A Business Perspective On Information Systems

Published Date: 02 Nov 2017

McDonald's Company is the greatest series of premade meals cafes, offering nearly 47 million customers daily. McDonald's mainly offers hamburgers, hamburgers, chicken products, Snacks, early morning meals items, fizzy drinks, milkshakes, and candies. More lately, it has started to offer sauces, packages and fruits. Many McDonald's cafes have included a playground for children and advertising designed toward children, and some have been redesigned in a more 'natural' style, with a particular focus on comfort: introducing living room area areas and fire locations, and eliminating plastic chairs and systems.

In addition to its signature restaurant series, McDonald’s Company organized a community interest in Pret A Manger (a UK-based meals retailer) until 2008, and owned and handled the Chipotle Language Bbq bbq grill until 2006 and the restaurant series Birkenstock birkenstock boston Market until 2007. The business has also prolonged the McDonald's selection recently to include alternative meals options, such as sauces and treats packages, in order to take advantage of growing customer interest in physical health and fitness. Each McDonald's restaurant is handled by a franchisee, an affiliate, or the business itself. The corporations' income come from the rental, royalties and fees paid by the franchisees, as well as sales in company-operated cafes. McDonald's income improved 27% over the three decades completing in 2007 to $22.8 billion money dollars, and 9% growth in working income to $3.9 billion money dollars.

History of McDonalds

The company started in 1940, with a cafe started out by bros Penis and Mac McDonald in San Bernardino, Florida. Their release of the "Speedee Service System" in 1948 recognized the concepts of the contemporary fast-food cafe. The unique pet of McDonald's was a man with a cook’s hat on top of a hamburger shaped goes whose name was "Speedee." Speedee was gradually changed with Ronald McDonald in 1963.

The first McDonald's dining places started out in the U. s. Declares, North america, Costa Rica, Asia, Holland, Malaysia, Sydney and Norway to be able of opportunities. The existing organization schedules its beginning to the starting of a franchised cafe by Ray Kroc, in Des Plaines, Il on Apr 15, 1955 , the 9th McDonald's cafe overall. Kroc later bought the McDonald brothers' value in the organization and led its globally development and the organization became detailed on the community inventory marketplaces in 1965. Kroc was also mentioned for competitive company methods, powerful the McDonald's bros to keep the ready created meals market. The McDonald's bros and Kroc feuded over management of the company, as recorded in both Kroc's lifestyle story and in the McDonald brothers' lifestyle story. The website of the McDonald brothers' unique cafe is now a monument with the development of McDonald's into many worldwide marketplaces, the organization has become a icon of globalization and the propagate of the U. s. states way of lifestyle. Its popularity has also created it a regular subject of community controversy about being overweight, business values and customer responsibility

CORPORATE OVERVIEW

Facts and figures

McDonald's dining places are found in 119 nations and areas around the world and provide nearly 47 thousand customers each day. McDonald's functions over 31,000 dining places globally, utilizing more than 1.5 thousand people. The organization also functions other cafe manufacturers, such as Heaps Cafe, and has a community share in Pret a Manger. The organization possessed a majority share in Chipotle Spanish grill until finishing its divestment in Oct 2006. Until Dec 2003, it also possessed Donatos Pizzas. On Aug 27, 2007, McDonald's sold Birkenstock boston Market to Sun Capital Associates.

BUSINESS MODEL

Franchise Model – Only 15% of the count of dining places are possessed by the Organization. The staying 85% is managed by businesses. The organization follows a extensive structure of training and tracking of its businesses to make sure that they follow the Quality, Assistance, Hygiene and Value propositions provided by the company to its clients.

Product Consistency – By creating a innovative provider networked function and submission system, the company has been able to accomplish reliable item flavor and high quality across geographies.

Act like a retailer and think like a brand – McDonald’s concentrates not only on providing product sales for the immediate existing, but also defending its long lasting product popularity.

McDonald’s in India

McDonald’s joined Native indian in 1996. McDonald’s Native indian has a partnership with Connaught Plaza Dining places and Difficult Adventure Dining places. Connaught Plaza Dining places controls functions in North Native indian whereas Difficult Adventure Dining places operates restaurants in Western Native indian. Apart from opening sites in the major places, the company is now growing to Level 2 places like Pune and Jaipur and surat. http://www.delawareohrealestate.com/wordpress/wp-content/uploads/2012/05/119974-.jpg

McDonald's globally is well known for the high degree of respect to the local lifestyle. McDonald's has developed a selection especially for Native indian with veggie choices like McVeggieâ„¢ Hamburger, Paneer Salsa Wrapâ„¢ McAloo Tikki Hamburger, Pizzas McPuff to suit Native indian tastes and lifestyle. Keeping in line with this McDonald's does not offer any beef and chicken items in Native indian. McDonald's has also re-engineered its functions to address the special requirements of a veggie selection. The cheese and cold cereal used in Native indian are 100% veggie. Veggie items are prepared independently, using dedicated equipment and tools. Also in Native indian, only vegetable oil is used as a food preparation medium. This separating of veggie and non-vegetarian foodstuffs is managed throughout the various stages of purchase, food preparation and providing.

McDonald’s In Surat

Surat, December 16th, 2008: Today, the city of Surat gets one more reason to rejoice as McDonald’s India (West & South) opens a new outlet at the Valentine Multiplex. The restaurant is located on the ground floor and is spread over an area of approx 3200 sq. ft. with a capacity to seat 120 people. This is the 2nd McDonald’s restaurant in Surat and the 8th in Gujarat. http://www.anukool.com/img/project/big/0o8wwou3IMG_1598JPG.jpg

Visit of McDonald’s in surat

I visited McDonald’s on 27th April,2013. There I got to know McDonalds business infrastructure and how information Flow and also how they work manually and by computer. More I got to know duties of all employees and management, category of management of McDonald’s.

INTRODUCTION TO INFORMATION SYSTEM

An details program can be described officially as a set of related elements that gather (or retrieve), process, shop, and distribute details to support option, sychronisation and management in an company. In addition to helping option, sychronisation, and management, computer may also help supervisors and workers evaluate issues, imagine complicated topics, and make new items.

Information techniques contain details about essential individuals, places, and things within the company or in the surroundings around it. By details we mean details that have been established into a type that is essential and useful to individuals. Data, in comparison, are sources of raw facts including events happening in companies or the physical atmosphere before they have been organized and organized into a type that individuals can understand and use.

A brief example unique details to details may validate useful. Market check out areas ring up a lot of items of details, such as product recognition numbers or the cost of each product marketed. Such items of details can be broken and examined to provide essential info such as the depend of containers of bowl soap marketed at a particular shop, which producers of bowl soap were selling the most rapidly at that shop or income place, or the quantity spent on that brand of bowl soap at that shop or income place.

Three actions in an details program produce details that companies need to make choices, management features, evaluate issues, and make new items or services. These actions are views, managing, and result (see Figure) Reviews holds or builds up raw details from within the company or from its exterior atmosphere. Handling changes this raw views into a more essential type. Outcome dealings the prepared details to the individuals who will use it or to the actions for which it will be used. Information techniques also require views, which is result that is came back to appropriate members of the company to help them evaluate or correct the views stage.

An information system contains information about an organization and its surrounding environment.

Three basic activities—input, processing, and output—produce the information organizations need. Feedback is output returned to appropriate people or activities in the organization to evaluate and refine the input. Environmental factors such as customers, suppliers, competitors, stockholders, and regulatory agencies interact with the organization and its information systems.

A Business Perspective on Information Systems

From a company perspective, an details system is an company and control solution, based on technological innovation, to a challenge posed by the surroundings. Examine this definition closely because it emphasizes the company and managerial nature of details systems: To completely comprehend computer, a manager must comprehend the wider organization, control, and technological innovation size of techniques (see Figure 1-4) and their power to provide solutions to challenges and problems in the company atmosphere. We refer to this wider knowing of computer, which encompasses an knowing of the control and company size of techniques as well as the specialized size of techniques as computer knowledge. Information techniques knowledge includes a 9 behavioral as well as a specialized approach to studying computer. Computer knowledge, in contrast, focuses on knowledge of technological innovation.

Using information systems effectively requires an understanding of the organization, management, and information technology shaping the systems. All information systems can be described as organizational and management solutions to challenges posed by the environment.

INTRODUCTION TO MANAGEMENT INFORMATION SYSTEM

A Management Information System is an integrated user-machine system, for providing information, to support the operations, management, analysis & decision-making functions in an organization.

"'MANAGEMENT INFORMATION SYSTEM' is a planned system of collecting, storing and disseminating data in the

form of information needed to carry out the functions of management."

Management : Management is art of getting things done through and with the people in formally organized groups. The basic functions performed by a manager in an organization are: Planning, controlling, staffing, organizing, and directing.

Information : Information is considered as valuable component of an organization. Information is data that is processed and is presented in a form which assists decision maker.

System : A system is defined as a set of elements which are joined together to achieve a common objective. The elements are interrelated and interdependent. Thus every system is said to be composed of subsystems. A system has one or multiple inputs, these inputs are processed through a transformation process to convert these input( s) to output.

The System utilizes computer hardware & software, manual procedures, models for analysis, planning, control & decision making and a database.

MANAGEMENT INFORMATION SYSTEM Model :

Both data and information are entered from the environment.

• Database contains the data provided by the subsystem.

• The database contents are used by software that produces

periodic and special reports as well as mathematical models that simulate various aspects of the firm’s operations.

• The software outputs are used by persons who are responsible for solving the firm’s problems.

COMPONENTS OF MIS

OBJECTIVES OF MANAGEMENT INFORMATION SYSTEM :

Details Catching : MIS capture data from various internal and external sources of Company. Details capturing may be manual or through pc terminals.

Processing of Details : The captured details are prepared to convert into needed information. Handling of details are done by such activities as calculating, sorting, classifying, and summarizing.

Storage of Details : MIS shops the prepared or unprocessed data for future use. If any details are not immediately needed, it is saved as a business record, for later use.

Retrieval of Details : MIS retrieves information from its shops as and when needed by various customers.

Dissemination of Details : Details, which is a finished product of MIS, is disseminated to the customers in the business. It is periodic or online through pc terminal.

Characteristics of Management Information System :

Techniques Strategy : The details program follows a systems approach. Techniques approach indicates getting a extensive perspective or a finish look at the interlock sub-systems that function within an company.

Management Focused : Control oriented attribute of MIS indicates that the management definitely guides the program growth initiatives. For preparing of MIS, top-down approach should be followed. Top down approach indicates that the program growth begins from the dedication of management’s needs and overall business purpose. To make sure that the execution of body's plans fulfill the requirements of the program, ongoing evaluation and contribution of the administrator is necessary.

Need Centered : MIS style should be as per the details needs of supervisors at different stages.

Exception Centered : MIS should be designed on the exemption based also, which indicates that in an irregular scenario, there should be immediate confirming about the remarkable scenario to the choice –makers at the needed level.

Future Focused : MIS should not merely offer previous of traditional details rather it should offer details, on the reasons for upcoming forecasts on the activities to be started.

Integrated : Incorporation is important because of its capability to generate more important details. Incorporation indicates getting a extensive perspective or looking at the truth of the interlock subsystems that function within the company.

Common Information Circulation : Typical data flow contains preventing replication, mixing identical features and simplifying features wherever possible. The growth of common data flow is an financially audio and sensible idea, but it must be considered from a realistic position.

Long Phrase Planning : MIS is designed over relatively lengthy stretches. A large factor of preparing should be engaged.

Sub System Concept : The MIS should be considered as a single enterprise, but it must be split up into digestible sub-systems which are more important.

Central data source : In the MIS there should be common data source for whole system

INFORMATION TECHNOLOGY INFRASTRUCTURE

Transaction Processing System (TPS)

First deal happens when two people make an return, and gathering information about it called deal handling, so deal handling is gathering, saving, changing, and accessing the dealings of an company. Transaction program is essential to answer routine questions, and it helps to work such as pay-roll, worker documentation or paying an worker. It's essential to store the information of the deal save and protected because deal generally involves an return of money which is critical to any company.

How Transaction Processing Product is applying in McDonalds?

McDonalds everyday offers a large quantity of burgers ,so McDonalds should purchase raw material from its provider , each time McDonalds place the transaction with its provider , a deal happens , and the deal handling program records the relevant information such as provider ‘name , address , the quality of the items purchased and finally the bill quantity.

Decision support system (DSS)

Choice assistance program is used to design information and make top quality decision depending on the information , making the right decision is usually depending on the high company's information and a person's ability to evaluate the information , Choice Support Systems are usually computer programs with a human element. They can dig through considerable amounts of information and choose between the many options and facilitates the non – schedule decision.

• How decision assistance program applied in McDonalds?

At first McDonalds started as a small cafe, promoting foods to clients , the company extended progressively ,then McDonalds evaluate the market well to come with opportunity, as we know we live in enough duration of technology , so McDonalds thought of offering wi-fi solutions , so the company collect information about the customer use of wi-fi solutions , duration of stay and sales level , then the choice assistance program evaluate information to come up with the choice of offering wi-fi service in their restaurant.

 Management Information Systems (MIS)

 Management details item is a procedure that provides details needed to manage companies successfully. Management computer include three primary resources: technology, details, and people, and the most important source is people, details that we get helps the routine developing choices in the running areas.

How Management Information System is implemented in McDonalds?

In McDonalds they apply MIS program which is used to produce regular reviews such as a daily list of employees and the hours they perform, or a monthly review of costs as compared to a budget. McDonalds used MIS because the purpose of MIS is to provide success and details to help managers and group understand the organization performance and plan its future route.

"Made for you" system

In this strategy McDonalds use modern technology to assist McDonalds function , In this strategy when a customer places the transaction , the meal will instantly appears in the pc notice in the kitchen place and a tone sound to aware the kitchen place group .

POS system " Scale of Point system "

McDonalds is very effective restaurant because many customers goes there , the first concern for McDonalds is to provide best restaurant experience for the customers , for that McDonalds used POS program " Aspect of range program " to ensure fast and accurate buy , because this item is used to speed the organization procedure, it can track large amounts of details in seconds., With methods, each buy is instantly approved on to several perform channels throughout the service, The cashier instantly knows what payment is due. The kitchen place knows what buys are arriving up, and how long a customer has been patiently waiting.

Hyperactive Bob system

McDonalds used this strategy to let their employees when they are about to be effective , this strategy used computer systems and ceiling cameras to notice traffic arriving into a restaurant's vehicle car park.

McDonald’s Business Infrastructure

Responsibilities and Activity of Department office

Managers

1. Team Head -team leader who delivers and provides order and execute to all supervisors.

2. Team Main – team primary who delivers all frontline workers and markets their responsibility and set time routine of them.

3. Ground Manager -'Floor management' contains handling group who give services to customers and spend the required dealing cafe. The administrator is responsible for making sure his or her group is following the service requirements and safe practice rules. The administrator is the most essential person in the front-of-the-house environment, since it is up to him or her to encourage the workers and provides them job satisfaction. The administrator also looks after and books the personal well-being of the workers, since it makes the workers more powerful and more successful.

4. Kitchen place Manager - 'Kitchen management' contains the handling group working in your food preparation place area. The food preparation place area is the key to the business and the reason customers use the cafe. Managing your food preparation place area group helps to management foods quality. As most commercial food preparation areas are a shut environment, the workers may become tired or tired from the execute. Without proper management, this often results in an not reliable foods product.

5. Restaurant Manager- cafe administrator who is the head of ground administrator, food preparation place area administrator, team primary and also employees.

Activity of McDonald’s Employees/ works

Action of McDonald’s Employees/ works In McDonald’s we see Action of all Employees

Frontline Worker -In McDonald’s there are 4 places and frontline workers function that places and cope with clients and the end of the day they depend per item advertising quantity and complete wide range of the advertising.

Simple structure is given below-

Restaurant Administrator –restaurant manager take all places views from the frontline workers, he assessments all the views and by e-mail he give this assessment to the local workplace and key secret headquarters.

Restaurant Manager –restaurant manager take all counters reports from the frontline employees, he checks all the reports and by mail he give this report to the regional office and head office.

Data Flow

INTRODUCTION

Communication plays an important role in any sector. Internal communication which is done within organization is even more important than any other form of communication. Internal communication is also termed as "Data Flow". This data flow in proper order helps to take accurate decision in an organization, avoids confusion and enables smooth functioning. In order to have healthy data flow cycle in the organization, it is very mandatory that the hierarchy and its importance are clear to one and all employee working with the organization. Moreover, it is always preferable to have two ways communication rather than having one way communication i.e. top management passing information towards middle and lower management.

TECHNOLOGY PLATFORM FOR IMS STRATEGY

Keeping in view the dynamic nature of business and need of satisfying the requirement of information at any time anywhere, we have suggestion to chooses following technology platform-

Enterprise management System.

Operating system platform: NT4.0, UNIX.

Network: Internet/Internal/Extranet/LAN.

Application Technology: Client/Server, Web Enabled applications.

Application Solution: Oracle 8 I, Oracle Financials, Oracle Application-11 i.

Front End: VB,IIS 4.0

Back End: Database server, Application server, Microsoft transaction server, web server.

Security: Firewall servers and Proxy server.

Use ERP

Enterprise management System

What is Enterprise?

Large world of company such as all the gamers and associates in the company. In Common term, used for a corporation (anything from Coffee shop to Company like TATA, Bajaj etc.) It is a people with common objective, where has certain sources at its convenience to obtain that objective.

What an Enterprise needs?

http://www.mbaknol.com/wp-content/uploads/2010/04/Enterprise-Resource-Planning-ERP-mbaknol.jpgManagement of Details (through EDI – Electronic Details Interchange) for information Connections Management of appropriate methods and sub methods Event monitoring, improving, Management. There are sources and Techniques available to reaction all above needs, i.e. company needs a solution, which is nothing but an EMS.

EDI (Electronic Data Interchange ) includes direct computer-to-computer transmitting among numerous firms of information in a machine understandable, organized format.

AMS (Attendance Monitoring System ) is required for personal planning of the workers in the company. It also allows in accessibility and arranging.

CAD/CAM/CAE (Computer Aided Design/ Computer Aided Manufacturing/ Computer Aided Engineering): This technique manages the style, production and technological innovation features in the company. This provides illustrating and style technological innovation information to ERP in the performance of production and purchase features.

DMS (Document Management System ). This technique allows in keeping essential papers for watching at later times. For the purpose of deal managing this system some time have a service of papers adjustment, by giving text modifying facility

CMS (Communication Management Systems) : The ERP uses CMS as a tool for all its interaction needs of recording an event. This product is used for tracking the essential resource for action

A typical ERP solution has following modules: -

Marketing, Distribution and sales

Manufacturing process

Accounting and finance

Personal management

Planning and control

Purchase and inventory

The modules are designed for following purposes: -

Data capture from transactions

Data transaction validation

Analysis

Updating and reporting of accounting

Reduction of lead-time

The passed time between putting in the transaction and receiving is known as the lead-time. To be able to reduce lead-times, the organization should have an effective stock control program. This stock program is incorporated with the purchase, development planning and development department.

The ERP systems help in automating this task and thus make stock control more effective and effective.

Doubled business

Increase of stock turn to over 30%

Cycle time cut to 80% :

Cycle time is enough time between invoice of the transaction and delivery of the product

Make –to – order

Make –to – stock

SUGGESTIONS

I will give some suggestions to McDonalds, that are

Provide accessibility information From anywhere any time.

Head workplace control and regional workplace control accessibility the proposal for status monitoring and tracking.

Create a business control database/data warehouse that is useful to control , sales managers

Besides real-time online systems develops information mining application for strategic control of business.