23 Mar 2015 12 Jun 2017
Keywords: apple mnc, apple multinational company, mnc apple
Apple Inc. it is a well known American multinational corporation that designs most of the famous consumer electronics and widely used software's. It was established on 1st April, 1976 at that time the company was known as Apple computer, Inc. the word computer was dropped after 30 years of its establishment on 9th Jan, 2007.To mark its expansion in consumer electronic market. Apple nearly has 35,000 employees worldwide and its sales recording nearly US$42.90 billion by 26th September, 2009. It came in a magazine named Fortune that Apple had been most appreciated company in United States in 2008 and worldwide in 2009.
Apple's motto, “Think differently”, a concept which Apple has been following since it started by creating state of the art products that. Other computer manufacturers have tried hard for decades to copy the ideas but none had succeeded as Apple did. It has always manufactured and designed products which no one has even imagined of. They provided the first ever user-friendly laptops and computers. Apple introduced iMac and iBook for the basic computer users such as students etc and Power Book and G series for advanced computer users for graphic designers, business man etc .
As it is public owned company so it sells its shares. Currently there are around 1,441 shareholders, with total shares held are 652,325,642 and the total value of their holdings is around $134,501,972,866. The top 5 holders are:
TOP 5 HOLDERS Shares held
Steven P. Jobs
Chief Executive Officer, Director
Timothy D. Cook
Chief Operating Officer
Chief Financial Officer, Senior Vice President
Philip W. Schiller
D. Bruce Sewell
Senior Vice President - Worldwide Product Marketing
Senior Vice President, General Counsel, Secretary
Ronald B. Johnson
Senior Vice President - Retail
Senior Vice President - Software Engineering
Robert J. Mansfield
Scott J. Forstall
Senior Vice President - Mac Hardware Engineering
Senior Vice President - Devices Hardware Engineering
Senior Vice President - iPhone Software Engineering and Platform Experience
As there will be any kind of changes in Apple company itself consumers will be affected, as the price increases consumer won't be willing to buy apple products or if the price increases consumers will be buying to buy apple products
The biggest example of competitors can be Microsoft, whatever Apple does directly or indirectly affect Microsoft or vice versa. For example if Apple releases any kind of new computer regarding business the result is some new firms might opt to adapt that new system or might go along with Microsoft, thus effecting each other by every means.
He is the co-founder and chief executive officer of Apple. He was the only one who introduced the bright idea to Apple e.g. iPod, iPhone etc. The whole company is affected by his decisions, as his health was affected the company's share lost its value. Stakeholders had a fear that if Steve Job isn't there it will cause Apple's downturn causing a great loss.
The most shocking thing about Apple Inc is that it never does any kind market research; they never hired any kind of consultants. They hired once in a decade which they considered later as there mistake. Apple itself figures out what people want and then work on it at the end the whole world is just amazed by that work and wants to include it in daily lifestyle.
The marketing concept which Apple Inc uses and has been successful in long run can be divided into 3 categories customer oriented, organization objectives and coordinated market activities. The customer attraction is done by advertising through different media which is appealing to customers, moreover they provide good delivery services all this steps taken is to reach customer orientation concept. For organization objectives concept they set a target for its employees to reach, with that to even move closer to their ultimate goal they improve their quality of product. Apple does marketing management by acknowledging customers needs and wants.
Apple basically sells laptops, iPods, mobiles etc here we are going g to concentrate on their laptops. Apple has different kinds of laptops for different uses. They are quite light, slimmer and highly advanced which can make anyone stand alone in a crowd. It is mostly preferred due to its uniqueness and brand name. In their product range Mac book, Mac book pro which comes in different sizes 13”, 15” and 17” depending on user's usage. As student s will prefer small n compact were as a graphic designer will prefer large screen display.
The prices differs according to how basic or powerful laptop you are purchasing as for students small and compact can be bought cheaper ranging from $999-$1699, where as for high end user is around $2499 above depending on specification
Apple has very good delivery service so you just buy it online from anywhere in the world the laptop will be delivered right at your door step which encourages most of the people to buy laptop with quality services. Else all famous electronic retailers sell Apple laptops around the world.
Apple promotions are the best deals that can be found anywhere. Apple provides special student concessions and even low interest rate installment so that it is reliable from every aspect. Sometimes free deliveries offers are also available.
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