Csr Dissertation-samples

IMPACT OF CSR STRATEGY ON THE CUSTOMER COMMITMENT AND BRAND EQUITY: A CASE STUDY OF TELIASONER

The focus of companies now a day is increasing on CSR activities. The companies are getting involved in these activities to increase their reputation in the market to build the image of their brand. The present study is an endeavour to evaluate the role of CSR activities in determining customers’ commitment and brand equity. The CSR activities have been distributed into four distinct categories in the present study. These categories are economic CSR, legal CSR, ethical CSR and philanthropic CSR ...

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THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE

In today’s competitive environment, organizations are more concerned about their growth and competitiveness in the marketplace. Therefore, organizations are striving hard to involve corporate social responsibility in order to represent a positive image among the concerned stakeholders. This study seeks to understand the corporate social responsibility policies of the company and its impact on the brand image and reputation of the company. The Shell Company has been selected ...

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