Flipkarts Innovation In E Business

Published Date: 02 Nov 2017

Sachin Bansal the CEO of the company once stated: "Flipkart will be the Amazon of Indian Market". The company started by two Ex-IIT Delhi students Sachin Bansal and Binny Bansal (Computer Engineers) in back 2007 after quitting their roles from Amazon with a future objective of making sale of books to people easy and at their doorsteps

This project report is Emphasized on the development of Flipkart from a small Book selling website to a multi-product seller website in a brief span of just around five years, the topics that has been studied and examined includes their E-Business and E-Marketing strategies, how they have used different business models in their Business and how they have used the up growing E-Commerce platform in India to emerge as a leading online seller and customer’s favorite website.

Table of content

What E-business means

e-Business is the term used to describe the information systems and applications that support and drive business processes, most often using web technologies.

e-Business allows companies to link their internal and external processes more efficiently and effectively, and work more closely with suppliers and partners to better satisfy the needs and expectations of their customers, leading to improvements in overall business performance.

While a website is one of the most common implementations, e-Business is much more than just a web presence. There are a vast array of internet technologies all designed to help businesses work smarter not harder. Think about collaboration tools, mobile and wireless technology, Customer Relationship Management and social media to name a few.

Lots of Solutions

Every business can benefit in some way from using e-Business. Simple, low cost or free technology is available to help you:

Improve external product promotion and internal communication through effective e-marketing.

Increase sales through effective deployment of e-commerce technologies.

Streamline business processes with integrated back office systems.

Reduce communication and travel costs using online meeting tools and shared workspaces.

Maximise lead conversion by using CRM (Customer Relationship Management) systems to track and monitor interactions with prospects and clients.

Improve supplier relations and productivity through collaborative tools and workspaces.

Benefit from licence-free open source software alternatives to proprietary software.

So whether you're already up and running with an e-commerce site, communicating across the globe with customers, or simply using email to broadcast product news and information, there is an e-Busines applications that can be used to further improve your company's performance.

Different e-Business models:

B2B - Business to business model

These are, generally, larger companies that are supplying merchandise to smaller businesses who then sell it to their customers. Manufacturers, who are selling in large quantities, are a good example of this.

B2C - Business to consumer model

This represents the vast majority of Ecommerce web sites online. That is any website that has a product for sale, music downloads, Mac trucks, and everything in between.

C2C - Consumer to consumer model

Any website where people are brought together to buy, sell, or trade. Online auctions such as Ebay are a perfect example of this business model.

Flipkart.com

C:\Users\ranavaru\Desktop\flipkart.jpeg

The present home page of flipkart.com. As can be seen, there are different categories from which the customer can select their buy product. Flyte and eBook (beta) are to new additions in the site.

Profile – Flipkart.com

Flipkart.com is an Indian based e-commerce company started by Binny Bansal and Sachin Bansal, who previously worked at Amazon.com. Post their experience, they ventured into a similar e-business idea and launched it in India. Flipkart.com works with the aim of making products and goods easily available at the doorsteps of anyone who has Internet access. Flipkart.com started off from selling books in 2007, based in Bangalore, and entered then consumer electronics category with the launch of mobile phones, in September 2010. Since then it kept on adding more new products categories including books, mobiles, computers, cameras, home & electronic gadgets& appliances, In addition to these very Recently, Flipkart.com has also widened its foray by entering into the emerging digital content market with the recent launch of Flyte, the digital music store & is still continuing to enlarge its product portfolio. It is now one of the leading e-commerce players in India, currently ranks at the top 20websites in India1, spread in 37 cities, with 11.5 million plus book titles, 14 different categories, 3 million plus registered users and sale of 30000 items a day. It provides online-shoppers a memorable online-shopping experience because of its innovative services like:

• Cash on Delivery,

• 30-day replacement policy,

• Easy Monthly Installment options (EMI),

• Free shipping

• Discounted prices & deals