Introduction And Company Profile

Published Date: 02 Nov 2017

Part 2

Company information:-

Introduction and company profile:-

Wipro Ltd is a global information technology, consulting and outsourcing company with 140,000 employees serving over 900 clients in 57 countries. The company posted revenues of $7.37 billion for the financial year ended Mar 31, 2012.

Wipro helps customers to do business superior leveraging our industry-wide skill, deep technology skill, comprehensive portfolio of services and a vertically aligned business model. Our 55+ dedicated emerging technologies ‘Centers of Excellence’ enable us to attach the latest technology for deliver business facility to our clients.

Wipro is worldwide recognized for its innovative approach towards delivering business value and its commitment to sustainability. Wipro champions optimized employment of natural resources, capital and talent. Today we are a trusted partner of choice for global businesses looking to ‘differentiate at the front’ and ‘standardize at the core’ through technology interventions.

In today’s world, organizations will have to fast reengineer themselves and be more responsive to changing customer needs. Wipro is well positioned to be a partner and co-innovator to businesses in their transformation journey, identify new growth opportunities and facilitate their foray into new sectors and markets.

1.2 Company profile:-

Wipro, one of the world's most trusted brands, is a name with a long history. Here's a short of our journey to date:

Established in 1945 as Western India Vegetable Products Limited in Amalner, Maharashtra.

February 1946 issue IPO for capital.

In 1981 Wipro venture in to IT industry.

In 1983 establish software products and exports, Wipro system Ltd.

In 1985 pioneers in marketing local personal computers.

In 1989 Wipro a Joint venture with GE.

In 1990s enter in IT services.

In 2000 Listed on NYSE (NYSE:WIT).

In 2001 first company in the world to be assessed at PCMM Level 5.

In 2002 enter the BPO business.

In 2008 enter the Eco-energy business.

Wipro's customers, though, enjoy many services. Currently AT&T, GM, Microsoft, Pitney Bowes, Thames Water, Friends Provident, and Lehman Brothers work with Wipro in all four of its offering areas: BPO, business applications, custom applications, and IT infrastructure. Interestingly, in none of these cases did the customer sign on for all four offerings. GM, for example, started out in just the custom applications area and subsequently expanded.

Growth of the company:-

Wipro's customer care division, now demerged and part of an unlisted unit, Wipro Enterprises, reported a 15 per cent growth in topline and an 18 per cent growth in operating income at Rs 1,044 crore and Rs 134 crore, respectively, for the end of quarter of year.

In support of the full year ended, the customer business reported a 22 per cent growth in topline and a 27 per cent growth in operating income at Rs 4,059 crore and Rs 501 crore, in that order.

"If you add the acquisition of Singapore-based L.D. Waxson, which was consolidated in the March quarter of the 2012-13 fiscal, then our growth for the full year is higher at 24 per cent in terms of topline and 29 per cent in terms of operating income," said Vineet Agrawal, president, Wipro customer Care & Lighting.

Wipro's international customer business gives the division 48 per cent of its incomes, while the stability 52 per cent comes from domestic operations.

Stair seeks to classify vacancies within the company and provide fair and equal chance to qualified employees to apply for those open positions. Applicants get an opportunity to demonstrate their potential and display their capability to fulfill the requirements of such roles.

The request for stair Positions is governed by internal performance and term based criteria that are laid down.

Career variety is a proactive and periodic exercise aimed to create opportunities for employees to gain exposure in various roles across Wipro, based on the manpower condition. This policy enables the high performing employees with appropriate competencies to work for assignments of their choice within the Wipro group. Interested candidates can apply against the job posting shared on the Intranet and go through the selection process.

Product profile:-

Wipro Systems & Technology:-

Desktop: - Wipro Desktops are built on industry standard architecture and open technologies offering business agility and flexibility to our customers.

Notebook: - Wipro brings to you a complete range of mobile computing solutions. Based on industry standard platforms, Wipro notebooks deliver exceeding value for differentiated computing needs over the asset lifecycle.

Wipro server: - The Wipro net Power & net Blade servers are designed to meet increasing demands of the round the clock, boundary-less enterprise. All Wipro Servers and Storage machines come with unique offering of (HAS) High Availability Services that allows one to remotely manage and maintain servers.

Wipro storage: - The advent of Big data has triggered massive interest among Enterprises. Big data comprises of unstructured data and constitutes almost 80% of all data. Every day, we create around 2 quintillion bytes of data.

E-mobility: - Wipro offers end to end enterprise mobility solutions that help business achieve better visibility of real-time operations. These solutions can also utilize hand held mobile devices, barcode scanning / printing, RFID for quicker data collection and updates.

Infrastructure Technology Solutions:-

Networking solutions: - Our service offerings span the entire E2E lifecycle includes Consulting, Planning, Designing, Deployment, Sustaining, Management and Assessment.

Platform & storage: - Our platform productivity practices such as data centre computing, data & storage management, next generation computing, backup & archival and enhancement solutions drive asset productivity and help create agile enterprises.

Enterprise information security: - Our security practice creates secure enterprises. Our extensive experience, expertise in IT security and product engineering coupled with the most comprehensive range of end-point security solutions boost our clientele’s business momentum.

Emerging technologies: - Our experts optimize and enhance clientele’s existing IT infrastructure. Our solutions are in alignment with the client’s multiple layered IT infrastructure spanning Data Centers, Compute Platforms, Storage, Applications and Networks.

Enterprise management: - Our large team of certified consultants with exposure to various segments of client infrastructure and our partnerships with industry leaders such as CA, HP, IBM and BMC enables us to deliver technology customized enterprise management solutions.

Contact center infrastructure: - Our service offerings include strategic consulting & contact centre design, integration & application development on IVR/CTI, application support & maintenance and audit & re-engineering.

Functional department :-

PRODUCTION DEPARTMENNT:-

Enterprise-wide manufacturing solutions are the cornerstones of today's manufacturing companies across the Automobile, Aerospace, High-Tech and industrial domains, among others. The global manufacturing scenario is rapidly changing, with company operations spanning continents. The need for an efficient supply-chain network is driving companies to adopt sophisticated manufacturing IT solutions.

Supply chain management: - Due to the complex nature of supply chains today, it has become increasingly difficult for manufacturers to address key issues like excess inventory, inconsistent operations and processes, and unsatisfactory service levels. Supply chain efficiency, therefore, has become the chief aspect of overall business strategy. Wipro can help you optimize operations in these areas:

Demand planning and management

PLM

Order fulfillment

Global procurement and supplier relationship management

Distribution and logistics

Reverse logistics

Product lifecycle management (PLM):- In today’s competitive business environment, industries are continuously challenged with evolving technologies, innovation cycles, product re-engineering and increase in design costs. In order to maintain a definitive competitive edge and drive profitability across global markets, it has become imperative to adopt more efficient processes, deliver distinctive quality and maintain highest standards.

Production Execution Systems: - Manufacturing processes are currently undergoing an exodus towards cost-effective countries on a global scale. This has triggered critical focus on Real-Time Visibility of the plant floor across the sector. MES offers enterprise-level, mission-critical information regarding production activities. We enhance our customers’ exposure to plant operations, and improve their operational efficiency by: reducing cycle time, reducing waste, reducing WIP, improving yield, increasing achievement of schedules, increasing timely delivery. We, at Wipro, deliver world class solutions through our MES execution methodology.

MARKETING DEPARTMENT:-

WIPRO is following business to business marketing system. Marketing is a human activity, which intends to satisfy human needs or wants. It is the creation and delivery of standards of living to society. The company first determines customers want and then figures out how to make the delivery of the product to satisfy wants.

Distribution:-

Increase productivity: -

Provide a single point of access functionally required to make successful sale.

Any time any where access on mobile to insurer’s database, product, application status etc.

Compensation management:-

Partnership with leading compensation management solution provider – calibus.

Reporting & controlling :-

Generate performance report based on pre-selected key performance indicators like income, retention, successful call ratio, for agents & for the entire sales of organization.

Segmentation:-

Computer peripheral: - The computer peripherals industry is rapidly evolving, driven by the need to adapt to changes in the market environment and the technological landscape.

Computer software: - The software industry is driven by ever-evolving consumer demands centered on continuous innovation and cost-efficiency.

Semi conductors: - The surge in demand for semiconductors and semiconductor services and solutions, and their impact on the electronics sector has changed the present day market dynamics.

Storage: - The storage vendors are looking for solutions, that are competitive and cost-effective, to address storage consolidation, standards-based management, information lifecycle management (ILM), effective information security and reliable disaster recovery.

FINANCIAL DEPARTMENT:-

Finance department handles all the important issues related to finance, accounts, taxation etc. cost reduction and profit maximization is the main objective of this department. Financial management is concerned with the efficient & effective use of economic resources namely capital fund. Finance is that business activity which is concerned with the acquisition & conservation of capital funds in meeting the financial needs & all objectives of business enterprises. The finance function deals with the procurement of money at the time it is needed & its effective utilization in the enterprise.

HUMAN RESOURCE DEPARTMENT:-

The emergence of services/products portfolio management has forced organizations to rethink their service delivery strategy. This new thinking comes in the backdrop of studies suggesting that HR related activities generally take up to 25% of the company's time.

Wipro's HR Outsourcing practice supports a full spectrum of HR service offerings including payroll along with workforce, learning, recruitment and benefits administration. These are delivered through a combination of domain experts, proven transition methodology and quality driven operational execution, integrated with apt technology enablers.

We can help customers attain speed to market, lower operating cost, scalable and sustainable services and continuous improvement innovation.

Transformation led and technology enabled Shared Service Centers

Enhanced use of HR self-service in client organizations

HR BPO portfolio

Transformational engagements

Language services

Six-Sigma and Lean initiatives

HR domain skills and process knowledge

SWOT analysis:-

Wipro is a global IT services company. The company provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations.

SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Strengths:

Global R&D facility.

Retention of the man-power is the best in the industry.

Impressive list of clientele.

Relatively lower receivable compared to the industry average.

Diversified skill base across service lines.

Delivery capabilities & client satisfaction.

Commitment to go the extra mile.

Technological partnership with other software companies.

Low cost advantage.

MEGA Partnership – Cisco, EMC, Microsoft, Oracle and SAP

Weaknesses:

Low operating margin of the other group companies.

Free floating stock is very less.

Domestic market was huge but was underdeveloped.

Small player in global market.

Limited domain.

Clients not trusting the capabilities of Indian Software Cos.

Opportunities:

In the branded product category.

In the consultancy area.

In the emerging technology areas like Blue Tooth, WAP etc.

Huge global market.

The Company has entered into the global market so now it’s the biggest opportunity available to the company.

Huge potential in domestic market.

Threats:

Increasing cost of human capital.

Slowdown in the US economy.

Will face fierce competition in the areas of e-business and ASP services.

Competition by Indian companies in domestic market.

Presence of big companies in global market.

Exchange rate: This can be a threat to the company as the company is making profits due to the high exchange rate and if this rate comes down in future it can lead to a major problem for the company.

High exposure to the telecom/tech sector’s (36%).

Slowdown in the banking, financial services and insurance (BFSI) sector.

Financial analysis of industry:-

Michel Porter’s five forces model:-

Porters Five Forces helps to analyse how these forces act together to cause the company to increase or decrease profitability of the company. The strategy of the company should be to influence these forces to maximize profitability.

Hence below is a study of the IT industry and study of profitability in custom application design development, systems integration, technology infrastructure management segments of IT.

http://www.valuebasedmanagement.net/images/porterfiveforces.gif

It would be important first to have a clear perception of what an industry is before proceeding with Porter’s Five Forces analysis. An industry can be defined as a group of organizations offering comparable products or services (substitutes), or satisfying the same basic customer needs, which means it is the supply side of the market.

Threat of new entrants: - New entrants, who introduce new capacities, interests in gaining market share, and pressures on prices, tend to instigate restructuring and shakedowns in industry competition. The seriousness of their threat depends on the strength of the industry barriers, the strategic decisions impacting the industry, and the reaction of the incumbents. Porter mentions several factors influencing this threat which include economies of scale, product differences, and brand identity, buyer switching costs, capital requirements, and access to distribution, cost advantages, government policy, and expected retaliation. The height of barriers to entry has been proven constantly to be the most important predictor to industry profitability.

Bargaining power of supplier: - Suppliers possess the bargaining power to limit industry profitability by upping prices or reducing the quality of products and services. This entails difficulties on industry participants to achieve gains from increased costs. Factors influencing supplier power include the differentiation of supplier inputs, switching costs of suppliers, supplier concentration in the industry, relative importance of the supplier product’s selling volume, available information about the supplier product, supplier profitability, and existence of supplier substitutes, threat of forward integration of large suppliers, supplier incentives, and supplier costs relative to total purchases.

Bargaining power of buyer: - Buyers or customers likewise can bring down prices, ask for better quality, and intensify competition among incumbents all to the detriment of industry (supplier) profitability. Factors influencing buyer power include buyer switching costs in changing vendors, buyer concentration in the industry, importance of buyer purchasing volume, importance of product quality to the buyer, differentiation of buyer’s purchased products, cost relative to total buyer purchases, and buyer information about the industry product, buyer profitability, buyer incentives, and threat of backward integration of major buyers.

Threat of substitute products and services: - Substitutes, which execute in a different way the same functionality of an industry’s product, can limit profitability of incumbents by improving product quality, differentiation, and by ceiling prices. Factors influencing substitute power include the price-performance tradeoff level of the substitute, switching costs between the substitute and industry product, and buyer propensity to substitute.

Rivalry among existing firm: - The fifth and final force is the degree of industry rivalry among competitors, which comes in several forms like price competition, new product introductions, advertising slugfests, and service improvements. There are plentiful of factors influencing this force including industry growth rate, high fixed costs, overcapacity disrupting supply-demand balance, product differences, brand identity, switching costs from one competitor to another, complexity of product information, concentration, diversity in strategies and personalities, and commitment of competitors, and exit barriers.

Problem identification:-

Geographic Separation: - Mining is one of the most global industries. As operations expand across the globe in search of new finds, decision makers and key subject matter experts are increasingly dispersed across a wide geographic area, some- times several continents. Movement through the decision making process, therefore, can be very slow and costly as key decisions often involve staff travel for in-person meetings.

High demand / low supply: - availability of experts with specialized knowledge and field experience can become a critical path item for a project.

Reinventing the wheel: - as project move through the production phase, many operating units create their own approach to roles, system & processes that are common across the organization.

Data access:-obtain and managing reliable data in the right format and presenting it at the relevant time to decision makers is a challenge for many mining enterprises.

Future outlooks:-

Variabilization of Technology to enhance business agility:-

Variabilization of IT transforming the business landscape.

The global supply chain goes collaborative.

Identity & access management in the cloud.

Identify your cloud potential (the cloud is a revolution).

Multiscreen cloud based content delivery to serve as ‘backbone’ for telcos.

Consumerization of technology:-

Windows 8: suitability for enterprise.

Top digital priorities for today’s CMO.

Meet the enterprise smart store.

Mobility: creating the usability revaluation.