Design Dissertations | Free Dissertations on Design

Importance of Brands and Branding

Published Date: 12 Feb 2018

50 Pages (19,722 Words)

Abstract Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that results from customer defection. For service companies, the task of providing error-free services is even more challenging because their intangible nature renders subjective perceptions of quality. Equally troublesome is the uncontrollable element of customer participation in ...

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Analysis of Product Packaging Design

Published Date: 12 Feb 2018

29 Pages (11,513 Words)

ABSTRACT 1 Introduction Product design and specifically product shape and 'looks' have long been identified as factors that may contribute to product value and new product success. Design of products evokes both cognitive and affective responses in the mind of the observers and this can be used to tailor a more attractive product proposition. While a lot of excellent research has been conducted on the positive ...

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Packaging Materials and Consumer Preferences

Published Date: 12 Feb 2018

26 Pages (10,133 Words)

Introduction: The term business is defined as an organized way to earn profit. Profit is basic motif that coerces any business individual or organization to produce something that is really needed. This basic motif compels producers to take necessary steps to improve not only the product qualities but also the appearance. Producers manage to interlink demands and supplies and help their consumers to get maximum satisfaction ...

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Transactive Memory System and Creativity of Dutch Designers

Published Date: 12 Feb 2018

31 Pages (12,216 Words)

Preface The author declares that the text and work presented in this Master thesis are original and that no other sources other than those mentioned in the text and its references have been used in creating the Master thesis. The copyright of the Master thesis rests with the author. The author is responsible for its contents. RSM Erasmus University is only responsible for the educational coaching ...

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