Introduction To Organization Dominos Pizza

Published Date: 02 Nov 2017

CHAPTER 1

Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation who have their headquarters in Michigan, United States. It was founded in 1960, and has become the second-largest pizza chain in the United States behind Pizza Hut and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. They were sold to Bain Capital in 1998 and went public in 2004.

Early years

Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Michigan. The deal was secured by paying $75 as down payment and they borrowed $500 to pay for the store. After eight months, James traded his half of the business to Tom in lieu for a used Volkswagen Beetle. In 1965, Monaghan renamed the business Domino's Pizza, Inc. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti, Michigan.

International Expansion:

Its first international store was inaugurated in Winnipeg, Canada on May 12, 1983. The same year, they opened their 1,000th store overall. They opened their first store in the United Kingdom in a town named Luton which is 50km north of London, in 1985 along with their inauguration of their Tokyo store in Japan. By 1995, they had expanded to 1,000 international localities.

30-Minute Guarantee:

Their 30-minute guarantee strategy was started in 1973. According to this strategy, the customers were guaranteed their order’s delivery in 30 minutes since their order placing time otherwise they would get their pizzas or whatever was they ordered free of cost.

In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in a half hour.

This offer is still applicable in stores located in India, Columbia, Malaysia, Vietnam Turkey, Mexico and Singapore, in some countries a "Free Regular Pizza Voucher" is given to the customers instead of free pizzas if the delivery is done after 30 minutes.

CHAPTER 2

INTRODUCTION TO MANAGEMENT INFORMATION SYSTEM

What is Management Information System (MIS)?

Today’s manager is confronted with TWO main challenges:

Taking quick decisions,

Processing large voluminous information.

Before explaining what Management Information System is it would be beneficial if we know what the three words in this term mean. Knowing these three words would give a better knowledge of MIS.

Management:

Management is the art of getting work done through and with the help of people. It is done by performing the basic functions of management, viz. Planning, Organizing, Coordinating, Directing and Controlling. Whatever a manager does, he/she does it through Decision making. For the purpose of decision making Information is very important and vital.

Information:

Information is processed data, which is useful to the recipient. Information is something that tells the receiver doesn’t know, which reduces uncertainty, that has a surprise value and which has a real value in current decision.

System:

The word "System" is the most loosely held word in Management terms. A system is a set of inter-related elements working towards common objective/objectives. All systems function within some kind of environment. There are basically two types of systems, viz. Open Systems and Closed Systems. The open system is also called the cybernetic system which involves a feed back control loop.

So now Management Information System (MIS) is a set of interrelated components which collect, retrieve, process, store and distribute information to support decision making of managers in an organization.

A MIS utilizes the following components:

Computer H/w and S/w

Databases

Model Bases

Operating procedures

People

The moment we say MIS in current times it is automatically implied that it is a computer based MIS.

Categories of MIS:

There are basically seven (7) types of Information Systems. They are as follows:

TPS (transaction Processing System)

MIS (Management Information System)

DSS (Decision Support System)

ESS (Executive Support System)

CRM (Customer Relationship Management)

SCM (Supply Chain Management)

ERP (Enterprise Resource Planning)

CHAPTER 3

INFORMATION SYSTEM IN DOMINO’S PIZZA

Construction of MIS in Domino’s Pizza:

The construction of the MIS system in Domino’s is done in three different phases by different personnel. These personnel are as follows:

System Analyst

System Designers

System Builders

1. System Analyst: They clarify the business requirement to be implemented by the programmers.

2. System Designers: They may have to clarify the design, integration requirements and documentation that are used for the purpose of writing and testing the programme.

3. System Builders: They assume the primary responsibility for writing and testing the application software.

Installation of MIS in Domino’s:

The necessary hardware and software should start as soon as the design specifications of system are over during the installation process. This will help in the boosting of the system and its efficiency and effectiveness.

The personnel activity system inside the establishment is in charge of handling data passed on by staff working at dominos. This data consists of:

Price. Both the customer and sales department will have the price given to them as an invoice issued at the front desk at time of sales. The sales department store this information in their database so that they can calculate their business income.

Table number. The serving staff will get to know the table number of the customer as they need to know where the order has to be served.

Date and time. The office will be informed when the order of each customer was taken.

Payment mode. The mode of payment will be passed to the office to inform them how the transaction took place.

Domino's information system is highly complex that one must deal with it giving it high main concern requests swiftly and securely, ensuring that its messages reach their destination. The best example would be orders for food. The information that the Information System must gather in this case are:

What food was ordered, like pizza, drinks, sides, etc

Customer’s Name

Customers Address

Customer’s Contact Number

Payment details

The information gathered above is needed for each branch's day to day operations. After collecting this information it is sent to the head office, which assists the head office to gather statistics, such as:

The number of Pizzas sold.

Which type of pizza was most ordered by customers?

The time and place where they were ordered.

The total takings of a particular day.

The average number of items in an order

And so on. This information is without human intervention collected and sent, and this allows head office to have an overview of the business at any given time. They can calculate their best move in the competitive market due this time to time information.

Domino's restaurant ordering system distributes the following:

Customer order information: This information is distributed between the cooking staff in order to prepare the food and this information would also be distributed to the serving staff so as to the correct food being served to the correct customer.

Price/cost of order: This information would be distributed to both the customer as their invoice and the sales department of the restaurant.

The table number: This information would be distributed to the kitchen however this information is more important to the serving staff as they need to know where to serve the food and to which table so that the food is served to the correct customer.

Date and time of order: This information would be distributed to the restaurant office to inform them of when the order was placed.

How the customer paid: This information would be passed to the office to inform them of how customers have paid for their food either through cash or debit card or any other mode of payment.

CHAPTER 4

CONCLUSION

Domino’s is known for their best services. Domino’s commitment to home delivery pizzas has kept them up to the level as customers perceive and at the same time they have kept a good customer loyalty. Their Information System is also very effective and efficient. It is also complex but this complexity helps them to manage the information which is entered at one place but can be viewed by four departments whenever they want to. Their information is processed very smoothly. With the help of this information system only they can guarantee their 30-minute or else free delivery because using this system the cooks and the delivery men know when the order was placed and by what time it should be delivered to the customer.