IMPACT OF CSR STRATEGY ON THE CUSTOMER COMMITMENT AND BRAND EQUITY: A CASE STUDY OF TELIASONER

The focus of companies now a day is increasing on CSR activities. The companies are getting involved in these activities to increase their reputation in the market to build the image of their brand. The present study is an endeavour to evaluate the role of CSR activities in determining customers’ commitment and brand equity. The CSR activities have been distributed into four distinct categories in the present study. These categories are economic CSR, legal CSR, ethical CSR and philanthropic CSR ...

Click here to read more arrow

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE

In today’s competitive environment, organizations are more concerned about their growth and competitiveness in the marketplace. Therefore, organizations are striving hard to involve corporate social responsibility in order to represent a positive image among the concerned stakeholders. This study seeks to understand the corporate social responsibility policies of the company and its impact on the brand image and reputation of the company. The Shell Company has been selected ...

Click here to read more arrow

Get in Touch With us

Get in touch with our dedicated team to discuss about your requirements in detail. We are here to help you our best in any way. If you are unsure about what you exactly need, please complete the short enquiry form below and we will get back to you with quote as soon as possible.