A Swat Analysis Of The Internet

Published Date: 02 Nov 2017

TASK 3

SWOT is an acronym for strength , weakness, opportunities and threats. .

SWOT analysis can provide the firm with information that can help the management match recources and capabilities to the competitive environment in which the business would operate. If we look at the environment surrounding the business, it could define key aspects of opportunities and guidelines for the firm.

E commerce deals with selling and purchasing of goods and services through the internet and on different online networks especially on the world wide web. E commerce is assured to enhance the economic growth, competitiveness, increase in business opportunities , better and profitable access to markets. E commerce is emerging as a new way to help business enterprises to compete in the market and thus contributing to economic success. E commerce has led companies moving much of their business efforts to online environments. The dot com craze has stimulated a global commercial environment which has been exploited by many firms who wish to engage in e commerce.

The internet has changed the world into a global village, bringing every user closer than before. a significant impact to any nation would be commerce and strengthened by electronic tool in which of course e commerce plays a vital role. Important features of e commerce is privacy and security which not only increases the competitive advantage but an essential confidential level. E commerce bring potential buyers and sellers ever much closer by the distance of one click and it saves time as it is cost effective as e commerce is becoming a key to success in the coming near future

E commerce takes place under the following.

Internet

Order

Shopping cart

Online transaction

E mail notification

Order fulfillment

Shipment

Order delivery

Company customer

As any desired customer or company browses through the internet, they wish to acquire products information and when they are completely satisfied by the products features, competitive advantage, total value of the product, comparison with other products, they will place an order for the product they set their mind to purchase and for this purpose they would chose an online transaction option and the selling company would notify that they have received the required payment and now they will fulfill the order and it will be delivered as soon as possible.

Strengths;

E commerce can be dealt globally as no specific boundary is required, this enables all the companies to expand much higher to a global level.

It saves time and transportation and can be used any where at any time as there is no time constraints.

Helps consumers to compare price and products effectively and efficiently

Const effectiveness reduces logistical problems and can put a small business on a par with giants.

Direct communication with customers is very effective, online advertising, social networks can buzz about online stores.

Feedbacks and comments are one of the features to interact with customers.

Flexibility or target market segmentation, as e commerce is so flexible it can be modified at any time.

Easy transaction in the world of e commerce, as electronic funds transfer are very fast and could be done at any part of the world.

Weaknesses;

Security matter confuses customers always especially about the integrity of the payment process which is essential

Fake websites not only brings a bad name to commerce but also is disgrace.

Concerns about the misuse of personal and financial data is a weakness and a concern to e commerce

The delivery timing could be days or weeks which customers refuse to wait for so long.

The lack of quality and physical condition of the product as they are intangible.

Lack of personal service which are intangible.

Opportunities;

Culture change in e commerce is fast and effective. Financial transaction can be made from any part of the world, and people feel more comfortable to purchase products through the internet.

As the number of internet uses increase rapidly, shopping online makes it mose sustainable and efficient.

Selling online allows companies to take orders around the clock on every day of the week . along with every click of the mouse the business is yet operating.

Can increase a wide business growth and a stronger vision to grow.

Threats;

Competitors increase day by day big corporate companies have already entered this stream. They are making people more habitual at the cost of their companies.

Innovation can be either the 4 ps, product, price, place, promotion. Customers are always in search of innovating products.

Privacy concerns. Information can be misused.

Based on the SWOT analysis, the strength that TOTW would acquire is the potential selection of watches and clocks. As they are segmenting to the customers preference in providing a desirable range to be selected on the website. Based on weakness of TOTW is the lack of e commerce which could decrease the number of potential customers, as we are aware of the current situation on e business. As TOTW has asked us to consult them on e commerce, it would be considered an opportunity towards their business. Getting into e commerce is overall the best solution to increasing the growth of the business. But yet again all business have consulted themselves with e commerce today, as it generates a crucial advantage to the firm. Hence the competitors never stop. Everyday a competitor would enter the market. This is how it is, everyone is so dependent on e commerce. This could not be stopped but only to gather customer satisfaction including the service that is provided ending with the purchased product to be at its best quality.

TASK 5

The internet is the most popular use of electronic mail. In the current situation of competitors the stakes are increasing, the consequence of competitors having "unauthorized" access to messages and digital intelligence are far more serious that in the past.

A security policy is to be considered as a document that outlines significant rules, laws and practices for computer network access. The document regulates how the organization would manage, protect and distribute its important information (sensitive information) both corporate and client information which lays the framework for the computer network oriented security of the organization.

Authentication is a systematic of identifying an individual. (based on username and password). A user name is used to gain access to a computer system. Usernames and often passwords are required in multi user system.

In security systems, authentication is quite distinct from authorization which is the process of giving inviduals access to system objects based on their identity. Authentication merely ensures that the individual is who he or she may claim to be. Hence says nothing about the access rights of the individual. There are multiple ways by which users can and may provide their identity, such as typing a username and password, waving a token device, using voice recognition or even swiping a smart card. Authentication lies in the principles of which without a proper form of identification a system will not be able to correlate an authentication factor with specific subjects. This is by far the proper identification of a person, group or device as it is vital for safeguarding and maintaining the confidentiality, integrity and the availability of the companies e business infrastructure.

Based on business policies access control can also be created for authentication users and information. Access control is a which indicates a compter operating system which access right of each user has, to a particular system object, which could be an individual or file directory. Each and one of these objects have a security attribute that identifies its main access control list. The system user with access to privileges is listed as an entry. Ability to read a file (or all files in a directory), write to any file or multiple files and including to execute the file are the most common privileges, but only if it is an executable file or program.

"Microsoft Windows NT/2000, Novell'sNetWare, Digital's OpenVMS, and UNIX-based systems are among the operating systems that use access control lists."

Also identifies who is logged on and access e commerce sites. Eg: Administrator’s users, employees. Access control list is only and strictly for selected users, unauthorized users will be prohibited to access the site.

Data integrity is the validity of data, and the fundamental component of information security. It is referred as to the accuracy and consistency of the data stored in the current database, data warehouse, data mart or other construct. Data integrity can be compromised in a number of ways:

Human errors when data is entered

Hardware malfunctions, such as disk crashes.

Errors that occur when data is transmitted from one computer to another.

Natural disasters, fires and floods.

Software bugs or viruses.

To minimize these threats to data integrity, backing up data regularly is extremely crucial to an organization, controlling access to data via security mechanisms, using error detection and correction software when transmitting data.

TASK 6

As TWOT is having an e commerce website it can be great advantage for their business. There are numerous types of e commerce solutions for TWOT with their business and advantages can be extremely great. TWOT will have the ability to distribute, sell or buy good or services online through the transfer for funds of course, with the use of electroni networks or communications.

The main benefits to having this site is that we can have an online store with relative ease and avoid essential overhead costs of having a physical store location.

Accessibility to clients 24 X 7, around the world. This would expand their geographical and customer reach, as TWOT is not limited to just clients or customers around your immediate physical location. Allowing customers to show for the convenience and comfort of their own homes at any time of day or night, which would increase the sales and potentially the profits of TWOT while decrement of costs for TWOT

TWOT’s website will be user friendly and available to a vats number of clients around the world. And its helpful because we would provide easier delivery information, rather than calling a store in order to find out store hours or any sort of information about TWOT. Our catalogue software will display information, promotions, sales on our product or service.

Increasing product and brand awareness is also a capability as well as increasing customer loyalty. This will be very helpful for TWOT to build their online business image, by promoting the website over the internet, in securing a brand image to the business.

Different payment methods are essential. An option of credit cards, paypal which are the most used common options and there is google checkout, amazon checkout and more.

Selling more products through the website could offer a number of products to TWOT customers, which they cant do with a physical store, the use of online catalogue software, enables clients to find and purchase exactly what they’re looking for in a convenient manner

The most appropriate and effective way of measuring the success for TWOT is

To analyze if the sales are increasing as the percentage of the visitors on the website. However an increased engagement (which is measured by metrics called "Page Per Visit" also "Time on Site") could be indicators leading that the site Is being well received. Hence this could mean something based on the positive side or the negative. Therefore guiding TWOT with one metric alone rational mistake.

An increased "Time on Site" could mean that customers are more engaged with TWOT website, also could mean that they are clearly lost on the website. To ensure that we are on track is it important that we implement the determine metric that would help us see what those who actually convert on the site are doing.

As we monitor that group of customers first, we can establish the elements to help lead as to why the on going is in the opposite direction and therefore explore why.

Surveys or opinion poles could be measured to acknowledge brand awareness.

Per unit sales volume