History About The Ecommerce Website For Primark

Published Date: 02 Nov 2017

Programme : Business information systems.

Year: 3

Semester: B

Student Number: u1151552

Aim: The main purpose of this project is to develop an online store that sells (PRIMARK products) clothes and accessories for men, women and children to customers on the internet.

Objectives:

To research into and report on design methodologies for the development of ecommerce websites

To research into and report on the usability aspects of developing a ecommerce website in the clothing sector.

To research into and report on identify ethical, legal, social, and professional issues relating to the ecommerce website in the clothing sector.

To identify and justify tools and techniques and methods

To analyze requirements on Primark company.

To design and built a website e commerce system for Primark taking into account finding objectives 1, 2, 3, 5 using the tools ect. Identify in four tools and techniques and methods.

Produce evaluation and conclusion.

Rationale: With the e-commerce web system, the business owner will have the opportunity to increase the sales. E-Commerce is a type of business that is growing very fast. Everyday more people are choosing to buy from home. The customer can shopping more effectively. Working from home will provide him more freedom since he will be able to schedule when to work.

Facilities required: Dreamweaver

ASP.net

Microsoft SQL or My SQL

Adobe Photoshop

Flash

Supervisor allocated: Steve Martin

Project plan

Choosing the topic 02/25/2013

Preparing the project proposal 03/01/2013

Finalizing, submission of proposal 03/20/2013

Develop independence skills 04/01/2013

Develop report writing skills 04/10/2013

Develop Dreamweaver skills 04/25/2013

Develop ASP.net skills 05/10/2013

Design the structure of the website 06/01/2013

Apply ASP.net programming language 06/15/2013

Create ER diagram 06/25/2013

Create database 07/10/2013

Develop the skill database connect to the website 07/25/2013

Develop web security skills 08/25/2013

Testing and experiment the system 09/20/2013

Writing project repot 10/20/2013

Project completed 11/20/2013

Methodologies

Waterfall

The waterfall methodology involves a series of cascading steps that cover the development process with a small level of iteration between each stage. The major problem with using the waterfall methodology for the development of Web-sites . As has been described, the Web is fast moving environment and new technologies are becoming available almost daily. Any methodology used for the development of Web-sites must be flexible enough to cope with change.

Structures Systems Analysis and Design Method (SSADM)

This methodology was designed for the development of traditional, fairly large IS projects. It does not cover the whole life-cycle of a development project, but emphasizes the analysis and design stages, in the hope of reducing costly errors and omissions that might arise later. Some elements of SSADM could be ‘tailored’ into a Web development methodology, this

could hopefully reduce the likelihood of expensive code changes given the emphasis on analysis and design.

Prototyping

Prototyping helps people assess a version of a working system, rather than assess a description of an imagined future system. It is most useful for the development of "interactive applications" where the user is more concerned with the screen layout than the actual processes of the system. It may appear at first glance that prototyping would be ideal for the development of a Web-site. However, there are potential problems if prototyping was to be used for the development of

Web-sites. Firstly, prototyping has a tendency towards project "creep", where the users add components on to the prototype that are outside the initial system requirements. This leads to the problem of never knowing when the project is finished, as the Web-site would be in a constant state of prototype. Secondly, the target audience of a Web-site is much more diverse

than that of a traditional IS. Therefore the interface must be designed for a broad group of users, which gives rise to a problem when defining a set of users to evaluate the prototype.

Usability aspects of developing ecommerce website in the clothing sector.

Learn ability: System will be easy to use and that the users can achieve a successful interaction and maximum performance with the system.

Flexibility: System should allow the user to fulfill the task in different ways.

Consistency: The web pages should be consistent, if in the home page the navigation menu is on the top, then in the other web pages it should be on the top as well.

Customizability: it allows the user to customize the interface in order to adapt easily whit the system.

Recoverability: it will allow the user to amend any action errors that he may have. System should be able to support the user with help.

Accessible Design

Text: -

The background of a good website does not interrupt with the text.

The text is big enough to read but not too big.

The hierarchy of the information is perfectly clear

Columns of text are narrower than in a book to make reading easier on screen

Navigation:-

Navigation buttons and bars are easy to understand and use

Navigation is consistent throughout a website

Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on

Frames , if used, are not obtrusive

A large website has an index or site map

Links:-

Link colors coordinate with page colors

Links are underlined so they are instantly clear to the visitor

Graphics:-

Buttons are not big and dorky

Every graphic has an alt label

Every graphic link has a matching text link

Graphics and backgrounds use browser-safe colors

Animated graphics turn off by themselves

General Design:-

Pages download quickly.

First page and home page fit into 800 x 600 pixel space

All of the other pages have immediate visual impact within 800 x 600 pixels

Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text

Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages

Backgrounds:

Default gray color

Color combinations of text and background that make the text hard to read

Busy, distracting backgrounds that make the text hard to read

Text:-

Text that is too small to read

Text crowding against the left edge

Text that stretches all the way across the page

Graphics:-

Large graphic files that take forever to load

Meaningless or useless graphics

Thumbnail images that are nearly as large as the full-sized images they link to

Graphics that don't fit on the screen (assuming a screen of 800 x 600 pixels)

Blinking & Animation:-

Anything that blinks, especially text

Under construction" signs, especially of little men working

Animations that never stop

Junk:-

Junky advertising

Too many little pictures of meaningless awards on the first page

Multiple frame scroll bars in the middle of a page

E-Commerce Ethical and Legal Issues

Ethical Issues

 In general, many ethical and global issues of Information Technology apply to e-business. So, what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce.

 

Web tracking

 E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. Companies track individual’s movement through tracking software and cookie analysis. Programs such as cookies raise a batch of privacy concerns. The tracking history is stored on your PC’s hard disk, and any time you revisit a website, the computer knows it. Many smart end users install programs such as Cookie cutters, Spam Butcher, etc which can provide users some control over the cookies.

 The battle between computer end users and web trackers is always going on with a range of application programs.  For example, software such as Privacy Guardian, My Privacy, etc can protect user’s online privacy by erasing browser’s cache, surfing history and cookies.  To detect and remove spyware specially designed programs like Ad-Aware are present.

 

Privacy

 Most Electronic Payment Systems knows the identity of the buyer. So it is necessary to protect the identity of a buyer who uses Electronic Payment System.

 A privacy issue related to the employees of company is tracking. Monitoring systems are installed in many companies to monitor e-mail and other web activities in order to identify employees who extensively use business hours for non-business activities. The e-commerce activities performed by a buyer can be tracked by organizations. For example, reserving railway tickets for their personal journey purpose can be tracked. Many employees don’t want to be under the monitoring system even while at work. 

 As far as brokers and some of the company employees are concerned, E-Commerce puts them in danger zone and results in elimination from their jobs.  The manner in which employees are treated may raise ethical issues, such as how to handle displacement and whether to offer retraining programs.

 

Disintermediation and Reintermediation

 Intermediation is one of the most important and interesting e-commerce issue related to loss of jobs. The services provided by intermediaries are 

(i) Matching and providing information.

(ii) Value added services such as consulting.

 

Legal Issues

 is a chance of a crime over the internet when buyers and sellers do not know each other and cannot even see each other. During the first few years of e-commerce, the public witnessed many frauds committed over the internet. Let’s discuss the legal issues specific to e-commerce.

Copyright

 The copyright laws protect Intellectual property in its various forms, and cannot be used freely.  It is very difficult to protect Intellectual property in E-Commerce. For example, if you buy software you have the right to use it and not the right to distribute it. The distribution rights are with the copyright holder. Also, copying contents from the website also violates copy right laws.

 Domain Names

 The competition over domain names is another legal issue. Internet addresses are known as domain names and they appear in levels. A top level name is qburst.com or microsoft.com. Top level domain names are assigned by a central non-profit organization which also checks for conflicts or possible infringement of trademarks. Problems arise when several companies having similar names competing over the same domain name.  The problem of domain names was alleviated somewhat in 2001 after several upper level names were added to com.

 

REQUIREMENT ANALYSIS

Before the implementation of the design, the tools and features required for the achievement of a functional and effective design must be considered. To find out the tools required for the implementation of the thing design, we first consider what functionalities we wish to achieve with our site from the both the perspective of the customer and that of the administrator.

For effective usability, a good e-commerce site should be able to present the following functionalities to a customer:

Easy searching and selection of an item from a list.

Effective categorical arrangement of products.

Simple but effective links and navigation from home page to specific information and other required parts of the store.

Consistency in layout of product information.

Uncomplicated shopping cart procedure, with the ability to see if an item has been saved in the cart or not and to return to a different part of the site after adding an item to the cart.

Minimal and effective security notifications or messages.

The administrators interface should allow the administrator to perform the following functions:

Insert and remove database/product entries.

Query the database according to any chosen table field/attribute.

View statistics like general item stock and specific item stock.

Perform other database operations such as including new products and offers.

To be able to add the following functionalities, a number of technologies are considered as listed below:

A Relational Database

A Web Server

A Design/Scripting Language

An Operating System Platform

A Shopping Cart System

Similar system for aspect