Customer Analysis of Nike Shoes User

21 Feb 2018

34 (13,567 )

Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can ...

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Development of Luxury Products: Montblanc

21 Feb 2018

44 (17,532 )

Dissertation subject: a. 'Montblanc. Its development in the luxury industry' OK b. 'The Montblanc's brand extension in the luxury industry' OK c. 'Montblanc brand: from a specialised luxury brand to a global luxury brand' 2.              Dissertation issue / key question: a. 'Did Montblanc, a specialised luxury brand in the writing instrument segment, extend its perception of 'luxury brand' to its other product categories?' OK b. Has ...

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Heart and Soul Gem and Jewellery Analysis

21 Feb 2018

18 (6,938 )

Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market. Our ...

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E-Commerce in Fashion

21 Feb 2018

17 (6,469 )

Background E-commerce is in fashion so many companies of all sizes and types are reviewing their sales strategies.  Consideration is being given to either (or both) selling to other businesses electronically (B2B) or selling directly to individual customers over the Internet (B2C).  Many companies are failing to live up to expectations, with problems such as poor website design making ordering difficult, website failure (crashes) from overload ...

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Gender Differences in Consumer Buying Behaviour

21 Feb 2018

28 (11,063 )

Gender Differences in Consumer Buying Behaviour towards Casual Shoes Abstract “You could tell an awful lot about a person by the kind of shoes they wear." A phrase that our hearings often do come across there is always being a tendency towards buying the perfect, fashioned, unique and excellent sate of personality demonstrating pair of shoes among people mostly youngsters. The relation between dressing up and ...

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Effect of Corporate Social Responsibility on Consumers

21 Feb 2018

44 (17,365 )

1.1 Research Background and Motivations Throughout the history of cosmetics (Appendice B), substances of all sort were utilised to produce products to enhance beauty and social lives, however with time certain substances were found to be hazardous, dangerous and poisoness. The cosmetic industry of the twenty-first century has evolved to adopt a more structured model of regulations in regards to which substances may and may not ...

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Online Shoe Company Business Strategy

21 Feb 2018

32 (12,645 )

INTRODUCTION The business strategy game is an online, PC-Based game in which you run the world wide athletic footwear market in confronting each other competition against other markets companies run by different group of students into different industry. But this paper only focus on the industry 10 where 12 different companies named Air Nike, Dolce and Banana, IMF vs WTO, Fabulous Foots, Galpha, BAD BOYZ III, ...

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