Application Of Saas Into Genting Berhad

Published Date: 02 Nov 2017

Introduction

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Genting Berhad is the investment holding and managed by Genting Group. It was founded by the late Tan Sri Lim Goh Tong in 1965 (Genting Berhad 2012). The original idea to build a hill resort started when he was given permission to the alienation of 12,000 acres and 2,800 acres of land from the Pahang and Selangor government. The task seems impossible to every Malaysians due to the road and mountain conditions surrounding that area, but Tan Sri Lim did not gave up. He put in all his time, effort and money, including his family reserves company to accomplish his goal. The first hotel was finally built in 1971 which now carries the famous name Theme Park Hotel (Genting History 2012).

Ever since, Genting Berhad continues to develop even bigger and better. While setting up more facilities for the people such as indoor and outdoor theme parks, gaming facilities, gyms and hotels, Genting Berhad also ensures the beauty of Mother Nature is maintained. Not only that, Genting Berhad now boasts the longest cable car in Malaysia as well as the Southeast Asia (Genting History 2012).

Genting Berhad’s shares were public listed on the Bursa Malaysia since 1971. Currently, Genting Berhad not only is the leading tourism place in Malaysia, but the group is also heavily involved in the plantation (Genting Berhad 2012). Genting is not only public listed in Malaysia, but also in the Singapore Stock Exchange and Hong Kong Stock Exchange as they also expand its business to the two countries as well (Genting Group Profile 2012).

Software as a Service

In this 21st century, technology has played an important role in human’s daily life. The devices, programs and software have made life much easier for us. Businesses today require technology as well to improve productivity, reduce costs, save time and most importantly increase profit. One of the widely used software in business today is the usage of software as a service.

http://c.teamwox.com/articles/2010/4/SaaS_pic.png Software as a service, or better known as SaaS, is defined as "software deployed as a hosted service and accessed over the Internet." SaaS is the usage of a software program that enables businesses to access its features through a web based portal. The rising usage of SaaS as a software-delivery mechanism has greatly produces more value for businesses. Today, the application of SaaS is getting over the benefits of centralization through a single-instance, multi-tenant architecture and to provide a feature-rich experience competitive with comparable on-premise applications (Carraro and Chong 2006).

Benefits of SaaS

There are lots of ways that SaaS can further improve a company, and many advantages it can provide. Firstly, by subscribing to software service rather than purchasing a software license reduces the cost of a company. Companies who purchase a software license are more likely to have a higher overhead cost because such software can requires further purchase of server, hardware and the ongoing maintenance fees. This software that is bought would incur a huge one-time capital expenses compared to the pay-as-you-go software service, which means the monetary risk is lower and more secured for business. Besides that, companies that subscribe to software service can cancel out or seek for better software if the current one is not good enough (Campbell 2010).

Secondly, by subscribing to software service can saves up a lot of time. Time can have a major impact in today’s business. This is because saving time can improve productivity. SaaS, with everything saved and information can be obtained via the Internet server, it can save up time because there would be no or less paperwork for managers, thus allowing them to be able to focus more on other tasks (Baselinemag 2009).

Thirdly, SaaS has a very high adoption rates. Since SaaS solutions are available through the Web, it can be accessed at anywhere and anytime as long there is Internet connection. In today’s generation, Internet can be widely found in almost every country which allows users and businesses easily to access the data and work more efficiently. In addition, as SaaS solutions are used through the Internet, the learning curve is low as the people of today’s generation are very familiar with the usage of technology especially Internet (The 10 Benefits Of SaaS Solutions 2012).

Finally, by subscribing to SaaS, users or businesses will require no infrastructure. This is because the vendors of the SaaS will manage the costs of any updates or maintenance of the software. Moreover, SaaS provide a better security to businesses due to the servers and data are constantly up to date. The issue of data loss is eliminated since security is one of main selling point of SaaS. Thus, SaaS provide users and businesses with stronger security system and are much more affordable (The 10 Benefits SaaS Solutions 2012).

Types of SaaS

Today, the vendors of software as a service are getting no less. There are hundreds of vendors out there in the market and ADP, NetSuite and WebEx are one of the few examples. ADP is the long-time provider of payroll services whereas NetSuite is a complete ERP system offered as a service and WebEx functions as an on-demand web conferencing. Definitely, SaaS has proved to become a handful service for businesses today. SaaS provides different of services for businesses. Overall, it is used to allow businesses to carry out more efficiently and effectively (The Business Case for Software as a Service 2006).

Customer Relationship Management Software

This software for businesses is an important figure in capturing client’s details and information to further improve the management of customer relationships. The CRM software speeds up customer service at a lower cost, increase customer’s satisfaction, improve customer retention and most importantly, customer loyalty which will results in better revenue (Barrett 2009).

The first function of this CRM software is the record of interaction. By having this CRM software, a compilation list of customer interaction is recorded. Any meetings, phone calls or e-mails that once took place, regardless of the date will be logged and saved together with the customer’s details. This is a very effective and efficient log because it pops up immediately when in need of information. Companies can easily track back their customers’ account history by just clicking their name (Barrett 2009).

Secondly, CRM software provides better customer service. By having all the customers’ information, regardless of the current or potential ones, companies are more ready to understand and provide a better solutions to their customers’ questions and concerns faster and more efficiently by looking at the orders, feedbacks and activities. Besides that, companies are better in forecasting what their customers’ may need in future. This will in turn lead the companies to better tailor their customers’ needs and wants (Barrett 2009).

Finally, CRM software makes business more efficient which results in higher profits. Companies with CRM software are more efficient because the contacts and information about their clients is sort out in an organized system. This contact management has a wide range of tools and services such as a more organized contact information, customer interaction, sales history, marketing activity and customers feedbacks which companies can provide better service to their customers. As more loyal customers are retained and served with better service, a company’s cost will reduce which will gradually result in higher profit margin (Davis 2008).

Enterprise Resource Planning Software

Enterprise resource planning software increases efficiency and shares information throughout the company and at the same time, providing management a clearer view of the workflow and productivity.

The first function of enterprise resource planning software is save money. Due to every relevant programs are connected into one systematic system, there would be less servers and machines required which will lower down the energy operating costs. Since there would be less machines to operate, less human labor are needed to supervise the equipment which means lesser human resources costs.

Secondly, the enterprise resource planning software improves productivity. This software system enables employees to find or update any client’s information or data quickly. As these details can be easily accessed which means faster task completion, this will saves up a lot of time as well.

Finally, the enterprise resource planning software makes daily operations easier to manage. As every data will be stored into one place, day-to-day activities and logs can be easily monitored and carried out. Depending on the size of the company, this software can reduce the workload for the management to complete a task.

Project Management Software

Project management software entails a company’s project activities such as scheduling, setting up a to-do-list, allocation of resources, managing documents and many more. This collection of programs, processes and details is used to handle different stages of a project (Rouse 2008).

One of the functions of project management software is it provides a central database. Instead of spreadsheets of information scattered over different staffs’ local hard drives, project management software allows every details to be stored over the Internet which means everyone staffs can access to it at anytime and anywhere (Belfrage 2011).

The second function of project management software is every process becomes standardized at the company. New information is keyed in and entered the same when creating new documents which results in accuracy of data. This will make the company to run the project more consistent and improve communication across the company (Belfrage 2011).

Thirdly, project management software enables companies to communicate with clients and vendors as well. Companies can provide their clients with their own accounts which allow them to access and view at the ongoing project. Clients can then make any suggestion or provide any feedback suppose they are dissatisfied with anything regarding the progress of the project (Brookins n.d.).

Human Resource Management Software

Human resource management software manages the employees’ information of a company. This software is widely used now especially companies with lots of employees because it efficiently assists in data management of employees and different HR progresses (Smith 2008).

The first function of human resource management software is the management of attendance. It serves as a time collecting devices which helps the HR management to review employees’ working time and hours which is essential in evaluating accounting costs (Smith 2008).

Secondly, human resource management software manages employees’ salary and compensation calculation. It uses employees working hours and attendance to calculate the payroll details for employees. Particulars such as employees’ deductions of tax or additional overtime working hours will not be missed out (Smith 2008).

Thirdly, human resource management software makes human resource management more efficient. As employees’ information such as skills, compensation, relevant personal details are all stored and can be easily accessed, it is essential in the process of recruitment, retirement or possible retrenchment (Smith 2008).

Application of SaaS Into Genting Berhad

Customer Relationship Management Software

The customer relationship management software can keep record of Genting Berhad’s customer’s information and details. For example, Genting Berhad has many facilities and services ranging from hotels, arcade zone, theme parks and casinos. Customers who have suggestions or feedbacks, especially negative ones can prompt Genting Berhad to further improve their service quality. Suppose the hotels are dirty or the theme parks are in bad condition, Genting Berhad can easily see the list of complaints or suggestions through this CRM software. This software is equally important to the casinos in Genting Berhad because the company is able to view customer’s particulars record. If the customer has a black record, say, an outstanding debt at a bank or any unsettle payment in any loans, Genting Berhad can prevent them from further gambling. As more feedbacks are gathered, it is much easier for Genting to know the company’s weak points. This will lead to better efficiency. If Genting Berhad takes its customer’s feedback into serious consideration, it will attract more visitors in the future, thus ultimately increasing the company’s profit.

Enterprise Resource Planning Software

The enterprise resource planning software provides the Genting Berhad’s management a clearer picture of the company’s workflow and productivity. As we all know, Genting Berhad is a big corporation and has many hotels, few casinos and the theme park is very large. Thus, to ensure every operation runs smoothly and efficiently, the enterprise resource planning software can make day-to-day processes become easier and organized. The customers of Genting Berhad continue to increase day by day because it is one of the Malaysia city of entertainment. Any transaction that involves accounting or financing, renovations or maintenance of theme parks or incomplete projects can all be stored in this software which fastens the process time, thus increasing the company’s productivity. In addition, with everything sorted out properly and making it less machines required to run certain tasks, less staff would be needed which Genting Berhad can save on human resources.

Project Management Software

The project management software enables Genting Berhad to continuously keep up with its current and new projects. Take Genting Berhad’s theme park as an example. The Genting Berhad theme park team has always been coming up with new fun roller-coaster ride or exciting activites to ensure its customers are well-entertained when visiting Genting Berhad. All these projects require a lot of time, effort, money and as well as human labor. By subscribing to project management software, Genting can keep an eye of the progress of these projects. Any updates on completion, technical errors or problems occurred will be received by everyone who logged into this system. Moreover, the project management software also enables the management to have a greater document control. Since there are so many employees working in Genting Berhad, errors will definitely occur which will result in disputes. The management can simply just log in to track the record which are created, done or approved by the user.

Human Resource Management Software

The human resource management software manages Genting Berhad’s human resource more efficiently. As mentioned earlier, there are lots of employees working in the company. From the front desk in the hotel to the dealer in the casino to the gardener in the theme park, all these employees require proper management and care. The human resource management software functions to gather every particulars regarding Genting Berhad’s employees such as their attendance, working hour, EPF and SOCSO and perhaps tax deductions. All these details will be used to calculate the salary payment, overtime working hours, and medical claims. Besides that, this software allows the human resource department to keep a remark about every employee performance as well. Promotion would be granted for those who have been productive at work whereas possible retrenchment would be given to those who did not meet up expectations. This human resource management software saves up a lot of paperwork and everything will be more organized, which saves up cost on the human resource.

Conclusion

In a nutshell, we can conclude that the usage of SaaS software has become more useful in our daily life especially for business purposes. This is because SaaS software reduces not only the workload of humans, but also the time, effort and money. The subscription of SaaS software is becoming more popular and demanding due to the great function it have. Nowadays, companies view SaaS software highly because it is one of the major function that increase their work efficiency and effectiveness which ultimately increase their company profit. Perhaps in the future, SaaS software would be available in every company, regardless of small or big. This is because the smaller company can use SaaS software to drive their business better and create an opportunity for them to expand bigger. As for the bigger company, SaaS software reduces the burden of the management’s workload and made the whole operation becoming more systematic and organized. Since the wonders of technology are becoming more advanced, the SaaS software can only get better and serve human with greater function in the coming years.