Importance of Brands and Branding

12 Feb 2018

50 (19,722 )

Abstract Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that results from customer defection. For service companies, the task of providing error-free services is even more challenging because their intangible nature renders subjective perceptions of quality. Equally troublesome is the uncontrollable element of customer participation in ...

Click here to read more arrow

Analysis of Product Packaging Design

12 Feb 2018

29 (11,513 )

ABSTRACT 1 Introduction Product design and specifically product shape and 'looks' have long been identified as factors that may contribute to product value and new product success. Design of products evokes both cognitive and affective responses in the mind of the observers and this can be used to tailor a more attractive product proposition. While a lot of excellent research has been conducted on the positive ...

Click here to read more arrow

Packaging Materials and Consumer Preferences

12 Feb 2018

26 (10,133 )

Introduction: The term business is defined as an organized way to earn profit. Profit is basic motif that coerces any business individual or organization to produce something that is really needed. This basic motif compels producers to take necessary steps to improve not only the product qualities but also the appearance. Producers manage to interlink demands and supplies and help their consumers to get maximum satisfaction ...

Click here to read more arrow

Transactive Memory System and Creativity of Dutch Designers

12 Feb 2018

31 (12,216 )

Preface The author declares that the text and work presented in this Master thesis are original and that no other sources other than those mentioned in the text and its references have been used in creating the Master thesis. The copyright of the Master thesis rests with the author. The author is responsible for its contents. RSM Erasmus University is only responsible for the educational coaching ...

Click here to read more arrow
Get in Touch With us

Get in touch with our dedicated team to discuss about your requirements in detail. We are here to help you our best in any way. If you are unsure about what you exactly need, please complete the short enquiry form below and we will get back to you with quote as soon as possible.