The Important Contributing Agents In Determining Human Behavior

Published Date: 02 Nov 2017

In 1997, the Apple Computer was incorporated. The co-founder of the company was Steven Wozniak and marketed by Steven Jobs. In 1976, the first Apple 1 was introduced but the product was failure so they launched Apple 2 in year 1980 which was successful product. In year 1980, the company offered its IPO.

There was a critical management’s change due to heavy competition from the PC market and internal difficulties in the early eighties. The entry of IBM into the PC market made Apple bump into danger and causes Apple III version computer into a failure in year 1983. In 1984, the Macintosh was the first mouse driven computer to introduce by Apple.

The market was flooding with cheap PC clones and Microsoft had launched Window 3.0 by year 1990. Based on PowerMac, the company launched the PowerPC in 1994. In 1995, Apple still facing problem because the company had a $1 billion order backlog. The main reason behind this was the launch of Window 95. During 1995-96, the company lost $68 million and made the company’s performance to dropped.

NeXT and NeXT’s operating system was acquired by Apple and became the Apple’s next-generation operating system. Apple had lost hundreds of millions of dollars by year 1997. The original co-founder of Apple, Steve Job returned as interim Chief Executive Officer. Apple started reorganized to emphasis on its profitable competencies under his leadership.

There was agreement between Apple and Microsoft and made the appearance of MS office on Mac PCs.

Organization culture is the shared belief, principle, values and assumption that shape behavior by building commitment, providing direction, establishing a collective identity and creating a community. It allowed the organization to adapt to the environment and endured over time by the organization's behavior. To build organization strategy, culture is the medium to strengthen the bonding and become institutionalize as members repeat cycle of successful behavior.

Actually, the alignment with organization's environment, resources, values and goals will describe the effectiveness of culture. Moreover, every leader must understand how the culture can be a transmitter for building positive deviance. To align Apple's culture, Steve Jobs surpass with its strategy. To produce quality products Jobs has built a culture that is driven by a vision. The dominant value of Apple's culture is innovation. Employees are rewarded for experimenting, risk taking and creativity.

On the other hand, by going deeper into Apple's culture, Jobs has injected the mission for excellence as a mantra. Employees are encouraged to treat their work as a calling that is worthwhile and to follow excellence in their endeavors. To recruit and socialize employees into Apple's culture, a huge role for jobs and his leadership teams. Jobs contended that intelligence is the baseline when recruiting for Apple senior position.

The word motivation derived from the Latin verb movere, meaning to move. Extinsic and intrinsic are types of motivation. Extrinsic motivation is actually that if the person contributes well he will get the reward. Intrinsic motivation is based doing a job itself it’s a reward. In fact, when the person intrinsically motivated, the person will do the job because he enjoy doing it rather than someone ask the person to doing it for the sake of reward.

The intrinsic motivation was the psychology behind Apple’s products. Actually, the main questions that employees at Apple ask themselves before designing the product is whether do they enjoy using this product. Different companies have different motive when comes to designing a product. Steve Job enjoys himself by his desire to creating great products rather than products that would just bring profit for him and the company. Their motive is to help people using digital technology, when the company releases a new product or software every time.

In order to motivate its employees, Apple uses various methods. In fact, a recognition bonus of 3 to 5 percent of their basic salary was rewarded by Apple Company. Previously they lose concentration on a project so they came out with intrinsic motivation. Based on team efforts this will involve the Apple upper management to have compassion. Other than that, all Apple employees will receive discounts when they purchase any Apple products. Apple employees are basically motivated to discover the final output of their effort so by giving products to employees rather than money so that can be better an effective motivator. The employees will get the product in cheaper price than selling price in market. Due to the company strong performance in product sales, Apple has given employees more vacation days. These are the example of extrinsic motivation from Apple Company.

To identify opportunities in its external environment and to position the organization to seize these opportunities, a leader needs a positive deviance approach to strategic planning challenges. Basically, this requires a leader to understand how the organization can reinvent or create new markets, products, customers and services rather than not only think about the needs of stakeholders. The function of a leaderships capability to make sense of external trends and forces so that to seize opportunities, make use this knowledge to build scenarios and formulate a strategy.

Steve Jobs bring into line the firm’s strategy with insights into external opportunities so that to place Apple for seizing opportunities. Job discovered that in computing industry Apple had a very small role so he highlights that the company had a longer term strategy. Jobs succeeded at seizing opportunities because he came out with iPod and iPhones which was successful and dominated the market.

Moreover, he drives organizational members of Apple to create the better future by using his strategic solutions included with an opportunistic perspective. By creating products that consumers do not know they want, Jobs identifies his role as a leader to innovate. He becomes a successful leader because he is a risk-taker. In industry, he changes the rule of the game by embracing creative disruption.

Furthermore, the ability to understand industry dynamics and the key success factors that pushes performance the seizing opportunities are much better than creating markets.