Creation Of Survey To Customer Satisfaction

Published Date: 02 Nov 2017

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Abstract

This paper discusses about marketing research process and the concepts of marketing research process. It also details the steps in the marketing research process and also details the each step of marketing process. This paper includes the marketing research process step that required the use of external public data for the completion. It also creates the survey that recommends the organization to measure the customer satisfaction and discusses that how this survey will be used to develop and design the processes. This paper also examines the visual representation that identified the market group in order to target for the organization. It also concludes with the reason that customers leave their health care providers and recommends the strategy to recover and retain the customers.

I. Basic steps in the research process

Research objective

This research objective was the step in the marketing research process that can define the objective marketing research process clearly. A clear and research objective helped to the marketing research in order to avoid the wrong problem of marketing process. This research objective created the effective foundation for marketing process for making the future enhancement. It also declared the specific problem that necessitated with the marketing process in order to ensure the research process.

Data sources

The data sources were also the basic step in the marketing research process. The primary and secondary sources were coming from the independent sources in order to conducting the successful marketing research process. But in this case, the secondary was operated in favor of research process and at the same time the primary data sources were time consuming in the marketing research process. The secondary sources were widely available in order to perform the marketing process (Margaret Crimp, 2000).

Sample size and design

The sample size and design was the step of marketing research process and the goal of this step was to obtain the answers from representatives in order to collect the sampling details for marketing process. The sampling methods included the random sampling that was based upon the shared characteristics for making the specific group in marketing research process.

Data analysis and final report

This was the effective step in the marketing research process that was used to record and summarize the responses for the observation of marketing process. The summary calculations included the determination of frequent answer that provided the overview of the survey information for the survey information. The advanced calculations and statistical tests of sampling method were used to obtain data, provide the additional insight in the marketing research process.

II. External public data for research process

The data sources were the step in the marketing research process that required the use of external public data for the completion. The external public data provided the high quality information and data in order to supporting the strategic planning of marketing research process. In this case, the data sources were high cost and time consuming that’s why external public data was required in order to overcome these negative issues. The external public data also provided the large quantities of data for performing the marketing process successfully.

Sample size and design was also the step of marketing research process that required the use of external public data and in this case the external public data was used regular publications for the completion of marketing process. The external pubic data was also used to make a time serious and historical data that enabled comparisons in the marketing research process. The sampling data make the competitive environment within the marketing process. The use of external data will be effective to the sample size and data for implementing the research process.

Data analysis and final report was the step that required the use of external data in order to calculating the frequent answers for providing the overview of research information. This external data provided the advanced calculations and statistical tests to the data analysis to obtain the data as well as provided the additional insights to this step. Hence the marketing research can be summarized for the observation in order to complete the research process and services. Hence the external data was used to the steps of marketing research process (Jan Wild, 2010).

III. Creation of survey to customer satisfaction

The customer satisfaction was a measure of how the products and services supplied by an organization to meet the satisfaction and this customer satisfaction were used in marketing. The purpose of customer satisfaction was to leading the indicator of consumes intentions and loyalty. It was at the core of human experience, reflecting our liking of a business of organizational activities. The high levels of customer satisfaction were strong predictors of customer retention, customer loyalty and product repurchase.

This paper creates the survey that included the three types of customer measurement for the organization in order to measure the customer satisfaction. Overall satisfaction measure was the organizational survey that reflected the opinion of customer’s satisfaction experience with a product of customer. This survey measurement measured the overall quality, perceived quality and extent of needs of customer fulfilled. This measurement made the perceived quality to the development and design process. This survey made these overall quality, perceived reliability and extent of needs of customer’s considerations for the development and design process.

The loyalty survey measurement was used to measure the customer satisfaction in an organization. It also measured the combination of measures including overall satisfaction, likelihood of repurchase, recommending the brand. This measurement also influenced the evaluation of product performance, quality and value positively. The three considerations included the willingness to consider the provider for another purchase, likelihood to recommend the provider and reluctance to switch business for the development and design process.

Intention to repurchase measurement was the survey measurement that was used by the organization in order to measure the customer satisfaction. This survey measurement reflected the consumer’s past experience with the customer service representatives. This measurement also influenced the post experience actions by making communicating through the social networks. The consideration of this survey measurement was product involvement, reduction trial of alternative products, choice behaviour to the development and design process (Jenni Hayrinen, 2002).

IV. Visual representation to marketing groups

The visual representation was the one that identified the marketing groups for the organization. It had the potential to offering the managers and consumers for improving the efficiencies, reducing costs, gaining new insights and increasing satisfaction. The below visual representation included the target profile, customer and competitor as well as marketing trends. These inclusions can identify the marketing groups in the organization and they can concentrate to make the customer satisfaction in the organization.

The marketing groups included the customer insights, positioning statement, marketing plan core tactics in order to make the health care organizational enhancement. The target of organization will be satisfied by these inclusions of marketing groups. The target profile, customer, competitor as well as market trends were used to make the marketing research process successfully. This visual representation was used to create the data sources, research objective and research analysis for the health care organization (Anu Valtonen, 2006).

V. Strategies for recovering the customers

The customers leave from their health care providers due to the dissatisfaction and the health care provider are not taking care about customers in the health care organization. This reason affected the customers negatively and the body condition of customers will be weakness due to the careless of health care providers. The health care providers were not providing the healthy foods, injections and medicines to the customer and hence it was possible to make the critical situation in health care organization.

Train health care providers

This was the strategy for recovering the customers in the health care organization. The health care providers must be trained by best health care practitioners in order to make a better care on health care customers. This strategy provided the innovation to the health care organization by recovering and retaining the customers. This strategy also delivered the solutions for the customers’ problems in the health care organization by making better care on customer.

The effective treatment and care could be provided by this strategy and hence customer recovery will be possible in the health care organizations. This strategy can also improve the profit and services of health care organizations. The interaction of customer will be increased by this strategy and it was possible to make the perfect health care providers for maintaining the effective health care environment (Steven G. Hillestad, 2012).

VI. Executive summary of marketing process

This paper provided the basic steps in the marketing research process and explained each process. The steps of each marketing process was to make the enhancement, sampling calculations to the marketing research process and each step in the marketing process needed the use of external data in order to get the high quality information to implement the marketing research process. This paper provided the survey recommendation to the organization in order make the customer satisfaction. The survey recommendation included the overall satisfaction measurement, loyalty survey measurement and intention to repurchase measurement for the organization to make the customer satisfaction,

These customer surveys were also having some considerations for the development and designing process of organization. This will also lead the customer satisfaction in the organization and by increasing the products and services for them. This paper explained the visual representation in order to identify the marketing groups for the organizations. This visual representation was having the marketing groups that included the customer insights, positioning statement, marketing plan core tactics in order to make the health care organizational enhancement.

This paper examined the reasons that why the customers leave their health care providers. The reason was due to the ineffectiveness, careless and dissatisfaction and so on. Due to these reasons, the customers were affected heavily and hence this paper recommended one strategy for recovering and retaining the customers in the health care organization. Train the health care providers was the strategy in order to make the health care organizational environment better.

Conclusion

The marketing research process and the concepts of research process were discussed. The steps in the marketing research process were included and the use of external data was provided. The survey for the organization for measuring the customer satisfaction was created and the considerations were explained. The visual representation to identify the marketing groups for organization was examined. The customer recovery strategy and the highlighted above points were concluded.