TRAVEL MOTIVATIONS OF MAINLAND CHINESE VISIT TO HONG KONG

ABSTRACT This dissertation is about travel motivational factors of mainland Chinese to visit Hong Kong. The aim of the study is to investigate the factors that motivate mainland Chinese travellers to travel Hong Kong. There are two types of motivations i.e. pull and push. This dissertation considers one pull factor i.e. tourists satisfaction and three push factors i.e. destination attraction, tourism products and government policy. The dat ...

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