Factors Affecting Global Advertising Strategies

06 Feb 2018

35 (13,653 )

CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources will take place such as how the data was gathered and ...

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HR Practices to Enhance Employee Commitment

06 Feb 2018

26 (10,107 )

Introduction Human Resource Management is a consistent and productive approach towards the management of employees who are ‘valued assets' to the organization. And managing resourceful humans requires a constant balancing between meeting the human aspirations of the people and meeting the strategic and financial needs of the business. Hence linking the HRM more explicitly to the strategic goals to improve the business and foster innovation and ...

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Functions of Organizational Communication

06 Feb 2018

41 (16,020 )

INTRODUCTION Organizational Communication can be defined as a process through which organizations are created and in turn create and shape events. The process can be understood as a combination of process, people, message, meaning and purpose. Functions of Organizational Communication: It is the means by which a manager ensures co-operation of subordinates. It is the exchange of meanings among members of an organization. It is ...

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Effect of Exports on Growth

06 Feb 2018

35 (13,653 )

1. Introduction 1.1. Theoretical Framework The general idea of free trade agreement of growth was developed in advocacy of free trade based on neoclassical trade theory (Solow, 1956) and from recent endogenous growth theory (Romer P. , 1990). The support for free trade is drawn from Ricardian principles of comparative advantage (Viner, 1937). Similar idea is drawn from the notion of perfect competition and the believe ...

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Role of Franchising in Business Growth

06 Feb 2018

37 (14,456 )

CHAPTER ONE INTRODUCTION INTRODUCTION Franchising has become one of the most recognizable business formats and an internationalization strategy for business practitioners globally and also in the United Kingdom especially in the way entrepreneurs are operating under other people's business concept. It has emerged over the years as a popular expansion strategy for a variety of product and service companies. This research critically examines how franchising play ...

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Framework of Sustainability for SMEs

06 Feb 2018

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Sustainability: Integrating the Literature to Develop a Framework for SME's Abstract Business today is called to consider sustainability or corporate social responsibility. Is this call meaningful or relevant to SMEs? Using the taxonomy of Garriga and Mele the literature on the broad spectrum of work related to sustainability and CSR is reviewed to develop a framework for SMEs, structured around the simple concepts of why, when, ...

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Analysis of the Indian Civil Aviation Industry

06 Feb 2018

26 (10,345 )

Civil Aviation Scenario - Evolution In December 1910, a party from Belgium and two from England with many aircrafts arrived in India. The first amongst them was famous Humber motor companies. The team was led by Capt WG Windham, comprising two pilots, one French and one English and two mechanics. After reaching Bombay (Mumbai) they proceeded to Allahabad to demonstrate the aircraft at the Industrial Exhibition ...

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Service Quality in ICBC

06 Feb 2018

79 (31,223 )

Abstract The development of computer technology and information network technology has brought massive challenges to financial services organizations. Online banking, which provides financial services to customers via Internet, plays an increasingly important role and still has tremendous potential for development. At the same time, the global and local competition between financial institutions has become more intense. Therefore, as the biggest commercial bank in China, it is ...

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Financial Performance of Morrisons PLC

06 Feb 2018

21 (8,166 )

Part 1 Project Objectives and Overall Research Approach 1.1 Introduction Markets across the world are gradually lifting themselves out of the doom and gloom of recession. Most markets in the UK have shown relative resiliency as they try and recover. Consumer spending and confidence have been fairly low due to adverse pressures created by the implementation of stringent fiscal and monetary policies by the government. The ...

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Financial Analysis of Coles Ltd

06 Feb 2018

12 (4,617 )

1. INTRODUCTION 1.1 Purpose In this report my purpose is to do a financial analysis of Coles Ltd which provides a basis, on which the valuation of company can be done. 1.2 Scope This report conducts a financial analysis for Coles by performing a trend analysis of financial ratios using the data given for past 5 years. It also includes a cash flow analysis which along ...

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Analysis of the Oil and Gas Industries

06 Feb 2018

43 (17,007 )

CHAPTER 1 Introduction EY's O&G Business Today As at 2008, global O&G revenues are approximately $850m per annum and are forecast to remain relatively static over the next few years. Within that our OCA and GP account revenues which are predominately IOC driven are declining significantly whilst our core and SGM revenues are growing healthily. However, our revenue from NOCs is less than 10%. Our global ...

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Environmental Issues in the Car Industry

06 Feb 2018

29 (11,294 )

What are the environmental issues facing the future of the European car industry? Abstract This paper looks at the issues facing the European car industry with regard to environmental issues. This is done by looking at past and present published material that revolves around the subject matter under specified themes. Theoretical perspectives within the European business environment such as pestle, models of market structure, profit maximisation, ...

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Strategies to Implement Ethical Practices in India

06 Feb 2018

34 (13,263 )

INTRODUCTION What is ethics? Ethics is a branch of Philosophy which addresses questions about morale; i.e about concepts morally what is good or bad ,right or wrong etc. An ethical statement can assert that some particular thing or action is right or may be wrong. Ethics can bring about the difference between good and bad characters or dispositions. It may propound few principles which help in ...

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Entrepreneurship for Small Businesses

06 Feb 2018

11 (4,383 )

Entrepreneurship creates a new field of business, despite risks and uncertainty. To achieve profit and growth, a business must identify crucial opportunities and assemble the necessary resources to capitalize on them. Most forms of entrepreneurship are small scale businesses which begin targeting a specific class of customers. Entrepreneurship business has a bright vision according to the report by many studies. Starting business might be an opportunity ...

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Concepts and Theories of Entrepreneurship

06 Feb 2018

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ENTREPRENEURSHIP AND SMALL BUSINESS (OMAN) 1 Entrepreneur & Entrepreneurship Definition of Entrepreneur: The term" entrepreneur" is derived from the French verb ‘enterprenedre'. It means "to undertake". In the early 16th century, the Frenchmen who organized and led military expeditions were referred to as "entrepreneurs." Around 1700A.D, the term was used for architects and contractors of public works. An entrepreneur is a person who undertakes and operates ...

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Identity Construction of the Entrepreneur

06 Feb 2018

27 (10,474 )

BECOMING AN ENTREPRENEUR: ENTREPRENEURIAL IDENTITY CONSTRUCTION OF AFGHANS IN PESHAWAR ENTREPRENEURSHIP AND BUSINESS 1.0 Introduction Wealth creation and economic growth has been one major factor which distinguish the developed countries from the third world countries and entrepreneurship is one of the main reasons, responsible for of the current progress of nations (Baumol, Litan et al. 2007). The identification of ‘entrepreneurship' as a differential factor raises numerous ...

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Impacts of Enterprise Resource Planning (ERP)

06 Feb 2018

44 (17,521 )

1.0 Introduction This paper will labour to explicate the intricacies of enterprise resource planning (ERP), a concept that has long fascinated many in both academic and professional work environments, including the United Nations (UN). In fact, the UN has expressed the need to implement ERP. As part of their examination into this procedure, the UN has implemented ERP at the United Nations Development Program (UNDP) in ...

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Study on Employee Satisfaction Levels

06 Feb 2018

29 (11,319 )

INTRODUCTION Human resource Development has in recent year become the focus of attention of planner's policy makers and administration. It is important not only for an enterprise but also for a nation to develop its human resources. Employee's Job Satisfaction is one of the main areas of HRD. Organizations are social systems where human resources are the most important factors for effectiveness and efficiency. Organizations need ...

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Causes of High Labour Turnover

06 Feb 2018

11 (4,392 )

Abstract “Employee turnover” is the term which is a big concern for many organisations in the UK and worldwide. Although there has been a lot of research and studies which were conducted on this topic, most of these studies and research focused on the causes of the labour turnover and little or no focus has been made on examining the effects and advising different strategies which ...

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Training and Development of Employee Soft Skills

06 Feb 2018

49 (19,379 )

Introduction This paper will discuss training and development of employees and focus on soft skills. This will compare the literature with case studies and conclude on the benefits of training in organisations. Skills of employees are broken down into two main headings, hard (technical) that allow them to perform the tasks that make up the role, and soft skills that encourage interactions, with colleagues, peers and ...

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Strategies for Employee Performance Management at M&S

06 Feb 2018

43 (16,916 )

Study on how M&S improve employee performance management through motivation and training? 1. Introduction One of the major issues for competitive advantage, therefore, is the successful motivation and training of staff. Despite a plethora of theories (Locke and Latham, 1990a; 288) which have analyzed work based motivation and satisfaction, however, theories remain commoner than the evidence to support them. In the increasing competitive environment, organizations have ...

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Employee Involvement and Participation in Service Industry

06 Feb 2018

28 (11,182 )

INTRODUCTION The paper will discuss employee involvement and participation in the service industry with reference to Canary Wharf GBK. The paper starts with the objective of the research and ends with the conclusion and recommendation of the research. Employee involvement is a very important programme to utilize the tacit knowledge of the employees to increase commitment and performance with a limited cost. This paper will discuss ...

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Effects of Quotas on Importing and Exporting Country's Trade

06 Feb 2018

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LITERATURE REVIEW This chapter starts with a theoretical framework. It discusses what quotas are followed by the models showing the effects of quotas on importing and exporting country's trade. A large body of literature attempts to predict the likely impact of removal of quotas on textiles and clothing. The results of these studies are included in this chapter. 3.1 Theoretical Framework There are many forms of ...

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Effects Of Implementing CRM Systems

06 Feb 2018

46 (18,347 )

Effects Of Implementing CRM Systems And Its Strategic Issues In An Organisation Introduction Definition Of CRM: Any organisation will profit from adopting a definition of what CRM means in strategic terms for their business and ensuring that this definition is used in a regular manner all the way through their organization. One of the most important definitions of a CRM has been given by Davenport et ...

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Impact of Recession on Movie Industry

06 Feb 2018

29 (11,573 )

Foreword Writing this dissertation was a long and exhausting process which included many setbacks and failures. Nevertheless it also was fulfilling and exciting as I was driven by my passion and interest in movies and cinemas in general. I always intended to work for the movie industry one day and hold well- grounded hopes of achieving this goal in the near future. Maybe this dissertation will ...

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Ecommerce in Tourism Industry

06 Feb 2018

31 (12,303 )

2.1. Introduction to e-Commerce ‘Electronic commerce (e-Commerce) is such a service offering people the opportunity to do their shopping via modern information and communication technologies at home’ (Schultz, 2007). It enables everyone to conduct business via the Internet. The only precondition is a computer and a connection to the Internet. The term e-Commerce is becoming increasingly important in the dictionary of today’s tourism managers all around ...

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E-grocery Industry in the US

06 Feb 2018

60 (23,981 )

1.1 Introduction and Background An old Chinese saying goes like this: Food to the people is like people to a king. It means that just like a king has to rely on the support of his people to remain on the throne, ordinary people have to rely on food for survival. The importance of food is universal, and the retail food industry is a vital part ...

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Influences on Dividend Payout Decisions

06 Feb 2018

29 (11,507 )

CHAPTER ONE INTRODUCTION The intricacies of Dividends and Dividend policy can leave even the most seasoned financial professional feeling a little uneasy. While conventional wisdom suggests that paying dividends affects both firm's value and shareholder wealth to retain earnings to explore growth opportunities, much debate still surrounds this dynamic discipline; especially when it comes to how dividend decisions can lead to value maximization Kent (2003). Dividend ...

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Risk Management in Business: A Case Study

06 Feb 2018

50 (19,741 )

INTRODUCTION SITUATION Every day, there is the chance that some sort of business interruption, crisis, disaster, or emergency will occur. Anything that prevents access to key processes and activities can be defined as a disaster. Companies can experience many different threats to their mission critical systems such as fires, floods, lightning storms and humidity to disgruntled employees, hackers, human error, power failures and viruses. A disaster ...

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Project Management in SMEs

06 Feb 2018

18 (6,897 )

Introduction To Literature Review: Literature Review is done by knowing a clear definition of SMEs, its role in the Indian economy. Then it is carried out by analyzing the definition of project management and its significance in the SMEs, and next the definition of project and its factors affecting the success of a project was discussed. This chapter also deals with the staffing of a project ...

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Customer Satisfaction and SWOT Analysis of Thesis Binding

06 Feb 2018

16 (6,001 )

ABSTRACT As the project is about Customer Satisfaction and Swot analysis of Thesis Binding, It is a marketing research project, for that I have collected the data by using various techniques like questionnaire and by telephone as well. The questionnaire made in different formats for in-house and out-house separately. Out-house survey is being done in the various university of Kolkata like Calcutta university, Jadavpur and so ...

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Customer Loyalty Schemes in Automotive Sector

06 Feb 2018

27 (10,768 )

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand loyalty, not only at the point of purchase, through servicing the ...

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Coca Cola's Corporate Communication Strategy

06 Feb 2018

8 (2,887 )

1. INTRODUCTION Communication is the medium through which companies' both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organization's views and objectives to its stakeholders (whom it relies on for ...

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Corporate Strategy for Iranian Car Industry

06 Feb 2018

32 (12,575 )

Abstract The purpose of this research is to come across an effective and implemental strategy for Iranian car industry to become an export player in the Middle-East region. With consideration the importance of market development for international auto makers, the Middle-East market is evaluated and Iran as a case study is looked over in terms of its potential automobile market and developing opportunities in Iranian car ...

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Effectiveness of CSR in Achieving Sustainable Development

06 Feb 2018

57 (22,760 )

CHAPTER I 1. Introduction Corporate social responsibility (CSR) is a concept that has acquired a new character in the global economy. “With the advent of globalization, managers in different contexts have been exposed to the notion of CSR and are being pressured to adopt CSR initiatives” (Jamali and Sidani, 2008; 330). Therefore, even more corporations are increasing conscience about the importance of matching their own interests ...

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