Advantages Of Consumer Adoption Of The Internet

Published Date: 02 Nov 2017

Progressively more, much through selling (or e-tailing) is attractive the place on the Internet of computer-related tools and appliance. Dell Computer was first to make progressively more sales in the millions of dollars honestly from the Web.Similarly, tourreservations directly or indirectly as a consequence of Web research are flattering necessity. Custom-orderable golf clubs and related specialties are measured good prediction for the instant upcoming (Hines, 2007).

In the past few years, almost all, to some extent, business have become an e-business. The occurrence of Internet technology, willingly available solutions, and the frequentlyestablished benefits of electronic technology has made e-business the understandable path. This flow continues with invention of new technologies, such as cell phones, tablets, and PDAs, and the tendency of e-business saturation will most likely go on for some time(McGuigan, 2012).

Advantages of consumer adoption of the internet

The important benefits/advantage of e-commerce is the purchaser can easily access anytime anywhere, and was found to be the most important supposed consumer benefit of Internet shopping in empirical studies by Jarvenpaa and Todd (1996-1997), and Kangis and Rankin (1996).The boundaries of e-commerce are wider, not defined by geography or nation borders, consumers will benefit from a wide mixture of vendors and products -including wider availability of hard-to-find products (Benjamin & Wigand1995, Hoffman et al.1995, Alba et al1997).Whole consumer can be conducted via a network, providing instant access to products immediately when a need arises. Different (like digital) products can be tested over the Internet prior to making purchase decisions, reducing doubt. The Internet can provide consumers with up-to-the minute Information on prices; availability, etc (Franz, 2000).

Consumers may benefit from the shopping process being faster in the marketspace than in the marketplace as a result of the rapidity of the search process and the transactions (Wigand& Benjamin 1995, Krause 1998).Potential for comparison shopping. By allowing consumers to shop in many places and carry out fast comparisons of offerings and prices (Hoffman et al.1995, Hart et al.2000), Internet marketplaces have the aptitude to decrease search costs for price and product information (Bakos1998, Strader and Shaw1999, Rowley 2000, Bhatt and Emdad 2001).

An important end user benefit is the access to better amounts of vibrant information to maintain queries for consumer decision-making (Hoffman et al. 1995, Alba et al. 1997).The Internet has the potential to offer consumers benefits with respect to a partial, or even a total privacy and anonymity/pseudonymity (Parsons, 2002) throughout the purchaseprocess. By embracing e-commerce consumers may benefit from price reductions as are cult of increased competition as new suppliers are able to compete in an electronically open marketplace (Turban et al.1999), as a result of reduced selling prices due to a reduction in operational/transaction costs (Brynjolfsson& Smith 2000), and manufacturers internalizing activities traditionally performed by intermediaries (Benjamin & Wigand, 1995).

Consumers can benefit from IT-enabled opportunities for personalized interactions and one-to-one relationships with companies, which allow for products, services and Web content to be customized more easily (Peppers and Rogers 1999, and Brown, 2000).

Since consumers differ in their social disposition, many customers may find an impersonal purchasing situation desirable for a social reasons or simply because they find the verbal contact with a seller time-consuming. Moreover, the lack of physical sellers creates sales setting where there is virtually no pressure to buy (Zellweger 1997).

Disadvantages of consumer adoption of the internet

On the Internet, it is more or less impossible to make sure, beyond doubt, that (tangible) products have the desired features (e.g. design, material, color, fit), giving rise to a quality evaluation barrier to e-commerce. Empirical findings by Kangis and Rankin (1996) showed that the need to feel and touch was the dominating drawback for all home-shopping services. It has been suggested that transaction security (such as the credit card number being picked up by third-party hackers) is mostly a perceptual problem in e -commerce (Rose,et al.1999).

Nevertheless, the fact remains that it may be one of the more complex barriers to be overcome(Zwass 1996, Alridge et al.1997, Reedy et al.2000), as studies show that adopters as well as non-adopters of Internet shopping have security worries (Furnelland Karweni1999, Udo 2001, FenechandO’Cass 2001).The fear of fraud and risk of loss has commonly been cited as a significant barrier to B2C e-commerce; with empirical research findings supporting this assumption (see Jarvenpaaand Todd 1996-1997, FurnellandKarweni 1999, Hoffman et al. 1999, Vijayasarathyand Jones 2000).

In tangible product categories, any home-shopping method involves delivery times which mean that the Internet is at a disadvantage to physical stores as it fails to meet the customers’ need for instant gratification (Vassos, 1996). Customers may thus be unwilling to wait for the delivery of ordered goods for days/weeks if the same product can be collected immediately in physical outlets.

While e-commerce offers great opportunities for one-to-one marketing, it significantly reduces, or even puts an end to the personal service (human-to-human contact) characterizing traditional commerce. This may, as suggested by research by Kangis&Rankin (1996).Bea barrier to e-commerce for many customers.

Many consumers find the shopping experience - looking, feeling, comparing - in retail stores relaxing and enjoyable [see Jones (1999) for a literature review]. Because the feeling of enjoyment and entertainment is unlikely to be as marked in electronic settings, e-shopping can barely be seen as a substitute for the leisure experience associated with conservative shopping (Phau& Poon, 2000).The difficulty to locate stores/products/information on theWeb (cf. Jarvenpaa& Todd, 1996-1997., Rose et al., 1999) emerges from limitations of the user, search engines used, or poor site usability.

As noted, e-commerce may offer consumers savings in time. In practice,however, using the Internet for commercial purposes may prove to be too time consuming for manyusers (see Anckar& Walden, 2002). There are multiple reasons for this: (i) difficulty locating Web sites/products/services (Hofacker, 2001); (ii) registration procedures necessary to access services; and (iii) making price comparisons (Reedy et al., 2000).

Technology is change day by day all around the world. We can found different types of computer in high price. All people will not effort the price to buy computer. Internet is highfees and difficulty operating computers and/orbrowsing the Web. Due to low bandwidth connections, time consuming.

Risk and challenges of conducting global business have to facemany civilizations. Some are alike to the threat and challenges a domestic business confronts and a few are personal. Even the challenges that are similar by descriptionbe different in nature. For example both types of business have to face economic challenges, but a global business will be facing numerousdifficulty related to worldwide financial markets that don’t influence domestic businesses as much.They are additional challenge in nature than risks and most of them can be handle through proper planning. a few of the risks in international business are (Deari, 2008).

Challenge for a global project is to make a global policy and then apply it. The managers and those at choice-making positions often find it complicated to change their thought prototype, which is not used to work in universal model. There are many worldwide businesses but just some of them have truthfullyestablished a proper global strategy. Though, the condition is civilizing with more and new fresh trained graduates and professionals taking on the executive roles. However, global business management needs extra regular management, foreseeing and leadership skills (Zedtwitz, 2004).

Economic Risk comes from the incapability of a kingdom to meet its monetary prerequisite. The changeable of foreign-investment or/and domestic economic or monetary policy. The causes of exchange-rate and attention rate make it hard to conduct global business (Thoma, 2012).

Financial Riskis affect by the currency exchange rate, government elasticity in allowing the firms to send back profits or resources outside the country. The depreciation and cost rises will also impact the firm's capability to run at an efficient competence and still be constant. The majority countries make it hard for foreign firms to send back resources thus forcing these firms to invest its resources at most favorable level. From time to time, firms' possessions are confiscated and that contributes to fiscal losses(Adjei, 2012).

Political understanding is a must for every person but it becomes all so imperative when operating at globalstage. If some policies were appropriate for our business, a transform in ruling party can bring strong changes in those policies. Political insecurity will carry down the financial system of our business. To avoid your business from such negative impacts, you have to make sound political judgments (cnn.com, 2012).

Several multinational businesses have to face serious conflict by some surroundings friendly organizations. Populaces are more concerned about air and water pollution these days as it is flattering a serious danger to our healthiness. A few natural disasters like floods and earthquake, or several kind of social war contravention out in the crowd nation is too in the list of potential challenges. A new challenge that a global business has to stand currently days in some specific countries is the threat of violence.

Although the benefits in global business go beyond the risks, firms ought to take a danger appraisal of each country and to also include thinker property, red tape and corruption, human resource limitations, and possession limitations in the analysis, in order to think all risks concerned before venturing into any of the countries (Okolo, 2012).

The world’s leading ecommerce company, with more than 100 million active users globally (2011), eBay is world largest online market, where basically anyone can sell and buy anything. Foundedin 1995, eBay overcomes the risks that need management are as ReducingScam, Distant user Environment, Ineffective Supply Chain, Sincere Fee for seller,Growing competitors e.g. Google, Amazon and Yahoo, Threatmanagement, Positive approach by decreasing pricesand Modifyingthe web site.EBay must be able to check the operations, offer the true information and then deliver the right product to the right consumer. That way eBay be able to increase the trust as well as gain back the old consumers it has lost due to fake product identity.

EBayhas the division ofbeing the largest online sale site and the main cause of its reputationare due to marketing strategies. It’s no longer a trend that the rich and the wealthy alone storeability to sale. EBay selling has developed into a child’s play for citizens of all walks of living. Through rising competition all over, one needs to recognize various and rigid marketing tips that will assist the trader stand separately in the throng. These types of strategies will not help the dealer construct up a possible consumer but also keep afloat in the vast ocean of competition. EBay is not just a name also therefore it is crucial that the trader stand and pursue various marketing strategies which will assist the dealer make earnings.

Although, EBay marketing strategies are not just destined to built, other than to be followed and stand by. The main thing in all this is planning and must be done correctly and for eachitem you aim to put up for sale has a business plan. A bright built business plan can make wonders for the dealer and the manufacturing. With a good quality plan in handle the next step to create note of is identify the market. Making a including all catalog of products, and considering what sells and what doesn’t sell on eBay.

Creation strategies aren’t an easy task; single needs to have an eager eye for seeing and finding the flaws in the strategies of participation. It will help avoiding the mistakes dedicated by them as well as monitor the participation. creation sure that the best deal from the supplier’s also a strategy which must not be unnoticed(Griffith,2009).

As a role of marketing officer it is essential to face consumer based-marketing strategies because Ecommerce site designed to meet the needs of many different types of customers.Can have separate sections on the site that address major customer groups.First step is to identify groups of customers with common characteristics.B2B sites pioneered the use of this approach.Helpconsumers to get to know the skilled eBay buyers will know a lot about buying securely on eBay and they know about us and the items I’m selling, the more possible they'll be to buy. Plug them item descriptions full of perfectly-spelt facts and pictures .include details of my return policy and any warranties weoffer. Plan a first-rate About Me Page and put our picture up on World. Write of the products sell. I will Offer the best possible purchaser service as I can. Going that extra mile will help me to stand out from the crowd. Include my company's marketing leaflets with the items I send. Create a mailing list – but keep in mind to get a buyer's authorization before we send them marketing emails (ebay.co.uk, 2012).

Conclusion

Overall it is seen that invention of Internet technology, freely available solutions, and the normally well-known benefits of electronic technology has made e-business the comprehensible road. It is essential for every person to understand its impact and risks in order to walk side by side with e-commerce. Still no one can say or provide evidence that implementing internet will benefits the organization.