Disadvantages Of Web Technology

Published Date: 02 Nov 2017

Introduction

Web technology is the development of the mechanism that allows two of more computer devices to communicate over a network. For instance, in a typical office setting, a number of computers plus additional devices such as printers may be interconnected via a network, allowing for quick and convenient transmission of information. The processes involved in web technology are complex and diverse, which is why major businesses employ whole departments to deal with the issue. Web technology has revolutionized communication methods and has made operations far more efficient.

Disadvantages of web technology

Matters involving web technology can be very complicated, and it would be difficult for someone without relevant experience to sort a network problem out. This means it is necessary to employ someone with the specific skills to solve network issues, which costs money. Additionally, the existence of a network provides the opportunity for an attack on the computer system. Weaknesses in a network could be exploited; important information could be stolen or destroyed and malware could infect the various network systems. For this reason, network security is another issue that must be considered when using web technology.

Advantages of web technology

The main advantage of web technology is that it offers convenience and a high speed of communication in the computer world. Whether in the office or the home, processes using a computer are more swift and straightforward with the use of a network. Web technology allows messages to be sent around a system, whereas before it may have been necessary to employ a runner or leave your workspace to communicate a message. It is clear to see how web technology reduces costs and makes a company more efficient, raising business potential.

Application of web technologies in business

Business trends come and go, but innovation never goes out of style. And in today’s fast-evolving business world, if you can’t get a jump on—or at least keep up with—the competition, then you’re in trouble. Ideas and collaboration are the fuel for innovation. And organizations such as Orica that can tap into and quickly leverage the collective creativity of their employees and customers have greater potential to disrupt the status quo and leapfrog the competition. In fact, this is exactly what leading companies like Orica in many industries and new breeds of user-driven, Web-based, not-for-profit user communities should have already done.

Obviously, organizations like Orica aren’t using an Internet replacement or a single groundbreaking new technology. Rather, they’ve created business approaches using a set of philosophies and technologies, known as Web Technology, to foster innovation and responsiveness to customer and marketplace trends and to simplify communication and collaboration among members of the extended value chain. Web Technology approaches can enable organizations to create community value by tapping the collective knowledge of extended teams. And they can enable large companies to more efficiently and effectively Market to small customer segments that have specific interests or requirements. Without Web Technology approaches, cost constraints may force Orica to broaden their marketing message to appeal to the widest possible audience.

What’s more, Web Technology technologies are based on simpler programming models that can help accelerate time to market by improving the usability of enterprise assets. Web Technology is about using the Internet creatively, as a platform to foster innovation, speed and simplicity. It’s not about using the Internet to provide isolated information silos designed primarily for posting or researching information, and for completing transactions.

Groups of Interest and their Expectations

Mostly the interest groups for web technologies are programmers, Engineers, Students, Web developers, and Blog Writers. Mostly the above individuals have different interest in terms of accessing web technologies, and have different expectations of them. Developers, engineers, programmers, are creative people. They are more like artists than the developers who are like scientists. Each of them has their aesthetics for code and syntax. On the other hand hackers, are thinkers, they often care more about learning new things and being recognized by their peers than we care about money. They use new technologies because it gives us a chance to learn new things.

Companywide Brain Trust

At this point, there’s a good chance readers is thinking of, "tapping the wisdom of crowds and unprecedented collaboration" sound like great ideas, but what does Orica web technologies mean in practical terms ? Decisions in most companies typically are based on historical data—collected over time by the business—and on the wisdom of executives and of front-line staff, who take action based on their experience and on what the data and their colleagues tell them. In many cases, this approach is very effective. But best guesses can also lead nowhere fast. Imagine if, as difficult questions, business challenges and opportunities arose, people could easily find and collaborate with experts across the extended value chain—whether they were in the same office or on the other side of the globe. And What if you could more efficiently communicate with and solicit input from customers? Chances are, your business decisions and strategies would be more effective. You could potentially improve competitiveness while raising employee productivity.

In other words, Orica and its employees could benefit from a larger brain trust. In addition to providing an array of features and capabilities that redefine the way users interact with one another and the enterprise, a Web Technology strategy can extend Orica potential brain trust to every employee, partner and customer who has access to the Internet. And employees, partners and customers can, in turn, create their own brain trusts. In essence, Web Technology Philosophies and technologies enable unprecedented levels of interaction that help foster innovation, speed and simplicity. For example:

Harness the collective intelligence of Orica, its employee and their customer. Through the effective use of communities, you can create systems and processes that get better as people use them—helping to drive innovation.

Discover and tap into specific communities of interest. Actively build relationships to share and aggregate the knowledge of many customers in specific business areas. For example, determine Orica business trends with strong momentum.

Connect Staff and customer to one another and to relevant information more efficiently. Customers can use situational applications that give them quick access to services and Staff in context of their role and that can be mixed and remixed as needed.

Integration of Web Technologies

Enterprises are being transformed from an old business model built around the command and control aspects information management to a new one where collaboration is the essential component. In reality, an organization can have a variety of business models, each is simply an artificial representation of reality which detracts focus from certain aspects while concentrating on others (Kittl, Petrovic, & Teksten, 2001).

We are witnessing this transformation outside the enterprise with the success of Web Technology technologies like Wikipedia, YouTube, and Flickr. Yet, within the walls of the Orica, progress is slow. This Report examines why the adoption rates for Collaborative and Social Software are low and what can be done to improve them. This research emerges from three Fortune 500 companies which the resulting methodology has worked to increase the adoption rates tenfold (R. Todd Stephens, 2001). Traditional implementation methodologies focused on the hardware, software, and the associated functionality. This paper indicates that while these application by Orica. Many functions that information workers perform are dictated by the business and current transactional systems like CRM, ERP, or accounting systems.

Orica’s collaboration needs to be integrated as situational applications and although they are optional, they are required to reach higher levels of performance. Staff members of Orica are less likely to utilize collaborative tools in the absence of other influences such as executive encouragement, modelling collaborative behavior, creating a "gift" culture, training, supporting a strong sense of culture, assigning team leaders, building, and understanding roles (Erickson & Gratton, 2007). Our Paper indicates barriers to adoption including social issues, cultural issues, awareness issues, educational issues, and political issues. This paper focuses on the awareness and educational issues of Orica implementing Web Technology will face these first issues first.

Barriers to Adoption

The Orica company research indicated the barriers to adoption assuming all other variables are constant and normally taken into account on most implementations. The following barriers of adoption are related to the web technology. They focus on the end user and the major issues impacted them. Which assures that the end user contributes as much to the success of the implementation as any other component.

Awareness Issues

The awareness issue describes an environment where of the majority of users have never heard of Web Technology, Enterprise Technology, Collaboration, and Social Software. More importantly, end users have not heard of the internal product offering, if one exists. Communication is one of the most critical aspects of letting people know that a collaborative or social application is available. Traditional information technology solutions were focused on a single business process and the aspects of marketing and branding were unnecessary. However, for enterprise services this awareness can be one of the most critical functions performed early in the product’s life cycle. Like e-mail and desktop Office applications, you want a high degree of awareness across the entire enterprise. A high degree of awareness would be somewhere between 90-100 percent of the information workers within the organization.

Educational Issues

End users may have heard of Web Technology through the media but they still not understand how the technology can be used in a business setting. Once an end user becomes aware of an application, the next phase is to ensure that they understand how the application should be used. The educational area is critical since most employees above the age of 35 have not used these new types of technologies.

Action Issues

When organizations have overcome the awareness and educational gaps, then we can make the statement that the majority of the organization knows the technology is available and what can be done with it. They may still choose to use their older technology that has been used in the past. Not with standing political pressure, we are looking at Actions. These issues can emerge when end users fear change, afraid of new methods, or prefer to work in a command and control model

Orica Web Analysis

Orica web analytics can be measured of by their visitor’s behavior on their Website. However, the kind of information that is available from Website visitors and learning from studying such information? By collecting various web analytics metrics, such as number of visits, visitors, and visit duration, there are also many methods for choosing the group of visitors on which to base your conversion rate. For example, a business may want to filter visitors by excluding visits from robots and Web crawlers (Ansari, Kohavi, Mason, & Zheng, 2001), or they may want to exclude the traffic that "bounces" from the Website or (a slightly trickier measurement) the traffic that is determined not to have intent to purchase anything from the Website (Kaushik, 2006). Orica can develop key performance indicators (KPIs) – a versatile analytic model that measures several metrics against each other to define visitor trends. KPIs use these dynamic numbers to get an in-depth picture of visitor behavior on a site. This information will allow Orica to align their Websites’ goals with their business goals for the purpose of identifying areas of improvement, promoting popular products of the site, testing new site functionality, and ultimately increasing revenue.

The first is to increase the number of products customers order per transaction, and the second is to increase the overall cost of purchased products. A good technique for achieving this is through product promotions (McFadden, 2005), but many factors influence how and why customers purchase what they do on a Website. These factors are diverse and can range from displaying a certain security image on the site (MarketingSherpa, 2007) to updating the site’s internal search (Young, 2007). Like many KPIs, improvement ultimately comes from ongoing research and a small amount of trial and error. Opting for the most common metrics, different methods for gathering metrics, and how to utilize key performance indicators are best key practices among the right Web analytics tool.

Information that can be collected from visitors on a Website, It would cover types of metrics based on what kind of data is collected as well as specific metrics and how they can be utilized. There are two main methods for gathering visitor information -- log files and page tagging. This includes outlining several business strategies for integrating Web analytics with the rest of an organization as well as identifying the type of Website and listing several specific KPIs for each site type. It provides the overall process and advice for Web analytics integration, and the deals with what to look for when choosing analytics tools as well as a comparison of several specific tools. Finally, the conclusion discusses the future of Orica Web technologies.

Conclusion

By driving higher levels of efficiency and flexibility, Web Technology will forever change the way Orica businesses operate. Being early adopters Orica can take advantage of Web Technology today that will have greater opportunities to distance themselves from technology laggards. The key is to find a secure, reliable and manageable way to realize Orica vision. To enable new dimensions of imagination and innovation across Orica business, we believe Orica needs to develop Web Technology approach around three strategic components: economic impact, community value and enabling technology. Economic impact given the global economy and "flat" world, they will increasingly rely on widespread teams and networks of people who need real-time access to one another and to common project resources. And the ability to easily interact with customers, vendors and partners is critical to ongoing success.

Web Technology approach creates opportunities to turn traditional sales and marketing strategies on their heads. For example, given marketing and sales budget considerations, large enterprises have historically focused on driving revenue through blockbuster products or services for large marketplaces that comprise millions of people. Using Web Technology approaches, however, Orica can cost-effectively sell and market wider varieties of products and services to fewer people in niche marketplaces. And for companies in highly commoditized marketplaces with intense competition, this can be a great way to differentiate themselves, and stabilize or increase revenue.