The Microsoft Company Innovative Technology

Published Date: 02 Nov 2017

Part 2(a)

Mission

The first of the mission for Microsoft Company is to help all people and businesses to realize their full potential and make it prefect. They try their best to create once technology that is helpful and accessible to everyone. Thirdly, Microsoft leads the industry in a more creative and innovation way to build their products that are more safety and also more users friendly.

Vision

The Microsoft company innovative technology that was fulfills people and business needs. Try to give full advantages of own capabilities to all supporter or users and create once technology to help people with disabilities to eliminates barriers.

Values

Microsoft promotes integrity, honesty, personal excellence, constructive self-criticism and continual self-improvement in designing their product. They are trying to redesign the current Personal Computer into new era to suit daily user needs. Challenge is taken and Microsoft tends to accomplish it every day. They were responsible to their stakeholder by providing high quality and ease life.

"It’s a value proposition: Hundreds of millions of people buy the Windows PC and you also that one of the buyer. So we going to make everything as simple and easier for yours, such as the Windows phone can be sign up the same account, resource sharing and also gaming. "Said by Steve Ballmer.

Major Goals

Microsoft’s goal is focus on increase their Windows Surface tablets and Windows phones selling rate in mobile computing market. Commences on the last year 1st July, Microsoft commitment to achieve the carbon neutrality in the year 2013 and this carbon neutrality will be apply to Microsoft operations in over 100 countries. They improve resources collection and reporting to achieve the goals of reducing their environmental impact. Their slogan: "Be Lean, Be Green, and Be Accountable"

Part2 (b)

Microsoft is living up to its mission, vision, values and goals nowadays. Microsoft’s mission is to help people and businesses throughout the world to realize their full potential. Through these years, Microsoft proved that they had succeeded to accomplish their mission.. "Accessibility makes it easier for everyone to see, hear, and use a computer, and to personalize their computers to meet their own needs and preferences. Accessibility is one of the strategies which help Microsoft to accomplish their mission. Every generation of Windows which implemented this feature has made some improvements time by time to satisfy users’ needs. On the other hand, Windows Server 2012 helps a lot in business field nowadays. Windows Server has redefined the way to build up small business and help people to establish their business in short time. Paul Ferrill noted that Windows Server 2012 has implemented many features to provide automated backup, server migration and remote access. (Paul Ferrill, 16 Dec 2012)

Microsoft’s vision and values aim to create innovative technology and comfortable life on the past few years. Their vision is to give full advantages to the peoples and helps in their life. Microsoft Cloud computing also an innovative services created by Microsoft. Microsoft defied cloud computing as a way that was flexible to managing application and business to meet the business needs. This services tend to reduce cost of hardware and software which was a problem that in the mind of each organization. All resources are available in the "cloud" and ease people to solve their problem. Microsoft is enabling all the possible solution and value to their customer. Windows Azune is one of the products under it. Microsoft has become top cloud storage performance due to their value to customer.

Major goal which was targeted by Microsoft has seen some improvement on their market share of Windows Phone. Its market share has reach 3% since the launch of Windows Phone 8. There are 124% increasing of their market shares since 2011 which consist only 1 % of market. Strong marketing strategy has been set by Microsoft according to xnas.net in promoting their product. Carbon reduction is the other goal set by Microsoft in year 2012. They are doing their best to use less energy by directly sourcing new renewable energy and reduce air travel.

Part 2(C)

Many strategies have drafted and carry out in last decade. Some of the strategy has successfully achieved, but there are still failures when Microsoft implements the strategy.

First, Microsoft strategy is to focus on mobile strategy which strives for social and entertainment. Microsoft is putting effort on developing and deploying marketing strategy of KIN phone in 2010. However, KIN is suffered low sales after the launch event in May 2011. Microsoft has decided to discontinue KIN series phone for only forty eight days of sales in the market. The low sale of KIN series is due to the lack of flexibility in developing software for KIN and the staffs are not promoting it actively. Zune player also suffered in the competition between iPod. Apple iPod designation is more creative compare to Zune. Microsoft has tried to improve their marketing and design of Zune. But the sale is decreasing after competing with iPod. Open source development is more flexible compare to closed source development of Microsoft and change nowadays developer’s attention to Apple and Google. Besides, Microsoft did not have the strategy to attract the attention of the developer to develop KIN and Zune.

Secondly, Microsoft product division, Windows has suffered for criticism due to strategic error when launching Windows Me. According to Microsoft, Windows Me is an improvement of older Windows. After user installed Windows Me, the system came up with many bugs. These bugs affect the user from performing their daily activity and business. Their strategy is to solve slow and instable system. To solve this, Microsoft focuses the development on next generation Windows.

Lastly, Microsoft introduced new strategy which was the integrating of new Windows into the Microsoft Surface tablet while Windows Phone 8 OS for all Windows Phone. These products have failed to achieve significant market share in today mobile market. After the launch of the tablet and smartphone, they focus on the marketing strategy that for this two product. These new Microsoft products are more expensive compare to competitor’s product. In addition, Microsoft Surface just sold 900,000 units while Apple iPad was sold 23 million units. This may be due to the popularity of other competitors like Apple and Samsung. Besides, Windows phones sale result perform badly in the mobile market. Today’s smartphone market has many competitor, such as Google’s android and Apple (iOS). In the global smartphone market Windows phone still account of 3 percent but still way behind Google’s Android with 70 percent and Apple with 20 percent. This may because the Microsoft Corporation not has enough resources and experiences in building the tablet and smartphone.