Direct Market Offers Design and Testing

Charanjot Sethi

DEFINITION OF DIRECT DESIGN MARKETING:

Direct marketing is a channel-agnostic form of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response.

HOW THE CUSTOMER RESPOND: So the customer can buy the product online and they can send feedback though the mail, telephone and paper based or electronic. Companies get the customer details like name, address and contact information and payment information and also delivery details.  Design three direct response offers

HP LAPTOP

Features description

- 16 GB RAM

-AMD duel core A4- 1200

-2 TB Internal hard drives

- WI-FI Connectivity

-Webcam

-AMD Radeon HD8180 graphics

-1 * HDMI

- 3* USB

-1 *VGA

-1 *Multi SD card reader

Details

Computer type- laptops

Display size (inches) - 15.6

Resolution (pixels) - 1366*768

Screen resolution- HD

Display type- LCD

Touch screen- yes

Processor type- AMDA4

Processor-AMD DUEL CORE A4

Processor model number- 1200

COMPANY's  OFFER TO THE CUSTOMER

This Offer consists a very good deal if you buy HP laptop. The offer gives you free product key (Microsoft office key) for three years free of charges. The offer which we are giving from DIGITAL STUDIO it will not be able to get from anywhere else it usually costs $150.00 to customer to buy it but this  exclusive  offer we providing to our valuable customers. This is value for money if you buy $800 worth laptop direct from our store and we are providing free LAPTOP BAG ($40.00)

Additional Offers/ Incentives

FIRST 20 callers will get

• Free postage and handling
• Interest free installment plan up to 12 month
• Free 3 year extended warranty                              

DIGITAL CAMERA-CANNON HDR- AS100V

• Cannon HDR- as100V full HD action camcorder
• 13.5m Sensor
• Multi camera control ( up to 5 cams)

Overview

HDR- AS100V Action cam delivers more stunning image quality that ever before. It is all new zeiss tessar 170 degree wide angel lenses, ultra powerful BIONZ X image processor and 13.5 megapixel sensor, will now capture all the excitements you can handle, for the first time , in eye popping full HD.

COMPANY OFFER TO THE CUSTOMER;

• Buy one cannon get an extra view finder for free of cost.
• Prizing offers spend $1000 get 25% off and its increase the business
• Extended the warranty and guarantee and build up the strengthen relationships.
• People can pay in installments and it can increase the business.

LED TELEVISION-SAMSONG

Key Features

32"/81cm Screen

Connect Share Movie

1366 x 768 Resolution

50Hz Refresh Rate

HD Tuner

1 x USB Port

2 x HDMI

DETAILS

Screen Size (Inches) - 32.0

Screen Type - LED-LCD

Screen Resolution - HD

Resolution (Pixels) - 1366 x 768

Refresh Rate (Hz) - 50

TV Tuner - HD Tuner

3D - False

HDMI Ports - 2

USB Ports - 1

DOCUMENTS OF APPROPRIATE TYPES OF OFFERS

Direct sales. Our company offers the products directly and they offer them to buy from the store.

Ongoing accounts: Our companies provide the updating service to their customer so the customer can get up to date information.

Leads: our company takes order in advance so they can provide the deliveries on time.

Expression of interest: our customer can tell us their requirement about their products they want to buy from us, and we can assemble their products according to their needs for example what capacity of hard disk drive they need and the resolution of the screen.

FEEDBACK QUESTIONS

• QUES 1was the offer was clear?
• QUES 2 what did your survey audience like or dislike about the offers?
• QUEA 3Which of the offers would most tempt them to purchase from this store?
• QUES 4what suggestions did they have that would improve the offers?
• QUES 5 how they compare our company with others?
• QUES 6 how they get product after service?

THE RESULTS OF YOUR TESTING FOLLOWING QUESTIONS

• The offer was clear like laptop bag and product key was free with laptop so most of the people like and bought it and 40% people did not like the offer.
• 90% of my colleagues like the offer which was great quality of the product and great color and designs. Rest of my friends did not like the delivery period they said it was bit late.
• More than 70% of the people liked the installments payment like they can buy the product easily and it is good for the company that they can increase the profit.
• So most of the people recommend for the trial period so that they can use the product for some days and if they did not like they can send back to the company.
• People also compare with other companies they said the prize are reasonable in this store and get the loyalty cards. But some people recommend to get increase the warranty and guarantee.
• Most of the people said company get positive response after the product like if they get any fault after deliver they send staff to fix it up or they replace the product. But some people said sometime staff takes time to get the delivery.

PREPARE A REPORT FOR THE CLIENT

• We offered to the customer's a bag and product key for life time for free of cost with laptop and people liked this offer and company increased the income. People recommend bringing more offers like this so that they get free stuff.
• The testing process was used

Purchase sale 1000 laptops x 100=10000

Sale prize 1200 laptops x100=12000

So the company got 2000 profit.

THE RESULTS OF YOUR TESTING

As we got feedback from our customers and they are happy with the 14 days free trail period. As we offered our customer's payment plan was good as many customers cannot make the full payment out front at once however they are willing to buy our product. It was highly appreciated and moreover the free capon of $10 over $100 purchase worked tremendously. Result of our testing worked very well