Energizer Single Inductive Charger Technology For Smartphone

Published Date: 02 Nov 2017

This assignment is about students showing of their creativity and innovation. Therefore my innovation is wireless charging from a distance which is integrated with Energizer® Single Inductive Charger. This wireless charger is only for smartphones with wireless charging capabilities.

The purpose for this innovation is to allow users of smartphones to move around with their phones and not leaving it at one place. This will eliminate the hassle to leave the phone at another place while he/she wants to do something else. This would be a great technology since it is very convenient. The design is small and easy to be handled; the slick design is attractive and come in 2 colors which are black and white.

In this document the following involves: Competitor Analysis, Market Segmentation, Idea Generation and Idea Evaluation. The Competitor Analysis section is to compare the Target Market, Uniqueness, Limitation and Technology used in design by each competitor. In the Market Segmentation section, the criteria to come up with the good target market are discussed. Problem Finding is to analyze the concept of the product so find out whether it is feasible or marketable. The Idea Generation section includes the Mind Mapping, Attribute Listing, Force Fitting Trigger and SCAMPER techniques to generate the best idea. The Idea Evaluation section contains the Sticking Dot technique and the Force Field Analysis.

At last the Plus minus Analysis and Force Field Analysis is conducted in this report. With this report there the pros and cons can be easily identified of this concept introduced. Moreover, there is a survey forms to be filled by my Managerial Staff and APU Organization.

1.0 Problem Statement, Competitor Analysis and Objective Statement

1.1 Problem Statement

Currently all wireless-chargers are not exactly a wireless-charger because the smartphone still have to be put on a platform to start charging because the range of the charge to the smartphone is not wide.

1.2 Competitor analysis

Product

Nokia Wireless-charger Fatboy

GETPOWERPADâ„¢3

Type

Inductive charging 

Inductive charging and with a case

Range of charge

Not wide less than 10cm

Not wide less than 10cm

Color

Yellow, Black, Blue, White and Red

Black with Chrome

Weight

112g

120g

Thickness

 30mm

13.5mm

Table Overview of Competitors

1.3 Object Statement

Energizer® Single Inductive Charger is a charger that has the combination of two technologies which are wireless-charger and WI-FI. Energizer® Single Inductive Charger can charge any smartphone with wireless charging technology integrated in the range of 20 meters. The benefit of Energizer® Single Inductive Charger is to able customers to move around the compound while charging their smartphone. The disadvantage is the further the smartphone is away from the Energizer® Single Inductive Charger the longer it takes to charge the smartphone.

1.3.1 Uniqueness

The uniqueness of Energizer® Single Inductive Charger is the wide range to charge the smartphone. Other than that, Energizer® Single Inductive Charger can be used for any smartphone on any platform. Moreover, the uniqueness of Nokia Wireless-Charger Fatboy is it has multi-color to choose from which are Yellow, Black, Blue, White and Red. Furthermore, the uniqueness of GETPOWERPAD™3 is it has the thinnest thickness for a wireless charger.

1.3.2 Limitation

The limitation of Fatboy is the range to charge the smartphone is not far apart. This means the smartphone has to be on the fatboy to charge and can’t be moved away. Moreover, the Fatboy is only designed to charge one smartphone at a time.

The limitation of Get Power Pad 3 is almost the same as Fatboy as in the device must be on the pad to be charged and can’t be moved. Other than that, Get Power Pad 3 can only charge up to 3 devices because of the limited space and to charge the device a special charging case is needed to be equipped on to the smartphone.

The limitation of Energizer® Single Inductive Charger is the further the smartphone is away from the Energizer® Single Inductive Charger the longer it takes to charge the smartphone. Moreover, the Energizer® Single Inductive Charger takes more time to charge if more device is being charged at the time.

1.3.3 Technology

The Energizer® Single Inductive Charger is designed to be used by all devices in the range of 20 meter to charge the smartphones while on the go around the compound. Therefore, if a device is needed to be connected to the charger it will require a password to enable the Energizer® Single Inductive Charger to start charging for security purposes, it to avoid unauthorized users to use it. Moreover to charger faster, the smartphone should be closer to the charger. Energizer® Single Inductive Charger is also the combination of wireless charging and Wi-Fi.

The fatboy is environmental friendly which means it is free of nickel on the product surface and also free of BFR,rFR and PVC. Moreover, packaging made of renewable materials. Furthermore, power management supported by wireless charging standard Qi which means any phone with wireless technology can use fatboy to charge.

The GETPOWERPAD™ 3 will enable device on one of the charging spots and you will automatically feel the magnet working. This way, the receiver will automatically be placed in the most efficient charging position. The GETPOWERPAD™ 3 is equipped with a smart indication light. This build-in LED module will lighten up when you place a device on your GETPOWERPAD™. 

1.3.4 Object Descriptions

In recent days, the wireless charging technology has taken the world by storm where everyone wants this technology to be implemented on their smartphones. Therefore, many big mobile companies have implemented this technology to their smartphone.

There is still a problem with this new technology which is the smartphone still have to be placed in one place while charging.

Therefore, Energizer® Single Inductive Charger is the best solution to move around the compound while charging. This is because the Energizer® Single Inductive Charger enables the smartphone to be charged from a distance of 20 meters.

2.0 Idea Generation

2.1 Force Fitting Trigger

2.1.1 Opening

Force fitting trigger technique it to generate different kind of idea which is not related to the object or product as we proposed. By selecting 3 pictures that unrelated to the object, then give the characteristic or keyword for each picture to generate new idea by combining them.

2.1.2 Illustration

Television

Water Bottle

Tablet

Touch screen

Light weight

Comfortable

Expensive

Cheap

Portable

High End Device

Plastic

Entertainment

High resolution

small

Gaming

Table Illustration for Fast Fitting Trigger

2.1.3 Outcomes

Outcome 1

High End Device + Light weight + Portable

Outcome 2

Expensive + small + Entertainment

Outcome 3

Touch screen + Cheap + Comfortable

Table 8 Outcome for Fast Fitting Trigger

2.1.4 Evaluation

The best combine with using the Force Fitting Trigger is outcome 1 which is High End Device + Light weight + Portable. This is because Energizer® Single Inductive Charger is a highly developed device; it is light weighted and can be brought along everywhere.

2.2 Attribute Listing

2.2.1 Opening

Attribute Listing, Morphological Analysis and Matrix Analysis are good techniques for finding new combinations of products or services. (Mind Tools Ltd, 2012). To do attribute listing, certain thing has to be concerned such as the product. After selecting the product, list down the possible attributes into the column table and brainstorm the fields. Inductive

2.2.2 Illustration

Type

Range

Time to connect

Inductive

10 centimeter

Slow

Wide

20 meters

Fast

Table Illustration for attribute listing

2.2.3 Outcome

Outcome 1

Wide + 20 meters + fast

Outcome 2

Inductive + 10 centimeter + slow

Outcome 3

Inductive + 20 meters + slow

Outcome 4

Wide + 20 meters + slow

Table Outcome for attribute listing

2.2.4 Evaluation

The best combine by using Attribute Listing is outcome 1 which is wide + 20 meters + fast choose able. This is because with the antenna the signal wave will be able to reach the distance up to 20 meters and the connection time take is fast.

2.3 SCAMPER

2.3.1 Opening

SCAMPER is a technique that helps generate ideas for new products and services by encouraging you to think about how you could improve existing ones. Each character of SCAMPER can be defined as an action. (MindTools, n.d.)

2.3.2 Illustration

Substitute

Substitute Wide, Inductive

Combine

Combine of Wireless charger and WIFI

Adapt

Adapt Energizer® Single Inductive Charger from wireless charger

Modify

Modify the range of charge

Put to another use

Put to another use to display the distance of smartphone

Eliminate

Eliminate inconvenience

Reverse

Reverse the connection if failed the 1st time

Table Illustration for SCAMPER

2.3.3 Outcome

Outcome 1

Wide + Wireless + range + connection + inconvenience

Outcome 2

Inductive + WIFI + wireless charger + connection + inconvenience

Table Outcome for SCAMPER

2.3.4 Evaluation

The best outcome between outcome 1 and outcome 2 is outcome 1 which is wide + Wireless + range + connection + inconvenience. This is because it has a wide range of wireless connection and does not have any inconvenience.

2.4 Mind Mapping

2.4.1 Opening

Mind Mapping is a useful technique that helps you learn more effectively, improves the way that you record information, and supports and enhances creative problem solving. (Mind Tools ltd, 2012) It starts at the middle where the subject is placed and start branching out from the main to have sub topic and ideas.

2.4.2 Illustration

Figure 1 Illustration of mind map

2.4.3 Outcomes

Outcome 1

Wide + Fast + 20 meters

Outcome 2

Inductive + Fast + 10 centimeters

Outcome 3

Inductive + slow + 20 meters

Table Outcome for mind mapping

2.4.4 Evaluation

The best combine for mind mapping wide + fast + 20 meters. This is because now days speed is everything and also the distance also is an important role.

3.0 Idea Summary

Techniques

Idea summary

Force Fitting Trigger

Best Outcome

High End Device + Light weight + Portable

Advantage

Applied the best outcome

Disadvantage

Some of the specific did not match with the current innovate product

Attribute Listing

Best Outcome

Wide + 20 meters + fast

Advantage

Easy to figure out a important possibilities

Disadvantage

Spend time for brainstorming a specific of the product

SCAMPER

Best Outcome

Wide + Wireless + range + connection + inconvenience

Advantage

Easiest to figure out the needed on the current product

Disadvantage

Hard to compare all the techniques

Mind Mapping

Best Outcome

Wide + Fast + 20 meters

Advantage

Easy to understand

Disadvantage

Lack of information

Table Idea summary

4.0 Product Concept Description

4.1 Overview of Energizer® Single Inductive Charger

4.1.1 Standing view

Figure Front view of Energizer® Charger

4.1.2 Flat view

Figure Flat View of Energizer® Charger

4.2 Opening

The name of the product is ‘Energizer® Single Inductive Charger’. It’s a new idea to take over the market overnight and create new level of innovation. The area will be covered by the availability for purchase, features, frequency of usage, price and its technology.

4.3 Available for purchase

Energizer® Single Inductive Charger will be available in all the countries.

4.4 Features

Energizer® Single Inductive Charger will charge any smartphone capable of wireless charging with a wider range up to 20 meters. It also will ask for a password to input before using the charger for security purposes to prevent misuse of the product.

4.5 Frequency of usage

Energizer® Single Inductive Charger can be used 24 hours a day, 7 days a week and 365 days in a year. It can be used anywhere as long as a 3 pin power plug is available for the power source. It is portable therefore, it can be brought anywhere with ease.

4.6 Price

The price of Energizer® Single Inductive Charger varies for each country, but the price range is between RM 200 – RM 300

4.7 Technology

This technology for this Energizer® Single Inductive Charger is a combination of WIFI and wireless Charging, Energizer® Single Inductive Charger is a new technology to make charging the smartphone from a range rather than leaving the phone on the platform.

5.0 Market Identification

The Market Identification will include element such as gender, age group, purchasing power and occupation.

5.1 Gender

Energizer® Single Inductive Charger can be used by both genders because this product is for everyone with a smartphone capable of wireless charging.

5.2 Age group

Energizer® Single Inductive Charger is suitable for age 5 years and above. This is because Energizer® Single Inductive Charger is easy to use and light so can be carried without using too much energy. It’s basically a plug to play device.

5.3 Purchasing Power

It is affordable than any other products that is in the market for wireless charging.

5.4 Occupation

Energizer® Single Inductive Charger can be used by all Occupation. This Occupation will be people with a smartphone with wireless charging capabilities.

6.0 Idea Evaluation

6.1 Force Field Analysis

Force Field Analysis (Outreach, N.D) is a useful method which covered listing, discuss, and evaluate the proposed item whether it need to improve or not. This method will assist user when identifying the advantages and disadvantages of proposed product. After that try to strengthen the advantages of proposed product and also reducing the weakness of proposed product.

Restricting Factor

Energizer® Single Inductive Charger

Driving Factors

Weight

-2

Security

Less Function

-3

Charging convinces

Overheating

-5

fast Connection

Limited color

-2

Range

Price

-1

Fast charge

-13

Total

Table Force Field Analysis

Net Score = Total Driving Factors + Total Restricting Factor

Net Score = 17 - 13

Net Score = 4

6.2 Recommendation

From the table above, it can be seen that Energizer® Single Inductive Charger has less function and overheating as the highest restriction factor and charging convinces and security are driving factors.

6.3 Minimize Restricting Factor

First of all we have to reduce the overheating problem since the product would be used for a long time. About this movement we except the scale would reduce from (-5) to (-3). Moreover, we would like to increase the functions of the product from (-3) to (-2).

6.4 Maximizing Driving Factor

We can improve Energizer® Single Inductive Charger by upgrading the security to make it more secure. We are excepting to move the scare from (+3) to (+5).

Moreover, we would like to also move the scale of fast charge from (+3) to (+5) to charge the smartphone faster even if the range from the device to the smartphone is further.

Lastly we would like to also improve the scale of the connection from (+2) to (+3).

Restricting Factor

Energizer® Single Inductive Charger

Driving Factors

Weight

-2

Security

Less Function

-2

Charging convinces

Overheating

-3

fast Connection

Limited color

-2

Range

Price

-1

Fast charge

-10

Total

Table Maximizing & Minimizing Factor

Net Score = Total Driving Factors + Total Restricting Factor

Net Score = 19 - 10

Net Score = 9

6.5 Plus minus Analysis

Plus Minus Analysis is a technique which developed by Edward de Bono that helps users make decision quickly by weighing the pros and cons of a decision. It’s also useful for widening user’s perception of a problem or decision and for uncovering issues that users might not ordinarily have considered. (MindTools, n.d.)

Plus

Minus

Interesting

Charging convinces

+ 5

Price

-1

Charge from a distance

Range

+4

Weight

-2

Total Plus

+9

Total Minus

-3

Total Interesting

Table Energizer® Single Inductive Charger

Plus

Minus

Interesting

Charging convinces

+3

Price

-1

Charge from a distance

Range

+1

Weight

-1

Total Plus

+4

Total Minus

-2

Total Interesting

Table Nokia Wireless-charger Fatboy

Plus

Minus

Interesting

Charging convinces

+ 2

Price

-1

Charge from a distance

Range

0

Weight

-1

Total Plus

+2

Total Minus

-2

Total Interesting

Table GETPOWERPADâ„¢3

6.6 Dot Sticking Analysis

6.6.1 Opening

The Dot Sticking is one of the best way to find out the choice from few choices. With this now it is necessary to provide feedback with a proper explanation and it also enhances a motivation of choice from user or people.

Attributes

Energizer® Single Inductive Charger

GETPOWERPADâ„¢3

Nokia Wireless-charger Fatboy

Design







Price







Features







Uniqueness







Technology Used







Table Sticking Dot for Energizer, GETPOWERPAD, Nokia

Outcome

Score

Energizer® Single Inductive Charger

20

GETPOWERPADâ„¢3

16

Nokia Wireless-charger Fatboy

17

Legend

Excellent



Good



Moderate



Poor



Bad



6.6.2 Overall Analysis

6.6.2.1 Plus

By comparing other competitor’s product to my proposed Energizer® Single Inductive Charger, it can be seen that there is a huge difference between Energizer® Single Inductive Charger to the other products in wireless charging capabilities and security. The reason wireless charging technology is implement is for consumers to use it with ease but still not able to move around with their smartphone while charging therefore Energizer® Single Inductive Charger is the best choice to move around while charging their product.

6.6.2.2 Minus

The Energizer® Single Inductive Charger loses to both competitors in the terms of the weight because both GETPOWERPAD™3 and Nokia Wireless-charger Fatboy is lighter. This is because to make a wonderful product some sacrifices need to be made, therefore the weight was sacrificed.

6.6.2.3 Interesting

The Energizer® Single Inductive Charger has the ability to transmit electrical signals to the smartphone up to 20 meters away. Whereby, this technology is only acquired by Energizer® Single Inductive Charger and not by any other competitors.

6.6.2.4 Conclusion

The conclusion is, Energizer® Single Inductive Charger is the best wireless charging device to use for the high end technology and for the price. The overheating problem will be fixed with more effort. Furthermore, with the interview questions this product will have room to be improved in the future.