13 Dec 2017
Volkswagen is a German automobile company. It operates as a manufacturer and distributor of automobile parts in the Global automotive industry. One of its subsidiaries is the Volkswagen of America that is based in United States. The Group's principal activities are to design, manufacture and distribution of cars and other vehicles worldwide. These activities are carried out through two divisions: Namely Automobile and Financial services. The Automobile division involves development of vehicles and engines, as well as the production and sale of passenger cars, commercial vehicles, trucks and buses. The Financial division involves dealer and customer financing, leasing, Banking and insurance services, rentals and fleet management.
It leads the continent as the Europe's number one car maker. The Company's major production line include Volkswagen Passenger car, Audi, SEAT, Skoda, Lamborghini, Bugatti and Bentley ranges of vehicles. The Company's major emphasis is on increasing its focus on core business, profitability and reducing the production cost. In order to achieve this it is considering divesture of non core business segments and adapting many Modular strategies in the process of production and introduction of new models.
Revenue generated in the year 2008:
It was setup in 1930 by Ferdinand Porshe in Germany and was known as Porshe Buro. In early 1930's German Automotive industry was mainly involved in making Luxury cars. And so an average German could only afford nothing more than a motorcycle.
In 1934 Ferdinand Porshe was commissioned by Adolph Hitler to build a small inexpensive car. He required a basic vehicle that could transport two adults and three children. And this vehicle would be available to all at the price of a motorcycle. On 22 June 1934 Ferdinand Porshe agreed to create a 'People's Car' for Hitler. There were many changes including better fuel efficiency, reliability, ease of use, and economically efficient repairs and parts. The prototypes of the car in the form of 'KDF-Wagen' started appearing from 1936. this car had its peculiar round shape and air-cooled, flat-four, rear-mounted engine.
Only a handful of cars were made before the second world war started, that is in 1936. The post war existence of the Company owed to a British major Ivan Hirst. He indented to dismantle the Company and ship it to Britain as no car manufacturer was interested in the Company as it lacked the fundamental requirements. The Company survived by producing the cars for British Army. Volkswagens were first sold in America in 1949. And even though these models were universally known as Beetle, the Company never officially named it, instead it was referred as Type 1.
During 1960's and 1970's the car was becoming outdated the Company introduced several Type 3 and Type 4 models. It differed from the previous models notably with the introduction of monocoque/unibody construction, the option of a fully automatic transmission, electronic fuel injection, and a sturdier power plant. In 1964, Volkswagen succeeded in purchasing Auto Union, and in 1969, Motorenwerke AG (NSU). VW ultimately merged Auto Union and NSU to create the modern day Audi company.
Volkswagen mainly uses Double Marketing in order to position its brand. Double marketing mainly means running multiple campaigns at different places carrying different messages simultaneously.
Initially coke was the only company that tried this because of their huge Budget by engaging different ad agencies and pitting them against each other.At times there were different campaigns that were put up at the same time. But they didn't really work together.
In the time period of last few months they have launched campaigns such as "Unpimp my ride" to prevent the modifications done by people and for design control, the"obeying your fast" for the GTI - as well as the "safe happens" jarring TV ad spots for the Jetta.
The Company's major emphasis is on easier availability of its products. And to make that possible it has around 44 sites all over the world. That gives them the Geographical advantage. As they can reach the demands of their customers and even provide a good after sales service through their service centres.
Its major marketing strategy is branding its products into different segments of production lines.
Its brands go from Skoda (economically priced family vehicles) to Rolls Royce.
Blueprinting is the latest technology used by them. Blueprinting is the science of engine rebuilding. At times the engine becomes rigid and there is often disturbance during the start of the engine.
This is due to incorrect shimming, vibration from poorly balanced cranks, rough low speed running from valve clearances being too large, so generally speaking there is a lot of room for improvement.
Careful measuring, fitting and balancing are the main steps involved in Blueprinting. This enhances the performance of the engine providing fuel economy and dependability. In simple words the engine becomes brand new. After Blueprinting the Gear shifting feels very positive and the vibrations will be nullified aiding Longitivity.
Ford, Toyota, Mercedes and General Motors are the major competitors. Out of which Volkswagen claims that Toyota is its major competitors.
Volkswagen made a profit of about 1.2 Billion in the year 2008. Their sales revenue was 113.808 BLN
Volkswagen AG - Strengths
Volkswagen AG - Weakness
Volkswagen AG - Opportunities
Volkswagen AG - Threats
Volkswagen Beetle History 1938 to 2003
Volkswagen's American assembly plant
Corporate information snapshots
Institute for Sustainability and Technology Polic
Articlesbase/Volkswagen Gti, Automobile Magazine's Car of the Year
CJS Racing South West
"Was Hitler's Beetle designed by a Jew? | Jewish Features | Jerusalem Post". Jpost.com. http://www.jpost.com/servlet/Satellite?cid=1251804553863&pagename=JPost%2FJPArticle%2FShowFull. Retrieved 2009-10-07.
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Todd Kaho (2007-10-01). "Volkswagen Pushes for Development of Clean Diesels". Green Car Journal. http://www.greencar.com/articles/volkswagen-pushes-development-clean-diesels.php. Retrieved 2009-04-19.
"VW revs up its clean-diesel technologies". Oct.11, 2007, mlive.com May 3, 2008
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