Define Ecommerce And Mcommerce

Published Date: 02 Nov 2017

In today’s fast developing technological world, everything is fast paced and everything happens online . Long gone are those days, when people would visit two to three stores before deciding where to buy a product from. These days’ businesses are usually transacted online ,comparisons for products are done online and a person either picks up the product from the store or gets it delivered to their doorstep. These online transactions are called m-commerce and e-commerce. E-commerce is a term that has been on the market for a long time already, This term is about conducting business online, and everybody knows about that. But M-commerce is a fairly new term, with the rise of m-commerce, certain confusions also rose. Both of them are about transacting business online, though both aim at making consumer lives easier.

but there is still a significant difference between the two. To clear these confusions, it is best to define and differentiate these terms.

The meaning of commerce means, conducting a business transaction, whether it is promotional or selling products, goods, and services.

M-Commerce originated sometime during the 1990s. The ‘m’ in the term m-commerce means mobile ,M-Commerce  stands for Mobile Commerce. M-commerce then, is a type of business transaction or financial transaction done through wireless handheld devices such as cell phones, and does not always require internet. The methods of payment used are normally calling numbers with premium rates, reduction of the caller's credit and charging the user's bill. It is has made the process of buying and selling products even easier due to a technology known as WAP (Wireless Application Protocol), which allows users to connect to the internet without dealing with the hassle of wires and electricity.Lately, phones have Internet access, like 4G, which makes these transactions more accessible. With the rise of phones with Internet access, this kind of business transaction has become very popular. M-commerce has become a booming business lately.

M-commerce is a new term, it has become an instant hit and is also being called as the next generation e-commerce.With the use of m-commerce, there are plenty of products and promotional items that can finally be transacted. Movie tickets can be bought via your phone with Internet access. Not only that, you can also avail coupons, loyalty cards, and discount cards through you mobile phone with the help of m-commerce. M-commerce can also let you do mobile banking, and let you use your money in different companies. Just like using a laptop or a desktop, as long as your phone has Internet access, so too can you shop until you drop using m-commerce.

It also allows businesses to reach consumers even faster compared to e-commerce, as a person may not always have a computer with them, while a person will always have their cell phones on them. Promotional text messages are an example of mobile commerce. Another popular example is downloading movie tickets and airline tickets on the phone. With the constant upgrade in cellular technology, more and more possibilities are available to the consumers. Mobile applications, online banking, online shopping via phone, are also different forms of m-commerce.

E-commerce

E-commerce, on the other hand, is an abbreviation of electronic commerce ,it is a is a big part of e-businesses where enterprises are completely dependent on conducting business online or electronically .it refers to the field of marketing, buying, selling, distributing and servicing different products and/or services over electronic systems such as internet, and e-mail. It aims at using electronic business applications for the purpose of commercial transactions. E-commerce was originally identified with the development of Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) in the late 1970s, where businesses were allowed to send and receive commercial documents like purchase orders or invoices electronically. E-Commerce is believed to have started off in 1994 when the first ever banner appeared on the internet but electric commerce not using the internet must have originated as far back as the 1970s when technologies such asElectronic Funds Transfer and Electric Data Interchange were being used.

The development of the World Wide Web in the 1990, gave E-commerce a brand new identity, making it faster and easier for companies to reach their consumers. In today’s generation, almost every business conducts some sort of e-commerce, whether it means taking credit cards or accepting online orders. Just like normal commerce, e-commerce can be B2B (business to business) or B2C (business to customers). Popular examples of B2C business is Amazon and EBay.

If you have a laptop or a desktop then you can easily shop online. It has become very popular in these modern days. Not only can it help you do transactions online, it is also very convenient with all the swipe machines where you can swipe your credit card for payment. People can do a business-to-business transaction via e-commerce called B2B. It can also do a company to consumer transaction called B2C. This is where your orders will be received via shipments and deliveries. You can use credit cards when doing these transactions. One of the best examples for this is when amazon.com do business with their clients. Another popular online shopping site is eBay.

These are the m-commerce that Maybank have:

Maybank2u Coin Box

In this day and age, more and more people find themselves in high debt and no savings. People of this generation tend to spend impulsively and often, they spend money they do not have. This mobile application prevent you to fall into this category.

Maybank2u Virtual Coin Box is a mobile app solution designed for easy saving and achieving goals, while spending within your means. With this new app, consumer can start plan saving for that new phone, laptop, holiday, designer bag, or anything they like.

This app can be apply by any Maybank2u Savers and Maybank2u Savers-i account holders. The Maybank2u Coin Box App is available for download via the App Store for free,it requires iOS 4 or newer and is only compatible with iPhone 3G and above, iPad 2 and above.

Each main account (Maybank2u Savers / Saver-i) can have a maximum of 3 Coin Box (sub-accounts). If customers have both M2U Savers and M2U Savers-i at the same time, customer can create up to 6 Maybank2u Coin Box at any point of time.

The sub-accounts source of fund must be from the main account itself, for example, if a subaccount is created under Maybank2u Savers, the user can only perform deposit into Coin Box from Maybank2u Savers main account to the sub-account, likewise for Maybank2u Savers-i account.

For each sub-account, interest/dividend will be calculated daily and credited to the subaccount every month-end (based on Maybank2u Savers/Savers-i rates). If customer closes a sub-account before month-end, interest will be accrued as at one day before the closing date and credited into the main account upon closure.

If there is no transaction on the sub-account for 6 months, system will auto close the sub accounts. The sub-accounts balance and interest will be added into the main account upon closure.

you can close your Coin Box (sub-account) at any point time. However, you will not earn the interest/dividend for the current month.

MyMobile Banking Services (MyMobile)

This new mobile financial channel initiative from MyClear enables user access their Maybank bank account, credit card and perform selected banking transactions via USSD platform (Flash SMS).

MyMobile works on almost all phone models, including non-smart phones and smart phones. It is easy to use and fast to register via Maybank2u secured site and Kawanku ATM.

No Internet connection is required to access MyMobile. You can access banking services and perform banking transactions at your convenience via your mobile phone from 12:31am till 11:59pm. The MyMobile telco charges RM0.20 for a maximum of 4 minutes session. And the Bank Charges will be waive until further notice.

With MyMobile, you get to check your bank account, perform favourite funds transfer, pay your favorite bills ,perform your mobile reload and even perform Mobile-to-Mobile transfer, a new, and hassle-free way for user to perform funds transfer. All the user need to do is enter the recipient’s mobile number. An SMS will be delivered to the recipient to inform the recipient that they have received a fund transfer request from the particular mobile number. The recipient will be given 24 hours to respond to the request from the moment they receive the SMS.

MyMobile is open to apply for any Maybank individual and Sole Proprietor savings/current accountholders with Internet Banking or/and ATM facility and Maxis, Celcom and Digi postpaid/prepaid subscribers.

M-money

A secure, convenient way to transfer money or pay for products and services using electronic money stored in your mobile phone It is available for Maxis or Hotlink subscribers who have registered for Mobile Financial Services .the maximum "wallet" value

capped on RM500.

With M-money,user can make electronic cash transfers to almost 9 million Maxis subscribers.M-money cash transfers are received immediately.Purchase cool downloads from Myzone and more with M-money.Hassle-free way to pay your Maxis postpaid bill.Fast, easy way to top up your Hotlink prepaid

Maybank2u Mobile

It is a application on smartphone,just like Maybank2u on your phone.All it need is just Maybank2u access and mobile phone with internet access The user-friendly menus and instructions make banking simpler. It is very convenience to use,anable you to save time and money.and allow user to perform a wide range of banking transactions anytime, from anywhere using mobile phone.

The service available are:

Account Summary 

Balance Inquiry (Savings, Current, Credit/Debit Card) 

Maybank2u History, Recent Transaction, Today's Transactions, Transaction History (Deposit, Credit/Debit Card)

Funds Transfer

To Own Accounts 

To Registered 3rd Party Accounts 

To Registered Interbank GIRO

Payments 

Registered Bill Payment 

Card Payment (Own) 

Card Payment (Registered 3rd Party Accounts)

Prepaid 

Mobile Prepaid Instant Top Up  

Movies 

Payment for movie tickets via GSC Mobile App (iPhone) 

View Rates

View Forex 

Deposit Rates

The features of Maybank’s E commerce and M-commerce.

With the rise of the internet, almost everything has become available online. From emailing to shopping to apartment hunting and even internet banking, the internet seems to have pervaded every aspect of life. The days of having to go into your banking center to accomplish basic tasks are over. These commerce have made many standard bank processes convenient and surprisingly easy. They are tools to help customers manage their money and time efficiently. E-commerce and m-commerce can also be cost-effective as it eliminates the need to order checks, buy postage or drive to the bank. Customers also have the capability of comparing rates, fees and packages from the comfort of home. Therefore it was only a matter of time before banking process too went digital.

Online banking has become a way of life today. Many people are turning to online banking to meet their banking needs. You can do many tasks with E-commerce and M-commerce. Although most major banks in the country now provide almost similar E-commerce and M-commerce services, Maybank has top rated. Here are some of the features available through Maybank’s e-commerce and m-commerce:

Link Account

If user have a line of credit, credit card, savings account or even investments at the same institution, save time by linking them to checking account. By having the accounts linked, user can view balances all at once and minimize the hassle of multiple logins. Linking bank accounts also often allows internal transfers, making moving money between accounts quick and easy. For example, linking checking account to a car loan at local credit union can help to monitor both payments and current balances.

Buying and Selling of Shares

Even buying and selling of shares can be done fairly quickly without the help of a remisier. As part of the bank's online stock trading services, Maybank gives customer the opportunity to view real-time prices, the latest market updates, access stock research and digest stock reports at their leisure. Customer can sell and buy stocks and shares, open a new account and even close an existing account, all with very little effort on their part.

View balances

Checking your balance doesn't require much work online banking allows user to watch their money on a daily basis whenever they want, not just when they get a statement. By keeping close tabs on their funds, they will always be aware of what's happening in their bank account .Simply select Account balances and take a look at the balance and past transactions. If user have more than one account, they can also do transfers between accounts.

Transfer of Funds

With online banking there is no need to visit bank to ask them to transfer funds from one account to another. What’s more, with internet banking user can even transfer funds across countries and continents.

Loan Applications

Through banking on the internet any customer can apply for a loan or insurance scheme without even having to visit their local branch. If they need to find a suitable loan or insurance scheme all they have to do is just click on 'Financial tools' to work out plans tailored to their needs.

Asset Management

Banking through the internet has made the effective management of all user’s assets possible. Maybank provide sophisticated tools and mechanisms for user to aggregate accounts, get alerts on market activity, get stock quotes, as well as manage their portfolio of investments.

Bill Payment

Banking through Maybank has made bill payment easier than ever before! Bill pay comes standard with the Maybank checking accounts now, and is one of the most convenient (and widely used) features. Most of the people pay bills at the bank or post office, a chore have to perform every month. Now, peolpe can do that in the comfort of home or office. Maybank offers more than 197 payee corporations who accept payment online through Maybank deposit accounts and 30 payee corporations that accept payment by credit card online. User can pay their credit card, electric, water, phone, and other bills by just logging into the Maybank web portal . To pay bills online, user just need to add to their account the names of the companies they wish to pay bills to. In the Pay Bills section, select Add payees, search for the name of the company and fill in the account number for each company Paying bills online with Maybank ensures that payments will reach their destinations in a timely manner. It also makes record keeping easier, since user will be able to see exactly when the payment was sent from their bank and received by the payee.

Auto Paybill Enrollment(Automated clearing house)

Online banking is a great way to keep monthly expenses organized. Maybank offer a service called Auto Paybills enrollment through which deposits and bill payments can be set up to move in and out a checking or savings accounts automatically, freeing up the customer from worrying about mailing in bill payments on time or depositing checks while out of town Most mutual fund investments are carried out in this manner. This tool does exactly what it says, allows user to automate their payments - allows user to make one-time payments or regular payments each time a bill comes due. If user make a regular payment every month, it might be convenient to set up an Auto Paybills enrollment from the account . Auto Paybills enrollment that Maybank guarantee will be paid on time when user request them to be paid .User can schedule monthly payments to be made out of their account automatically . It allow user to set up monthly recurring charges and not have to worry about forgetting to make a payment or sending it late A certain day of the month is fixed for debiting a particular amount their your account. This happens automatically every month for a designated period or until user specifically ask for the discontinuation of this service .User can also schedule a transaction today, but delay the processing until a later date. This enables user to pay bills in once, without the money immediately leaving their account .The only drawback to this approach is that the funds may be drawn from account whether or not user can afford to make the payment -- so user have to stay on top of their finances.

Money Management and Educational Tools:

There are some hidden benefits too. It enable young bank customer, to learn how to manage their money and observe their spending patterns. For those experienced spenders, this option is far more appealing than the sudden discovery that thet are broke! It's also helpful to watch how much interest they are gathering on investments and savings or what service charges thye have incurred. This enables the customer to monitor spending habits, budget effectively and retain the optimal benefits from investments or savings accounts.

2.HOW MAYBANK SUCCESSFUL IN THE MARKET

E-commerce and m-commerce services have emerged as a staple of daily life.There are many reasons why Maybank ‘s e and m -commerce success in this market. It’s fast, safe and convenient. It also means that there is no more need to travel to the nearest bank for basic services any longer.

The section is divided by two parties. Each party has its self-interest in using the internet banking to accomplish their business. The parties are:

Users

This section traces the level of success of MAYBANK internet banking in fulfilling its customers’ needs. Measuring the success of the MAYBANK is determined by the effectiveness of Maybank2u internet banking in fulfilling its customer needs,such as easy to use the service, real time response, convenience to the customers and security guaranteed

Well Laid Out / User Freindly

What makes Maybank unique is that it presents everything user need into one, easy-to-navigate site.The layout is neat and simple. It's easy to maneuver through its various sections.These service is not entirely devoted to banking. Reuters provides global headline news to keep user well-informed and for travellers, check out links to online booking, holiday packages and car rentals. There are also contests and promotions to participate in.

Convenience / Time Saving and Constant Accessibility /Expediency

One of the most important advantages Maybank offers is the convenience of conducting all financial transactions from the comfort and privacy of one’s office or home, at any time of the day or night. Banking online means that the banks no longer need to keep their branches open around the clock. That means user can simply login to the website or apps of the Maybank and get what they are looking for. Self-service is the key here.This is a great advancement for those who do not have the time to visit their local branch. User don't have to wait in line.User don't have to plan their day around the bank's hours. Especially when it comes to the basic transactions like opting for statements, requesting a new cheque book or even transferring funds, internet banking can really speed up the entire process. Maybank2u is frequently faster than "snail mail." Many payments can be made in 24 hours, which the Malaysia Postal Service cannot match.

Geographical Convenience

User could be in any part of the globe and still be able to check on any financial transaction online.Maybank2u customers with access to the Internet can access accounts doesn’t matter where they’re located, creating convenient practices toward the maintenance and security of a checking or savings account.

Monthly Statements

With online banking there is no need to visit the bank, call up the branch, or wait for a financial statement to come in the mail. All user have to do is login online and download a copy of their statement. This adds a great deal of convenience for those who are hard pressed for time. Similarly, if user need their statement to prove income when they are looking to rent an apartment or something, they no longer need to wait for the bank to send them a statement. It'll always be available online.

Paperless

User can also sign up for the E-bills service that sends a bill by e-mail instead of a printed one by regular mail. Electronic statements eliminate the hassle of keeping paper records .Internet accounts allow all transactions to be done without using paper. This saves tremendous amounts of paper, and thus contributes to significant savings on the bank’s part. Plus it also aids in being environment friendly.  

Download statements.

Electronic statements eliminate the hassle of keeping paper records and enable user to save statements electronically. While many people use online banking to monitor transactions, far fewer remember to archive a copy of their monthly statement on a home computer. Having a local copy makes referencing a statement easier if they can't get online, and provides user with backup in case there are any future discrepancies with the bank's transactions

Maybank

Recent research has suggested that technological advancements and communication tools may provide great opportunities for creating long-term and close relationships Srirojanant andThirkell (1998).Maybank have quickly leveraged the capabilities of the Internet and mobile technologies and adopted the online banking and mobile banking model. Maybank now offers a host of banking services and products to an ever increasing base of customers. Online banking is less expensive for the banks, so they encourage their customers to transition to online banking Through online banking, Maybank have been able to reach out to millions of customers not in their geographical area of operations and offer more products and a relatively better, convenient and flexible banking experience than that prevalent in traditional, fixed-location branches.

More Customers

Through online banking and mobile banking, better service levels and strategic marketing initiatives, Maybank able to reach out to more customers than possible through traditional banking through physical location branches.

Online Only Products and Services

Leveragability--and amenability of new technologies, tools and widespread broadband Internet acceptance--has made it possible for banks to offer a whole host of online only products and services to customers, such as CDs, e-bank statements, financial calculators, and personal finance news feeds.

Broader Customer Base

Banking service has afforded customers user-friendly features of Websites and mobile , robust security technologies, privacy protection measures, and mainstream Internet acceptance. Maybank can reach out to a broader customer base beyond the geographical confines of their locations or base operations.

Attractive Rates and Incentives

Better management practices, consolidated operations and streamlined savings from managing and delivering online banking and mobile banking services allow Maybank to offer attractive rates and other incentives to customers.

Cost Savings

Maybank save a significant amount of operational capital from not having to open brick and mortar branches in new locations and far-flung areas. It does away with the need to have too many personnel or clerical staff around in the bank. It also raises efficiency in that many customers can be served all at the same time.These savings are passed onto the consumer in the form of reduced or no fees for inter-bank and even intra-bank money transfers, no fees for online payment of utilities' bills, and cash-back options on frequent use of online-applied bank credit cards.

  

4. FACTORS AFFECT ADOPTION FOR E-COMMERCE AND M-COMMERCE

E-commerce and m-commerce can help when there is no time to go to the bank just to check a statement or track some other financial business. This type of banking also eliminates paper waste, which is good for the environment. User also have the capability of comparing rates, fees and packages from the comfort of home. Therefore it was only a matter of time before banking too went digital. Banking over the Internet and mobile allows customers to view statements and receive emails from the Maybank without opening any physical mail. These technology have many benefits ,however, it also has its risks, as virtual thieves develop scams to swipe account information from unsuspecting customers , How secure is online banking and mobile banking? Can banks ensure confidentiality and safety of transactions over the Internet and mobile?Many customers continue to resist this push, feeling uncomfortable with handling their banking needs over a computer These are some of the questions raised by bank customers when Maybank first introduced Internet banking services.

Much has been written on the factors affecting adoption or usage of new products and services. Some of the major psychological and behavioral factors which affect the adoption of any new innovation such as Internet banking include consumer awareness, ease of use, security, accessibility, techno phobia or simply reluctance to change, preference for personalized services and cost of adopting the innovation

This section could find the problem that falter the effectiveness of the internet banking services in MAYBANK and give recommendation to overcome the problem.

Absence of Community Hubs

            There is clear evidence that Internet Banking and mobile banking is gaining momentum around the world . The main arguments in favor of these service such as time saving, convenience and increased efficiency may be less convincing in much of the region where the pace of life is slower where a visit to the bank branch may be viewed as an opportunity to socialize.Also, most wealth is concentrated among the older people who are less technology literate than the younger population. In addition, old people are more apt to traditional banks that offer real-world people-to-people interaction Committed traditional bank users in many areas often get their only chance for social engagement at brick-and-mortar branches of banks and prefer the personalized service that they receive at these branches.

Lack of Personalize Service

   The absence of adequate infrastructure may be another obstacle to these banking service particularly with regards to connectivity. A vast majority of bank customers would still like to opt for personal interaction when doing their bank transactions. The personal touch of officers and managers adds value to each transaction. In the Malaysian context, a personal relationship between customers and bankers transcends many boundaries especially so in the rural areas. Research by Guru (1999) reported that 90 percent of the Malaysian respondents valued human tellers as very important.

Paperless

Patrons of traditional banks mostly prefer using checks and cash as the primary modes of monetary transactions and consider traditional banks a secure haven for their financial assets. These kind of banking services is paperless. Paperless banking is environmentally friendly, but many people feel more comfortable having a paper trail when they pay their bills.

Security

According to Cooper (1997) and Daniel (1999) another important factor affecting the acceptance and adoption of new innovation is the level of security or risk associated with it. Even in countries where these service has long been established, one of the most important factors slowing progress of this new innovation is the consumers concern for security of financial transactions over the Interne and mobile . An empirical survey by Sathye (1999) of Australian consumers confirmed this fact. Many people worry about hackers accessing their bank accounts. Also, family or friends could steal the password and access the account information.

SMS Scam

An SMS Scam happens when a customer receives an SMS claiming they have won "cash rewards".They are then lured to respond by following the fraudster/syndicate’s instructions to apply for internet banking.These SMS Scams have been sent out by fraudsters pretending to be from well known organisations.

Identity theft

There is some danger in online banking if the account is accessed by someone else. Identity theft remains a problem. Accounts that are accessed on a shared computer or that are accessed with a simple password are in particular danger of this type of theft. With access to someone's online banking, it is possible for thieves to transfer money out of the account or purchase something online with it.

Phishing Scam.

"Phishing" scams and sophisticated hackers have put a new threat towards online wealth management. A popular device from would-be thieves is to send Internet banking customers emails that are strikingly similar in style to the banks masthead, complete with official logos. These emails as customers to "verify their account" by sending account information, PIN numbers, Social Security numbers or any other information that can allow a thief to gain access to funds.

Internet Fraud

There is a lot of personal information held in an online bank account beyond just user address and phone number. When banking online in a public place, user must remember to erase the history of your visit from any public computer server. If not, the banking information gathered by a stranger who can use it to fraud the user by accessing the user’s account and possibly even stealing the user’s identity.

Reluctance to change

Reluctance to change is also another factor that affects adoption because the existing mode of service or product delivery fulfils the customer's needs adequately. In the context of Internet banking, telephone banking and brick and mortar branches are the existing alternative modes of transacting banking business. Many people feel uncomfortable with trying something new, and they feel nervous about working through a learning curve when their money is involved.For customers to change their present ways of operating and to take up new technology, it must "fulfil a specific need". Unless such a need is fulfilled, consumers may not be prepared to change from the present ways of operating. Many ways can be introduced to overcome the reluctance to change. Provision of personalized customer service personnel to assist consumers in performing transactions via the Internet as well as providing specific value added service, which are currently not provided through traditional banking channels, can also help to reduce the customer’s reluctance to change.

Techno Phobia

           However, the success of this new distribution channel for banking products and services depends on the rate at which the new technology is adopted by the Malaysian consumers both retail and corporate alike. Thus, the factors that affect the adoption of Internet banking and mobile banking in Malaysia will certainly be of concern to both bankers and policy makers.

Some consumers have generally been afraid of new technology. These consumers may not have the knowledge or know-how in dealing with computers specifically and thus trust human beings more than computers and machines. Their fear for computers and technology generally grows and eventually develops into a phobia for technology. Thus, technology phobia can also be a factor affecting the customers' reluctance to opt for Internet banking and mobile banking.

Availability of access to the Internet

Despite the high rate of internet penetration in Malaysia, however,there are still a small amount of people are lack of accesiibility to internet.Roth (2001) says that the lack of internet accessibility may hamper the development of e-banking in Malaysia. The primary factor determining the level of demand for Internet banking services will be a function of the number of people connected to the Internet. This number can be extremely difficult to estimate, because of the dispersed nature of the users. Furthermore, for each Internet subscriber registration there may be more than one user. Based on a recent report in the local newspaper, the estimates of Internet subscribers until March 2000 was 1.3 million which is approximately 7 percent of the Malaysian population [The STAR, 2000].

           Availability of access to the Internet is a essential prerequisite for the adoption of Internet banking. The more widespread the access to computers and the Internet, the greater the possibility of use of Internet banking. O'Connell (1996) identified lack of access to computers as one of the possible reasons for the slow adoption of Internet Banking. The Malaysian government in a move to encourage consumers to embrace information technology has encouraged purchases of computers in the last two years by allowing a deduction of RM500 from taxable incomes when computers are purchased.

Lack of Trust

           In addition, these service’s user would also be curious to find out how the banks would generally deal with erroneous transactions occurring in online and mobile transactions. Will the burden of proof be on the customers or the banks would be willing to settle the issue up front and investigate the problem later. The element of trust in this context would determine the security of transacting for consumers generally and determine the acceptability rate of this alternative delivery channel in the long run. On this issue, Stewart (1999) claimed that the failure of the Internet as a retail distribution channel has been attributed to the lack of trust consumers have in the electronic channel and in the web merchants.

Cost

Another factor that would stand in the way of consumer adoption of Internet banking is the cost factor. In Internet banking, two types of costs are involved. First, the normal costs associated with Internet access fees and connection charges and secondly the bank fees and charges. Rothwell andGardiner (1984) observed that there are two fundamental sets of factors affecting user needs, namely price factors and non-price factors. To this extent, Guadagni and Little (1983), Gupta(1988), Mazursky (1987) identified price as a major factor in brand switching. If consumers are to use new technologies, the technologies must be reasonably priced relative to alternatives. Otherwise, the acceptance of the new technology may not be viable from the standpoint of the consumer. In view of the Malaysian Government's, encouragement to move towards the digital era essential costs (access and connection) has been kept at a minimum level.   

PROBLEM SOLUTION

banks are quick to allay these fears.

Advice and Education

Most online banks will offer advice and education on how to recognize and avoid these scams. They have put into place privacy protection control systems to ensure the proper security and confidentiality

Self-awareness

It is important to be careful when banking online. You do not want your safety or privacy to be breached. It is important to clear your cookies after each banking session, if you are at a public computer. Additionally, you need to make sure that your password is long enough to prevent it from easily being hacked. Never give your online account information to someone who is not an authorized signer on your account. Check your credit report regularly. These steps should protect your from identity theft.

Demo / Tutorial

the Online Banking link on the left side of Maybank2u webpage enable userto check out the View Demo feature. The Demo allows you to sample the available services, like viewing your balance or paying bills. You don't have to register in any way, so it's a good way to check it out first before signing up.

Live Online Customer Support(1300 88 6688)

Maybank have live online customer support to help customer solve their problem.

Manually Key-in URL

Always type Maybank2u’s URL address www.maybank2u.com.my into your browser to ensure you enter the official Maybank2u.com website

Image Verification

Only log in if you see your chosen security image and phrase.If you see any other Image, Phrase, or any of the samples, DO NOT PROCEED.

~DO NOT key in your password if the image is not available.

~DO NOT key in your password if the image is "Loading".

~DO NOT key in your password if customers are required to RE-register their security image and Challenge Question.

Site Authentication 

Before entering your username and password,

~Observe the lock iconlocated next to the browser's address bar.

~The certificate should only be for www.maybank2u.com.myand no other websites.

~DO NOT click on any lock icons on the webpage itself.

~If you do not see any lock icon as shown in the images below, DO NOT PROCEED.

Update Browser

The latest version of several browsers can detect and warn you of many phishing sites. If you see a phishing warning message on your browser, DO NOT PROCEED.

For a safer internet banking experience, always download the latest version of your internet browser.

The bare minimum for better browser security is:

Internet Explorer 8/9

Mozilla Firefox 5.0.1

Google Chrome 13

Apple Safari 5.1

Phone/Credit Card Scam

If you receive calls regarding credit cards or loans claiming to be from any financial institutions, please DO NOT share your username, password and Transaction Authorisation Code (TAC) number. DO NOT respond to requests to update 3rd party TAC mobile number.

We encourage you to take precaution when giving out any confidential information (including your credit card number) over the Internet/phone or any other channels.

SMS Scam

Do not follow instruction from other party to apply internet banking.

Register your mobile number for your TAC

Do not register 3rd party mobile number as your TAC mobile number.

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http://thestar.com.my/special/online/homebase/maybanktu.html

 http://www.ehow.com/facts_4780933_online-banking-advantages-disadvantages.html#ixzz2NY8Sod8y

The Advantages & Disadvantages of Computer Banking | eHow.com http://www.ehow.com/info_8492421_advantages-disadvantages-computer-banking.html#ixzz2NY6tdD5J

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https://www.cibc.com/ca/student-life/banking-101/intro-to-banking/benefit-online-bnkng.html

http://kalyan-city.blogspot.com/2011/02/e-banking-online-banking-advantages-of.html

http://www.differencebetween.net/business/difference-between-e-commerce-and-m-commerce/#ixzz2NaVV9g6A

http://www.differencebetween.net/business/difference-between-e-commerce-and-m-commerce/

http://www.differencebetween.info/difference-between-e-commerce-and-m-commerce

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http://www.simplyfinance.co.uk/articles/advantage_of_online_banking.html

http://www.parsarticle.com/2012/08/the-effectiveness-of-maybank-internet.html