Ecommerce Future Prospects In Indian Business

Published Date: 02 Nov 2017

As a result of globalization and revolutionized technology and in many ways its feature, the term e-commerce represents the edge of success in this modern age computers and technology. E-Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific ecommerce would be buying and selling of goods and services and transfer of funds through digital communications. It means dealing in goods and services through the electronic media and internet. It allows people to exchange goods and services immediately and with no barriers of time or distance. Any time of the day or night, you can go online and buy almost anything you want.

E-commerce is improving its standard among the business community in the world, about the opportunities offered by E-commerce. E-Commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. India is showing tremendous growth in the Ecommerce. Now, countrywide awareness growing among the business community in India, about the opportunities offered by Ecommerce. Future of ecommerce is very innovative in India. If you do that, you will see results!

This paper gives an overview of the future of E-Commerce in India and discusses the future growth segments in India’s E-Commerce. Also find out various factors that would be essential for the future growth of Indian E-commerce. And represent the various opportunities for the retailers, the wholesalers, the producers and for the people. In this paper we establish that the Overall E-Commerce will increase exponentially in coming years in the emerging market of India.

Tags: e-commerce, India, internet, statistics, trends, insights, online, purchases, buying behavior

 Introduction:

Every era of business yields new strategies and new ways of doing business. With the advent of radio and television came the first mass-market advertising. Now, the Internet has so radically changed the business that the rules for corporate strategy that held for the last 50 years (since the dawn of television) have begun to crumble. Think of the ways you communicate with people in business. The best way is face to face. Body language, tone of voice, and facial expressions all help you understand what the other person is trying to say. When you cannot meet face to face, you may use any of a number of different means of communication: a telephone, a fax machine, Federal Express, the Postal Service, or maybe even a messenger service. These are all ways to deliver or receive information, authorization, even shipments of goods and merchandise.

The Internet is a reasonable alternative to all of those means of communication. Any place and any way that your business communicates with its customers, you should think about how you could have done it online. That is the power of e-commerce.

In the mid-1990s however, electronic commerce, or e-commerce as it is widely known, suddenly became much more commonplace. The ability to make a purchase solely online without having to leave the home was a new, novel idea that has since changed the face of business. Websites such as Amazon.com and Ebay.com were pioneers in this field.

E-Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific e-commerce would be buying and selling of goods and services and transfer of funds through digital communications. It allows people to exchange goods and services immediately and with no barriers of time or distance. Any time of the day or night, you can go online and buy almost anything you want.

Can’t meet face to face? Send an e-mail with an attached photograph. When the time comes to pay for the merchandise, use a secured server to pay by credit card, or even digital cash! The opportunities and situations in which online business is possible are limitless.

However, the road to creating a successful online storefront can be a difficult and confusing, one if you are unaware of the concepts and principles behind e-commerce. The trick to entering this market smoothly, is to find out what you need to do before you have to do it.

 What is E-Commerce?

Electronic Commerce or e-commerce is the trade of products and services by means of the Internet or other computer networks. E-commerce follows the same basic principles as traditional commerce that is, buyers and sellers come together to swap commodities for money. But rather than conducting business in the traditional way in shopping at stores or through mail order catalogs and telephone operators — in e-commerce buyers and sellers transact business over networked computers.

E-Commerce or Electronic Commerce (EC) is the practice of buying and selling varied good and services on the World Wide Web (Internet). E-Commerce in its basic sense means the same, as the traditional commerce where buyers and sellers come together for doing business by buying and selling goods and services. The difference is that e-commerce happens over wired communication lines connected throughout the globe where the World Wide Web serves as the central medium for all trading transactions. E-Commerce also happens through the use of more limited forms of communication such as email, facsimile or fax.

E-Commerce enables sale and purchase of commodities and services right from your home and without leaving for seeking what you need. You have to simply hit the service provider’s website, search for what you need or setup what you want to provide and instantly get the business done. If you are making purchases online for virtual products and services, most of the time you will get the products and services at the instance of your payment acknowledgment.

Monetary transactions happen over secured gateways and encrypted channels, so we can term e-commerce to be a reliable trading environment. Payments can be made with the use of Credit Cards, e-Checks, Payment Gateways or even through traditional payment systems.

E-commerce is the pre-eminent buzzword of the online business revolution. It captures the excitement and focus of this fast emerging market. But it is more than a slogan or glib party line. At its core it embodies a concept for doing business online.

Electronic commerce is the paperless exchange of business information using electronic data interchange (EDI), e-mail, electronic bulletin boards, fax transmissions, and electronic funds transfer. It refers to Internet shopping, online stock and bond transactions, the downloading and selling of "soft merchandise" (software, documents, graphics, music, etc.), and business-to-business transactions.

 Types of E-Commerce

Today, e-commerce can be found in various different types such as –

Business to Business (B2B) E-Commerce: Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable. B2B e-commerce has been around for some time. Over 90% of all e-commerce transactions on the Internet are B2B.

Business to Consumer (B2C) E-Commerce:

Businesses selling to the general public typically through catalogues utilizing shopping cart software. It continues to grow by leaps and bounds with every passing day. B2C involves direct selling to the consumer over the Internet. The service or product that is being sold does not necessarily be virtual or intangible, but as a matter of fact most transactions that happen are related to tangible goods.

Consumer to Business (C2B) e-commerce: Consumer-to-Business model is a complete reversal of Business-to-Consumer model. In a Consumer-to-Business Model a consumer offers goods or services to companies and the companies pay for them. We can see examples of C2B in forms of affiliate marketing, answering online polls for companies, being a free lance developer, etc.

Business to Employee (B2E) e-commerce: In a Business-to-Employee e-commerce, companies offer products or services to their employees in an intranet environment. B2E typically is used for automating employee related work processes. Examples of B2E applications can be seen in online insurance policy management for employees, offers and rewards program for employees, etc.

Consumer to Consumer (C2C) e-commerce: In C2C e-commerce a third party builds a transaction bridge between two or more consumers involved. Online Auctioning can be considered to be a good form of Consumer to Consumer e-commerce model where consumers set up sale of goods and services for other consumers where other consumers have to bid and win the specific good or service. The third party who connects consumers charges a nominal fee for their services. They are in no way related to the goods and services being sold or bought and they are not responsible for QA and other such factors.

Business to Government (B2G) e-commerce: In Business to Government transactions, the company can pay the sales-tax, income-tax, excise-duties, land-revenues etc.. to the Government without going to the particular receiving office. This can be done by the E-banking process via internet.

Government to Business (G2B) ) e-commerce: Government to Business Model the Government offers services to the business or companies or consumer e.g. the government announces the notice for the last date of filing the tax-returns or paying the revenue or stamp duties etc. Thus the government can save the postal expenses and also the labour hours, notice time can be saved by this facility.

G2G (Government-to-Government), G2C (Government-to-Citizen), C2G (Citizen-to-Government) this all are forms of ecommerce that involve transactions with the government--from procurement to filing taxes to business registrations to renewing licenses.

 Status of e-commerce in India

Today E-commerce is a backbone in Indian society and it has become an integral part of our daily life. The first e-commerce site in India was rediff.com. It was one of the most trafficked portals for both Indian and non-resident Indians. It provided a wealth of Indian-related business news a search engine, e-commerce and web solution services. The past 2 years have seen a rise in the number of companies enabling e-commerce technologies and the internet in India. Major Indian portal sites have also shifted towards e-commerce instead of depending on advertising revenues. There are websites providing any number of goods and services. Then there are those, which provide a specific product along with its allied services Multi-product e-commerce- These Indian E-commerce portals provide goods and services in a variety of categories, for example:

1) Automobiles- On these sites we can buy and sell four wheelers and two-wheelers, new as well as used vehicles, online. Some of the services they provide are: Car research and reviews, Online evaluation, Technical specifications, Vehicle Insurance, Vehicle Finance.

2) Stocks and shares - In India today, we can even deal in stocks and shares through ecommerce. Some of the services offered to registered members are: Online buying/selling of stocks and shares, Market analysis and research, Company information, Comparison of companies, Research on Equity and Mutual Funds.

3) Real estate - They provide information on new properties as well as properties for resale. One can deal directly with developer through consultant. Allied services: Housing Finance, Insurance companies, Architects & Interior Designers, NRI services, Packers &Movers.

4) Travel & tourism - India has a rich history and heritage and e-commerce is instrumental, to a large extent, in selling India as a product, encouraging Indians as well as foreigners to see its multifaceted culture and beauty. The tourist destination sites are categorized according to themes like: Adventure - trekking, mountain climbing etc, Eco-Themes pertains to jungles, flora and fauna.

5) Hobbies - The most popular hobbies from time immemorial are Reading, Music, Films, Business, Art, Cookery, Engineering, Children's Stories, Health, Medicine, Biographies, Horror, Home & Garden, etc.

6) Employment - Two major portals like www.Monsterindia.com and www.naukri.com (meaning job.com in Hindi) are instrumental in providing job seekers with suitable employment at the click of a mouse. The service for job seekers is free and for Employers they charge a nominal fee. Jobs are available online in fields ranging from secretarial to software development, and from real estate to education.

 Governmental Regulation:-

There is also Asia Pacific Economic Cooperation (APEC) was established in 1989 with the vision of achieving stability, security and prosperity for the region through free and open trade and investment. APEC has an Electronic Commerce Staring Group as well as working on common privacy regulations throughout the APEC region. Internationally there is the International Consumer Protection and Enforcement Network (ICPEN), which was formed in 1991 from an informal network of government customer fair trade organizations. The purpose was stated as being to find ways of cooperating on tackling consumer problems connected with cross-border transactions in both goods and services, and to help ensure exchanges of information among the participants for mutual benefit and understanding.

 Advantages of E-Commerce

E-commerce offers buyers maximum convenience. They can visit the web sites of multiple vendors round the clock any day, to compare prices and make purchases, without having to leave their homes or offices from around the globe. In some cases, consumers can immediately obtain a product or service, such as an electronic book, a music file, or computer software, by downloading it over the Internet.

For sellers, e-commerce offers a way to cut costs and expand their markets. They do not need to build, staff, or maintain a physical store or print and distribute mail order catalogs. Automated order tracking and billing systems cut additional labor costs, and if the product or service can be downloaded then e-commerce firms have no distribution costs involved. Because the products can be sold sell over the global Internet, sellers have the potential to market their products or services globally and are not limited by the physical location of a store. Internet technologies also permit sellers to track the interests and preferences of their customers with the customer’s permission and then use this information to build an ongoing relationship with the customer by customizing products and services to meet the customer’s needs.

Today, there are thousands of e-commerce websites that people can purchase items from. Everything from books and clothing to furniture and groceries can now be bought through a website, and it all has an effect on our economy. Even servicing a car or making a doctor’s appointment can be done through the Internet. It seems that electronic commerce is growing more rapidly every day.

Not only does electronic commerce affect the economy, but it also has a large effect on the job market as well. It creates new positions in data entry, website creation and maintenance, credit card processing, Internet security, and inventory management, just to name a few. The fact that a new niche has become so popular, is good news for people from all kinds of backgrounds.

E-commerce has made a profound impact on society. People can now shop online in the privacy of their own homes, without ever having to leave. This can force larger brick and mortar retailers to open an online division. In some cases, it can also force smaller businesses to shut their doors, or change to being completely online. It also changes the way people look at making purchases and spending money.

Electronic Commerce has changed the face of retail, services, and other things that make our economy work. Undoubtedly, it will continue to influence how companies sell and market their products, as well as how people choose to make purchases for many years to come.

These are some more advantages that will help you understand the power of e-commerce applications:

100% Business Uptime: Ecommerce allows people to carry out businesses without the barriers of time or distance. One can log on to the Internet at any point of time, be it day or night and purchase or sell anything one desires, at a single click of the mouse. That means E-Commerce systems are available for people for 24 hours a day, 7 days a week and 365 days a year. They never take a break or close down for the day or take public holidays.

Cost Efficiency: E-Commerce is very cost efficient and economical. General costs of running a business otherwise are far higher than that operated with the help of technology and e-commerce. Staffing, middlemen, overhead costs, etc can be reduced drastically making handling business handling and administration much more easier. Most of the transaction procedures can be automated without any human intervention. The direct cost-of-sale for an order taken from a web site is lower than through traditional means (retail, paper based), as there is no human interaction during the on-line electronic purchase order process. Also, electronic selling virtually eliminates processing errors, as well as being faster and more convenient for the visitor.

ideal for niche products: E-commerce is ideal for niche products. Customers for such products are usually few. But in the vast market place i.e. the Internet, even niche products could generate viable volumes.

Global Access: E-Commerce systems can be accessible by any one across the World Wide Web. Any person or business having just an Internet Connection can access e-Commerce systems. The day-to-day pressures of the marketplace have played their part in reducing the opportunities for companies to invest in improving their competitive position. A mature market, increased competitions have all reduced the amount of money available to invest. If the selling price cannot be increased and the manufactured cost cannot be decreased then the difference can be in the way the business is carried out. E-commerce has provided the solution by decimating the costs, which are incurred.

Quick Response Time: Transactions can be handled over the Internet instantaneously without high response times, most of the times much faster than offline systems. Messages are delivered to the end of the globe at the snap of finger, enabling quick commerce.

From the buyer’s perspective also e-commerce offers a lot of tangible advantages.

(1) Reduction in buyer’s sorting out time (2) Better buyer decisions (3) Less time is spent in resolving invoice and order discrepancies (4) Increased opportunities for buying alternative products.

The strategic benefit of making a business ‘e-commerce enabled’, is that it helps reduce the delivery time, labour cost and the cost incurred in the following areas:

(1) Document preparation (2) Error detection and correction (3) Reconciliation (4) Mail preparation (5) Telephone calling (6) Data entry (7) Overtime (8) Supervision expenses

Operational benefits of e-commerce include reducing both the time and personnel required to complete business processes, and reducing strain on other resources. It’s because of all these advantages that one can harness the power of ecommerce and convert a business to e-business by using powerful turnkey e-commerce solutions made available by e-business solution providers.

 Form Barriers to Ecommerce in India

Growth of E-Business in India is tremendous but still has lot of barriers which are the obstacles in the way of E business. It needs a focus and should be prioritize to make the country in the lines of E-Business. We should look into these barriers and steps should be taken to address them. Some of the infrastructural barriers responsible for slow growth of e-commerce in India are as follows. Some of these even present new business opportunities.-

Delivery Time: Physical goods take some time to reach your home when you buy them online whereas if you go to the local store and buy them, you can get them instantly. Delivery times may range anywhere from a day to even a month. Moreover, perishable goods cannot be considered to be shipped for such long delivery times as they tend to get destroyed during transit.

Hesitancy: Most customers and businesses are hesitant to do transactions online. This is due to the fact that if a person wants to feel the service or goods he is paying for, he lacks that on the Internet. Moreover, some people are accustomed to shop with family and friends and hang out at malls and big outlets, which is otherwise unavailable on the Internet.

Online Safety: Online safety is a critical factor that most people consider before even thinking of performing commercial transactions. Customers and businesses should be assured of privacy implications, confidentiality, security and like factors. An amount of trust has to be developed before starting or involving into transactions.

Payment Collection: When paid by net banking, one has to end up giving a significant share of revenue (4% or more) even with a business of thin margin. This effectively means, parting away with almost half of profits. Fraudulent charges, charge backs etc., all become merchant's responsibility and hence to be accounted for in the business model.

Logistics: You have to deliver the product, safe and secure, in the hands of the right guy in the right time frame. Regular post doesn't offer an acceptable service level; couriers have high charges and limited reach. Initially, you might have to take insurance for high value shipped articles increasing the cost.

Vendor Management: However advanced system may be, vendor will have to come down and deal in an inefficient system for inventory management. This will slow down the work drastically. Most of them won't carry any digital data for their products. No nice looking photographs, no digital data sheet, no mechanism to check for daily prices, available to keep your site updated.

Taxation: Octroi, entry tax, VAT and lots of state specific forms which accompany them. his can be confusing at times with lots of exceptions and special rules.

Limited Internet access among customers and SMEs.

Poor telecom infrastructure for reliable connectivity.

Multiple gaps in the current legal and regulatory framework.

Multiple issues of trust and lack of payment gateways and privacy of personal and business data

connected over the Internet is not assured; security and confidentiality of data is not in place.

Technical Limitations:

costs of a technological solution

some protocols are not standardized around the world

reliability for certain processes not available

insufficient telecommunications bandwidth

software tools are not fixed but constantly evolving

integrating digital and non-digital sales and production information

access limitations of dial-up, cable, ISDN, wireless

some vendors require certain software to show features on their pages, which is not common in the standard browser used by the majority

Difficulty in integrating e-Commerce infrastructure with current organizational IT  systems

Non-Technical Limitations:

 customer fear personal information being used wrongly i.e. privacy issues.

customer expectations unmet

rules and regulations vary

security and privacy i.e. vulnerability to fraud and other crimes

lack of trust and user resistance i.e. fear of payment information being unsecure

tactile limitations

many businesses face cultural and legal obstacles i.e. legal issues outstanding such as jurisdiction, legal environment has many new and conflicting laws, cultural obstacles, linguistic challenges.

limitations of support services i.e. financial cost, sourcing tech support in foreign languages

lack of critical mass in certain market areas for sellers and buyers

accessibility outside of urban/suburban areas effects universality 

higher employee training required to be click and mortar 

people's resistance to change 

people are not used to  faceless / paperless / non-physical transactions.

In looking at the possible benefits/advantages and limitations/disadvantages of e-commerce we have to remember that it only means something when you can put it into the context of an industry.

 FUTURE OF E-COMMERCE IN INDIA

India is developing rapidly and if development is to be measured, how can we ignore the role of e commerce in it? E-commerce progress level of India, the seventh-largest by geographical area, the second-most populous country, and the most populous democracy in the world. Indian E-commerce space percentage is getting higher as more and more online retailers enter the market. Although this level of entry in the e-commerce market is good from a long term perspective, the challenge is that most entrepreneurs don't have the resources or capital to wait for years before they can get profits. The past 3 years have seen a rise in the number of companies' embracing e-commerce technologies and the Internet in India. Going by the statistics, the E commerce market in India was worth about $2.5 billion in 2009. It rose to $8.5 billion by 2011 thus depicting a definite surge in the last two years. According to a statement released by the Internet and Mobile Association of India (IAMAI), these figures would reach up to $12 billion by 2012! According to the latest research by Forrester, a leading global research and advisory firm, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012-16. The report, titled "Asia Pacific Online Retail Forecast, 2011 To 2016," has been issued by Forrester Research Inc. Analyst Zia Daniell Wigder, with Steven Noble, Vikram Sehgal and Lily Varon.

E-commerce in India to explode in 2012, Indian e-shoppers will have a good time getting great deals and services online. A recent pan-India report released by Com Score Inc reveals that online shopping in India has touched a growth rate of 18 per cent and is only likely to grow further. The report found that nearly 60 per cent of citizens in India visited a retail site in November 2011, with the number of online shoppers increasing by 18 per cent in the past year. E-commerce can became an integral part of sales strategy while it is one of the cheapest medium to reach out the new markets, if implemented successfully, it offer a smart way of expansion & doing e-commerce attribute to the successful implementation to carefully understanding the products & services, customers and the business process, easy -to-use system to extend the business on the web.

A new report by the Boston Consulting Group says online retail in India could be a $84-billion industry by 2016 — more than 10 times its worth in 2010 — and will account for 4.5 per cent of total retail.

The e-commerce platforms maximize its reach to the potential customers and provide them with a convenient, satisfying & secure shopping experience. The day cannot be far when with RBI regulations will able to see stock transfer and sale over the Net with specialized services.

The shift is gradually taking place where an increasing number of people are making online purchases too. But the majority of the Internet audience is still averse to the idea of making online purchases due to the following reasons:

   In spite of all these reasons, the E-commerce industry has shown great signs of growth due to the increasing awareness of the same amongst the net savvy Indians.

 Essential Tips for Successful growth of E-Commerce in India:

One of the best way to secure funds in our current economy is to look into the business of E-Commerce. With the advent of the Internet, merchants were offered a new way of doing business that could yield profits at a lower cost. But much has changed over the past few years and more than ever, online merchants can rapidly build an e-commerce website and expand their online presence. Here are five essential tips for e-commerce merchants to ensure their success and longevity online.

Harness the Power of Social Networking Websites - The social innovation of the Internet that has occurred over the past few years has given merchants an entirely new way to market themselves and connect with prospective customers. Join social networking websites such as Twitter and Face book to establish awareness and generate buzz about your brand. There are also dozens of online marketplaces that allow you to advertise your products - some charge while others are free. Essentially, be in as many online places as possible.

Know the Economics of your Business - Crucial to your success is a sound understanding of the economics of your business and how the costs you incur will affect your bottom line. For example, if you choose to advertise a product on a particular online marketplace, how will that cost affect your profit margins? Understand and manage your finances efficiently in order to ensure profits.

Be Transparent - With the booming rate of online credit card fraud, savvy online shoppers only want to shop with secure, reputable online retailers. Thus, you must be upfront and transparent about your business. Giving insight into you and your business will help build trust with shoppers and lend you an air of authenticity. Offer secure payment processing and comprehensive customer service.

Make Customer Service a Priority - While the customer service are rendered through an online business will obviously differ from that of a brick-and-mortar retailer, it is still an essential component of any successful business. Word of good customer service can spread quickly but the bad seems to travel quicker. Make sure you offer customers a wide range of options (including email support and a valid toll-free number) and make sure all interactions with customers are pleasant and enjoyable.

Re-evaluate your Payment Processing - Make sure you are still getting the most out of your payment processing service without overpaying. This is especially crucial, if you want to expand internationally and support global payments. Speak with a customer service rep, from your provider and make sure your current offerings are still a good fit for your website.

Customer convenience: By providing Cash on delivery payment option service to customers.

Replacement guarantee: Should 30 day replacement guarantee to their customers.

Reach: Enabling mobile-capable sites and supporting M-Commerce services.

Location based services: Since customers these days are always on the move, promoting the right product at the right time and location becomes an integral aspect.

Multiple payment option: standard credit cards, debit cards and bank payments option should be there.

Right content: Getting the right content and targeting customers with crisp and relevant information is of utmost importance to users on the move.

Price comparison: Providers offering instant price comparison are highly popular amongst the price conscious customers.

Shipment option: Low cost shipment should be there. The convenience of collecting orders post work while returning home should be there.

Logistical challenges: In India, the geographical spread throws logistical challenges. The kind of products being offered by providers should determine the logistics planning.

Legal challenges: There should be legal requirement of generating invoices for online transactions.

Quick Service: Timely service provided by the company.

Terms and condition: T & C should be clear & realistic.

Quality: The product quality should be same as shown on the portal.

Customer care centre: A dedicated 24/7 customer care centre should be there.

 Conclusion:

The concept of e-commerce is all about using the Internet to do business better and faster. It is about giving customers controlled access to your computer systems and letting people serve themselves. It is about committing your company to a serious online effort and integrating your Web site with the heart of your business. India will have 30 to 70 million Internet users which will equal, if not surpass, many of the developed countries. Internet economy will then become more meaningful in India. With the rapid expansion of internet, E-commerce, is set to play a very important role in the 21st century, the new opportunities that will be thrown open will be accessible to both large corporations and small companies. The role of government is to provide a legal framework for E-Commerce so that while domestic and international trade are allowed to expand their horizons, basic rights such as privacy, intellectual property, prevention of fraud, consumer protection etc are all taken care of.

We found various types of opportunities for retailers, wholesalers/distributors, producers and also for people. Retailers meet electronic orders and should be in touch with the consumers all the time. Wholesalers can take advantage through E-Commerce of those who are capable of establishing contracts with reputed producers and link their business with the on- line. Producers can also link themselves with on-line, by giving better information about their products to the other links in the business chain and by a having a brand identity. As more people are getting linked through E-commerce, the demand for centers providing internet facility or cyber cafe is also increasing. Hence, the people who wish to take advantage of it, can establish cyber network and have their benefits. People could found various opportunities of employment. On the behalf of above mentioned reports and experts views showed that the future of e-commerce in India would be bright in the upcoming years, if all essential factors would be implemented. If you do that, you will see results!

 REFERENCES:

1 Chaudhury, Abijit; Jean-Pierre Kuilboer (2002). EBusinessand e-Commerce Infrastructure.

2 MK, Euro Info Correspondence Centre (Belgrade, Serbia), "E-commerce-Factor of Economic Growth."

3 Sinha (April 2009), "Ecommerce in India – The Real Challenges

4 Zorayda Ruth Andam (2003) "e-Commerce and e-Business" in e-ASEAN task force.

5 Bansal, Rashmi, Growth of the Electronic Commerce in China and India: A Comparative Study

6 Websites: E-Commerce Guide.Com, E-Commerce Times, www.business.com, www.forrester.com,

www.iamai.in