Brand Awareness

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03 Oct 2016 22 Feb 2017

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Branding:

Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact, the word brand is derived from the Old Norse word brandr, which means “to burn,” as brands were and still are the means by which owners of livestock mark their animals to identify them.2 According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand. Indeed, on the other hand, numerous rehearsing managers refers to a brand as more than that as something that has really made a certain measure of mindfulness, distinction, visibility, along these lines on in the commercial center. In this manner we can make a qualification between the AMA meaning of a "brand" with a little b and the business' idea of a "Brand" with a huge B. The distinction is vital for us on the grounds that contradictions about branding principles or rules regularly roll around what we mean by the term

Accordingly it bodes well for comprehend that marking is not about getting your target business to pick you over the opposition, however it is about getting your customer to see you as the stand out that gives an answer for their issue.

Brand Elements:

Table 1. Critique of brand element options (Keller, 2006:178)

Brand elements

Criterion

Brand names and URL's

Logos and symbols

Characters

Slogans and jingles

Packaging and signage



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