivity:

Electronic commerce technologies are interactive, meaning they allow for two-way communication between merchant and consumer .It allows an online merchant to engage a consumer in ways similar to a face-to face experience , but on a much more massive , global scale.

Information Density:

The internet and the Web has vast information density –the total amount and quality of information available to all market participants, consumers, and merchants are same. Electronic commerce technologies reduce information collection, storage, processing, and communication costs .At the same time; these technologies increase greatly, the accuracy and timeliness of information-making information more useful and important than ever. As a result information becomes more plentiful, cheaper and of higher quality.

Types of E-Commerce:

There are different types of e-commerce and many different ways to characterize these types.

The five major types of e-commerce are:

1. B2C

2. B2B

3. C2C

4. P2P

5. M-Commerce

B2C:

(Business-to-Consumer)The most commonly discussed type of e-commerce is Business-to-Consumer (B2C) e-commerce, in which online business attempt to reach individual consumers is done. It has grown exponentially since 1995, and is the type of e-commerce that most consumers are likely to encounter.

B2B: (Business-to-Business)

In this type of e-commerce, one business focuses on selling to other business .It is the largest form of e-commerce. The ultimate size of B2B e-commerce could be huge. At first, B2B e-commerce primarily involved inter-business exchanges, but a number of other B2B business models have developed, including e-distribution,B2B service providers, matchmakers, and info-me diaries that are widening the use of e-commerce.

C2C:

Consumer-to-Consumer C2C e-commerce provides a way for consumers to sell to each other, with the help of an online market maker such as the auction site .In C2C e-commerce, the consumer prepares the product for market, places the product for auction or sale, and relies on the market maker to provide catalogue, search engine, and transaction clearing capabilities so that products can be easily displayed, discovered, and paid for.

P2P: (Peer-to-Peer)

Peer-to-Peer technology enables Internet users to share files and computer resources directly without having to go through a central Web server. In peer-to-peer’s purest form, no intermediary is required. Entrepreneurs and venture capitalists have attempted to adapt various aspects of peer-to-peer (P2P) e-commerce e.g. Napster.com established to aid internet users in finding and sharing music files. It is partially peer-to-peer because it relies on a central database to show which users are sharing music files.

M-commerce:

Mobile commerce or m-commerce refers to the use of wireless digital devices to enable transactions on the Web. These are devices which utilize wireless networks to connect cell phones and handheld devices to the Web. Once they are connected, mobile consumers can conduct many types of transactions, including stock trades, banking, travel reservations, and many more.

B2G: Business to Government

E-Commerce Business Models business model is a set of planned activities (sometimes referred to as business process) designed to result in a profit in a marketplace. The business model is at the centre of the business plan. A business plan is a document that describes a firm’s business model. An e-commerce business model aims to use and leverage the unique qualities of the internet and the World Wide Web.

Categorizing E-Commerce Business Models:

Major B2C business models:

There are a number of different models being used in the B2C e-commerce arena. The major models include the following:

Portal

:- It offers a powerful search tools plus an integrated package of content services; typically utilizes a combined subscription/advertising revenue/transaction fee model may be general or specialized.

E-tailer:

-It is a online version of traditional retailer; includes virtual merchants (online retail stores), clicks and mortar e-tailers (online distribution channel for a company that also has a physical store); catalogue merchants (online version of direct mail catalogue); online malls (online version of mall); manufacturers selling directly over the Web.

Content Provider

- Information and entertainment companies that provide digital content all over the Web; typically utilizes an advertising, subscription, or affiliate referral fee revenue model.

Transaction broker:

- It processes online sales transactions; typically utilizes a transaction fee revenue model.

Market creator:

- It uses Internet technology to create markets that brings buyers and sellers together; typically utilize a transaction fee revenue model.

Service provider:

- It offers services online.

Community provider

- It provides an online community of like-minded individuals for networking and information sharing; revenue is generated by referral fees, advertising, and subscription.

Major B2B business models:

The major business models used to date in B2B arena include: •Hub, also known as marketplace/exchange – electronic market place where suppliers and commercial purchasers can conduct transactions; may be general (a horizontal marketplace) or specialized (a vertical marketplace).

E-distributor: - Supplies products directly to individual businesses.

B2B service provider: - Sells business services to other firms.

Matchmaker: - Link business together, changes transaction on usage fees.

Infomediary: - Gathers information and sells it to business.

Major C2C business models:

A variety of business models can be found in the customer-to-customer e-commerce, peer-to-peer e-commerce, and m-commerce areas:

•C2C business models connect consumers with other consumers .The most successful has been the market creator business model used by eBay.com.

•M-commerce business models take traditional e-commerce models and leverage emerging wireless technologies to permit mobile access to the Web.

•E-commerce enablers business models focus on providing the infrastructure necessary for e-commerce companies to exist, grow, and prosper.

Key business concepts and strategies applicable to e-commerce:

•Industry structure : The nature of players in an industry and their relative bargaining power – by changing the basis of competition among rivals , the barriers to entry , the threat of new substitute products , the strength of suppliers , and the bargaining power of buyers.

•Industry value chains: The set of activities performed in an industry by suppliers, manufacturers, transporters, distributors and retailers that transforms raw inputs into final products and services – by reducing the cost of information and other transaction costs.

•Firm value chains: The set of activities performed within an individual firm to create final products from raw inputs – by increasing operational efficiency.

•Business strategy: A set of plans for achieving superior long-term returns on the capital invested in a firm – by offering unique ways to differentiate products, obtain cost advantages, compete globally, or compete in a narrow market or product segment.

E-Commerce Security Environment

It is difficult to estimate the actual amount of e-commerce crime for a variety of reasons. In many instances, e-commerce crimes are not reported because companies fear of losing the trust of legitimate customers. And even when crimes are reported, it may be hard to quantify the losses incurred .The most serious losses involved theft of proprietary information and financial fraud. Online credit card fraud is perhaps the most high profile form of e-commerce crime. In some cases, the criminals aim to just deface, vandalize and/or disrupt a Web site, rather than steal goods or services. The cost of such an attack includes not only the time and effort to make repairs to the site but also damage done to the site’s reputation and image as well as revenues lost as a result of the attack. Estimates of the overall cost of the various forms of cyber vandalism range into billions.

What is Good E-Commerce Security?

What is a secure commercial transaction? Anytime a user goes into a market place , he/she takes risks, including the loss of privacy (information about what you purchased).The prime risk as a customer is that you do not get what you paid for. As a merchant in the market, you don’t get paid for what you sell, Thieves take merchandise and then either walks off without paying anything, or pay you with a fraudulent instrument, stolen credit card, or forged currency. Burglary, breaking and entering, embezzlement, trespass, malicious destruction, vandalism – all crimes in traditional commercial environment – is also present in e-commerce. However, reducing risks in e-commerce is a complex process that involves new technologies, organizational policies and procedures, and new laws and industry standards that empower law enforcement officials to investigate and prosecute offenders.

Security Threats in the E-Commerce Environment:

From the technology perspective, there are three key points of vulnerability when dealing with e-commerce: the client, the server and the communication pipeline.

Malicious Code

It includes a variety of threats such as viruses, worms, Trojan horses, and "bad applets". A virus is a computer program that has the ability to replicate or make copies of it, and spread to other files. In addition to the ability to replicate, most computer viruses deliver a "payload" (destroying files, reformatting the computer hard drive or causing programs to rum improperly. A Trojan horse does something other than expected. The Trojan horse is not itself a virus because it does not replicate, but is often a way for viruses or other malicious code to be introduced into a computer system. Bad applets also referred to as malicious mobile code, are expected to become an increasing problem as java and Active X controls become more common place. Malicious code is a threat to the system’s integrity and continued operation, often changing how a system functions or altering documents created on the system. In many cases the user is unaware of the attack until it affects the system and the data on the system.

Hacking and Cyber vandalism:

A hacker is an individual who intends to gain unauthorized access to a computer system. Within the hacking community, the term cracker is typically used to denote hacker with criminal intent although in the public press, the terms hacker and cracker are used interchangeably. Hackers and crackers get unauthorized access by finding weaknesses in the security procedures of Web sites and computer system ,often taking advantages of various features of internet that make it an open system that is easy to use.

Cyber vandalism is intentionally disrupting, defacing, or even destroying the site. Group of hackers called as "tiger teams" are used by corporate security departments to test their own security measures. By hiring hackers to break into the system from outside, the company can identify weaknesses in the computer systems.

Dimensions of E-Commerce security:

There are six dimensions to e-commerce security:

1. Integrity

2. No repudiation

3. Authenticity

4. Confidentiality

5. Privacy

6. Availability

Integrity refers to the ability to ensure that information being displayed on a Website, or transmitted or received over the internet, has not been altered in any way by an unauthorized party.e.g. An unauthorized person intercepts and changes the contents of an online communication, such as by redirecting a blank wire transfer into a different account, the integrity of the message has been compromised because the communication no longer represents what the original sender intended. Non repudiation refers to the ability to ensure that e-commerce participants do not deny (I.e. repudiate) their online actions. Authenticity refers to the ability to identify the identity of a person or entity with whom you are dealing on the internet. How does the customer know that the Web

site operator is who it claims to be? How can the merchant be assured that the customer is really who he/she say he/she is? Someone who claims to be someone they are not is "spoofing" or misinterpreting themselves. Confidentiality refers to the ability to ensure that messages and data are available only to those who are to view them. Confidentiality is something confused with privacy, which refers to the ability to control the use of information a customer provides about himself or herself to an e-commerce merchant. Availability refers to the ability to ensure that an e-commerce site continues to function as intended. E -Commerce security is designed to protect these six dimensions. When any one of them is compromised, it is a security issue.

Risk management

Risk : "The possibility of loss or injury." E-commerce risk involves understanding potential problems that might occur in the business and affect on success. Risk management is an activity undertaken to lessen the impact on potentially adverse events on business. Risk management is an investment .There is costs associated with it. The investment in risk management depends upon the nature of the business.

Risk Assessment:

The first step is to inventory the information and knowledge assets of E-commerce site and company. What information is at risk? Is it customer information, proprietary designs, business activities, secret processes, or other internal information, such as price schedules, executive compensation, or payroll? For each type of information try to estimate the losses for the firm. Based on the quantified list of risks, one can start to develop a security policy I.e. asset of statements prioritizing the information risks, identifying acceptable risk targets, and identifying the mechanisms for achieving these targets.

PAYMENT SYSTEM:

TYPES OF PAYMENT SYSTEM

There are five main types of payment systems:

1. Cash

2. Checking transfer

3. Credit cards

4. Stored value

5. Accumulating balance.

Cash

Cash, which is legal tender, defined by a national authority to represent value, is the most common form of payment in terms of number of transactions. The key feature of cash is that it is instantly convertible into other forms of value without the intermediation of any other institution. For instance, free airline miles are not cash because they are not instantly convertible into other forms of value- they require intermediation of by a third party (the airline) in order to be exchanged for value (an airline ticket) . Private organizations sometimes create form of private cash called scrip that can be instantly redeemed by participating organizations for goods or cash. Example includes Green Stamps and other forms of consumer loyalty currency.

Checking Transfer

Checking Transfers which are transferred directly via a signed draft or check from a consumer’s checking account to a merchant or other individual are the second most common form of payments in terms of number of transactions and the most common in terms of total amount spent. Checks can be used for both small and large transactions, although typically they are not used for micro payments. Checks have some float (it can take up to ten days for out-of-state checks to clear) and the unspent balances can earn interest. Checks are not anonymous and required third party institutions to work. Checks also introduce security risks for merchants. They can be forged more easily than cash; hence authentication is required. For merchants, checks also present some additional risk compared to cash because they can be cancelled before they clear the account or they may bounce if there is not enough money in the account.

Credit card

A credit card represents an account that extends credit to consumer, permits consumers to purchase items while deferring payment, and allows consumers to make payment to multiple vendors at one time. Credit card association such as Visa and MasterCard are nonprofits associations that set standards for the issuing banks – such as Citibank- that actually issue the credit cards and process transactions. Other third parties (called processing centres or clearinghouses) usually handle verification of accounts and balances. Credit card issuing banks act as financial intermediaries, minimizing the risk to the transacting parties.

Stored Value

Accounts created by depositing funds in to an account and from which funds are paid out or withdrawn as needed are stored-value payment systems. Stored value payment systems are similar in respects to checking transfers – which also stored funds – but do not involve writing a check. Example includes debit card, gift certificates, prepaid cards and smart cards. Debit cards look like credit cards, but rather than providing access to a line of credit, they instead immediately debit a checking or other demand deposit account. For many consumers, the use of debit card eliminates the need to write a paper check. Be cause debit cards are dependent on funds being available in consumer’s bank account, however, large purchases are still generally paid for by credit card.

Accumulating balance

Accounts that accumulate expenditure to which consumers make periodic payments are Accumulating balance payment systems. Traditional examples include utility, phone, and credit card bills s, all of which accumulate balances, usually over a specified period (typically a month), and are paid in full at the end of the period.

Online Market Research:

Market research involves gathering information that will help a firm identify potential products and customers .There are two general types of market research .Primary research involves gathering first-hand information using techniques such as surveys, personal interviews and focus groups. This type of research is typically used to gain feedback on brands, products, or new marketing campaigns where no previous study has been done. Secondary research relies on existing, published information as the basis for analyzing the market. Both primary and secondary research can be completed online more efficiently, less expensively, and more accurately than offline. In addition to two different approaches to market research, there are two types of data to be studied. Quantitative data is data that can be expressed as a number, such as percentage. Quantitative data can be analyzed using statistical programs that identify relationship between certain variables, or factors that affect how someone responds. Qualitative data is data that cannot be easily quantified, such as opinions, survey questions that yield qualitative responses are analyzed by grouping responses into similar sub segments based on the answer given. One type of analysis is content analysis, which tries to identify the major categories of responses given.

Primary Research:

Surveys and questionnaires are the most popular and frequently used market research tools. Using a survey instrument which is a list of questions, researchers can approach groups of people to ask their views on virtually any imaginable topic. Online surveys can be typically being administered more quickly and less expensively than traditional mail or telephone surveys. Companies can hire an outside market research firm to conduct the survey or create and administer their own. Online surveys also make it possible to track respondents and follow up with those who haven’t yet completed survey, which help to improve response rates, the percentage of people who complete a survey. A low response rate can damage the validity, or believability, of a survey’s results. Feedback forms, which ask users to provide input regarding a site’s operations in a set format, are another type of inline survey. Requesting regular input from site visitors may provide more qualitative data, which is more difficult to analyze, but the resulting information can assist in improving and enhancing site performance. Personal interviews are another primary research tool. The interview is generally guided by a set of questions very similar to survey instrument. Although it is more difficult to incorporate personal interviews within Web sites, it is possible to conduct research online via live chat or e-mail, with trained researcher interacting with the study participant’s .Personal interviews offer an opportunity to gather more in-depth information on a topic. In some cases, personal interviews are used as second phase of a research project, following initial information gathering by survey.

Secondary Research

It involves gathering information using WEB sites as the information source. The Key to being efficient and effective as a researcher is identifying the WEB sites most likely to provide answers to the questions posed in the research .By establishing and agreeing on the key question to be answered through market research , as well as why that information will be useful , researchers can zero in on their information needs. Understanding how the information will impact other decisions also helps to further refine information collection.

E-COMMERCE COMPANIES ALL OVER THE WORLD

Since e-commerce is a very common term nowadays their are many comapanis involved in E-commerce all over the world a well as in India and gives the most finest and tangible e-commerce solutions, provide e-commerce solution at a high end taking most care of the privacy and security of the e-commerce website. E-Commerce service are inclusive of shopping carts, database programmers, shopping carts, graphics, e-business, Flash designs etc.

Flipkart

www.flipkart.in

http://upload.wikimedia.org/wikipedia/en/8/85/Flipkart_india.png

Flipkart started in the year of 2007, Flipkart is one of the most leading online shopping sites in India. One can buy products of various categories such as music, games, cameras, computers, healthcare and personal products through this site. It has over 3 million registered users and sell more than 30,000 products in a day to its customers. There are providing the customer with various add on services offered by the site such as free shipping all over the country, cash-on-delivery, EMI and 30 days replacement policy make it a shopping destination favourite among people.

Flipkart started with selling books. In 2010, they added media and mobile phones and accessories to their catalogue. In 2011, product launches included cameras, computers, pens & office supplies, computer accessories, home and kitchen appliances, personal care, health care, gaming consoles, audio players and televisions. In 2012, product launches includes health & beauty products, Life style products which includes watches, belts, bags & luggage.

In November 2011, Flipkart launched a new Electronic Wallet feature that allows shoppers with a interactive way to purchase credit to their Flipkart account using credit or debit cards, and can subsequently be utilised to make purchases on the site, as and when required. From June 2012, Flipkart allowed consumers to buy toys, posters and from October 2012, Flipkart entered into apparel retailing.

Snapdeal

www.snapdeal.com

http://nextbigfish.files.wordpress.com/2011/10/snapdeal-logo.gif

Get discounted deals almost on every product on this India’s fastest growing e-commerce website. By February 2012 snapdeal had more than 15,000,000 registered users and more than 50,000 featured merchants.

In January 2011, Snapdeal received a funding of $12 million from Nexus Venture Partners and Indo-US Venture Partners. Subsequently, in July 2011, the company raised a further $45 million from Bessemer Venture Partners, along with existing investors Nexus Venture Partners and Indo-US Venture Partners, taking the total investment in the company to $52 million.

Myntra

www.myntra.com

http://upload.wikimedia.org/wikipedia/commons/3/30/Myntra-Logo.png

Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. It is one of the leading online fashion store in India where you can find fashionable and trendy clothes for men, women and kids. You can buy apparels of different brands and avail discounts on their offers.

Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners.

The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few. However, in 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products.

From 2007 to December 2010, Myntra.com was in the business of online demand personalization. The products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries, wine glasses.

Homeshop18

www. Homeshop18.in

http://www.couponoye.com/images/logos/homeshop18-logo.png

HomeShop18 has partnered with major brand owners such as Reebok, Nokia, LG, Motorola, Philips, Kaya, and Godrej. Homeshop18 is one of the largest electronic retailing companies of India which sells its products through Internet, TV and mobile. It offers a diverse range of mercandise including apparels, jewellery, books, home appliances, toys and electronic items. It has a customer base of over 5 million and delivers products to more than 50 cities in India. With its highly user-friendly website, it provides a completely hassle free shopping experience.

HomeShop18 acquired CoinJoos.com, an online books, movies and music retailer in August, 2011 for an undisclosed amount. The acquisition is the main contributor to HomeShop18.com's Books catalogue.

The HomeShop18 television channel was launched on 9 April, 2008. The television network can be currently seen on cable, satellite and some terrestrial channels in India.

eBay

www.ebay.in

http://www.logodesignlove.com/images/evolution/ebay-logo-01.jpg

eBay India is one of the largest online marketing site that offers diverse products. In most of electronic products EMI for 3 or 6 months is available with HDFC. They offer deals of the week with good discounts.

eBay Inc. (stylized as ebay) is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Millions of collectibles, decor, appliances, computers, furnishings, equipment, domain names, vehicles, and other miscellaneous items are listed, bought, or sold daily on eBay. In 2006, eBay launched its Business & Industrial category, breaking into the industrial surplus business. Generally, anything can be auctioned on the site as long as it is not illegal and does not violate the eBay Prohibited and Restricted Items policy.Services and intangibles can be sold, too. Large international companies, such as IBM, sell their newest products and offer services on eBay using competitive auctions and fixed-priced storefronts.

Fernsnpetals

www.fernsnpetals.com

http://www.indiaretailing.com/upload/newsimage/fernspetals-logo.jpg

The Ferns 'N' Petals (FNP) is known for good quality flowers & flower arrangements. It has been claimed that it is a leading Florist in India. Send the flowers to your loved ones from this site and give happiness to them.

Ferns 'N' Petals a leading florist in India, has been associated with good quality flowers & flower arrangements. FNP, the only Indian name at par with international flower brands in both quality and designs and provide one-stop solution to its customer for all flower requirements including. Either it is for daily or occasional gifting or for floral decoration in weddings, corporate events and individual parties. Buy and send flowers to India or globally and gift your loved ones with exotic and exquisite flower arrangements delivered throughout Indian cities and a number of international centres. Send flowers online to your near and dear ones on any of the occasions with the help of the famous florist of India at your ease and comfort. They assure you to deliver your order within stipulated time schedule. Ferns 'N' Petals has redefined the concept of flower retailing, making even rare flowers readily available to the Indian consumers. Apart from the strong retail network of outlets all around India, the company has a wide presence of flowers on net as well as to provide you the comfort of buying and sending flowers online.

QUIKR.COMhttp://www.akosha.com/images/company_logo/d06f09a5-14c6-45af-a069-c62d2ef99019.jpg

It is a community classifieds Website which enables people in the same city to meet, trade, share ideas and help in various areas, such as household goods, cars and bikes, services, real estate, jobs, and matrimonial. . The company was formerly known as Kijiji India Private Limited and changed its name to Quikr India Private Limited in June, 2008. The company was incorporated in 2005 and is based in Mumbai, India.

The company is joint investment by Matrix Partners India, Omidyar Network, Norwest Venture Partners and invested in by eBay Inc.

It was started in 2008, by Pranay Chulet, CEO. It has a user base of 80 million users every month to their address needs.

It was basically launched so that people in the local community could come together, meet, trade and help each other in many ways. Community members can come here to find an apartment to live in, sell their old car, bike,music system, laptop or furniture, promote their small business, find a tuition class or get a break as a model or actor, join a salsa class, get an audience for a local event, buy any item that they might want or have to offer and make new friends while doing all of the above.

It is one of the India’s leading horizontal classifieds.

160 categories in over 83 cities.

1.8 Crore consumers every month.

Amongst world’s Top 250 private companies.